How Reciprocal Linking Works

 In the very early days of the Internet, people approached all incoming links through “asking and permission.” But, as the Internet expanded and became more sophisticated, it is becoming more difficult to get links to your site just by asking. What has changed? Reciprocal exchanges now put something on the table for the benefit of all parties. You must have something good to offer now to get something in return. Welcome to “reciprocal link exchanges.” If you run a poor website, you can hardly get reciprocal links from a good site. The real reason, you must ensure at all times that your website is up to scratch otherwise you can’t hope to take good advantage of this highly technical Internet engagement.

Technically, the more links you have pointing to your website, the better the site is in the “eyes” of Search Engines. The higher these engines rate your sight, the more traffic they send to it. Every good marketer always wants traffic, traffic and more traffic. Good linking as exemplified by reciprocal links manages to get this traffic. Even though very large Search Engines like Google are very finicky about links, what is true is that they never notice your site if it does not have good “backlinks.” One clear fact is, any site with no links to it will never rank high in many search engines. As every good Internet marketer very well knows, bad/poor links are as good as no links at all. If you want links, it is best to go for good and positive links as seen in the “eyes” of Search Engines.

Since not all links are quality links, what every marketer really needs are quality links from quality sites that are on-subject with the subject matter of your own site. This is why marketing experts advise marketers to always explore credible ways to offer articles, photos, awards, testimonials, or other similar content to quality sites in exchange for a link back. That is reciprocal linking and it works only by deliberate efforts since no smart person will offer any of these activities on sites he/she judges as bad sites. If you judge a site as good and you get backlinks from it, fine. That is great for your efforts at reciprocal linking. Through deliberate efforts too, you can establish an authoritative presence on discussion boards and blogs dealing with the subject matter of your own website. Good reciprocal linking also comes your way as a result of such positive efforts.