Because of the intricate relationship between Merchants, Affiliates and Consumers, the partnership arrangement is as good as the weakest affiliate. Every merchant thus needs a good affiliate who is already doing very well as an influencer on the internet. Such affiliates must be persons who’ve already built up a body of engaged fans and followers and have worked hard to gain and maintain their trust over some time. These are the types of affiliates you can really benefit from if you’re picky about whom you choose. In a well-chosen affiliate partnership arrangement, it is the affiliate’s job to personally refer a merchant’s business to his/her followers. The reason adequate care must be taken to make sure he/she is the right partner for the job. It is the duty of the merchant to ensure that the affiliates he/she settles for have the right capacity to bring real value on board the partnership since it is the affiliates who must act as true representatives of the brand. As such, they must have the right capacity to promote and educate others about the product/service they are marketing.
Here are some tips which can assist you to determine which affiliates are really capable of adding value to your business.
Dutifully Track Affiliate Performance
The only credible way to truly measure affiliate performance value is by way of in-depth analytics using available tools online. It is easier to make decisions on whom to work with when you have the correct performance data at your disposal. That is irrespective of whether the affiliate is a new, up-and-coming affiliate or he/she already has considerable experience in affiliate marketing. The data you get from the analytics helps with the decision to determine which affiliate is bringing in real value to the business.
Evaluate the Quality of their Content
In influencer marketing, content remains king. It is good content which attracts readers and retains followers. In affiliate marketing, the best affiliates to use are the ones who are steadily churning out high-quality, heavily trafficked content on their website, blog and social media profiles. The key is to always look out for original, well-written affiliate content featuring rich imagery and graphics. That is, the type of content which major search engines such as Google like to rank high. That is what guarantees the much needed traffic every marketer craves for.
Examine their Online Presence
Expert marketers believe that it is best to partner only with influencers and publishers who have a positive and commanding online presence. That is, online presence which is devoid of controversy or damaging criticisms. You can easily gauge affiliate reputation from the comments and replies to their contents on social media from the general public. Since it is best to work with affiliates who have solid online presence, it helps to look out for affiliates who are actively engaged with their audience by way of quick responses to comments/concerns and the quality of the responses.
Pay Attention to their Ethics Indicators
An affiliate partner is a very important link in affiliate marketing strategy. That is why it is good to make sure you know how much information affiliates willingly reveal about themselves and their business without deliberate embellishments. It pays to research this information as affiliates’ ethics indicators. Such indicators are usually voluntary disclosures on an affiliate’s website or social media posts. The more affiliates reveal about themselves, the better for the indicator judgements. These indicators are good for affiliate partnership because they help build trust between the consumers and the promoters. Affiliate marketing works well through personal referral which relies heavily on trust. Personal referrals can be grossly ineffective unless there is trust in the relationship.
Actively Search for Good Affiliates
The internet has lots of individuals and enterprise affiliates who are actively looking to partner with merchants. An active and deliberate search on the web can unveil many good and reputable affiliates looking to partner with merchants. Some deep searches can actually reveal highly informative stats indicating how active and successful some affiliates have been with previous campaigns/promotions.
Evaluate Affiliate Communications
Effective online affiliate communication is indicative of how active such affiliates are. It is possible to know even from the very first couple of e-mails whether or not a person is going to be a good partner for your business or not. A lot depends on how quickly affiliates respond to inquiries and how much sense their responses make. Their response time and meaningful engagement are indicative of how serious they are with their marketing business. Tardy and unintelligent affiliate responses to inquiries are real indicators of poor affiliates.
