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Top 6 Most Effective Online Marketing Methods

Yeah, these days, nearly everyone wants to market online. Right now, virtually every business commands an online presence of some sort. A...

Thursday, 5 July 2018

Top 6 Most Effective Online Marketing Methods

Yeah, these days, nearly everyone wants to market online. Right now, virtually every business commands an online presence of some sort. As a result, internet marketing has remarkably reshaped the marketing sector. Also referred to as e-marketing, digital marketing or web marketing, internet marketing involves all tactics used to promote products and or services over the internet. With a vibrant and ever-growing online community, internet marketing has fast gained traction and is fast establishing itself as a great alternative to the traditional forms of marketing. These are proven facts attested to by marketing experts. Some of these experts recommend the following as some of the most effective online marketing methods.

Use of Banners

Banners are easy to design, easy to adapt and use online. The technique has become very popular and in use right now. It involves the use of a tactically placed advert within a web page that is designed and strategically placed to catch the attention of web visitors. Upon clicking on it, visitors are redirected to your site of choice. Simple!


Use of Pop-Ups
Online, pop-ups are characterized as very aggressive form of marketing when used properly. If not properly used, they could come off as annoying and frustrating. It is best to use pop-ups in your own website or other websites of choice. When clicked on, they direct the visitor to what you want them to see. They attract attention easily and have been quite popular with marketers because of the good results they deliver.

Use of Search Engines

The use of search engine advertising techniques requires some deft expertise to be effective. It involves the creation and deployment of choice words and phrases (i.e. key terms) attractive to search engines.  That requires such techniques like SEO and PPC tactics which are quite effective strategies. The two techniques both seek to boost the business website ranking in search results. These search results rely heavily on the list that presents when search engine users key in terms that relate to the products and services you are selling online. These search results may include organic search results, which are free, and paid search results which are paid for per click, PPC.


To write a successful blog, you must have some expertise you are able to share for the benefit of readers/customers. It is a strategy which calls for creativity through progressively and continually posting content on your blog that resonates with your readers. It uses storytelling and sharing of experiences to deliver an advertisement. It works best with blogs that have a large following as good blog information easily gets widely dispersed virally.

Video Advertising

This tactic involves the use of videos to promote products and services. Online videos appear to rely heavily on “seeing is believing” strategy. Popular online video sharing platforms like YouTube and Instagram provide an ideal environment for video advertising to thrive. The essence is to virally share videos about a product or service to as many people as possible online. Many of these videos are designed to show how-to get things done. Some are explainer or customer testimonial videos designed to advertise goods and services online.

Social Network Platforms

These platforms have become really popular with people as a means of socializing. With a huge number of subscribers, social networks have managed to distinguish themselves as powerhouses of online advertising. Many businesses seeking to reach a large number of customers quickly and cheaply are increasingly resorting to social networks to promote their products and services. The most popular of these platforms include Facebook, Twitter, LinkedIn, YouTube and Instagram. Depending on your preference, you can deliberately target a given group or segment of customers. With targeted customers, conversion chances improve dramatically.


Wednesday, 4 July 2018

Great Benefits of Internet Marketing

It is an interesting world out there in cyberspace says online marketing experts. Marketing online is a very easy and inexpensive way to do business in cyberspace. As an inexpensive way of reaching your target market, internet marketing takes many forms in the digital world. These methods include but are not limited to tactics like Search Engine Marketing, SEM, Search Engine Optimization, SEO, blogging, social media marketing and banners among many others. These methods characteristically pack immense benefits, some of which are:

Numerous and Easy to Deploy Tactics

Even wannabe marketers easily get involved because of the abundance of tactics. Many of these tactics include but not limited to PPC, SEO, blogging, and other equally productive ways of online advertising. These different formats characteristically offer businesses the opportunity to select the one that is ideal and a perfect match to their advertising needs.


Internet marketing is generally low-cost when compared to the traditional forms of marketing. It requires a very small initial investment if any to deploy. The real reason they are ideal for both startups and established businesses.

Easily Develops Loyalty

With Internet marketing, it is fairly easy to quickly develop loyalty because of its very nature. It helps to build two-way communication with prospective customers very quickly. With a two-way communication element, internet marketing comes off as subtle and yet effective way of marketing. Characteristically, target customers are presented with engaging content about products and services and an opportunity to learn from online reviews. That helps to quickly develop trust and customer loyalty to the business brand.

Quick, Rapid and Time-Efficient

Digital marketing is characterized by its rapid nature. With it, you can quickly present your products and services to the target customers thereby saving you and your business valuable time that would have otherwise been lost on traditional forms of marketing. This also means that the benefits are achieved sooner rather than later. A great attraction indeed!