The Website has been Penalized
Your website can be penalized by Google if it discovers you are engaging in “unethical” or “black hat” SEO tactics. When Google penalizes your website for any unacceptable SEO tactics, it simple drops the website from appearing on its search results. That is close to blacking out your website on the internet. To prevent your website from Google penalties, make sure you do not purchase low-quality backlinks or stuff your website content with keywords. Both of these tactics are unethical in the eyes of Google and they usually attract penalties. To avoid these penalties, you can undertake a comprehensive SEO audit once in a while to be sure you are doing things correctly particularly in terms of your SEO tactics.
The Website has been Blocked
You can have your website blocked from searches if you are reckless with the use of meta tags on the site. It is meta tags that give instructions to Google what to do or not do on your website. So, when you use ‘noindex’ as a meta tag on your website, it tells Google bots not to index or display a webpage on Google search results. If you set ‘noindex’ to your entire website or certain webpages, it simply means the entire website or these pages will not appear in the search results. To prevent that from happening, make sure that webpages that you want to appear on Google search results don’t have ‘noindex’ in their meta tags.
Lack of Relevant Keywords on the Website Content
If you do not have related keywords in the content of your website, you are confusing search engines. This is because major search engines like Google use the keywords on your website to gain textual understanding of the products/services you are offering on the website. The right keywords help Google to display your website on its search results. So, when these relevant keywords are missing from your website, the website is not likely to appear on search results for related search queries on Google.
The Website is Rather New on the Web
If your website is new on the web, it takes quite a while say a few days or possibly a few weeks for Google to notice it and index it. It is only then the website stands a good chance of making it into Google search results. So, if you just launched your website, it is advisable to wait a bit for the website to be found and shown on Google search results. That is if the website is well optimized though.
The Website May Have Duplicate Content Issues
Google bots usually have a very sensitive nose for plagiarized or copied materials. Anytime they discover such materials on a website, there are bound to be consequences. They always know a duplicate content when they discover that same or similar web page is accessible at different URLs. When content appears as duplicate to Google, it refuses to index it. When faced with such scenario, Google usually chooses the content version that you set as the canonical. If however no version is set as canonical, Google usually decides in favor of quality. In such scenario, Google attempts to identify the best version of the page to index based on its judgement. If therefore your website content is copied from another website and really looks similar, Google may bypass it without indexing it. If that happens, chances are very high that your website will not appear on Google search results.
The Website Doesn’t Have Enough Quality Backlinks
In getting backlinks to your website, you must pay more attention to quality rather than numbers. The number of quality backlinks your website has tells Google the importance of the website. The more quality backlinks your website generates, the more the website appears important to Google and the more likely that Google will display the website on its SERPs. On the flip side, if your website is new and doesn’t have many quality backlinks, it may seem unimportant to Google. When that is the case, it may lead to the website not appearing on Google search results.
