Top Marketing Strategies Online Marketers Cannot Afford to Ignore

As an online business owner, you cannot succeed without having some working knowledge of marketing. That requires getting to know various digital marketing strategies, the most successful of which trump traditional marketing strategies most times. This is because digital marketing strategies allow you to reach more people at less cost than you would spend on traditional forms of marketing, such as, newspaper ads, billboards, and Radio and TV commercials. Even at that, things don’t come easy too even in digital marketing except you use the right strategies combined with a strong online presence for your business. What this means is that you must have a user-friendly business website as a foremost requirement. Next is to get the business on as many social media platforms as convenient. Your strong online presence starts to build up from these arrangements. If your online presence becomes stronger, you can start to deploy the following marketing strategies to get traffic, leads and customers.

 
Affiliate and Referral Marketing

These are forms of digital marketing strategies which allow third parties to help product merchants promote products/services in exchange for commissions.  Even though Affiliate and Referral Marketing are two terms that are often used interchangeably, they mean basically the same thing. They both involve affiliates promoting products/services for merchants using personalized links/codes for attribution purposes and commissions payment. In a more organized business form, affiliates operate by joining reputable affiliate programs like Strong Future International, SFI to promote products and earn commissions. Since the business model is performance based, the more affiliates promote products/services, the more commissions they earn.

Recruitment Marketing

In this type of marketing, the strategy is not to target consumers but job seekers instead. Just as affiliate marketers market towards consumers to create brand awareness and drive sales, recruitment marketers use recruitment marketing to market towards job seekers with a view to recruiting the most qualified and skilled individuals who apply to work. Recruitment marketing similarly uses digital marketing strategies, such as PPC and social media marketing to recruit job seekers. With the right digital marketing strategies, recruitment marketers can reach the biggest and most skilled job seeking audience.

Search Engine Optimization (SEO)

SEO is a digital marketing strategy that uses on-website techniques and the right keywords to get your business website to rank higher on search engines. Even though this form of marketing is limited to search engines, it is one of the most effective forms of digital marketing. SEO relies technically on the use of special keywords on a business website to get it to rank higher in the SERPs of major search engines like Google.
 
Pay-Per-Click (PPC)

This is another digital marketing strategy that derives its effectiveness from the correct use of keywords on a business website. PPC marketing allows marketers to have their ads posted on a publisher’s website for traffic purposes. Anytime such ads are clicked by a visitor, the marketer pays the publisher/website owner. Google Ads are the most common types of PPC. Marketers pay Google to have the top slots on the search engine. In addition to Google ads, marketers can also run PPC ads on very popular social media platforms like Facebook, Twitter, and LinkedIn. 

Content Marketing

In a content marketing strategy, content is king. Good and high quality content that is! With content marketing, marketers use quality content to create brand awareness and drive traffic to their websites. This Content can be in the form of graphics, photos, videos, blog posts, and any other type of content that you can send through emails and post on social media platforms.

Social Media Marketing

Because of the huge popularity of social media for digital marketing purposes, most of the content by marketers is usually on their social media business pages. This is social media marketing. That process is helped mostly by the fact that most social media platforms allow marketers to create business pages for marketing purposes. The platforms also help marketers with in-house marketing tools and tips to help make their marketing more effective. Because of their popularity and marketing effectiveness, most marketers prefer the following social media platforms.
•    Facebook
•    Twitter
•    LinkedIn
•    Instagram
•    Snapchat
•    Pinterest

Email Marketing

Email marketing allows marketers to communicate with a huge audience by merely pressing a computer button. That audience could be in hundreds of thousands and once the computer message reads “sent”, they all receive it in a matter of seconds. With emails, marketers can easily send marketing messages to their customers, no matter the number and where they are in the world. Marketing content emails usually includes information about upcoming products, promotions, price adjustment, new trends, sales offers, discount coupons, and any other informative news that can help consumers make their decisions or solve their problems.

Wrapping Up

If you run a business online, it will be difficult for you to grow the business and make good sales if you do not at least have a working knowledge of the foregoing marketing strategies. The better you know and are able to use these strategies, the better you can market your business online. If however your knowledge is severely limited in these fields, you can consider hiring the services of a digital marketing agency or some experts in the various fields to help you out. The success of your online marketing is what is most important, not how you choose to bring it about. Good luck!