Leverage Digital Marketing
Nearly everyone is now on social media doing one thing or another. The reason social media has become a real fertile ground for digital marketing. With over 60% of consumers now admitting they shop online, marketing to them where they shop is a very smart marketing idea to grow your small business. Through digital marketing, you can get to meet customers where they are by posting and advertising on powerful digital platforms. You can create and market with your own website, through social media and through email campaigns to make contacts with customers and prospective customers, get leads and grow your small business. That is a great way to leverage digital marketing for the benefit of your small business.
Know Your Customers, KYC
For effective marketing campaigns, you must take conscious steps to get to know your customers well enough. You can through surveys directly ask your customers, prospective customers and the general public for their opinions about your products/services and to find out what they want and how they want it served. That way, you can be guided to craft great marketing messages that bring in sales, leads and customers. If you find personal surveys herculean, you can use free or low-cost online tools to help you out. A low-cost Customer Relationship Management, CRM tool is a very effective tool to help you stay connected with your customers.
Source for Cheap Funding
Better funding for your business helps to fuel growth. You can actively source business grants and cheap loans to grow your business. In advanced economies, such money is always available for small businesses, provided you look in the right places. If you do, you can get grants, loans and awards to help your small business grow. Simple online search for “small business grants” may help you to get funding for your business. In the United States for instance, Small Business Administration, SBA and U.S. Chamber of Commerce are great sources to check out for small business funding.
Support Your Community
As the cliché goes, “if your business supports your community, the community supports your business.” It pays to be visible and to be a good and caring neighbor. You can stay engaged with your community by embarking on periodic community service assignments such as sponsoring local sports activities, free medical outreaches, boot camps for youths and such like community services. Through these activities, your business gets better exposed in your local community and it thus gets better patronage in reciprocation. This approach also helps you to foster stronger relationships within the community as a veritable means of survival and growth for your small business.
