What this huge popularity really means for small business owners and marketers, is simply potential unlimited customers. More Facebook-users means more potential connections, relationships and sales. If you have a business page on the platform, you must always think about how to effectively utilize Facebook to increase your followers and grow sales. That means real business. Following are six effective ways you can use to improve your engagement on Facebook, get more customers and ultimately make more sales.
1. Carefully Fill Out the “About” Section of Your Page: The easiest way to gain more “likes” on a Facebook page is by simply filling out the information in the “About” section on your page. This makes the page easier to find for users while improving a business’s credibility and increasing search engine rankings. Try to include any and all applicable information, such as address, phone number, location and mission statement.
2. Regularly Engage with Others: If you want more followers to engage with your Facebook page, then your page should also be actively engaging with them too. Engaging with followers, customers and fellow pages on Facebook is hugely important for getting more followers. All you need do is to simply get into the habit of regularly leaving thoughtful, interesting or even funny comments or responses with others. This helps to demonstrate more of your brand’s personality and earn more likes on the page.
3. Post at Optimal Time: Always make posts when you expect your target audience to be online. When you post is almost as important as what you post. Recent industry studies have found that the best times to post on Facebook have shifted toward mid-morning and early afternoon on weekdays, particularly between 9:00 a.m. and 1:00 p.m. on Tuesdays, Wednesdays, and Thursdays. Try to research the best times to post on Facebook for your specific industry before scheduling content to gain the most engagement.
4. Promote Your Page via Email: If you already have a substantial email marketing list compiled, you can use it to help boost your Facebook page. Before you do your next email blast, try to include a CTA encouraging current and potential customers to like and follow the page. Emphasize the value in liking the page, such as updates on sales, extra promotions or contests.
5. Always Share Short-Form Videos and High-Quality Images: In social media marketing, content is king. The most valuable content on social media today is in short-form video—like Facebook Reels—and high-quality images. These serve as a great way to share content through your page and increase Facebook followers. Short-form videos now drive the vast majority of interaction rates and bring in hundreds of millions of daily plays across Meta's platforms. If you want to really improve your engagement on Facebook, prioritizing short, engaging video alongside strong images is the best way to do it.
6. Consider Meta (Facebook) Ads: You can also consider utilizing Facebook Ads (now managed through Meta Ads) to increase page followers. Facebook Ads are paid advertisements your business can use to reach out to Facebook users. The vast majority of social marketers use Meta's ad platform for advertising, leveraging its targeting algorithms to see significant increases in post engagement, website clicks and page likes.
Last Line
Facebook is no doubt one huge social media outlet that has come to stay. Every smart marketer should take advantage of it by making sure their marketing efforts are doing the best they can on the platform. You can effectively use some or all of the foregoing tips to improve engagement on your Facebook page, grow your business and make more sales as a result.
