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As most people are increasingly obsessed with fitness, sports and recreation are becoming an integral part of everyday living. Sporting kits...

Wednesday, September 27, 2017

Great Blog Posts to Get Links and Traffic

A blogger in work table with a computer and a mug of coffee.
Most bloggers blog for a reason, to get links and traffic! Some people blog but never seem get these results. For such people, it is best to ask, what kinds of posts should I write to get more links and traffic? According to experts, if you are able to bring some powerful post types into your blog, your content will begin to work wonders on social media while also generating a lot of grassroots in-bound links. Now, that’s great if you ask me. Get your blog to draw from the following resource areas and it will attract traffic.


Expert advice: Online, everyone is looking for answers and solutions to many and varied problems. Hooking up to an expert is one good way to get results. A quality advice-post generally sticks to one topic and provides in-depth information on it. If your topic manages to provide the advice people are hungry for, they usually hook up with good backlinks and traffic.



Espousing a popular and trending point of view: Helping to deepen and expand a popular and trending matter easily helps to get attention for a blog! Because people always like to have their world-view affirmed, if your blog can articulate something a lot of people agree with, the people who agree with you will champion your post. Even the people who disagree with your viewpoint may still link to you, simply because their response won’t make any sense if they do otherwise. Social media sites like Facebook and Twitter help such posts to go viral easily and the benefits are immense.

Powerful and relevant tips: Everyone wants to know how to get things done in our highly competitive world. If your blog can provide quantifiable lists of tips, it becomes very attractive to readers who want explained in just a few seconds what a visitor stands to receive in return for their attention.

Best-of lists: Many people rely a lot on expert judgment. If your blog authoritatively provides a resource list useful to many readers, it will benefit from bookmarks and even votes for it just on face-value alone. That is one credible and effective way to spark up traffic and links to the blog.

Powerful and arresting headlines: Many bloggers already know this. The more the power a headline packs, the more attention it gets. When others link to you, it’s usually done in the space of a paragraph or even a single sentence which caught their attention. Most times, a really outstanding headline is all it takes to get traffic and links to a blog.

Q&As with high profile experts: Everyone wants to hear from experts and high profile people who have made it. In that quest, interviews with well-known bloggers, professionals and successful business persons always seem to get links, comments and traffic particularly through social media.

Ranked resource lists: Products reviewers and researchers wield a lot of clout on social media. At each year’s end, when such people come up with a list of best-of products/services in their own judgments, they usually get a lot of attention. These people are effective because many people are constantly searching online and elsewhere for the ‘best’ of everything, a term that promises high quality. That is what attracts attention to ranked lists and naturally, debates, links and traffic follow.
 
 

Tuesday, September 26, 2017

How to Avoid Online Reputation Crises


Online work station with a lone worker, a computer and a mug of tea.
Every business no matter how small or big thrives on its reputation. That is what makes reputation a closely-guarded and well-protected asset in business. Building a reputation for your business takes time, very valuable time! It however takes a very short while to lose and with attendant devastating impact to boot. Online, the impact is better left to the imagination of everyone. There are many simple things you can do to avoid online reputation crises such as:

Being extremely vigilant: Nearly everyone is online these days and just one scathing review undetected early can do tremendous damage to your reputation! That is because of the extremely quick pace information spreads online. The solution is real vigilance on your part. Detect-respond-and-promise line of action easily helps your vigilance efforts.

Astute monitoring: When you detect challenges, it is not enough to respond and leave things at that. It pays to keep monitoring to see if there are further negative feedback which you can quickly attend to. Tip: Do not ignore to pay special attention to niche review sites like Yelp and Trip Advisor where negative feedback can be really damaging.

Acting quickly: Regardless of whether online reviews recommend your brand or not, it pays to take quick action responding to them. This where your diligence and tactfulness can help you win back skeptics thereby enhancing your business reputation.

Being proactive: From experience, it is possible to anticipate customer reaction. The real reason for FAQ as part of your website displays. By anticipating customer reaction correctly, you can take proactive measures to shore up your reputation and avoid real damage. Appropriately deployed Analytics can help your online reputation if you know how to use them. If not, consulting experts is not a bad idea.

Routine evaluation/corrections: Taking a look back and going over what you have been doing online about your business is one way to get hints and clues about what works and what doesn’t to enable you make amendments and or corrections as you go along. Proper analysis of customer-feedback and online campaign results help a great deal here. A major benefit of constant review is to learn and that is what grows your experience. Nothing beats experience when it comes to doing business online. Just ask any professional marketer and you’ll get to appreciate my drift here.