How to Create a Versatile Website

If you market online, you must be aware that one of your most important assets is your website. Your website is the face of your business online. It is through it you can really show your global audience who you are, what you offer and where your business can be found. It thus adequately serves as the primary means by which potential customers can get in touch with you and your business. Creating such an important digital marketing address therefore becomes significantly very important. Here are things to consider.

First step is to create a website, which will stand at the forefront of your online presence. That requires some diligence and practical techniques because you’ll want the website to be able to effectively attract traffic/visitors and grow your online footprints/presence. You can only expect this if you are able to buy ad placements on other sites, share valuable content and make your business visible on services like Google Maps and social media platforms. This is what allows your business to earn the trust of your potential customers even amidst an ever-growing myriad of competitors. That’s one veritable way to build an attractive and reputable brand image online.

If you make your website versatile enough, you can seamlessly receive feedback directly from customers, leads and potential customers. With that, you can naturally create a sense of intimacy and nurture a community-like environment where your business is viewed as open and honest one even with minimal investment in time and other resources. Through your website, you can deploy tools and technologies for data analytics and similar services. These will enable you to learn more about your customers and to build/strengthen your business relationships with them.

A versatile website provides you with a great opportunity to generate organic traffic from search engines in addition to traffic gained from advertising and other online digital methods. This makes your website available 24/7 to attract customers and move them all the way through the buying process to do business with you.

As a marketer, you can’t just sit back and expect your website to attain versatility all by itself. You’ll need to take some time, do some quality work with a bit of dedication on the site to make it an effective and versatile tool to do business with online.

Here are a few tips to make that happen.
•    Acquire a good domain name that is short, memorable and easy to remember.
•    Keep your overall design clean and simple.
•    Invest in secure and scalable web hosting with reliable support.
•    Make sure the website is mobile-friendly. Meaning, it is responsive and appears correctly on mobile devices.
•    Make sure that its pages load quickly and are easy to navigate.
•    Create a clear and convincing call-to-action, CTA.
•    Constantly optimize the website and stay on top of SEO best practices.
•    Keep your contact information easily visible so that customers can find it on each page.
•    Be sure the site is accessible to all models of internet smart devices.
•    Make sure your “about us” page is well optimized and has several avenues to make contact with you.
•    Above all, engage all internet protocols to make sure the site is secure enough to do business with.

If you are a small online business owner, it is expected that you’ll be selling your products or services out of your website. Therefore, you’ll need to have it affiliated with a reputable e-commerce platform. That is made possible if the website is versatile enough. A simple website designed and hosted with the aforementioned tips can easily be affiliated with very popular and reputable e-commerce platforms like Wix, WooCommerce, Shopify and Business SquareSpace, These platforms have in-house tools you can rely on to establish and grow your online store without too many hassles and complications if your website is versatile enough.