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Showing posts with label Bloggers. Show all posts
Showing posts with label Bloggers. Show all posts

Friday, September 29, 2023

How to Make Passive Income Blogging

A red mug of coffee, a pen and a sign "How to make money Blogging."
Freelance bloggers can make passive income from blogging in a number of ways. It may take a while to do this but if you are patient and persistent, you too can make money blogging. If your blog has already taken off and your audience becomes sizeable, you can then take positive steps to monetize the blog in the following ways. These are all viable ways/techniques to generate income from your blog:



Selling Your Own Products/Services: If you have the knowledge, skills or expertise in a particular field, you can create and sell your own products or services on your blog. You can create and sell products like eBooks, online courses, or expert consulting services. You earn money by way of outright sales or through consultancy fees.

Display Ads: You can sell ads spaces on your blog to make passive income. If your blog has a sizeable readership, a large audience and is popular enough, businesses will pay to advertise their products/services on your blog website. As a blogger, you can also earn money as a publisher if you allow some ad networks like Google AdSense to display ads on your blog. Anytime a blog reader views or clicks on any ad on your blog, you earn income as a publisher.

Affiliate Marketing: Affiliate marketing is performance-based marketing model where affiliates help product merchants promote their products in exchange for commissions. As a blogger, you can promote affiliate products/services on your blog through a unique affiliate link on your content. Anytime a reader clicks on your affiliate link and makes a purchase, you earn a commission. If the traffic to your blog is good, you make more sales as a result. Attracting considerable traffic to your blog is therefore of utmost importance to your ability to make sales.

Membership Sites: You can make passive income from subscription fees on your exclusive and highly valuable content on your membership site. If you have such valuable and exclusive content to share with readers, you can create a membership site where readers can pay some prescribed fees to access your exclusive content. This could include content like gated blog posts, webinars, or online communities.

To make passive income blogging, these here tips will help you out:
 
Aim to Solve Problems with your Blog: Yes, everyone who blogs probably has intent to sell something but this should not be too obvious. Aim to solve your readers’ problems first with your blog content and you can make sales along the line. Inspire your readers with the lessons from your own freelance blogging career and you can sufficiently arrest their attention enough to notice the products/services you are marketing. Blog extensively about your work-life experiences that could be valuable or inspiring to your target audience instead of throwing products or services you are marketing in their faces. If your aim is obviously to solve problems for your blog readers, they’ll trust and value you enough to do business with you.



Choose a Niche: It’s of utmost importance to choose a niche for your blog. This niche must resonate with your audience and you must have enough knowledge and expertise about it to help you market successfully in the niche. It helps too if you are extremely passionate about the niche. Marketing in such niche will make it easier for you to consistently create high-quality content that your readers will find valuable.

Create High-Quality Content: Blogging is the most popular form of content marketing among digital marketers. All it takes is to consistently create high-quality, impactful, informative, and educational and even entertaining content that your readers will find valuable. The content must be well-written and packaged in such a way as to make it highly engaging.

Blogging Host Sites: If you cannot immediately set up your own website for blogging, you can blog on host websites like Blogger, WordPress or on LinkedIn as an author. These host sites help you with valuable in-house blogging tools to make your blog successful. They have provisions for monetizing your blog on their platforms to enable you to earn passive income.
 
Widely Promote your Blog: The more popular a blog is the more income it earns for the blogger. As soon as you start creating valuable content on your blog, you need to widely promote the blog so that people can find it. The best places to promote your blog are, on social media, in online forums, and through guest blogging.

Guest Blogging: You can be a guest blogger on very popular blog sites in the same niche you are. By leaving a link back to your blog on the guest blogging site, your blog earns good traffic and valuable backlinks. These backlinks are important factors in the SEO of your blog. The blog could thus benefit from good organic traffic as a result.

Summary

Always bear in mind that it takes quite some patience and persistence to be a successful blogger. If you use the foregoing monetization techniques and tips, you too can build a successful blog to earn passive income in perpetuity. By the time you start creating content, don’t be discouraged if you don’t see good results immediately. Just be patient and keep creating great content and promoting your blog as widely as possible. With time, you’ll start to see results.

Sunday, August 27, 2023

12 Best Blogging Business Ideas to Make Money

Blogging sign over a computer keyboard.
Blogging is an idea, a business idea really. If you have the skills, the right knowledge and you are creative enough, you can be a good blogger and make money online. It is rather very simple to start a blog but you must endeavor to host it well in a feature-rich platform like WordPress or Blogger. Through these platforms, your blog can easily take advantage of in-house plugins, themes and templates to help it succeed. If you want to make money blogging, you must blog in the right niche, information and ideas. This is irrespective of whether you want to be a part-time or full-time blogger. The following blogging ideas are about the best to blog on in the business.



1. Food Blog: Yes, everyone likes to eat and people want the right information about where and how to get the best food. A good blog easily fits in to provide that valuable information. The first thing you need to succeed as a food blogger is a real passion for food. This passion will guide you to consistently provide valuable information for your readers through your blog. You have a very wide range of topics you can blog about. These range from posting home-cooked recipes, exotic foods, sea foods to reviewing new hotels/restaurants and the food services they provide.

2. Tech Blog: This is a niche segment with tremendous blogging potential. Presently, tech blogging is hugely popular because of the rapidity of tech development. Even though tech blogging is highly competitive, your blog can stand out if you are always up-to-date and at home with the rapid changes in technology.  You can succeed in tech blogging if you have the domain expertise to attract readers. You can focus on topics that are of special interest such new product reviews, tips and demos.

3. Beauty Blog: The beauty industry is a multi-billion dollar industry and a good blog can be easily profitable in the industry. If you are a beautician or you have a keen eye for beauty, you can leverage your knowledge to set up a beauty blog. You can blog about a very wide range of topics related to skin care, cosmetics, saloons, beauty creams, hair care, facial care, pedicure and manicure etc, etc. Just be sure your blog is unique and stands out from the rest, you’ll make money from it.
 
4. Travel Blog: Most people like to travel and they need information and travel guides which a good travel blog can provide. So, if you like traveling and have traveled wide and documented your experiences, you can set up a good travel blog. Make sure your blog provides highly valuable and unique content to help it survive in the highly competitive space of travel blogging.

5. Fitness Blog: This is yet another very popular blogging niche because everyone likes to keep fit. You can choose your own mini-niche within the wider niche to create a popular blog. You can blog about a very wide range of topics out there. Topics like hiking, gyms, sports wears, sports shoes, hiking, yoga, cycling and many others, all topics that can quickly help you to gain an engaged audience.

6. Parenting Blog: As most people very well know, parenting can be hugely challenging particularly for new parents who mostly depend on the internet to look for tips and advice on parenting. A good parenting blog can easily cater to the needs of such an audience. If you choose topics like baby feeding, baby hygiene, clothing, bedding, toilet habits, preliminary learning and so on, you can easily attract an engaged audience to your blog.

7. Marketing Blog: If you want to start a marketing blog, the good thing is that you have a whole lot of topics your blog can cover because online marketing is forever evolving. Your best bet however is to carefully focus on mini-niche topics that people really want to know about. Such a blog niche within the larger marketing niche that is capable of attracting a great audience is where to be. This here blog you are reading right now hosted on Blogger is a marketing niche with laser focus on digital marketing. You can blog about SEO, Email marketing, social media marketing, PPC ads, search engine marketing and a whole lot of topics are out there for your marketing blog.


 
8. Wedding Blog: Yeah, wedding blog can be a great blog to make money on. If you exhibit great domain knowledge about wedding and wedding-related topics, you can attract a whole lot of readers. You make money on a wedding blog if you sell wedding related accessories/services such as wedding planning, wedding invitation, honey moon locations, wedding cakes, music, wedding gowns and suits, wedding rings, reception venues, food and drinks and lots more.
 
9. Home Decor Blog: A blog about home décor requires you to give cool tips and stunning visuals about modern homes. Sundry home decors like settees, curtains, awnings, window blinds, arcades and so on. If your blog content comes with very clear images of home decors, it is more captivating and can even attract better attention from search engines. Before and after images/photos of a wedding in particular can help you attract good search engine traffic.

10. Gardening Blog: This is usually combined with landscaping ideas and tips. If you are into gardening directly yourself, so much the better. That way, you can better share tips and showcase your own produce through a good gardening blog. If you belong to a network of fellow gardeners, you can also feature true stories from other gardening enthusiasts with a view to inspiring your readers. Gardening is a great hobby you can profitably blog about and make money selling gardening tools, treated seeds, equipment, chemicals, how-to tutorials and so on.

11. Music Blog: This is a great blog for music lovers and music enthusiasts. So, if you are passionate about music and you have the skills to write about it, music can really be an interesting blog niche for you. You can review new music or curate popular tracks in your blog. If you have the inclination, you can collaborate with other bloggers to produce quality content. You can make money on a music blog by selling musical instruments, organizing concerts and gigs and music reviews.

12. Self-Help Blog: These days when most people want to do things themselves and in their own way, self-help blogs are really handy. You can start with your own life as the main topic. Let others know about where you were, your struggles and where you are now. You can vividly describe your life, your struggles and your coping mechanisms to help others who are struggling with their own lives. Self-help blogs typically gain access to networks comprising like-minded people thereby exposing the blogs to wider audiences.

Sunday, August 20, 2023

Latest Trends and Strategies in Blog Monetization

Note on a paper napkin "How to make money Blogging", a pen and a mug of coffee.
Among digital marketers, blogging is no longer just a mere hobby. It is now a lucrative online avenue for generating income. Blogging as a marketing strategy is still evolving and has evolved significantly over these past several years. At the beginning, many people saw blogging as a platform for personal expression but now, it has gradually turned into a veritable source of income for many bloggers. Blogging income is realized through deliberate monetization strategies. Monetizing your blog requires a well-thought-out approach that combines creativity, a clear strategy and an understanding of the latest trends. It involves turning your blog's popularity and influence into revenue. You can therefore effectively monetize your blog through the following trending strategies.


 
Creating Your Own E-commerce Store: A good strategy of blog monetization is that you can create an online store and sell your own products to make money. If these products are related to your blog niche, they sell better. If you sell branded products as well, you can create an additional income stream to earn more money.

Creating and Selling Digital Products: You need knowledge, skills and expertise to create digital products that sell well. So, you can share your expertise by creating and selling eBooks or online courses to willing buyers. Such blog monetization technique capitalizes on your expert knowledge to offer valuable content to readers who are willing to pay for it.

Affiliate Marketing: Affiliate marketing is readily one of the most popular blog monetization strategies among digital marketers. You can partner with business owners to promote their products/services through unique affiliate links on your blog content. This way, you can earn a commission on every sale generated through the unique affiliate links you are promoting.

Native Ads: Through native ads, you can blend seamlessness together with revenue. These ads seamlessly blend with your blog's content, making them less intrusive and more engaging for readers. Even though the ads may not appear to be obviously promoting any products/services, they help generate good income through your content.

Leveraging Social Media: The huge popularity of social media has become a big advantage for digital marketers. Smart marketers can leverage this popularity to make money. You can therefore integrate your blog with social media platforms, particularly the very popular ones like Facebook, Twitter, LinkedIn, Instagram and others to increase your blog reach. You can in addition explore sponsored posts and collaborations on social media for additional income.



Utilizing Premium Content: Premium content is a highly valuable content that readers are willing to pay for. So, if you consistently produce such valuable content, you can consider putting some of your best content behind a Paywall. This strategy entices readers to subscribe or make a one-time payment for access to the content. That earns you good income.

Leveraging Email Marketing: You can deliberately build a responsive email list over time and utilize it to promote products, services, or affiliate offerings to earn money. The main advantage of Email marketing is that it is cost-effective and very easy to use. It provides a direct line of communication with your audience thereby quickly helping you to build trust with your audience.

Maximizing Your Ad Revenues: One major source of revenue in blog monetization is through display ads. You can strategically place display ads on your blog to earn money through clicks and affiliate purchases. With the help of online tools like Google AdSense, it is possible for you to optimize your ad placements for increased revenue.

Diversification of Your Approach: If you want to derive maximum benefits from monetizing your blog, you need to adopt a multifaceted approach that adapts to the ever-changing digital landscape of the Internet. This is the key to sustainable blog monetization. Relying on a single monetization technique can be too risky in terms of revenue generation. But, if you diversify your income streams, it helps to ensure long-term sustainability. You can do this by staying informed about the latest trends in the blogosphere. If you are up-to-date, you can strategically implement the latest monetization strategies to help turn your blog into a money spinning enterprise.
 
Sponsored Content and Collaborations: As a blogger, if you collaborate with businesses/brands for sponsored posts, it can be mutually beneficial. In this arrangement, your blog helps businesses/brands get exposure through the content they sponsor through your blog. You the blogger gets paid some compensation/commissions for featuring these products/services in your blog.

Membership and Subscription: A blogger can offer premium content or resources to his blog subscribers in exchange for predetermined membership fees. Many readers like to pay for exclusive content because it fosters a sense of exclusivity, meaning high quality. The arrangement provides a steady income stream for the blogger.

Donations and CrowdFunding: If your blog is engaging enough, you can quickly build trust with your audience. Getting such audience to part with some donations in appreciation of your content is then not out of place. So, if your audience really values your content, they might be willing to support you through donations or by way of CrowdFunding arrangements.

Friday, May 05, 2023

Why Identifying with a Blogging Niche Really Matters in Profitable Blogging

Blogging sign projected over a white computer keyboard.
Bloggers see a blog niche essentially as the subject matter of a blog. It appears to be the main focus of blogs. This is exactly why good bloggers never waste their precious time writing a general blog about many different issues. When they blog in a niche, their blogs are usually more focused, specialized and tailored towards a specific purpose. The main advantage of blogging in a niche is that you can generate relevant and impactful blog post ideas which can easily project you as an expert in the niche. Being an established expert earns you respect and more following as a blogger. Your blog becomes more profitable as a consequence.

More Advantages:

1. You are more motivated to keep your blog going if you blog in a niche.
2. Consistently creating niche content helps to ensure your content is well tailored to the needs and interests of your target audience.
3. Your niche content helps to position you as an expert in the subject matter.
4. A blog niche helps your blog to stand out by having a unique selling point that users like to gravitate to.
5. A blog niche is important to help bloggers quickly build a dedicated following of readers who have cultivated interest in the blog.

Now, What Really Makes a Blog Niche Profitable?

Technically, a blog is profitable when it finds its target audience and can hold on to them long-term. A blog niche can be said to be profitable if it positions a blogger as an expert on certain subject matters where his blog content can generate revenue. This revenue can be generated through sponsored posts, impactful content, partnerships, advertising, affiliate marketing and other monetization techniques.

Here is How to Locate Profitable Blog Niches

Once a blog niche resonates with your interests, expertise, and passion, it can be profitable if you blog in it. If you like a subject matter, you’re passionate about it and dedicated to building a blog on it, you can make it profitable. This is why you could turn almost any blog niche into a profitable blog niche. But if however you want to search well enough to find profitable blog niches, the following are vital steps you’ll have to take.



Step 1: Identify Your Interests: Spend quality time to examine yourself and look inwards to identify your interests. These interests include your hobbies, profession, skills, talents, and more. With these, you can drastically narrow down to the niches that greatly arouse your interest and you are passionate and confident about to maintain a blog in.

Step 2: Check Google Trends: After identifying a niche, you can diligently check online sources like Google Trends to understand the search trends related to the niche you’ve chosen. These trends include volume and topics of interest people are searching for. Armed with this info, you can then understand how profitable the blog niche you’ve chosen could potentially be.

Step 3: Search for Other Blogs in Same Niche: This search will enable you to thoroughly evaluate your competition within the niche. You’ll get valuable info about other bloggers in the niche and what they’re doing and how they’re doing it. You’ll get information about their preferred subject matters and subject topics in the niche, how often they post, how much engagement they get, and exactly what blog readers tend to like/dislike about these blogs. Such valuable info can help you to build a stronger presence within the niche.

Step 4: Register a Relevant Domain Name: Factor in the blog niche you are on to pick a Domain Name that you can register free on WordPress. The name you pick must be relevant to your blog and its niche. That makes for easy searching online and with search engines. This done, your blog is set up and you can commence blogging with topics your audiences are interested in. If you continue to create unique and impactful content, the profitability of your blog will gradually become manifest with time.

Final Words: After steps 1-4 above, you’re done. You can continue blogging for profits in the blog niche you’ve chosen.

Thursday, August 04, 2022

Benefits of User-Generated Content for Affiliate Marketing

Affiliate marketing sign on  computer screen with a cup of coffee on the table.
In affiliate marketing, user-generated content (UGC) is extremely valuable for driving traffic, building trust, and generating leads for marketers. Affiliate marketing is a simple business model where affiliates help product merchants to market their products and the affiliates earn commissions from the sales they generate. It is all about building relationships and networking to earn money online. Many affiliates prefer to build a relationship with the businesses they work with, while others focus on building a relationship with their audience. Affiliates take advantage of UGC to build these much-cherished relationships.  UGC is a content created by users rather than professional marketers or publishers. It comes in such forms as comments/feedback, photos/graphics, videos, reviews and even blog posts. Many marketers hugely rely on UGC to promote their products and drive traffic to their websites. UGC helps affiliate marketing to work better and deliver more beneficial results. Here is how:



More Traffic

Even if the UGC is in the form of funny meme, adorable video or a heartfelt post about a personal user experience, if it is widely shared, it translates to valuable inbound traffic. Affiliate marketers cherish good traffic. This is because good traffic in quite helpful to their business. The challenge however is always how affiliate marketers can make their UGC more appealing and, therefore more shareable. To this end, marketers must strive to make their UGC more relatable than traditional marketing content. They can make it feel less like an advertisement and more like a conversation between friends, family or business partners. That way, UGC manages to provide a sense of authenticity that can be lacking in other forms of marketing. When shoppers see that other real people are using and enjoying a product, they can relate better and are more likely to try the product themselves.

Enhanced Trust

One huge challenge of affiliate marketing is always how to earn the trust of consumers. This is because many consumers don’t quite trust bloggers or websites promoting products. UGC usually comes handy to plug that trust deficit hole because it comes with a built-in level of trust. Consumers see UGC as coming from a real person rather than a faceless entity. The reason they relate well and better with such content. That helps to build trust. So, affiliate marketers can better enhance this relationship by rewarding their customers with deserved recognition through widely sharing their posts and even mentioning them by name. Great for trust building no doubt!

Higher Engagement

UGC is more likely to be engaged with than traditional marketing materials. You know why? It is because it is more authentic and relatable in the eyes of consumers. Smart marketers can use UGC to address poignant issues as well as disclosing more about their personalities and values. Most human beings crave recognition and always want to be seen to matter. This is why people are more likely to share content that’s relatable and not superficial. That translates to higher engagement.



More Leads

Typically, UGC can generate more leads because it can help marketers to reach a wider audience. The more people your marketing messages reach, the more leads you’re likely to generate. The more leads you generate, the more sales you are likely to make. UGC is highly effective to generate leads because it is more authentic than other forms of marketing. That helps to make it more trustworthy and persuasive in the eyes of consumers. Naturally, UGC often usually comes from people who are already customers or fans of a product/service.

Credible Ways to Get UGC for Your Affiliate Marketing Program

For your affiliate marketing business to take advantage of the foregoing benefits, you must first explore all credible ways to get UGC for the business. One of such credible ways to encourage UGC is to offer incentives, such as discounts, free giveaways or exclusive content. With these incentives, users will be more likely to share your content and help you promote your products/services as widely as possible. You can also encourage shoppers to share their own photos and videos or create contests and giveaways. The more fun and engaging your content is, the more likely people are to share it. You may also use influencers and reputable content creators, but adequate care must be taken to make sure the end result looks more like UGC and less like a paid ad. Many consumers do not take paid ads as seriously as they take UGC.

Conclusion

Even though UGC looks like and sounds like users are doing the entire job, it is not really the case. Deft and calculated marketing efforts from the business owner usually help to get the right UGC. Affiliate marketers must be sure they do their research well, make good plans and budgets, gauge strategies, and employ the best analytics tools to measure results. That is about the best way they can hope to get the real benefits of UGC for their affiliate marketing programs.

Friday, April 08, 2022

Salient Tips to Start an Affiliate Marketing Blog

Blogger's images in the shadow of blog bubble.
Content marketing is hugely beneficial to affiliate marketing. The reason good bloggers like to use the tool to grow their audience and to promote their affiliate links. If you want a credible way to earn money online, think affiliate marketing. You can start a blog to market content and promote your affiliate links. Anytime your blog users click on these links and make a purchase, you earn a commission. You can thus earn good money with an affiliate marketing blog like this one. There are many different affiliate programs out there on the internet. That provides you as many great opportunities to make money with your site content, no matter who the target audience might be. Even you can start an affiliate marketing blog without delay by making these here tips your guide posts.



Choose a Unique Domain Name

It is imperative for you to ensure your domain name reflects your brand. It is the first thing your audience notices online. If it properly reflects your brand, it helps your online marketing a great deal. Names like Bobbysflowers, Kiddieswears. Auntypatcakes and so on can be good domain names which reflect what you are marketing at a glance. It doesn’t really matter much if you’re selling products/services, affiliate marketing, or PPC, domain name tells it first online. Your domain name is thus your first step on your path to marketing success online. A good domain name can make the real difference between a successful blog and an average one. It is that important. In choosing a domain name, you can always get a good one if you factor in your business niche and target audience, what’s not yet taken and your brand.

Choose a Niche

To succeed, you must concentrate your blog on a particular niche. So, you must first think of a great niche to focus your blog on for it to be relevant. When starting out on an affiliate marketing blog, you should factor in what you know, what you are good at, what you are passionate about what your interests are. Think deep before you make the plunge because it is that niche you’ll be churning out high quality content on to enrich and grow your blog down the road. Never make the mistake of limiting yourself unduly to just one thing be it a hobby or a particular topic. The wider and deeper your business niche, the more you’ll have to write about. If you have a genuine interest in the niche, it is all well and good.


 
Write High Quality Content

Online, blogging is hugely competitive. That is expected with over 6 million blogs active online. Blogging can be fun and straightforward provided you know what you are doing. Your aim should be for your blog to quickly stand out among the lot. Only high quality and informative content can guarantee that because you can’t afford to be just another blogger out there among the lot. What you do for your blog to stand out is to consistently and regularly churn out good content to enrich your blog. That is, the type of content that users love to read. It is such good content that helps your blog to rank higher in search engines. Higher ranking on search engine SERPs, translates to good organic traffic which helps your marketing efforts. With higher ranking, more people find your blog and click on your affiliate links. It also helps to build trust with readers, the reason many will keep coming back for more.

Choose a Suitable Blogging Platform

If you have a good domain name, and you churn out high quality content, your blog cannot make much impact if it is not well hosted. That makes the blogging platform you choose hugely important. The platform must be suitable for your type of blog and your blogging needs. Most of the available blogging platforms have their own in-house tools to aid your blogging activities. They offer analytics and some metrics too. All these must be factored in before you choose a blogging platform. The platform you choose depends on what type of content you plan to write, your target audience, and any other preferences. Among the many different blogging platforms available are WordPress, Blogger, and Tumblr which are hugely popular with bloggers. The blog you are reading right now for instance in on Blogger because of my own blogging preferences.

Tuesday, February 22, 2022

How to Generate Awesome Content for Your Blog

A blogger working from a computer on a white table top with a creamy mug of coffee and a smartphone on the table.
Great content always makes great blogging. On the part of bloggers, great content means coming up consistently with topics that are engaging and constructive. Such topics that can keep your readers devoted to your blog and grow your audience. It means always finding hot stuff for your blog that will interest if not amaze your readers. The Internet is the collected knowledge of all humankind and with it comes the best ideas that humans have ever had. The real challenge to bloggers however is to be able to tap into this potential and to find something to write about that will make some impact within this body of knowledge. Once your audience likes the content you write, you are bound to make some impact.



Even though the Internet is well equipped to give bloggers a load of information and solutions, there are times they suffer from the old writer’s block and unable to write good content. If you are a blogger, any time you find yourself in such a situation, try these here tested strategies to help you write good content.

Think, Observe and Take Notes

In whatsoever you do and wherever you go, always think content. Be observant enough as not to miss out on anything or any information that may be of help to you when creating content. For this reason, always be prepared to take copious notes and to record any information that you may need later when writing content. It helps to carry around a portable notepad and a pen/pencil to jot down any information you may find useful later as you move around your daily activities. Such notepad comes handy to record the details of any idea in case your memory fails you as it often happens. Ideas that come around this way usually flesh themselves out pretty quickly when crafting your content.

Repurpose and Repackage Old Content

Once in a while, you can single out an old content for repacking as a new content. You repurpose and repackage such content as new and it continues to pull traffic. Repurposing and repackaging is not the same thing as copying and pasting such content. That is a no no.  You can actually give a new lease of life to an old content by taking the salient points out of the old post and combining them with new ideas and good images to make a brand new content. Repurposing old content and repackaging it remains a very good strategy to generate content.

Read and Note Comments in Niche Blogs

If you are diligent enough, you can get good content from comments on your own blog and comments on other popular blogs within your blog niche. The most popular sites usually have comment storms of hundreds of comments all saying what they liked or disliked about any blog post. You can note all the comments asking for more information or clarifying information on the original post. These are treasure troves for more content. A good content is one that gives readers what to want to read. Knowing what your audience is looking for helps you to craft content to meet their needs. Comments from your blog niche readers give you a unique insight into what the readers in this particular niche care about and are talking about. From these comments, you can get new ideas and inspiration to write more effective content. Through your content, if you manage to give your readers something they probably haven’t heard about yet and are yearning to know, you’ll have them hooked on your content.

Base your Post off Other Successful Posts

Style your posts around previous posts that are doing well and pulling good traffic. These are posts that bloggers like to call evergreen blog posts. You can also target the best performing posts of the top five or more blogs you follow. Determine what makes them unique and why they’re doing well. If you are able to correctly figure that out, it becomes simple to craft a post that mimics the style and the structure of the successful post. That’s one relatively easy way to give yourself ideas for new content in a short space of time. Even if the content may not perform as well as the original, it still has a lot of potential to do well.

Experiment with Ideas

By experimenting with new ideas in your content, you can always manage to come up with new thinking and new direction in the ever evolving world of blogging. A good blogger always utilizes all information at his disposal to craft content that appeals to his audience. The more he experiments with ideas, the more he arouses this appeal. No matter how skilled you are as a blogger, you cannot maximize your skills if you are unable to experiment with ideas.



Use Content Ideas Generators

Good thinking and good observation may not be enough to give you all the blogging ideas you need. You can thus supplement your thinking with good content idea generators. Online, a content idea generator like Hubspot’s Topic Generator is a small app that allows you to input words or phrases and then randomly generate topics that may or may not be of use to you to create blog content. If you input say about two or three nouns, the app automatically generates topics that you can streamline to fit whatever blog niche you’re writing on. This app is far from being a sophisticated tool, but it saves bloggers the time they would otherwise have expended physically juggling some nouns around on a pad to make some sense.

Be Active on Social Media

Presently, nearly everyone is social media 24/7 around the world doing one thing or another. Smart bloggers are taking good advantage of the enormous audience of social media. If you are a blogger, social media links you with your audience in the most direct manner that has ever existed since the dawn of the Internet. This simply means that social media allows you to observe first-hand the things your audience is discussing with their social groups real time. This vital insight has a lot of potential for generating leads for great content creation by bloggers. By creatively using this information, you can easily craft content around the most important topics that your users have chosen to discuss on social media.

Use User Generated Content  

You can have awesome content for your blog from user-generated content. Do this by diligently following the comments from your blog audience. Observe how your blog community relates with and discusses with itself. Through this observation, you can determine what they care about then use their questions and concerns to craft great blog posts for their benefit. If you spend quality time monitoring the trend of discussions of your audience, you can easily come up with some blog topics to address their concerns. You can even play the devil’s advocate by directly posing questions to your audience to elicit responses. Based on their responses, you can then craft some riveting content to meet their needs.

Friday, February 18, 2022

Effective Tips on How to Promote Your Blog

Blog symbol and blogging technicalities symbols in virtual space.
For most bloggers, blogging is essentially a business. You cannot hope to make it in any business if you don’t promote it. So it is with blogging. If you are a blogger and you want to excel in the fiercely competitive internet market-space, your promotion strategies, your products, and your brand’s reputation must excel. You must be able to deploy your knowledge and skills to promote your blog on the internet to do better than your competitors. Characteristically on the internet, the blogging environment is extremely competitive. For this reason, the more you deploy and commit your knowledge and skills to promote your blog, the better chances you’ll have to make it succeed. As the digital environment is constantly growing and technology advancements keep showing up almost every day, you must be able to take advantage of these changes to promote your blog to success.  Blogging success is dependent on many factors, and there’s a high degree of complexity when figuring out what works best for your blog. It requires your full attention, a lot of your time, energy, discipline and commitment and a great deal of patience. If you can muster and guarantee these things, you are well on your way to blogging success.



These here effective blog promotion tips if well deployed can help even an average blogger to gain some competitive advantage in his blogging niche.

Provide Relevant High Quality Content

If you want to please and satisfy your blog readers and future customers on a consistent basis, you must provide them relevant content that has high value that can earn their trust. Blogging is basically dependent on content. The more valuable content you post, the faster your blog will grow in awareness, reputation, and customer trust. Blog right consistently and people will begin to trust you. If people trust you, it becomes easy for them to do business with you and be happy to try your products/services because the barriers to purchase will be considerably lowered.

Optimize Your Blog

All blog content is expected to be targeted at an audience. Optimizing your content with the relevant keywords in your niche and targeted at that audience makes the content more effective. Welcome to Search Engine Optimization, SEO. With the right SEO on your content, Search Engines tend to rank it high on their SERPs. Of course, the best blogs usually occupy the first positions in the SERPs and they get more organic traffic. However because SEO is highly technical and can be very challenging for bloggers, hiring professional help to get it done is always a very viable option. If you want to do it yourself, you can only get it right through diligent practice and with trial-and-error approach. It takes good content, great connections, time, patience, consistency and a lot of commitment to have a good SEO on your blog.

Study and Understand Your Audience

You can better target an audience you know and understand. You can only market successfully to an audience you know and understand. It is this understanding you can leverage to sell them products/services. Put simply, it is difficult to make money as a marketer if you don’t know how to approach your future customers. That requires a good understanding of where they come from, how they act, what they want, and what motivates them to act. Through this understanding, you can have an idea of your ideal customer whom you can have in front of you as a target persona to market to. You get better results that way because your marketing and sales strategy will prove to be much more efficient and result oriented.

Leverage the Most Popular Social Media Networks

These days, nearly everyone is on social media around the world 24/7. If you are a blogger/marketer, you must figure out where your target customers love to spend their time on social media. That is where you must focus on to promote your blog. The very popular social media platforms like Facebook, Twitter, LinkedIn, Instagram are great places to promote from but success on each platform depends on the products you are marketing and the demographics you are targeting. You must therefore decide on which social media platforms work best for you and leverage them effectively.



Leverage Relevant Niche Influencers

A niche influencer is a person that is already well known and respected by your target audience. As a blogger, you have a duty to identify influencers who do not represent a threat to your business. What this means is that even if such persons directly endorse or even promote your products, there is no chance that they’ll convert your customers to themselves or direct them elsewhere. These are the kind of influencers you should make direct contact with and request collaboration. Most influencers have their own large followers/audience and you can leverage this audience to widely promote your content through their direct endorsements or content sharing. Be willing to offer influencers commissions if they help promote your products to make sales.

Build Strong Relationships

Most businesses thrive on good relationships. So is blogging. This is why networking is a very crucial part of your blogging experience. You can build strong relationships through a good network of customers, business owners, bloggers and influencers. Through this network, you can get good business advice, good ideas, encouragement and support. Your blog can benefit from quality backlinks, if others in your network, share, retweet, or link your blog posts in their own marketing activities. A strong relationship with your “close customers” is even more valuable. These are customers you can depend on to help you with different tasks such as surveys, word-of-mouth-marketing, and any other type of support you may need from time to time.

Monday, February 14, 2022

Blogging Tips for Beginner Bloggers

A lone blogger working on a computer with a notepad and pen, a smartphone and a mug of coffee on a brown table top
Most digital marketers always want to get into blogging but not many really blog right. Some do right but quickly hit a block, get confused and don’t really know what to do next. Many zealously get into the highly competitive world of blog writing only to realize that they are not quite making a success out of it as they would have wished. Some do get some bits of traffic inflow which may be disappointing to them. Many of such bloggers are perpetually struggling to get more traffic. If you are in this category of bloggers or you are just starting out on a long journey of blogging, pay attention to these here tips. Expert bloggers do not hesitate to recommend many of these tips which have one way or another helped them out in their very eventful blogging experiences. These tips have helped me tremendously too.



Write What You’re Passionate About

When you are starting out as a blogger, it is in your best interest to write something you know well and enjoy and are passionate about. That saves you the drudgery of writing on what you do not have sufficient information about that others will like to read. Writing about what you know will help you to easily give out quality info that will attract and sustain your blog readers’ attention. Doing so consistently translates to good traffic. Good blogs content must be uniquely written from your passion. Bland and uninteresting topics and subject matters are not helpful to quality blog content.

If you aim to promote products you love and make money on the side, you can embed a few links to these products in your blog content. Anytime a reader clicks on these links and buys a product, you earn a commission from the sale.

Write Purposefully

Write only what will interest your readers. You must always write with a clear purpose that will not be boring to your readers. That is about the only credible way to keep them interested in your content and to anticipate more. Avoid writing randomly about whatever you fancy or whatsoever comes to your mind. That is not very helpful to your readers and may even confuse them. If you write on purpose, you will not only educate your readers, you will entertain them as well. Problem solving for your readers should always be paramount in your mind. That helps to shape your content. If for instance you blog in the “make money online” niche like most professional bloggers, then the purpose of your blog should be clearly to help people make money legitimately online and to avoid scams and get-rich-quick schemes that abound on the internet.

Write Naturally and Simply

If you write what your readers do not understand, not writing at all is better. Write naturally and simply for everyone to understand no matter their level of education. Avoid grammatical complications and jaw-breaking words. Write conversationally as if you are having a one-on-one conversation with your reader. This is because most people welcome and enjoy conversational speak particularly when it is intent on helping to provide them with valuable information. Good blog content should not be presented like a college thesis, business report, or some complex legal document. The technicalities that characterize such reports are always a put off for most blog readers. Therefore, you must blog to entertain and to inform in a very simple style of presentation just as you are reading here.



Always Proofread Your Work

If you are a beginner blogger, do not unduly worry if your grammar is not perfect from the outset. Start writing and keep on writing to improve your grammar. If you aim to be a good and credible writer, proofreading your work is a must. Depending on the speed of your writing and your thought process, it is inevitable that your first draft in any written document will have errors. Such errors include improper punctuation, spelling errors, a lack of proper paragraphs, bad formatting, and improper words spacing. These are put offs for most blog readers. Proofreading your work thoroughly helps to clear most of such errors. It shows professionalism too. The more you write, the better you become as a writer. It is best to read and re-read your content thoroughly before publishing. That way, you can spot most of the errors and correct them adequately. In addition, you can use online tools to aid your proofreading process. These tools may not be 100% perfect but they are quite helpful and handy to use. Many expert bloggers do recommend Grammarly and ProWritingAid tools for proofreading. I do use such tools too but they have a few tolerable drawbacks even though they can help spot a handful of errors you never even thought your content had.

Be Consistent and Stick with Your Theme

If you want to succeed fast as a blogger, make sure you are consistent. Consistency helps to build trust and credibility for your content fast enough. By consistently sticking to your central theme and avoiding diversions, you build trust easily because your audience likes it. That is one of the best ways to grow your audience as a blogger. Starting with one theme and diverting into another is not professional. It manages to kill the interest of your blog readers. You must strive to give your original readers what they want at all times without diverting to something different. Writing about too many different things at a time could result in you losing track of your blog’s subject/theme. You lose the interest of readers as well. If you want to write about making money online for instance, stick with that. Anyone who is interested in making money online will stick to your content. That helps to grow your audience.
 
Have a Blogging Schedule/Calendar

Scheduling your content not only helps to boost your productivity, it also helps to release your content timorously. Your content writing schedule/Calendar could be set on twice a day, daily, or even weekly, during which time you shut off all distractions like phones and TVs to concentrate on writing. If your blog is designed and specially targeted, you can also time the release of your blog content depending on the audience you are targeting around the time zones of the world. That helps the effectiveness of your content. Blogging is hugely tasking no doubt. So, having a schedule/calendar can help to organize things a lot better and make your blogging easier and more effective. Through these efforts, chances are, your blog writing will start to come more naturally and effortlessly once habits begin to build even if you are a beginner.

Worry Less about Traffic Early on

Most new blogs usually go unnoticed for some period of time. This could extend to several weeks or months without any tangible traffic. There is no cause to worry. Do not let lack of traffic discourage you at the beginning. Avoid the discouraging feeling that you are writing for nobody and wasting your time. Just keep writing and publishing. It takes quite a while for search engines to find and rank your content. Brand new domains are always viewed with caution by major search engines like Google. That is why you need real patience to give search engines time to start trusting your content. In addition, populating your blog across social media platforms also takes quite a while before your content starts trending with enthusiastic audience. All you need is patience. Keep writing and the traffic will come in due time.

Brainstorm Regularly

Take it from me, everyone including yours truly struggles to come up with good ideas to write blog content. The antidote to that is to form the habit of brainstorming regularly. Doing so helps you to be more and better productive in your blogging. If you are brainstorming particularly in a very quiet corner of your home, have a pen and notepad handy to jot down any ideas floating around your mind. If you don’t get distracted, brainstorming can help to get your creative juices flowing unlimited. That way, you could come up with some credible new content ideas within an hour or two. If you go to work immediately after that, you may be able to knock out a few good blog posts from such ideas.



Avoid Becoming Overwhelmed

Focus and deep focus is recommended for beginner bloggers. It is best to focus on just one blog and theme when starting out. As most experienced bloggers very well know, writing about too many things can quickly become overwhelming. That scenario inevitably leads to poor productivity. If as a beginner blogger you out of excitement and enthusiasm decide to start several blogs related to many different themes/niches, you’ll quickly begin to fail once you realize how much work is involved to keep your many blogs online. Many new bloggers usually give up and quit at this point when they realize that updating and posting on too many blogs at a time takes quite a lot of work and time. The only viable solution to avoid being overwhelmed is to concentrate on one blog at a time and master it well. That helps to save valuable time and efforts and to have enough concentration to really improve on and master your blogging activities.

Write with Empathy

Yes indeed! As a blogger, you must realize early on that you are writing for others to read. So, you must put yourself in your readers’ shoes when writing your blog posts. You need to empathize with your readers while attempting to help solve their problems. You can win the trust of your readers faster if they perceive how empathetic you are in your content. That way, they’ll relate better with you as well. You can for instance think about how to help bald men. You can put yourself in the reader’s shoes by explaining a story related to how you handled your own balding problems. That way, you can better help your reader find that very cure you have used in treating your own baldness. By doing this, you are clearly letting it on to your reader that you are human trying to reach out and help another human and not just another fast talking salesman attempting to make a quick sale.

Maintain a List of Future Ideas

This is why as a beginner blogger, it is advisable to always have a pen and notepad with you anywhere you find yourself. As you walk around and network with people all day, any ideas that come up should be jotted down for future use. Experience shows that maintaining a list of future blog posts and ideas is imperative to your content creation strategy and resourcefulness. Sometimes, a random idea could pop into your head at a random time of day and anywhere. If you don’t jot it down for future use, you may forget about it. These notes can be of tremendously help to you when figuring out what to write. They could save you time too. That’s quality time that would have been spent trying to remember or figure out an idea/topic to write about. These days, nearly everyone carries around a smartphone. If the idea of carrying around a pen and notepad is not cool with you, you can install an app on your phone that will sync with your computer. That comes in very handy to jot down ideas when you are away from your computer.

Tuesday, February 08, 2022

Blog Smarter and Make Money Online

A pile of 100 Dollars notes on a table.
Many digital marketers are presently into blogging for the sole purpose of making money online. A huge percentage of them are trying real hard but not many bloggers are actually making good money online. Many of these bloggers keep wondering why this is and exactly what they need to do or do better to start making money too. The real difference between bloggers who are making money and those who aren’t is simply style. With over 600 million blogs active on the internet, less than 10% are really making good money. Now, that sounds a bit depressing but not to worry. You can make money too if you learn to blog smarter than most others. Most bloggers do about the same things with their blogs online, but those bloggers who manage to do these things a bit differently tend to have an edge over others. They tend to work smarter than others that is and they make more money too. Here are a few things you do better than others to enable you blog smarter and earn better.



Setting Up a User-Friendly Website

A user-friendly blog website is usually one of the very basic requirements for smart blogging. The site can also effectively serve as a credible business window in the internet world. If you aim to attract web visitors to your blog, the site must be well designed and friendly enough to welcome them. It is through this site you can deploy the right marketing techniques to advertise your business and attract customers. Through it, you must have the right information readily available to help the website visitors make their buy decisions on your e-commerce store. If your blog website is good enough, it should directly reflect your brand’s character personality and answer queries/questions or concerns visitors or even customers may have as they hit the site.

Deciding Your Business Niche
 
Blogging experts always advise that you must carefully choose the business niche you are passionate about for your blog. Doing so together with the demand for the product/service you are marketing hugely determine how much passive income you can make from your blogging efforts. That is smart blogging. It is why you must carefully decide on a niche you are passionate about to blog in. By doing so, you are more likely to blog with unlimited enthusiasm because of the passion you have for it. If for instance you are passionate about sports, you can settle for sportswear or sports equipment as your niche business. You can blog passionately about sports wears for instance with unlimited enthusiasm. This together with good products sales help you to make good income from blogging about such products.
   
High Quality Value-Filled Content

Smart bloggers don’t just write content for writing sake. Good blog content is always written for a specific purpose and must be full of value. It is the valuable content that helps to drive engagement, leads, customers and sales. Online, if your business consistently puts out quality content through your blog, your brand manages to gain some reputation for providing unique and quality content. That helps to attract more followers and a bigger audience. Your content can serve this purpose well if you optimize everything in the content. What smart bloggers do about that is somehow comprehensive but ranges from the keywords to the length of each blog post, web page or blog articles. Smart bloggers habitually use blog posts that contain a minimum of 300 words to about 2500 words in order to rank well in search engines. Good ranking in search engines translates to good organic traffic.

Optimizing Blogs for Search Engines

Without good traffic, it is virtually impossible to make money from your blog. Organic traffic with is attributable to search engines is about the best quality traffic you can get on your blog. Search Engine Optimization, SEO, makes that possible. With a good SEO on your blog, search engines will rank your content high on their SERPs. That translates to good organic traffic. Many bloggers who are struggling to make money from their blogs either choose to ignore or neglect SEO on their blogs. That is not smart. To make SEO easy to implement even by bloggers, expert marketers recommend the following tools.

•    Google Trends: This tool helps to check the level of interest in a keyword and determine which keywords are becoming more popular is Google Trends.
•    SEMrush: This tool helps to provide information about website traffic, backlinks, keyword positions and ideas for search engine optimized content, among other things.
•    Moz: This tool helps to check the positioning of your website in search results. It is some kind of ranking based on link authority and importance of your website when compared to others. A website’s Moz ranking is determined by the number of backlinks it has, the value of those links, and the authority of the website’s domain. Moz ranking range is usually from 0-100. The nearer the score is to 100, the better the SEO of the website.

Website Marketing

The greatness of a website is in its design and user-friendliness. To blog out of your business website, it must be designed and hosted for that purpose. Professional webmasters are always handy here to give you a good website design you can blog out of. That is one very smart thing to do if you want to blog for money. A good blogging website must be user-friendly and fast loading. It must come with a full complement of social media buttons for easy sharing of your content as well as a Call-To-Action, CTA button. The wider you share your content, the more traffic your blog gets. Widely sharing your content is smart blogging no doubt.

Social Media Marketing

Sharing your blog content on social media is one very smart blogging strategy. Presently, social media is where over 3 billion people are active 24/7 around the world doing one thing or another. Now, that’s one very huge audience to get your blog content into to attract traffic. Social media is very popular and simple to use. It is highly effective too for content marketing. Social media platforms like Instagram, YouTube, Pinterest, Facebook, LinkedIn and Twitter are about the most popular of these platforms. Sharing your blog content on these platforms helps to give it a very wide exposure. That is good for traffic and smart for blogging. Because of the ease of sharing content on social media, making your content go viral is fairly easy to do. Social media platforms in addition help to provide an easy-to-use two-way communication and inquiry channel making it easy to connect with your readers and to establish business relationships fairly smoothly.

Email Marketing

It is smart blogging to effectively share your blog content by email. But, first you must build your email list. As your blog audience grows, your followers grow too. Your followers list directly complements your email list as vital assets. Your followers automatically get email notifications if and when you post new content. Your email list is one very vital marketing asset you can diligently build over time and segment as well to receive your blog content. That is smart blogging too. Email marketing serves efficiently as a direct communication with your blog readers. Most people because of their busy schedules prefer blog content delivered by email which they can read at their own time and convenience. It is smart blogging to ensure everyone in your email/followers list gets notified every time you make a new blog post.



Diligent Keywords Research

Smart bloggers do not go into real blogging without diligent keywords research. Keywords research is hugely important for SEO because keywords are the real foundation of SEO.  You can take advantage of free online tools for your keywords research. Doing so will help you to discover the right keywords searchers are using online to find your type of business. Once you get the right keywords, you can deliberately use them in your blog content for the benefit of search engines. That is what SEO is all about. Relevant online keyword tools can help you to find the best keywords related to your demographic. If you deploy these keywords in your blog content correctly, it helps your SEO.

Smart bloggers always crave a robust online presence for their blogs. Working out of their blog websites in digital space, bloggers want to be noticed by people who are actively searching for goods and services online. Smart bloggers are aware that a very large percentage of searchers habitually turn to Google for every search query and question. As a very active search engine, Google works with keywords to decide exactly what to serve to people in direct response to their search queries.  When people enter a “keyword or phrase” on the search engine box and hit the search button, Google displays millions of webpages offering similar products/services relating to the keywords or phrases. These keywords and phrases tend to work like connectors, connecting brands to their curious audiences online. Smart bloggers deliberately optimize their blog content to position their blogs for organic traffic. It is the clever placement of these keywords and phrases on their content that helps these bloggers to get this much-needed traffic.

Every search query on Google has an intention. The reason smart bloggers classify search intent into three categories. These are navigational, transformational, and transactional search intent. Bloggers depend on keywords to help them understand user search intent. That is what smart bloggers use to design quality and effective content. Once you understand search intent and how it works, you will find it easier to deploy and display more relevant information to correctly target your audiences. For instance, a searcher with transactional intent will use a brand name or location in the keyword to target a “product categories” page. Such keywords help search engines to direct the searchers towards the right blog content. That helps to save time for searchers by eliminating the hassle of surfing websites aimlessly in search of what blog content they need to read.



Earning Quality Backlinks

Google algorithms take backlinks into consideration when ranking blog content.  Smart bloggers know this and they take maximum advantage of it. For bloggers, links can thus make a considerable difference in the search rankings and SEO of their blog content. Smart bloggers earn backlinks by interacting with high-quality blog platforms and institutions by way of blog commenting and guest blogging. If these links are from reputable, high-authority institutions like universities and research institutions, good blog websites and reputable publications, so much the better. Strong and high quality backlinks do not only increase credibility for your blog content, they also help it to rank high in Google SERPs.

Optimizing for Local Searches

Smart bloggers know that every small business is local. They know that most searchers first search for businesses “near me” on Google when they get online. The reason they usually optimize their blog websites for local searches. Such blogs get to benefit from the huge local search results out there. If you blog for business and your business location is part of your local SEO, major search engines like Google take note. That helps to increase the visibility of your blog particularly to local searchers which is the target audience of the business you blog for. On social media, if you set up your business as a location on Facebook for instance, it can ensure that users tag you on account of that location. That again helps to amplify the visibility of your blog/business.

Smart bloggers carefully place geographically-related keywords as often as possible in the titles, headers, image tags, body, and meta descriptions of their blog websites to increase local visibility. Even when describing the products/services you are blogging about, you must ensure that you are optimizing your location. Make sure your location is in the blog/business listings as in GMB, social media profiles, and your blog website pages. That helps your blog/business visibility in your locality a great deal because more local traffic finds your blog as a result.

Wrapping Up

Blogging for business online is a hugely competitive one because most digital marketers are currently blogging as part of their marketing strategy. These bloggers do most of the foregoing things and much more to project their blogs within the huge competition out there on the internet. However, it is only smart bloggers who get to make good money from their blogs. That comes down to as low as 10% of all bloggers on the internet. Not to worry though. If you blog smart yourself, you too can quietly join that somewhat elite group and make money from blogging. Just get your hands on it and commence smart blogging now. Good luck!

Monday, January 17, 2022

How to Make Your Personal Blog Profitable

Blog sign on a grey computer screen.
Making your personal blog profitable depends largely on your knowledge, skills and proficiency. But first you must be ready to build a loyal following for your blog before you can successfully turn the audience into revenue. Admittedly, doing so takes quite a while and a lot of patience though. But with the right planning, marketing funnels and content development, even an average blogger can do so. Below are some tips how.

 

Go for Affiliates Revenue

Having your own blog running is not enough to make money out of it. You must actively promote and share it for it to be able to make money. By the time you successfully build a good following for your blog particularly on social media, you can develop an affiliate marketing strategy for it. This is one great way to earn recurring income from the blog. All you need is to embed relevant affiliate links of the products you are promoting in your blog content to enhance your reader’s experience. With these links in place all over your content, you earn a commission every time a sale is made through these affiliate links. That helps you to generate commissions in perpetuity from all sales made through these affiliate links. If your blog does this for you even on the short or long term, it becomes a success story you can build upon to make the blog more profitable.

Offer Sponsored Content

Most bloggers know that one of the best ways to generate revenue on a blog is to offer sponsored content. Bloggers must however ensure their advertising aligns snugly their audience to get the best results. Profitable sponsored content can be packaged in form of videos, podcasts, blog posts, roundup stories, reviews and interviews. Payment for sponsored content is usually swift. As soon as you create the content and it is published, payment is made. Earning from sponsored content is usually faster than affiliate marketing arrangements because affiliate commissions are paid at agreed intervals. On sponsored content, earned revenue isn’t directly dependent on clicks or views, unlike other types of blog monetization strategies. The earned revenue depends on how large the blog readership is and in what location the brand’s message is placed on the blog. 



Package your Skills into Marketable Services

As the traffic, audience and contacts on your blog grow, you can think about many ways to use those assets to earn income. You can for instance reach out to more targeted audiences and package your knowledge as service programs for those who are willing to buy. You can through these programs create a sales funnel to ensure consistent stream of revenue from your blog. It is possible and profitable to set this funnel up in such a way as to guide readers from social media, publicity, and Pinterest advertising (top of the funnel) to your blog posts/landing pages to your email list and funneling them to your sales pages (bottom of the funnel). This process may take a while and some testing to improve conversions. But, it is always worth it on the long run when the pieces fall in place and align properly. The revenues start flowing in directly from these efforts and your blog starts turning a profit.

Sunday, December 19, 2021

How Online Reviews Help Your Affiliate Marketing Busines

A lone digital marketer working from a computer and a mug of coffee on the table.
Product reviews are informative pieces of content that bloggers and marketers write. Reviews help readers to form informed opinions before they shop online. Most reviews usually come from affiliate marketers, bloggers and other users as commonly seen on online/eCommerce shops and review sites. Affiliate marketers rely on many strategies to effectively market products/services. Reviews are one of the many marketing strategies available to them. This is why product merchants cherish reviews and they gladly showcase reviews with their products. Product merchants who use affiliate marketing to gain reviews at times have issues with how to manage these reviews when they start coming in large numbers. That is when they turn to review management software to help them handle reviews in large numbers. E-commerce stores who showcase products reviews on their websites tend to have a bit of marketing edge over their competition that don’t. Reviews are that important. 



Reviews do not only make websites more valuable to readers, they are an effective non-direct sales way to easily market products/services online. Here is how reviews directly impact affiliate marketing business.

You Can Generate More Leads and Sales

Generating leads and making sales are a primary concern of affiliate marketing. Reviews tend to help that process along. The more authoritative and beneficial your affiliate reviews are to readers, the more your audience grows, the more traffic your reviews attract and consequently the more leads and sales you generate.

You Can Boost Your Affiliate Marketing Commissions

Of course in affiliate marketing, the more sales you make, the more commissions you earn.  Most affiliates directly aim to get more revenue by vigorously promoting third-party products/services. Reviews help this process a great deal. Affiliate marketing model is inspired by commissions-earning and it is powered by affiliate marketing actions. Reviews help affiliates to grow their audiences, get more traffic, leads and sales. The more sales they make, the more commissions they earn. The earned commissions give affiliates the needed financial incentives to promote and sell more and reviews help this process a great deal.

 
 
You Can Enhance Your Social Proof

These days, more and more people are deciding to shop online. These shoppers are more and better informed, and their expectations are higher than before. Most rely heavily on social proof to influence their shopping decisions. Some credible research data indicates that over 80% of online shoppers check online reviews before buying anything. When affiliates build rapport with a specific audience that fully trusts them, the reviews from their affiliate links give credible social proof to these potential buyers and they do a better business as a result.
 
You Can Reach a Wider Target Audience

Affiliate marketers always have their own unique audiences. To expand their own reach, product merchants simply tap into and take advantage of the audiences of affiliate marketers. Good reviews help to direct these audiences to enhance the marketing of various products/services. With reviews, marketers can rely on mainly conventional marketing tools to be able to reach new audiences at will. Such new audiences could have otherwise been difficult for them to reach easily. This is why when product merchants choose affiliate marketers that resonate with their brands they make sure that their website traffic coming through their affiliate links target those who are interested in their products/services. The wider the target audience that reviews can reach the better for the marketing activities and the more products/services likely to be sold.