How to Choose a Good Email Marketing Service

To choose the best email marketing service that perfectly fits your needs, you must first decide which tasks you wish to tackle with it. The good news is that whichever email marketing service you choose will most likely provide you with a built-in email template builder. Many of the services support custom email templates. What that means is that you can on your own code your HTML, use a template engine or a third-party email template. The choice quite frankly depends on your preferences and your type of business. There are a variety of email management tools on the internet, but marketers have preferences for bulk email software tools, CRM and user management tools and full-fledged marketing automation tools.

  

Marketers greatly depend on some of these tools to help them with creating and setting email campaigns, managing subscribers and tracking marketing results. Many experienced marketers for a variety of reasons like to recommend Mailchimp, Sendgrid, Sendinblue and AWeber from among several of such services online. These services tend to have features that are fairly common with most others. Many of the services provide a similar set of functions for email marketing but each of them has a particular focus. If the service focus tallies with your marketing needs, it is advisable to settle for such service.

Mailchimp: This is an all-in-one marketing platform featuring such very powerful marketing tools like, email campaigns builder, email automation, real-time analytics, marketing CRM, digital ads, website builder and landing pages. It makes both free options and paid subscription options available to marketers.

 

Sendgrid: This service focuses on both email marketers and developers providing email marketing tools and email API. Its main features are, email automation, email design and templates, email statistics, web API and SMTP service, transactional emails and email validation. It features mostly paid options but with a free plan for very small marketing needs.

Sendinblue: This is a bulk email service that prioritizes the interests of both marketers and sales managers. It provides marketers with an advanced analytics dashboard and a robust range of templates for newsletters, transactional emails, and other types of content. Its main features are, email marketing automation, SMS campaigns, live chat features, in-build CRM, subscriber segmentation, in-built templates for newsletters, transactional emails, and other types of messages, sign-up form designer and lots more. It offers both paid and free options to marketers.

AWeber: AWeber is designed for and aims at helping small businesses with simple but powerful email marketing solutions. Its main features are drag and drop and HTML template editors, subscribers’ segmentation, email automation, split testing, sign-up forms, email tracking and analytics. They offer free trial periods and fully paid subscriptions thereafter.