How To Brand Your Business With Digital Marketing

According to Amazon founder Jeff Bezos, “Your brand is what other people say about you when you are not in the room.” It is that important. Every business depends heavily on its brand to attain any measure of success in our hugely competitive markets whether through traditional marketing or digital marketing. Digital marketing means promoting your products/services on the internet by way of Google Ads, Search Engine Optimization, SEO, Social Media Marketing, Email Marketing, etc. Whereas Traditional marketing means promoting such products/services by way of banner ads, flyers, brochures, templates, Radio and TV, etc, These are all in a marketing effort to build trust among customers because no brand ever gets any measure of success without first building trust and relationship with customers. In the entire branding process, you must take into account three elements of customer trust which are, promise, competence, and integrity.

Here are some tested and proven ways to build your brand through digital marketing:

Content Marketing

This involves both visual and written content posted regularly on your website/blog. It means marketing your products/services through content updates which must be related to your business particularly the products/services you have on offer. That is what helps to put out there what your business should be known for which becomes the brand known to your customers. 

Search Engine Optimization, SEO Marketing
 
If you want your business to be noticed widely online, search engines must first find and rank it. Top search engines like Google, Yahoo and Bing not only find your business but help it to rank at the top of their search results page if your content and website is well liked by customers. Search Engine Optimization, SEO, works best for long term marketing results by continually sending traffic to your website if the site is ranked high enough for such benefits. It is one great way to brand your business online.

Social Media Marketing 
 
These days, nearly everyone is on social media. You build your brand easily by getting it out there where nearly everyone is. That means promoting your products/services through different social media platforms like Facebook, Whatsapp, Twitter, Linkedin, Pinterest, etc. Because of ease of use, sharing of content and popularity of social media, it makes branding fairly straight forward and easy. This you do through regular posting of pictures, images, videos and infographics to attract customers and build your brand.

Google Ads

You can use Google Ads for both branding and selling of products/services because they entail display ads, search ads, YouTube ads and shopping ads which all have different goals. Display ads help in the branding of a business, products/services while Search ads help in getting sales. YouTube ads help in engagement and awareness of your brand while Shopping ads help in promoting e-commerce businesses.