Reach Out to Digital Media
If you can up your game as a great PR person, you can at times promote your products for free. Because of budget constraints, you cannot afford to place too much premium on traditional press coverage to promote your products. Reaching out and embracing digital media is the way to go. Collaborating and working with bloggers and content marketers is one great way to promote products on low budget. Marketers like to help one another for mutual benefits and they easily do it with blogs and content marketing. You can write great press releases and distribute to your multiple media contacts. Guest blogging also helps out as well to promote products at near zero costs.
Generously Share Your Products on Social Media
Smart marketers like to refer to marketing on social media as cheap publicity. The reason is simple. Unless you can afford to pay, every social media platform allows some form of free products promotion on their platforms. The magnitude of this allowance varies from platform to platform. That calls for a social media marketing strategy which you must have in place. Part of that strategy is to subtly promote your products on a few specially selected platforms to enable you target your ideal audience better. These chosen platforms must be the ideal places your target audience spends most of their time. Many social media platforms have in-house analytics that marketers can take advantage of to get free insights into their marketing activities. They can rely on these analytics to determine the best days and times to post quality content, and create a manageable schedule that they can commit to in their daily, weekly and monthly marketing schedules. That helps to create some order and save costs.
Nurture Your SEO
You must go back to the basics to address SEO concerns if you want to promote your products organically. It starts from the design of your website or e-commerce shop. Specially selected keywords related to the products you are promoting help search engines to rank your website in their SERPs. When searchers use those keywords to search for products, search engines send them to your website along with others. That’s free organic traffic. You can use Google Keyword Planner tool to find popular and relevant key terms to your products. It is advisable to settle for keywords which have a high search rate and low competition. You can tactically weave these keywords into your website and content to make them look natural on them. That helps search engines to understand what your website is about and to rank it appropriately. Good meta descriptions and image descriptions also help this SEO process. If properly done, search engines will reward your website with good organic traffic from these efforts. That is tantamount to promoting your products for free.
Don't Ignore Email Marketing
Email marketing remains one of the most cost-effective digital marketing strategies for promoting products online. Once you have a credible email list in place, you can further segment it for marketing effectiveness. Promoting products through such lists usually gets good results at little or no costs at all. Even if you choose to make some investments on email marketing, the ROI is usually great. What is really fantastic about email marketing is that you can deliberately tailor products promotion messages to certain segments of your audience and you get to engage directly with them. Results from such efforts are usually very good. Besides, you can automate your emails using email marketing platforms like MailChimp to cut costs as well. But, you must remember to always write emails with catchy subject lines, short to-the-point messages and a great CTA. That is what helps to improve the chances of your mails being read at all by your recipients.
