4 Ways Influencer Marketing Can Benefit Your SEO Strategy

Influencer marketing is one of the most effective digital marketing strategies available to digital marketers. This is because it characteristically delivers such good results that you can hardly get from any other marketing strategies. If you have a direct marketing strategy of increasing your search engine ranking, influencer marketing is one of the easiest and most effective marketing methods to get the best results. A high SEO ranking can directly help to differentiate your business from its competition. The higher your business ranks in SERPs, the better your brand grows. However, you can hardly get these results if the influencer(s) you choose to work with aren’t right for your type of business. Therefore, before you start any influencer marketing campaigns, you must make sure the influencer(s) you settle for are right. Make sure the strategies you deploy to reach your influencer marketing goals are ethical at all times because there are strict penalties set by Google and other major search engines for websites that try to be overtly manipulative in their strategies. Allow that to guide your activities as you market along. Here are some of the best ways influencer marketing can benefit your SEO strategy.

1. Create Unique and High Quality Content
 
For most marketers, content creation can be hugely challenging. It has to be done all the same because you need to create good content to attract organic traffic to your website. If the content you create is good enough, it will help your website to rank well on the SERPs of search engines. To be good enough your content must fit into what major search engines like Google consider in content such as readability, keyword usage, and overall content quality. In addition, the number of its social media shares and audience engagement are also very significant ranking factors for websites that search engines consider. So, to regularly create content that your readers love, it won’t only be just high-quality; it must be unique to boot. Influencers can play a massive role in creating your website content that is widely shared to their large audiences. Some influencers can directly help to create sponsored content and share it widely for you. In some cases, influencers can ask their followers to create content suited for your brand and add your business’s branded hashtag to it. Such content is called User-Generated Content, UGC. The more of such contents that are produced for your brand the higher the awareness that your brand benefits from the efforts.

2. Increased Brand Visibility
 
Every digital marketer must always factor in stiff competition in its marketing strategies. That is the nature of online marketing. Marketers must always find ways to overcome such daunting challenges to have successful marketing campaigns. Traffic and engagement on a website are some of the critical factors used by major search engine particularly Google for SEO ranking. For this reason, if you are unable to bring traffic to your website and ensure that there’s enough engagement on it, your ranking would be affected. This is where influencer marketing becomes hugely imperative. It greatly helps your brand visibility. Much more than any other digital marketing strategy, influencer marketing can bring massive traffic and engagement to your website. That is why influencers are called influencers as a result of their ability to influence their huge followers/audiences to take desired actions. By working with influencers therefore, you give your content more spread and credibility. Thus, with a broad content reach, you inevitably attract more visitors to your website. That is good traffic. The more traffic you get, the higher your SEO ranking. The more visibility you get, the more the engagement you get as well.  More engagement also means more website traffic and that helps to boost your SEO ranking.

3. Build Brand Authority and Credibility

Even though there are no reliable metrics to determine brand authority and credibility, you can closely observe a few factors that makeup brand authority. These factors relate to how people perceive your brand to determine if they can trust you or if your information is accurate and verifiable. People can make informed decisions on these factors from your website traffic, engagement rates, reviews, on-site activity, purchase rates and such related factors. It is best to maintain real credibility across this various range of factors. When your website commands some brand authority, it helps its SEO ranking. Influencers have great potentials to improve your credibility when their own influence rubs off on your brand. They can use their credibility and influence to give real positivity about your brand through their large audiences. It is hugely important to make full disclosure to your readers when your content is sponsored through influencers. That helps to enhance your sincerity and credibility. By marketing with credible influencers therefore, you greatly enhance your business ranking and reputation.

4. Build High-Quality Backlinks

As most digital marketers very well now, link building is a very effective SEO strategy, despite the huge challenges involved in getting credible links. Influencer marketing comes in very handy to tackle these challenges. One major factor that can influence your ranking on search engines is the quality of your links, be they internal links or backlinks. The authority of websites that link to you is a major factor search engines take into account to rank your website. To rank high enough therefore, you need to get high authority websites to link to your website. Doing so does not come easy though. Again, you can rely on influencers to help generate good backlinks to your website as a way of boosting your website rating.

By working with credible influencers, you stand a very good chance of having access to several high-authority websites. Now that’s a huge plus for your back linking activities.  Influencers can create content on these websites and link the post to your website. That becomes one good backlink. In addition, influencers can deliberately share your links as a way of helping to build your link profile. If they do this, chances are very high that many in their huge audiences will do same. Increased sharing of these links means increased popularity for your brand. With the help of search engines the probability becomes greatly enhanced that your website will fall into high authority domain websites’ hands. If these websites like your content and attach some premium to it, they may choose to add the link to some content on their own websites where it is relevant. The good traffic these high-authority websites receive will thereafter rub off on your website through such backlinks.