How Marketing Automation Strategies Help Your Online Business to Grow

Most eCommerce business owners always seek to grow their businesses rapidly. What readily appeals to such people is marketing automation. Marketing automation is simply a way of outsourcing or delegating time-consuming, complex, or repetitive online business tasks to one or more software. Doing this helps to free up valuable time and resources for the business owner to spend on other business tasks. Marketing automation strategy simply means getting more marketing done with less time and resources. If you want to grow your online business fast enough, here is how marketing automation strategies can help you out.

 

Engage Artificial Intelligence (AI) in your Blogging

Blogging remains the most valuable content marketing strategy available to eCommerce business owners. To craft and post high quality and informative content consistently takes quite some time and resources. So, automation comes very handy to help out. As most bloggers very well know, there are many components to blog writing. Some of these components such as pre- and post- tasks do not really involve actual writing. Pre- tasks involve researching content, keyword research, and creating outlines while post- tasks include editing, proofreading and so on. If you want to automate blog post writing, you can decide which part you can do manually yourself and which parts to outsource to AI. Depending on your inclination, you can even use AI to write an entire blog, optimize your blog/social media posts, and improve the quality of your blog posts. With the help of blogging software like Grammarly, Jasper and Crayon, you can turn out more high quality blogs at a faster pace to help grow your business.

Auto-Scheduling of your Social Media Posts

One very important component of social media marketing is by posting content regularly. Doing so is not really that complicated but it is quite tedious due to its repetitiveness. That is where AI automation becomes quite relevant. You can use smart software to produce downloadable analytics reports that help you gauge how your posts are doing, plan your social media posts with a free marketing calendar and even set times for auto-publishing on any social media platform. Smart tools like Socialpilot, CoSchedule and Later come in very handy if you want to automate your social media posts. If you automate your social media posts, you get to post more high quality content at a faster pace to help grow your business.

Auto-Nurture your Leads

To nurture your leads effectively, you must first create a buyer persona. Next step is store highly valuable information about customer profiles in a CRM system and finally to repeatedly send out targeted content and follow-ups to these profiles. If you automate your lead scoring process, you can effectively nurture the leads that you have so far identified as ideal leads. This nurturing involves sending to interested people valuable and interesting content consistently with a view to converting the leads into loyal customers. This process may appear complicated but with the use of a smart software like EngageBay, things can become more easy going and with great results for your business.

Automate your Lead Scoring

A marketing strategy like lead scoring is helpful to businesses when they want to rate their leads or customers. Lead scoring helps eCommerce business owners to form various segments of customers depending on the level of interest they show in the business, their engagement, and other aspects of customer behavior. After this, they can then nurture these leads if they turn out to be worth spending more time and resources on. With the use of marketing tools like ActiveCampaign and HubSpot Marketing Hub which have in-built lead scoring features, you can automate your lead scoring process for faster and better results. These tools are capable of automating lead scoring by using software that automatically decides what content to send which customer based on their score or their position in the sales funnel. Now that can be really great for the rapid growth of your business.

Automate your Email Marketing List

For quite a while now, eCommerce marketers are relying heavily in email automation to boost their marketing campaigns. Instead of the tedious process of manually sending emails to individual customers, or even having a manually created mailing list, automation has become a great way to go. The best way to automate your email marketing process is to have email integration with dedicated software like MailChimp. This tool not only allows you to send  bulk emails, it also automatically helps out with other vital marketing information like reminding online shoppers about abandoned carts, engaging lost customers again and cross-selling products. The smart tool also automatically adds customers who demonstrate a deeper interest in your emails to a specific mailing list. This singular service is of vital importance to drastically reduce the chances of your emails ending up in spam folders. Even if you find MailChimp not too cool a smart tool to use, you can try PitchBox tool. This tool has an added advantage of helping to create email marketing campaigns and doing link-building
outreach to improve your website SEO. That means more organic traffic to your eCommerce website that can help grow your business.

Wrapping Up

Marketing automating strategy is a practical way of redoubling your efforts in your eCommerce business. If you effectively use AI tools to handle some of your marketing operations, things get progressively better. The foregoing strategies are practical ways to place some of your marketing operations literally in the hands of smart online tools. Doing so is one decision you can never regret taking if and when you see your eCommerce business growing fast mostly because of automation.