10 Ways to Position Your Pinterest Business Account to Make Money

Have you found a viable way yet to monetize your Pinterest business account? If yes, you must remember that there’s a lot more work to do to maximize your earnings on the account. You need to regularly create engaging content and effectively market your pins if you want to maximize your earnings on Pinterest. If you are consistent at doing this, your output can directly impact your ability to reach more users and, subsequently, boost your earnings. This is what most Pinterest marketers usually crave for. This blog post discusses some key points that can help enhance your Pinterest marketing strategy and potentially increase your ability to maximize your earnings on your Pinterest business account.

1. Create Your Own Website: There is a need for you to create your own website if you want to earn money selling your own physical or digital products. You can monetize the website by selling ads spaces or by having an affiliate relationship there. You can then link the website to Pinterest as a free tool to help drive traffic.

2. Focus on Your Niche: If your Pinterest account is focused on a niche, it is more likely to attract a dedicated following. You may choose to focus on very popular niches like Sports, Hospitality, Travels, DIY content, Fashion, or Home decor. A diligent keyword research will reveal to you the most relevant terms to include in your content.

3. Fill in Your Pinterest Profile: By the time you are signing up for a Pinterest business account, make sure to create a name, description, and links. Do not fail to include relevant keywords that can help you draw in relevant followers. Ensure you vividly put forth your qualities/selling points in the description to attract like-minded bloggers.

4. Widely Promote Pins on Other Social Media Sites: Presently, nearly everyone using the Internet is on social media. So, if you already have a lot of followers on other social accounts, you can leverage them on Pinterest as well. All you need do is to simply link them to your account or individual pins or boards regularly. Doing so will help to increase your followers and engagement.

5. Diligently Research Your Target Audience: Significantly, your target audience can impact how you market to users on Pinterest. That depends on the type of content you regularly put out. You can thus for instance choose to tailor your content to professional bloggers, stay-at-home moms, travellers, sports people, or new homeowners. You must however always factor in your own blog niche or the demographics of your current customers to focus your content better.

6. Grow Your Pinterest Followers: The uniqueness of Pinterest as against other social media platforms is that you don’t have to rely on only your followers for traffic. But on Pinterest, the more followers you have, the more people are likely to come across your content. You can thus always aim to increase your followers by interacting with other users and linking people to your profile.

7. Improve Pinterest SEO: Significantly, Pinterest itself can act as a search engine. This is why Pinterest users can search for and find content either through Google or the Pinterest search bar. So, it helps to find your content if you include relevant keywords in your Pinterest profile and each pin description. You can always choose to improve your SEO to make this happen seamlessly.

8. Sign Up for a Reputable Affiliate Program: You can make more money on Pinterest by signing up for a reputable affiliate program. You’ll however need your own unique affiliate referral link/code issued by the affiliate platform which you’ll be promoting to earn commissions from any sales you generate through the link. Reputable sites like Strong Future International, SFI, Amazon or ShareASale are great platforms for profitable affiliate marketing. Marketers on Pinterest can always share their unique referral links/codes on Pinterest pins.

9. Carefully Research Pinterest Analytics: When your own Pinterest account is fully set up, your next challenge should be how to monitor your stats to see what works and what doesn’t. Through these stats, you can determine which type of pin performs consistently better than others. That is the style of content you should focus on if you want to maximize your earnings.

10. Join Group Boards: Pinterest typically offers group boards where multiple Pinterest accounts can upload content. These boards offer excellent marketing advantages. Because many of these accounts have lots of followers largely due to the consistency of content, you can join some in your niche and leverage their large following to increase your own reach. Increased reach usually translates to increased earnings in the long term.