Tips to Create a Good Brand

 To create a successful brand, you must take a bit of background information/ guideposts into consideration in the process. The first thing you do is to make an honest examination of your product/service with a view to clearly identifying the qualities that should appeal to your target market. You then take steps to emphasize them in your brand, making sure to leave out the qualities that might appeal to others, but not necessarily appealing to your target market. If we accept the American Marketing Association’s definition of a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers", you will discover that your brand must as of necessity be completely woven around your product/service for it to make any business impact. That is why your "Brand" must identify your product/service adequately and set it distinctly apart from others. Because, your brand is the first opportunity you have to tell others particularly your potential customers who you really are and what you are offering, adequate care must be taken to see that it performs that function effectively. If not, it is useless.

The next consideration is expectation. Your brand must tell everyone at a glance what to expect from you. What exactly can you do for them in terms of value and how you go about doing it is very important in branding. Can your brand deliver quick and excellent service efficiently and in good time? A good brand must push out and identify with all the qualities that give your product/service value. You may consider higher quality and higher cost or lower but acceptable quality at fairly lower costs. These are some of the things customers want to know about and your brand must help them to know about them. The real reason, your brand is one great way to offer information about yourself or your business in some kind of a short-hand way. Therefore, in designing your brand, you must think and reflect deeply on the kind of questions that people may have about you and your product/service. These questions you must try to address by the way you brand yourself and your business. That is one of things that distinctly set you apart from others. One of the great functions of a good brand!

A good brand not only identifies you, but it identifies the product/service you have to offer. For that reason, it must as of necessity provide the answers to such questions as: What are the strong qualities of your product/service? What sets it apart from others? What makes it appealing? What makes it unique? Why must a buyer go for it? etc, etc. You must note very carefully that, if your brand does not clearly set you apart from the others, it will not be an effective brand. Having an ineffective brand is as good as not having a brand at all.