Technical Guide to SEO Management

Search Engine Optimization, SEO is a website management technique that e-commerce business owners rely on to make their websites visible online. It requires close management at all times to keep it in place and effective. Technically, SEO management is the process of developing, implementing, and overseeing strategies that improve an e-commerce business website’s placement on search engine results pages (SERPs). It serves as a roadmap for e-commerce business owners to increase online visibility for their websites. SEO management relies on using proven techniques like keyword optimization and backlinks to attract more traffic from search engine queries. This allows e-commerce business owners to effectively use SEO to strategically increase the visibility of their online stores.

SEO being a process of improving where your website appears on SERPs, it takes good SEO management to put it place and to keep it in place. If in place, it can have a huge impact on how many potential customers you reach online. This comes about by way of unlimited organic traffic it attracts to your business website. SEO management covers a range of different SEO practices. For a concise guide, the following practices require real attention from e-commerce business owners.

Local SEO: This primarily applies to businesses with a physical presence, like a brick-and-mortar store for instance. Local SEO relies on the marketing truism that all businesses are local. It is the practice of improving rankings for searches related to a specific area or geographical location. It is responsible for effective search phrases like, “restaurant near me” or “mechanic in XYZ town.” You can attract business by using such local search phrases and keywords and creating a Google Business Profile.

International SEO: This involves optimizing your website to cater to users in different regions and geographical areas around the world where your business operates. You can set it in place by using dedicated URLs for different countries/geographical regions and translating your website copy into different languages for easy understanding no matter where it is accessed.

Blog SEO: This is a content marketing strategy that involves writing helpful blog posts that rank for search queries relevant to your business. Your product pages may for instance rank for transactional keywords like “lightweight running shoes,” but your blog articles can rank for informational keywords like “comfortable running shoes.”

Technical SEO: This is the process of improving a website’s structure, load speed and security. It also entails optimization for mobile devices since most users now access the internet from mobile devices. The faster a website loads and the more accessible it is to mobile devices, the more user-friendly it becomes. Getting more users to your website and keeping them a bit longer there helps to improve clicks and sales. This is what Technical SEO helps to accomplish.

On-page SEO: This entails optimizing web page content through strategies like keyword research, metadata optimization, and internal link building. It helps to improve organic traffic, clicks and sales.

Off-page SEO: The main focus of Off-page SEO is on ways to increase your website’s reputation and ranking through strategies like acquiring backlinks particularly from other websites that have good online reputation. A link back to your website from such high ranking websites helps to improve your own ranking. That ultimately translates to good organic traffic.

Last Line

SEO management is a highly technical subject matter for most e-commerce business owners. If you have the know-how, you can handle it yourself. If not, you can hire an in-house SEO manager or outsource it to professional marketing agencies. Whichever way you choose to handle it, always make sure it is effective. For it to be effective, it must include tasks like competitor analysis, keyword research, link building, and performance monitoring.