How to Set Up an Instagram Business Account

Without Instagram business account, it is not possible for marketers to realize the full potential of Instagram social media platform. This is because Instagram is not an ordinary social media platform for people to simply socialize. It appears Instagram was set up for business and it is only with a business account marketers can get to access what it offers for them to promote and grow their businesses. The good news for marketers is that the most powerful features of Instagram are reserved for business users only. These features can only be accessed with a business account. Some of these powerful features include features that allow you to:

•    Set up an on-platform shop.
•    Create ads without using Facebook’s advertising tools.
•    View Instagram’s analytics/Insights.
•    Publish your contact information.
•    Include a call-to-action, CTA button in your profile’s bio.

For these reasons, it is smart social media marketing therefore for marketers to set up a business account on Instagram. Here is a step-by-step process how to set up an Instagram business account.
1.    Download the Instagram app for iOS or for Android smart devices.
2.    Create an account with your email address or phone number.
3.    Choose a username that’s as close to your brand name as possible. It should ideally be unique and even iconic.
4.    Select a password and confirm the password.
5.    Complete your profile.
6.    To create a business account, navigate to your profile and click the hamburger menu on the top-right of your screen. Tap Settings > Account > Switch to professional account. Select your type of business and follow the instructions. BOOM, you are on.

Wishing you smooth, safe and profitable marketing!!!!