Here is what to test
Customer Experience
Every business is online to get customers. You can hardly get a good customer experience without easy usability of your website. If you have an in depth understanding of the needs of your customers, you can position your website to meet these needs. A good customer experience usually translates to good customers and good business.
Easy Accessibility
Web users are notoriously impatient. Getting hits on your website is directly related to how easily accessible it is. When users encounter a bit of difficulty in accessing your website, they quickly move on and your business suffers the consequence. Easy web accessibility allows people with a wide range of abilities to navigate and interact with your website without stress and that is good for your business.
Brand Positioning
Your brand is your business. If your website cannot position and promote your brand effectively, it does not help your business. Poor quality of usability of your website cannot help you to gain the trust of your customers easily. That is the trust which helps the growth and popularity of your brand and your business. Doing a few right and proper things on your website helps to ensure a highly optimized user experience which can promote the overall perception of your brand.
Customer Conversions
It is just not enough to get a lot of hits and visits to your website. What matters most is how many of such visitors end up becoming customers. The higher the conversion rate, the better for your business! Customer experience plays a great role in increased customer conversion rates the reason it is a credible test for your website usability.
Productive Systems
Very easy to deploy and use systems greatly enhance customers experience. What your website needs are systems which are very easy to use and can be updated using simple but effective methods. Such systems if in place are extremely valuable assets for your business because they greatly enhance the productivity of your website.
