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Saturday, September 10, 2022

Resourceful Internet Marketing Quips

Digital marketing doodle on orange background.
You heard that Internet marketers are making big bucks online? Well not quite. They make money alright but not every marketer gets to make really big bucks in the business. You know why? Internet marketing is not as easy as most people like to believe. It takes a lot of hard work and patience to even get noticed on the Internet not to talk of making huge sums of money. To make it in the business, you have a lot to learn if you are open to learning. There is usually a learning curve which is where most people get very frustrated and give up. By the time most people acquire the required skills to do what is needed, they are probably so frustrated when they are not seeing the money. When money is not coming as expected, many people eventually get so bored and fed up with the business that they give up at that point.



Yeah, you heard right. You cannot make money in internet marketing if you cannot attract good traffic to your business website. Traffic? How do you get that? Well, through various Internet marketing techniques such as affiliate marketing, content marketing, social media marketing, influencer marketing, email marketing, content marketing, paid ads, SEO and much more. Sounds really technical at this point! Not really! If you want customers for your business, you need to attract traffic, get leads and conversions. This is simply what all this jargon is trying to say.

You must find a target market to market to if you want to really make sales. Beware! You don’t target customers with guns. You target them with marketing messages. Guns will scare customers while well-crafted marketing messages will attract them. Well, I really don’t know if Americans who love to carry guns around will agree with me on this but my experience in Internet marketing supports my claims.

Yes paid ads bring quick traffic to your website but try to be careful with paid ads. Be sure your marketing budget is robust enough to meet your paid ads expenses. This is because many Internet users like to click on your paid ads just for the fun of it. Many people will click on your ads just to pass the time away at your expense. Your only way around this obvious waste of the resources for your paid ads is to directly target who gets to look at your ads.

That brings us to the new Internet phenomenon, social media. With over 4.6 billion active users worldwide, no serious Internet marketer can presently afford not to be on the Internet. Not for fun anyway but for serious Internet marketing business. If you can combine fun with business on social media, that’s OK. But hear this, these days, many people are using social networking sites to get free traffic to their business websites. On popular social media platforms like Facebook, Twitter, LinkedIn and Instagram, paid ads can even be a lot cheaper. I give you that info for free if you have a tight marketing budget.



In Internet marketing, you cannot ignore skills, real Internet marketing skills. Many of these skills you’ll get to learn as you market along. For instance, it takes quite some skills to persuade people to buy something from you. More so when these are people you can neither physical see nor touch in most cases. Without these skills, can you imagine how frustrating it can be to bring thousands of people to your website and nobody buys anything from you? That tells you that there is quite some difference between marketing and selling. Both require slightly different skill-sets.

If you want to get involved in Internet marketing, just pull out your computer and get started right away. The bulk of the skills you’ll acquire along the way are hands-on and you’ll do as nicely as others if you stick with it and be patient. Only very few highly skilled persons can simply jump into Internet marketing and take to it with ease. The vast majority others like me will struggle and take a bit more effort before they manage to get a hang on it. For them, it could take a long slug to acquire the right skills necessary to succeed in the business. Well, I guess you are smart and even smarter than most of us in the majority. So, you can quickly get your hang on the business and do very well if you are determined to. Just reach out and pull that computer up right away. Will you? Good luck while at it my friend.

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