How to Enhance your Business Profile on Instagram

If you want to market successfully on Instagram, be sure to have a business account. Naturally, Instagram business profiles are always very brief. That is what the social media platform requires. What you need is to have on Instagram is a business profile account that is attractive, very brief and eye-catching enough to attract even the attention of notoriously hurrying users just scrolling past. If your profile is effective enough, it compels users to tap the “follow” button. By doing so, the user enters your ever-growing list of followers. That means your business pitch effectively communicates your brand’s promise, personality, and unique selling points to users. Getting leads and business comes next as an expected consequence from there. The larger your list of followers, the larger the audience you can directly market to. A good business profile on Instagram helps to grow this audience faster.

Here is a breakdown of what you need to do to enhance your business profile on Instagram. Follow this guide in filling up and setting up yours.
•    Name: Max. 30 characters.
•    Username: This is your business handle. A unique name is required. Max. 30 characters.
•    Website: This is your “link in bio”: Linked with clickable URL that you can change as often as you want when you want.
•    Bio: Max. 150 characters.
•    Category: A feature that tells users what your business does.
•    Contact: Your reliable address, phone number, and email for easy communication.
•    Call-to-Action, CTA button: A customizable button that allows users to interact easily with your brand. A Call-to-Action, CTA acts as a prompt for users to follow or tag your business or use a specific hashtag. This is good for traffic, leads and sales.

If your business account is well set up, you can reap the huge rewards Instagram as a versatile social media platform offers to its users. Once you deliberately enhance your profile, you can build your audience, refine your advertisements, and if you are consistent enough, your business will reap these rewards.