These five tested and effective digital marketing strategies are good to help your eCommerce business become profitable.
1. Provide Clear and Concise Product Descriptions
Online, product description is vital to making sales. A clear and concise product description helps a prospect throughout the sales cycle. Prospects make their buy decisions when they fully understand exactly what the product is all about and how it will be helpful to them. When products are correctly, and clearly labeled, it helps to establish the authority of the seller. That helps sellers gain customer confidence and trust. Good labeling can even help to boost the SEO of your eCommerce store. By optimizing your products descriptions with the right keywords, it helps search engines to rank your webpage higher in their SERPs. That is instrumental to sending good organic traffic to your website. With good traffic, you get more leads, more conversions and better sales.
2. Understand Your Sales Cycle
If you want to succeed in eCommerce business, you must have well-defined user personas. That allows you to fully understand who you are selling to. Who exactly is your audience and how do they behave. From there, you can define your sales cycle before launching any marketing strategies. If you know how long it takes a customer to make a purchase on your website, what they buy and how they move through your sales process, you will be able to introduce relevant eCommerce marketing strategies that will actually get results. If you understand your sales cycle well enough, it will help you to know how to target and qualify leads better, how to move them onto the next stage of the sales funnel faster, and what you need to do to keep them coming back as repeat customers.
3. Boost Product Visualization
Ever heard of the cliché, what you see is what you get? Yes, most people always love what they see with their own eyes. If you have an eCommerce business site, and you market content or even blog on the site, be sure good visuals of the products you are marketing go along. Good content or blog posts may be boosting factors on your site but good visuals are the key selling points. Never you forget that! For this reason, it is advisable to invest more in having quality images of the products you are marketing. As much as practicable, you can use advanced methods such as 3D technology for the visuals of your products. That allows your customers and potential customers to view your products from many angles, including a 360° rotation. Now, that can be quite captivating for your marketing efforts if you ask me.
4. Simplify Your Checkout Process
The easier the checkout process on your eCommerce website, the less the abandoned carts it will experience. It helps your business therefore to ensure your checkout process is seamless. If not, it will experience very high bounce rates and abandoned carts. It takes a lot of convincing to get your prospects to the checkout page of your website. It is very costly therefore to lose a business at that point. To avoid that, make sure all actions and buttons are clearly visible on your eCommerce website and that all your site visitors know exactly what to do after they have added their preferred and chosen products to the cart. The payment options available to customers are very vital too. No customer wants to go through any unnecessary hassles to make a purchase. Once things are easy and smooth through the checkout process of your eCommerce website, you make more sales.
5. Use Re-targeting Messages/Ads
Nurturing leads and luring buyers is usually a very delicate process in eCommerce business. This is because as astonishingly low as about 2% of website visitors actually make a purchase on their first visit to an eCommerce site. Many visitors are at times aimless surfers who merely stumbled on your site. Others may simply be window-shopping on your site. Those more enterprising may come to your site with the aim of comparing your products and prices with those of your competitors. Some others may even want to make a purchase, change their minds along the checkout process for one reason or another and leave things half way. Getting this huge percentage of potential buyers to actually buy, requires some re-targeting marketing strategies. These strategies will enable you track and market more to persons who visit your website and fail to make a purchase. From your dashboard, you can discover the particular products such visitors were interested in, and then reach out to them with re-targeting messages/ads through their email addresses or any other forms of contacts. You can make specialized/personalized offers to them by giving them better deals and even discounts, guarantees and warranties to get them to change their minds. By doing this, chances are, they may feel better appreciated, a consequence of which they may change their minds, return and end up making a purchase from you.
