If you want to be an effective and efficient content marketer, anything you do, you must have a plan for it. It is not enough to simply create good content. Without an effective content distribution plan, the content may not be too helpful in your marketing activities. It is great to plan your topics, write your content, confirm the quality of the content, optimize the content but when you hit “publish”, what comes next? Content distribution of course! That is hugely important for the success of your marketing efforts. After creating your content, you must have a good plan to distribute it multi-platform. That helps to get as many eyes on it as conveniently possible. You may choose to do your distribution manually or through popular online content distribution tools like Buffer or Hootsuite. Next is to be sure that the places you
distribute your content will be helpful in its sharing and engagement.
Below are some of such places you can share your content to generate more traffic, views, leads and engagement.
• Twitter
• LinkedIn
• Google Ads
• Facebook posts
• Facebook Ads
• Instagram posts or stories
• Email list/newsletter
• Repurpose as YouTube video
• Pinterest
• Reddit
• SMS (text message marketing)
• Blogs
• Messenger bots
• Guest posting on third-party sites like Quora, Bing ads and Medium.com
• HARO (Help a Reporter Out)
• Google-My-Business, GMB posts
If marketers have a good content distribution plan, together with improving their Google listings, improving their local SEO, and expanding their website marketing activities, their shared content can generate more traffic, views, leads and engagement.
