How Perseverance Saves Your Business

“If you are going through hell, keep going.” ~ Winston Churchill

If you run a business, no doubt you know what it means to go through a bad patch once in a while. It is nothing strange. Everyone gets to go through their own bad patches in the course of any business. Nothing good comes easy so says the sages. Going through a bad patch in the course of any business is akin to going through hell. Depending on the passion you have for the business and what the business means to you and your family, it is real hell on earth anytime things aren’t going well for your business. For some businesses, this happens much too often because of the vagaries of the economic environment the business is operating from. In such circumstances, you must always find ways to persevere hoping that things will pick up again down the road as they always do. So, if you are going through a bad patch in your business, stick with it and keep on striving to make things better. Things always get better with time anyway, if you manage to stick with the job. Most times, throwing up your hands and giving up is not advisable. That is like quitting at the very first obstacle. Successful people never do that.

According to Conrad Hilton, "Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit." That requires determination and bravery because as most working people know very well, "fortune favors the bold but abandons the timid," a very apt Latin Proverb. In any business, you can never go very far if you are not willing to do and dare. At some point, if you are going through hell in the course of your business, just go right through. That is the surest way to success. Nothing is guaranteed in this world of ours. If you want something bad enough, you must find a way to get it no matter the odds.

Get busy right now because…. “No pains, no gains. To get the prize, you must pay the price.”

Why You Must Persist to Achieve

“You’ve got to say, I think that if I keep working at this and want it badly enough I can have it. It’s called perseverance.” ~ Lee Iacocca

To achieve anything worthwhile in this world, you must have the staying power to see things through. That is persistence. There is nothing in this world that can substitute for persistence. Nothing can take its place when it comes to achieving set goals. Even if you are very talented, it is not enough. There are numerous unsuccessful people who are talented. Even if you think you are a genius, many unrewarded geniuses are walking around the streets in desperation. How about education? Well, being educated is OK but without the ability to persist in anything you are doing, you can’t make it. The world is full of educated derelicts. Persistence and determination alone are omnipotent. They are the main tools you need to get things done in our highly competitive and repressive world. 

Ask people who have attained some measure of success in the business and you’ll get to appreciate this relationship more. One of such successful persons is H. Ross Perot who wrote that "Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touchdown." He should know because he was out there for quite a while. 

Get busy right now because…. “No pains, no gains. To get the prize, you must pay the price.”