Effective Tips to Repurpose Your Blog Content

These days, many online marketers routinely blog for business! That is digital marketing. Digital marketing is a highly technical and very competitive business. In digital marketing, there are always innovations and new methods of reaching your audience as we all learn what works and what doesn’t at least for today. The growth horizon is unlimited. What works tomorrow may be different. Blogs are an excellent way for companies to educate their target audience, build relationships with potential customers, and position themselves as industry thought leaders. One drawback which many bloggers at times overlook is that even if your blog content is very good, it could get lost in the archives once newer content is posted. You may not easily come up with new content to continually replace the good ones. That is one real problem you can overcome by exploring ways to repurpose your blog.

Repurposing your blog content can help it reach a new audience, resonate with them in a new way, and drive leads. That is what most bloggers want to happen and you too can make it happen by repurposing your own blog.

These here 5 tips are very effective for repurposing blog content to bring in more traffic and convert more leads. You may add others which work for you if you have considerable blogging experience.

Don't fix what isn't broken: Performance is the key here. If you manage to have a good blog post that performs well over a long period of time, let it be. You may write additional follow-up blogs that link back to the original to drive additional traffic, but don't be afraid to keep sharing a well-performing blog if it's evergreen content. When a blog post is doing well, just leave it to keep doing well.

Continually update your blog information: Quality content always holds the key to good blog performance. Once you identify a blog post that does really well, but the information is outdated, you can update it with recent information. That way, you can continue to share and promote the piece, while having it remain timely and relevant to your audience.

Change the format: Blogging trends determine what readers prefer to see. So, over time, you can consider turning your written content into a video, infographic, or even podcast which can engage a new audience. Some users respond better to visual content than written content, so it's important to create content for that audience as well.

Build spokes off your hub: Literally speaking that is. This is one great technique that works with deeper exploration of a good content. If you have a blog post on a major or in-depth topic, you can use that as a "hub" off which to build "spokes." You can then write related posts and link them back to the original post. This helps extend the lifespan of the original post, builds referral traffic, strengthens SEO, and gives you quick ideas for creating quality content.

Tinker with the size of your content: You may decide to expand or shrink your content. If you have very long or very short content, you can easily repurpose it. For example, if you have a blog that offers 5 tips as this one, you can make a separate blog out of these 5 tips. You may also decide to break the post into 5 separate blogs using infographics, visuals, and more by expanding on the individual tips separately. It works the other way, too. If you have a longer blog, or other long-form content, you can rewrite it shorter for better understanding. 

Expert Blogger Marketing Tip: Grow and Evolve

Digital marketing is a highly technical and very competitive business. In digital marketing, there are always innovations and new methods of reaching your audience as we all learn what works and what doesn’t at least for today. The growth horizon is unlimited. What works tomorrow may be different, and you have to be willing to pivot, adapt and make changes as needed. Successful bloggers know this and will adjust their strategy, not at the whim of new trends, but because they keep their thumb on the pulse of their audience. If you are just starting out, you must be willing to make adjustments in your marketing strategy as you go through the phases of your business’s growth. You must explore credible ways to learn more about your audience, its needs, and the best methods to reach the audience.

So, if you are just starting out, you have a lot to learn from successful bloggers. Most successful bloggers use all kinds of tactics and many of them love to speak very proudly about these tactics. These tactics are not difficult to replicate in your own business. Be sure to start with a clear vision of your purpose and mission and a deep understanding of your prospective buyers. That done, you can consistently create and promote content with your buyer’s needs in mind. If you use Analytics and data to inform your marketing strategies and make adjustments when necessary, you’ll notice your audience grow exponentially over time. That is what successful bloggers know and do consistently, the real reason they are successful.