Best 5 Tools for SEO Management

Website visibility online is the main reason e-commerce business owners cannot afford to ignore Search Engine Optimization, SEO on their websites. Technically, SEO is a process of improving where your website appears on the SERPs of search engines. This location can have a huge impact on how many users hit your website and how many potential customers you’re able to reach online. The better the SEO on your website, the more organic traffic it receives. It is smart marketing therefore to ensure you engage in proper SEO management on your website. Even though it may take a bit of time and some patience to get it done, at the end of the day, it is always well worth the effort to drive more organic traffic to your e-commerce store. For proper SEO management on your website, it is best to use some proven SEO tools to better manage your own website’s visibility.

Discussed below are five of the best SEO tools you can rely on to improve SEO on your e-commerce website.

1. SEMrush

Semrush tool is really helpful for keyword research, competitor analysis, and site auditing. It is a smart AI-powered marketing tool that covers both SEO management tasks like rank tracking and competitor analysis. It is helpful for pay-per-click (PPC) advertising campaigns. You may however be required to pay some monthly fees for the use of this extremely smart online tool. If well deployed, Semrush offers a broader suite of tools with robust reporting features. These features include direct integration with Google Analytics and Google Search Console. This is one major attraction the tool has since Google is the largest Search Engine out there.

2. SEOptimer

SEOptimer is another smart tool that specializes in SEO auditing and reporting for website owners. It is useful to diagnose issues with site structure, metadata, and mobile-friendliness. One major advantage of this tool is that it uses a site crawler tool similar to what search engines use. Data from this tool helps business owners to quickly understand which on-page and technical SEO areas really need attention. You may be required to pay some monthly fees to use this tool for site crawling, ranking tracking, and action recommendations for your e-commerce website.
 
3. Surfer SEO

If you sign up for Surfer SEO’s paid monthly plans, you’ll be able to track some 200 pages across your website. You can use it to optimize some 360 articles, and collaborate with up to five team members, among other features. Surfer SEO smart tool is an all-in-one SEO platform that includes keyword research, content editing, and SERP analysis features. By making available a target keyword or content to analyze, you can use the tool to scan top-ranking pages. The results will suggest keywords based on relevant metrics. If you regularly create content, Surfer SEO offers an AI-powered content tool that can help you generate outlines to help you jumpstart your content-creation process.

4. SE Ranking

This tool helps e-commerce business owners to monitor SEO performance with keyword research and optimization tools alongside backlink monitoring features. SE Ranking differs somewhat from some other more comprehensive tools. It focuses on local SEO with tools designed to monitor and optimize local listings and search queries. If you sign up for its paid monthly service, it can help you with some 500 tracked keywords, rank tracking, competitor analysis, and backlink monitoring, among other useful features.

5. Ahrefs

Ahrefs smart tool is hugely popular with e-commerce business owners. It is yet another all-in-one SEO platform but with broader focus than many other SEO tools. Ahrefs smart tool does really great for backlink analysis and comprehensive site auditing. Its special features include a smart backlink checker tool. It uses AI for rank tracking and detailed site audits for quick results. If you sign up for its monthly paid plans, it can help you to track some 750 keywords among other useful features.