Exploring Free Digital Marketing Tools to Grow Your Business

If you are in digital marketing business, it is of utmost importance for you to understand the nuances of today's increasingly competitive online small business market. You get the best out of your digital marketing business if you truly understand your customers and your competitors well enough. That is in addition to being fully abreast of the latest market trends in your industry. This is a very useful knowledge to have no doubt. However, unless you have the right tools, all the digital marketing knowledge in the world may not be of much help in your business. If your business is still in its early growth stages, and cash-strapped to boot, it is best to rely more on free digital marketing tools to grow it.   

Find below some of the best free digital marketing tools that can help grow your business to new heights.

Followerwonk

Followerwonk is one very useful tool you can use to find relevant influencers within your business niche. You can do this by analyzing bios, follower counts and engagement rates on popular social media platforms like LinkedIn, Facebook, Instagram and Twitter.

Ubersuggest
 
Ubersuggest helps to provide insights into what people are actively searching for around the world. This it does by reviewing summaries of Google's "suggest" or autocomplete results in various countries. These reviews reveal some insights into what people are actively searching for worldwide within any industry or niche.

Hootsuite

Hootsuite digital platform allows marketers to easily program social posts and maintain a posting schedule weeks or even months in advance. It is a very useful tool for blog schedules and targeting. Hootsuite helps to provide the useful insights to enable marketers compare how well their social posts are performing in comparison to those of their competitors.

Trello

Trello is one very useful tool to track milestones and facilitate project collaboration. Digital marketers can also use it to remind themselves of deadlines in order to stay on top of their digital marketing campaigns, objectives and schedules.

These digital marketing tools can only be of help to your business if you know what you are doing and what your targets are. Granted it is a matter of trial and error before you discover which tools work best for you, such tools that help to drive engagement, build web traffic and hit your targeted Key Performance Indicators, KPIs, are the tools you really need. By taking A/B test of every campaign and changing the tools for each campaign, you can determine what works and what doesn’t. If the results you are getting from free tools are not satisfactory, you can try paid tools if you have the resources but, with a note of caution. Avoid paid tools that do not allow you to try out their full applications first before purchase.