Why Marketers Need a Secure Website

As cyber criminals become more and more sophisticated and daring, marketers are becoming wary and taking more precautions. The real focus now is on browsers and the features they display to assure users that the websites they are visiting are secure. That is where “hypertext transfer protocol secure” HTTPS has become something you cannot afford to ignore if you market online. For security reasons, marketers have placed a lot of focus on the move to HTTPS over the past few years. Google itself has taken note of that and has taken steps to give better recognition to HTTPS websites. Right now, some reports indicate that over 90% of pages listed on the first page of Google search results are secure. That gives marketers some bit of comfort and assurance about cyber security. Many web users are now well informed enough to, easily recognize the padlock icon on the top left corner of their browser as a sign that a website they have opened is properly secured. You can trust smart marketers. They are quickly latching on to that fact to promote their businesses. Here is what marketers can easily take advantage of right now.

Some browsers like Google Chrome usually notify users that a website isn’t secure. That leaves the user the clear option of taking the risk and continuing on the site or leaving the site as quickly as possible.

Websites using HTTPS load quicker and tend to rank higher particularly on Google.

Businesses that use HTTPS usually feature higher on Google SERPs than others.

If you market online through a self-storage website and it isn’t on HTTPS, you are missing a lot. Take urgent steps to get your business on HTTPS or you keep risking low patronage from lack of trust on the site. Taking your business on HTTPS confers many benefits associated with it including those earlier mentioned above.

You can set it up yourself if you know how. If not, you can request your web hosts to help out. It is relatively simple and straightforward. But, first you must acquire a Secure Sockets Layer, SSL certificate which you can get from service providers or Webmasters. The function of SSL is to prove that the website provider is exactly who it says it is and also attests to the fact that it is you who actually owns the website. This is a factual and reliable attestation no doubt and it helps to enhance trust and reliability needed in business. You may get some hosting providers who offer this service free within their control panels. You can check with your own hosts to be sure. Alternatively, if you so decide, you can use a service like “Let’s Encrypt” to get a free SSL certificate.

Securing your website against cyber criminals is one great way to enhance the credibility of your business and to attract more and better customers from cyberspace. Keep a keen eye on it and act appropriately.