7 Promotional Ideas Tips for Your Small Business

It is usually a huge challenge for many small businesses to differentiate themselves from their competition and capture the attention of customers. What makes the difference is how the businesses are promoted. Most small business owners probably know this already. They know how important it is to promote a business with vigor. What most however fail to fully understand is how and where to carry out the relevant promotion activities. What to advertise, how to advertise and where to advertise becomes pertinent. Even though advertising a small business can be challenging because of the characteristic low advertising budget peculiar with many small businesses, there are many routes and steps you can take that are cost-effective. Exactly where these here promotional ideas, and tips are relevant.

 

1. Create and Share Quality Sponsored Content: If you want to get your brand quickly known, think sponsored content. It is one great way to get your brand out there to make it known. What nature of content is best to sponsor? Expert marketers recommend blogs and videos sharing via the right channels. So, you can create original high quality content in blog posts or videos. Next is to work with and collaborate with reputable brands that are willing to share your content for a fee to share it.

2. Promote on Social Media: If you promote on social media platforms like Facebook, Twitter, LinkedIn, Instagram and the likes, you can take full advantage of their in-house marketing tools and their huge popularity to brand your small business. Presently, over 4.5 billion people worldwide are active on social media 24/7. With such a huge audience, there’s no better place at the moment to promote your small business. Most marketers know that each social media platform attracts a slightly different demographic. What that means is that you can better target your ads to reach a very wide audience at minimal costs.

3. Use Paid Search Advertising: Online paid advertising is usually very effective particularly if it is PPC, pay per click. If you invest in paid search advertising, it is possible for you to directly reach potential customers who are looking for what you are selling through the relevant keywords in your content. Therefore, even with a very low ads budget, you can target a specific audience based on location, browser, and other relevant information.

4. Market with Affiliate Programs: Affiliate marketing programs are low cost marketing strategies small business owners can take advantage of. They are excellent high-impact marketing strategies that thrive on a mutually beneficial partnership between product merchants and affiliates.  As a small business owner, you can partner with other brands, content marketers, bloggers, or social media channels to promote your products/services with a profit sharing arrangement. Affiliate programs are a great way to generate leads for your small business through social proof. Building a great brand reputation for your brand derives from there.

5. Sponsor Ads on Social Media: If you advertise online, all you want is traffic. By sponsoring ads on social media, you have the great benefit of your ads appearing in your audience’s news feed, even if they aren’t following your page. That means traffic which is good for your business. Sponsored social media ads can be very successful because, you can directly target specific demographics that are most likely to buy your products/services. That way, you get the most value from your ad spend.

6. Use Influencer Marketing: Some research findings indicate that over 60% of consumers trust influencer endorsements. What this means is that most consumers are more likely to buy a product recommended by an influencer than the one endorsed by the seller. Most consumers rely on influencer endorsements to make their buy decisions because of the trust they have on the influencer. This is why it is much better to rely on Influencers to help build the brand reputation of your business and to generate leads at a lower cost than on traditional advertising which costs higher.

7. Advertise at Your Local Chamber of Commerce: Worldwide, local chambers of commerce are places where business owners and business minded people interact closely. That makes them one great place to advertise your small business if you ask me. Through them, you can easily reach new people in your community at minimal costs. You can also build highly rewarding relationships with other local business owners particularly in your business niche. For business inquiries, many people usually like to visit the website of their local chambers of commerce. That makes the chambers a very effective way to reach new customers.