Effective Strategies to Identify and Update Your Content

If you are a content marketer, you cannot do without good content if you want to make sales. That makes good content hugely important to the survival of your business. Luckily, because of the proliferation of AI writing tools, it is fairly easier to churn out good content these days. Individuals and business owners can now create and distribute more good content at a rapid rate. However, to build a successful content marketing strategy, you don’t need new content alone. You must explore all ways to in addition to new content update old content as well to improve the effectiveness of your content marketing strategy. This can be critical to the success of your business.

Here is How Critical It Can Be: Updated good content,
Helps to enhance user experience
Increases audience engagement
Boosts content credibility
Attracts new visitors
Retains existing audience
Helps to keep pace with industry trends
Prevents content decay
Helps search engines to find accurate, relevant, and up-to-date information.

For these reasons, smart content marketers always explore many ways to strategize their content updates. This they do by diligently searching for and finding their outdated content, rewriting them and using them to update their posts.  In this quest, the following 5 key steps do come in handy to identify outdated content.

 1. Keeping a Diligent Watch for Partner, Product, and Industry Updates: Always watch out for updates from your partners, changes in your product/services, and developments in your niche industry. The information you glean can impact the accuracy and relevance of your content. Since changes are taking place on the internet very rapidly, staying updated is quite relevant to the effectiveness of good content.

2. Reviewing Your Content Regularly: It helps your content marketing strategy if you can set a schedule to review your content regularly. This task can be as important if not more important than crafting new content. It is preferable to create valuable time routinely to manually review your older content posts or information. This is about the best way to locate what content needs to be updated and to what extent.

3. Closely Monitoring Social Media: Social media has become one treasure trove of information aside its huge popularity. So, if you closely monitor social media, especially hashtags related to your industry, product, or service, you’ll be able to identify topics that are trending you can adapt and treat in your content.

4. Reading Comments and Feedback on Your Content: User Generated Content USG is hugely valuable. You can get USG by paying attention to the comments and feedback from your readers. Through USG, you can get information that is no longer accurate and may require updating. Some USG can even suggest updates your readers would like to see.

5. Deploying and Using Smart SEO Tools: With the use of smart SEO tools like Google Analytics, SEMRush, and Ahrefs, you can easily track changes in the performance of your content. These smart tools can help you to find content pages with decreasing traffic, falling search rankings, or declining engagement. Such pages are usually very good candidates for updates.

Best Steps/Practices to Get the Right Results

As a marketer, it can be really gratifying to see your content updating efforts manifesting clearly in your boosted search rankings, traffic, leads and even sales. For this reason, when updating your content, make sure you do things right by way of best steps/practices. It is only by so doing you stand the chance to get good results that may be worth your while. When you update your content, the goal is to ensure the content remains informative, authoritative, and friendly while staying relevant and valuable to your audience. Always make sure your updated content is of high-quality, relevant, and consistent with your overall brand image. The following steps/practices are quite handy in that quest.

Review Your Content Regularly: Time lapse for reviews should not be too long before reviewing your older content. It is best to do it regularly to keep it up-to-date and relevant.

Be Thorough in Your Reviews: Mere cosmetic changes are not too helpful for your content updates. Ensure you are thorough in doing so. Always try to update any outdated information or links. Smart search engine bots can always detect unhelpful changes. So, you must avoid mere superficial changes if you want to maintain your rankings.

Be Consistent in Your Tone: If a piece of content was written in a specific tone, it helps to maintain that same tone throughout the new updates. This is because search engines never fail to notice inconsistency.

Be Consistent in Your Style: You must endeavor to maintain style consistency across all your content. This helps to make it easier for new team members to understand the tone and voice of your brand. Search engines do take note as well.

Encourage Communication in Your Content Team: Content uniformity is vital as well. If you encourage communication among your writers and editors, you can maintain uniformity in your team. That way, team members can ask relevant questions, get the right information when updating content and get the right guides if the communication among them is good.

How to Make Passive Income Blogging

Freelance bloggers can make passive income from blogging in a number of ways. It may take a while to do this but if you are patient and persistent, you too can make money blogging. If your blog has already taken off and your audience becomes sizeable, you can then take positive steps to monetize the blog in the following ways. These are all viable ways/techniques to generate income from your blog:

Selling Your Own Products/Services: If you have the knowledge, skills or expertise in a particular field, you can create and sell your own products or services on your blog. You can create and sell products like eBooks, online courses, or expert consulting services. You earn money by way of outright sales or through consultancy fees.

Display Ads: You can sell ads spaces on your blog to make passive income. If your blog has a sizeable readership, a large audience and is popular enough, businesses will pay to advertise their products/services on your blog website. As a blogger, you can also earn money as a publisher if you allow some ad networks like Google AdSense to display ads on your blog. Anytime a blog reader views or clicks on any ad on your blog, you earn income as a publisher.

Affiliate Marketing: Affiliate marketing is performance-based marketing model where affiliates help product merchants promote their products in exchange for commissions. As a blogger, you can promote affiliate products/services on your blog through a unique affiliate link on your content. Anytime a reader clicks on your affiliate link and makes a purchase, you earn a commission. If the traffic to your blog is good, you make more sales as a result. Attracting considerable traffic to your blog is therefore of utmost importance to your ability to make sales.

Membership Sites: You can make passive income from subscription fees on your exclusive and highly valuable content on your membership site. If you have such valuable and exclusive content to share with readers, you can create a membership site where readers can pay some prescribed fees to access your exclusive content. This could include content like gated blog posts, webinars, or online communities.

To make passive income blogging, these here tips will help you out:
 
Aim to Solve Problems with your Blog: Yes, everyone who blogs probably has intent to sell something but this should not be too obvious. Aim to solve your readers’ problems first with your blog content and you can make sales along the line. Inspire your readers with the lessons from your own freelance blogging career and you can sufficiently arrest their attention enough to notice the products/services you are marketing. Blog extensively about your work-life experiences that could be valuable or inspiring to your target audience instead of throwing products or services you are marketing in their faces. If your aim is obviously to solve problems for your blog readers, they’ll trust and value you enough to do business with you.

Choose a Niche: It’s of utmost importance to choose a niche for your blog. This niche must resonate with your audience and you must have enough knowledge and expertise about it to help you market successfully in the niche. It helps too if you are extremely passionate about the niche. Marketing in such niche will make it easier for you to consistently create high-quality content that your readers will find valuable.

Create High-Quality Content: Blogging is the most popular form of content marketing among digital marketers. All it takes is to consistently create high-quality, impactful, informative, and educational and even entertaining content that your readers will find valuable. The content must be well-written and packaged in such a way as to make it highly engaging.

Blogging Host Sites: If you cannot immediately set up your own website for blogging, you can blog on host websites like Blogger, WordPress or on LinkedIn as an author. These host sites help you with valuable in-house blogging tools to make your blog successful. They have provisions for monetizing your blog on their platforms to enable you to earn passive income.
 
Widely Promote your Blog: The more popular a blog is the more income it earns for the blogger. As soon as you start creating valuable content on your blog, you need to widely promote the blog so that people can find it. The best places to promote your blog are, on social media, in online forums, and through guest blogging.

Guest Blogging: You can be a guest blogger on very popular blog sites in the same niche you are. By leaving a link back to your blog on the guest blogging site, your blog earns good traffic and valuable backlinks. These backlinks are important factors in the SEO of your blog. The blog could thus benefit from good organic traffic as a result.

Summary

Always bear in mind that it takes quite some patience and persistence to be a successful blogger. If you use the foregoing monetization techniques and tips, you too can build a successful blog to earn passive income in perpetuity. By the time you start creating content, don’t be discouraged if you don’t see good results immediately. Just be patient and keep creating great content and promoting your blog as widely as possible. With time, you’ll start to see results.

Top 10 Ways to Earn Passive Income with Digital Marketing

Technically, making money with minimal effort is called passive income. This is a type of income stream that is presently hugely attractive to most digital marketers. Typically, digital marketing’s 24/7 availability, quick updates, and data-driven decision-making helps to empower marketers to generate leads, increase conversion rates, and easily gain a competitive edge. This is why building a passive income stream with the help of these characteristics has become a strategic necessity for most ambitious digital marketers. To earn passive income online, these here 10 ways are available out there for digital marketers to engage.

 

1. Launch an E-commerce Store

You can create your own e-commerce store and sell your own products to make money online. Through this store, you can sell both physical and or digital products as you wish. Make sure to focus on products that cater to a specific niche to target a more dedicated audience. If you want to increase sales and generate passive income from the store, it is best to implement effective digital marketing strategies such as social media marketing, content marketing, and targeted email campaigns.

2. Affiliate Marketing

Affiliate marketing is another great way to earn passive income online. It simply involves promoting other people’s products/services through a unique affiliate link and you earn commission on the sales you generate. If you promote your affiliate link through your content, anytime someone makes a purchase through the affiliate link, you earn a commission. If you really want to succeed in affiliate marketing and earn good commissions, you must focus on the products/services that align with your niche or expertise. You can then make effective use of social media platforms, blogs posts, or YouTube channels to reach a very wide audience. That way, it is possible for you to generate more leads, conversions and sales.
 
3. Invest in Dividend-Paying Stocks

Marketers can generate income from dividends and invest same in their marketing efforts. This is one viable way you can grow your online businesses and passive income streams. To get this income stream growing, you can research and invest in dividend-paying stocks from reputable companies. This can help you to build a steady passive income stream with unlimited growth.

4. Create a Membership Site

If you regularly share high value content online, you can create a membership site to earn income. This site will offer fees-paying subscribers exclusive content, resources and or services they are willing to pay for by subscription. To earn passive income from your membership site, you can attract loyal members who pay a regular recurring fee. You can do this by providing real value through premium content or a community experience. If you continuously engage with your members, you can even offer more services. You can offer a fresh range of service by focusing on customer retention to guarantee a steady flow of passive income.

5. Create and Monetize a Blog

Blogging is the commonest form of content marketing among digital marketers. You can thus earn passive income from blogging if you take steps to monetize your blog. Building a successful blog takes quite a while though, but it is worth the while if it starts generating steady income. This is so because it takes quite some time to steadily grow your blog following. By the time your blog following becomes substantial, you can earn a steady stream of income from it if you consistently publish valuable content related to your niche. You can realize this by monetizing the blog through publishing display ads, sponsored content, or by promoting affiliate products. 

6. Join Content Monetization Platforms

There are several content monetization platforms online you can join. These platforms allow you to earn a bit of extra income by posting your content such as articles, videos, or images on the platforms. If your content is highly valuable, you can earn money from its engagement on the platforms. You get paid based on the views or engagements your content receives. You can join YouTube’s Partner Program, Medium’s Partner Program, and Getty Images to submit valuable content like videos, photos and images. If you consistently upload such high-quality content, you can steadily increase your earnings on these platforms by way of passive income.

7. Utilize Email Marketing

To earn money from email marketing, you must first build a responsive email list. This email list is a very valuable asset in digital marketing. You can through it send marketing messages to hundreds of thousands of subscribers in a matter of seconds. That way, you can effectively foster a loyal audience by providing valuable content and engaging directly with the subscribers. You can effectively use email marketing to promote affiliate products, including digital products or e-commerce stores. A well-nurtured, responsive and segmented email list can become a consistent source of passive income if strategically deployed.

8. Participate in Dropshipping

Dropshipping is a business method that eliminates the need to keep inventory on hand thereby eliminating the attendant cost of keeping, safeguarding, warehousing and handling inventory. Here is how it works. When a customer orders a product from an online store, the order is transferred to the supplier who ships the product directly to the customer. All the dropshipper is expected to do is to simply take orders and pass the orders to the product merchant who will do the supply based on the order. Dropshipping profit is calculated as the difference between the wholesale cost of the product and the retail price. By this arrangement, dropshipping marketers can attract customers and generate passive income without directly handling any physical products themselves.

9. Create and Sell Online Courses

Making money from creating and selling online courses requires real knowledge and skills. So, if you have valuable knowledge in a particular field/subject matter, you can consider creating and selling online courses through platforms like Udemy, Teachable, and Coursera. These platforms allow you to upload your studies and whenever someone enrolls and pays the fees, you earn a portion of the revenue. To make money from selling online courses, you must ensure your course content is valuable, engaging, and offers practical insights capable of attracting many more learners. That is what helps to boost passive income for you.

10. Create and Sell Digital Products

Making money from selling digital products requires practical knowledge, skills and creativity. For people who have the creative flair or a specific skill set, they can make money by creating and selling digital products like eBooks, templates, graphics, or software. Such digital products have low production costs. When produced, they can be sold multiple times without any additional effort or costs. Many digital products can earn you passive income for several years and they have copyright protection. You can take advantage of social media and other online marketplaces like Etsy to reach a wider audience and boost sales for your digital products.

A Systematic Guide to Successful Business Blogging

As a content marketing technique, blogging has become immensely popular among digital marketers. It is a great way for marketers to share their thoughts, knowledge, and experiences with their audiences. If you have been blogging for a while and your audience has grown significantly, you can monetize your blog and earn good income from blogging. Even if you are new to blogging, you will find it exciting, particularly when you blog for business. The following steps can help you to commence blogging on the right track and be successful at it.

 
Step 1: Choose the Right Blogging Niche

Selecting your niche right is essential to your blogging success. You must therefore base your blog on a niche or subject matter you like and are really passionate about. Factor in your interests, hobbies, and areas of expertise to determine a niche that really excites you. Carefully research the market to ensure the niche you choose will have an enthusiastic audience that is interested in it. This information will guide you to consistently create the right content that will resonate with this audience.
 
Step 2: Select the Right Blogging Platform

The right blogging platform is hugely important when setting up your blog. It is best to choose a user-friendly and easily customizable platform that suits your needs. For various reasons, blogging platforms that are quite popular with bloggers are primarily WordPress and Blogger. These platforms are not only user-friendly, they have valuable in-house plugins/tools that bloggers rely on for successful blogging. These tools help with customization, monetization, aesthetics, performance and functionality of the blog. On these platforms, you can easily install or take advantage of in-house SEO plugins, security tools, and analytics to help track the progress and performance of your blog.

Step 3: Consistently Create Quality Content

You need to have a complete understanding of your target audience before you can successfully create content that resonates with them. This knowledge includes knowing their preferences, pain points, and interests to enable you tailor your content specifically for them. The quality of your content is enhanced by attention-grabbing and captivating headlines for starters. Your content must be educating, captivating, engaging and highly informative to make the right impact, making sure to use the right images, infographics, videos, and other media to make your content more visually appealing and easily shareable.

Step 4: Utilize SEO Best Practices

Search Engine Optimization (SEO) is a technique you can use to optimize your blog for search engines to improve its visibility and organic traffic. It involves carefully selecting through diligent research relevant and high-traffic keywords to incorporate naturally into your content. You can optimize your meta tags and descriptions by writing compelling meta titles and descriptions to encourage high ranking in the SERPs of search engines. This helps your blog with more organic traffic which together with earned backlinks from reputable websites can help boost your blog's authority and search engine rankings.

Step 5: Leverage the Popularity of Social Media Platforms

You can leverage the huge popularity of social media platforms to effectively network and promote your blog. You can connect and engage with your audience seamlessly through various social media channels. Through these platforms, you can network and collaborate with other bloggers to cross-promote each other's content and grow your audience as a result. In-house tools on social media platforms allow you to share your blog content easily and widely as well as respond to comments and messages promptly. This way, you can quickly build a great community around your blog.

Step 6: Build a Responsive Email List

A responsive email list is a very valuable asset in digital marketing. You can build this list over time by strategically placing opt-in forms on your blog to maximize sign-ups. If you offer valuable incentives such as free e-books or courses to encourage visitors to subscribe to your email list, many users will leave their emails behind to receive your free incentives. This way, the list grows continuously over time. As the list grows, with just the press of a computer button, you can use this list to send marketing messages to hundreds of thousands of recipients in a matter of seconds. This allows you to build a loyal audience and drive repeat traffic through email marketing.

Step 7: Explore Different Monetization Options

To make money from your blog, there are different monetization strategies you can use. Some of these methods include, selling ads spaces on your blog, through Google AdSense as a publisher and affiliate marketing. You can also create and sell your own digital products, such as e-books, online courses, or digital artwork from your blog. There is no limit to how much money you can make through these popular monetization techniques.

Step 8: Stay Updated with Blogging Trends

If you stay updated with blogging trends, it will help you to quickly learn and adapt to what is going on in the blogosphere. You’ll be well-informed about the latest blogging trends, SEO practices, and content marketing strategies. By encouraging feedback from your audience, you’ll get vital info you can use it to continuously improve your blog. Knowing how your blog is performing is another vital knowledge you need to improve the performance of your blog. By using Google in-house analytics tools, you can correctly track your blog's traffic, user behavior, and performance metrics. This is vital data you really need to help grow your blog audience and improve the performance of your blog.

Final Thoughts

If you blog for business, it can become highly beneficial and rewarding if your blog is doing great in terms of following and popularity. But, you must know what you are doing as well as using the right strategies to blog correctly. Even as a new blogger, the foregoing systematic guide/blogging tips can be of immense help to you if you want to succeed in blogging for business.

4 Tips for a Successful YouTube Affiliate Marketing

Affiliate marketing on TouTube is another viable online revenue earning stream. Marketers earn revenue on YouTube by integrating affiliate links into their video content. This enables content creators to generate income from their viewers’ purchases without relying solely on advertising. Video content marketers can have a steady opportunity to make money on YouTube affiliate marketing if they are smart enough to know what to do and how to do it. These here tips will help point the way.

1. Optimize Your Video Content

Aside carefully making a high quality short marketing video, you can optimize the video content on YouTube to get more views. This you can do by deftly using the right keywords to make your videos more searchable. It is best and more effective to include relevant keywords in your video title, description, and tags. Doing this helps the content to rank higher in YouTube and Google search results. The ranking helps to drive more organic traffic to your videos.

2. Engage with Your Audience

In YouTube affiliate marketing, if you manage to build a strong connection with your viewers, it can be crucial for your long-term success. You can enhance this possibility better by promptly responding to viewers’ comments, answering their questions, and encouraging feedback to foster a sense of community. If you successfully nurture an engaged audience, you can greatly increase the likelihood that they will trust your recommendations. Increased trust leads to increased and better engagement including making purchases through the affiliate links on your content.

3. Design Eye-Catching Thumbnails

The aim of designing eye-catching thumbnails is to easily attract viewers’ attention. Most marketers know that an attractive thumbnail can significantly boost their video’s click-through rate. Therefore, if you successfully design and create high-quality thumbnails that accurately represent your video content, you can easily capture viewers’ attention. This technique requires that you go for good and attractive aesthetics by using bright colors, bold text, and clear images in your content.

4. Track and Analyze Your Performance

In YouTube affiliate marketing, you can never know if you are doing great if you are unable to diligently track and analyze your performance. You can effectively use YouTube’s analytics dashboard provided by your affiliate program to monitor the performance of your affiliate marketing efforts. The data from the analytics helps you to identify patterns and trends to determine which videos, products, and promotional techniques are generating the most income in your affiliate marketing. You can use this vital info to rejig your marketing, adjust your strategy and consequently improve your marketing results.

Basic Things You Need to Know About Affiliate Marketing

Affiliate marketing is a very popular online sales technique among digital marketers. It is a simple business model requiring affiliates to help product merchants to sell their products to consumers and the affiliates earn commissions from each sale they generate. Affiliates usually do this promotion with unique affiliate links on the content they create. For affiliate marketing purposes, once a user clicks on an affiliate link, they are taken to the product merchant’s website and then tracked. If by this activity the user makes a purchase, the affiliate earns a commission from the sale. Following are some basic things you must know if you want to succeed in making money from affiliate marketing. 

Common Mistakes to Avoid in Affiliate Marketing

Yes, affiliate marketing can be a great way to earn extra income online but there are many common mistakes you must avoid to get things right. If you manage to avoid these potential pitfalls, you can greatly increase your chances of success.

Goals: One major mistake you must avoid is not setting clear goals. This can be fatal to your affiliate marketing business. Without clear goals/objectives, it will be pretty difficult for you to effectively track your progress and measure success.

Focus: Focusing on the short-term instead of the long-term goals is one other vital mistake many marketers make. If you focus on shirt-term goals, chances are, you can burn out pretty quickly without being able to build a sustainable affiliate business.

Audience: You must make sure to target the right audience with your marketing messages at all times. Failing to do so is an avoidable marketing mistake. Here is why. If your products don’t align with the interests/needs of your audience, the audience won’t be interested in what you have to offer. That translates to poor leads, conversions and sales.

Organization: In your marketing campaigns, if you fail to stay organized and track all the metrics associated with your campaigns, it will be difficult for you to measure progress. Good organization helps you identify any patterns or areas of improvement in your marketing campaigns. This allows you to refine your marketing strategy as and when needed.

Choosing the Right Affiliate Network

Reputation, reliability and credibility matter a lot in any affiliate marketing program you choose to work with. Commission rate, payment terms, customer support, and other factors are very important considerations in choosing an affiliate program. This is where Strong Future International, SFI comes highly recommended. In SFI, you simply sign up FREE without any obligations and commence promoting products right away. You start earning commissions immediately as well.
 
Setting up Marketing Campaigns

Once you choose an affiliate network, next is to set up effective marketing campaigns. For most marketers, this involves creating quality content that will be used in your marketing promotions. This content can be in the form of blog posts, videos, and images whose quality is high enough to attract traffic. You can link directly to products or use banner ads on your website and on social media. Be sure the content you create is shareable and engaging particularly on social media because shareable and engaging content is content that is really good to attract more and better traffic.

Diligently Tracking Performance Metrics

Yes, you cannot afford to market in the dark. The reason you must diligently tract your performance through metrics. If you want to optimize your content, it is important to track performance metrics such as clicks, impressions, sales conversions, and more. With this data, you can easily identify areas of improvement and determine which marketing methods are working best for your campaigns. Google Analytics tracking platform is best suitable for this.

Tips to Optimize Marketing Campaigns

By the time you are done establishing campaigns and you have commenced tracking performance, following are some marketing activities that can help you to optimize your marketing.

Creating High Quality content: If you focus on creating high-quality content that is relevant and engaging to your audience, you get good organic traffic. This content is more effective if it resonates best with your audience. If not, you can make some adjustments to make it so.

Targeting the Right Audience: In all your marketing campaigns, always be sure you are targeting the right audience. What this means is that, you must know who your target customer is and where he can be found online then market to them there.

Monitoring Competitors’ Activities: If you want to stay ahead in affiliate marketing, it is important to closely monitor your competition. You can do this by keeping a keen eye out for new trends or strategies that other affiliates in your niche are using. If you do this, it can help keep your campaigns really creative and up-to-date with industry standards.

A/B testing: A/B testing is all about marketing experimentation really. You can effectively use it to experiment with different variations of your marketing ads to see which performs best before investing more time and resources into a single strategy.

Summing Up

If you choose affiliate marketing as a business, make sure you know the terms, the do’s and don’ts in the affiliate network well enough to stay focused in the business. You must know the foregoing basics first before setting up marketing campaigns and tracking performance metrics. This is about the best way for you to succeed and make money in affiliate marketing.

How Niche Edits Can Help Your Content Strategy

Smart marketers tactically use niche edits to boost their content strategy. So can you if you know what you are doing. You can use niche edits to enhance old content that is already circulating. Doing so can help to improve your online authority and brand reputation in a cost-effective and time-sustainable way. Here is what happens when you use niche edits to enhance your content strategy.

 
 
Increased Exposure and Authority

Niche edits are some sort of backlinks and they work in similar ways. When deployed, they help to inject brand exposure into your content or products. This they do by way accessing old articles and inserting backlinks in them. It is a fairly technical thing to do on your content, so if you are unable to deploy niche edits yourself, you can hire the services of professionals to help you out. What you really need do is to source relevant, high-quality content, or if you like, you can audit your own content to find appropriate placements for affiliated links. If you do this correctly, that content will be given a much wider audience by way of the backlinks. That automatically helps to increase exposure for your products/services and grow your brand authority.
 
Inbound Traffic Boost

Niche edits are great for inbound traffic boost. When put into action, niche edits help to boost traffic to your designated landing page destination. A boost in traffic means more leads, more conversions and more sales in your business. This is because the traffic boost also means brand exposure and audience expansion. This traffic includes organic traffic which will come from search engines particularly Google. Niche edits help Google to rank your website more highly in its SERPs rankings. High website ranking means more legitimacy and visibility for your content. That translates to good organic traffic.
 
More Economic Use of Time

As every digital marketer very well knows, it is time saving to modify and utilize old content instead of creating new content. Recycling old content with niche edits helps to save time. This you do by adding in some new backlinks to the old content. That helps to save time by reducing or even eliminating the need for completely new content creation. Doing this is cheaper and more budget friendly as well.

 
Enhancing Pre-Existing Content

With niche edits, pre-existing content is ultimately enhanced. When content is enhanced, it helps its ranking with search engines and ultimately attracts more organic traffic. Enhanced content means more and better exposure to a wider audience. This can create the much needed boost for the content. Niche edits as backlinks on indexed pages means that the pages can gain a new wave of traffic. That helps their ranking as well in the SERPs of search engines. Higher ranking is great for your content strategy, as the content will benefit from more exposure and ultimately attract more traffic.

Improving Already Ranking Content

Even if your content already ranks high, you will still want it to rank higher. This is because the higher its ranking, the more traffic it receives from search engines. While ranking higher is always a goal to strive for in digital marketing, hitting content that already ranks high by improving it is also beneficial. Niche edits come in very handy in that quest. It is also possible to improve on your content by taking advantage of already established traffic sources too. Since niche edits can make your content more relevant, they help to engage a wider and more diverse audience. With niche edits, you can go back to old pieces of content with a view to making them more appealing even to modern customers. So, no matter how old your content is and how highly ranked, you can improve on it with niche edits. Therefore, no matter the status of your content even as an established and indexed piece, there is always room for improvement. This improvement can be easily achieved if you factor in niche edits in form of backlinks. This is what many expert marketers recommend. 

Hot Tips to Generate Leads through Content Marketing

When you market online, your business can be easily choked out if you are unable to explore all ways to up your marketing game from time to time. If you follow the latest trends and improve on your content, you’re not likely to easily fall behind your competition in your lead generation strategy. A good content marketing technique involves giving your users vital information that helps to promote your products/services. Yes, this content may be promotional but if it manages to help users find solutions to their problems, it is good content. That’s the kind of content that helps to generate leads too. A well-thought-out content marketing strategy helps this process a great deal. 

This article discusses some content marketing tips that can help you to boost leads generation through content marketing.

Choose the Right Channels to Promote Your Content

To generate leads, you must pick the right channels to promote your content online. If you don’t get your channels right, no matter how good your content is, it will be pretty difficult for it to reach your target audience and with the right impact. First, you will have to research and understand the channel preferences of various audiences. Then you’ll discover that social media platforms like Facebook, TikTok, Instagram are very popular among young adults. Twitter and LinkedIn are preferred platforms by much older persons. Marketing messages that directly target these demographics help to generate leads. Once you pick your channel, you must also think about the format for your content. This is because a mismatch between your product and ad channel can make your ads ineffective. Ineffective ads cannot help your leads generation much.

Diligently Research Keywords

No matter how good your content is, if it can’t reach the right audience, it is not useful for leads generation. You can only effectively reach your audience if you know what they are searching for online. That clue lies in keywords research.
 
Keyword research directly deals with SEO (Search Engine Optimization), a vital digital marketing technique that helps to generate organic traffic and consequently leads. If you tactically use SEO techniques in your advertising content, it helps to attract the attention of search engines to rank your content. Diligent keywords research using keyword tools online will help you to know which keywords are popular enough to generate high amount of online traffic. If you use SEO techniques to optimize these keywords, they help you to generate good organic traffic and consequently good leads.

If however you do not know how to handle SEO because of the technicalities involved, you can hire the services of an SEO expert to help you with keywords research while a PPC specialist can help you to use these keywords in the right places on your content to boost traffic. For best results, it is advisable to hire these professionals to design and deploy the right display ads for you to generate leads.

Carefully Use Personalized Content

If you take adequate care to understand the needs of your target audience, you can engage the audience better by using personalized content to market to them. If you deliberately create personalized and meaningful content for your audience, you can easily generate leads from these efforts. If you can bear the needs of your audience in mind when creating advertising campaigns, you can generate more leads. By way of surveys and asking your audience direct questions related to your ads campaigns, you can better understand what your audience wants to see in your ads. If in addition you know your audience demographics, that info can help you to improve your content or to write a better impacting content. Such content is really great to generate leads.

Explore Ways to Optimize Your Conversion Rate

In online marketing technicality, a conversion takes place when a user takes the desired action upon viewing an ad. The commonest action in this regard is clicking ads and or buying a product. The primary aim of content marketing is to increase conversions for marketers. Every smart marketer therefore always wants to increase conversions through content marketing. You can optimize this content with a CTA (Call-To-Action) for better conversions. CTAs are usually small lines of sentences that encourage users to convert. Real examples of CTAs are “Click to see more”, “Click here to download”, and “Click here to register.” Some marketers also use attractive thumbnails on video ads. Thumbnails are small images on display before a viewer clicks on a video. It is another great way to optimize conversions for your content. Conversion optimization techniques are effective because they help to inspire real curiosity in your audience.

Summary

Your content marketing strategy can be effective if you do things properly and follow the right steps. The foregoing tips are handy to help you achieve high conversions. If you use these tips well enough, you’ll be able to achieve high conversions and generate leads for your online business. High conversions translate to leads, good sales and improved revenues in your business.

Content Monetization Tips for Content Creators

Online marketers don’t just create content for the sake of it. They create content to market their products/services and to earn money. Earning money from your content is practicable only if you take deliberate steps to monetize your content. Aside from consistently creating content, the content must be of high quality to earn money from. It must be informative, educational and even entertaining enough to make it sufficiently impactful to earn money from. If you are a content creator, these tips will help you to monetize and earn money from your content.

Building an Audience

This is the first fundamental step towards monetizing your content. It is from this audience marketers can build trust and high engagement. It is the size of this audience that can define and determine the amount of money you can make from your content. Once you have a sizeable and engaging audience, you can monetize your content. It is this audience either on social media or your website/blog that also determines if you can be an influencer. Having an audience of about 5000 and above is sufficient to become an influencer and make money from affiliate marketing and products endorsements. Product merchants do invest in influencer marketing and various social media platforms offering lucrative ways to content creators to monetize their content. Even though there are many ways content creators can monetize their content and earn money, it can be tough going if you have not built a good size audience yet. Once your sizeable audience is in place, you can start experimenting with many monetization options.

Creating and Selling Online Courses

Whatsoever skill you have and whatever you are good at, never do it for free. That is the spirit of monetization. If you have sellable skills that other people will like to have, you can package such skills and sell them online through eBooks. Skills in sports or games, musical instruments, gardening, cooking and so on can be skillfully packaged and sold online to make money. You can do your research and look out for online platforms that can help you create and sell online courses. Once you do, you can then promote the courses by introducing them to your audience and social media followers. As you sell these courses, you are making money.  

Consistently Creating High Quality Content

Good content is what content creators readily monetize. It can be written or made into videos and graphics. Content is attractive to readers if it has high quality and impactful. That is the kind of content your audience will always like to patronize. If your content is of high quality, you can easily attract collaboration from brands and product merchants. Reason is, most brands prefer to collaborate with content creators and influencers who post high quality content consistently. It is the traffic this quality content attracts that benefits the product/service brands and product merchants are selling. So, it is advisable not just to create content, you should pay a lot of attention to the quality of the content. As a business owner marketing in a particular niche, your content must factor in latest trends, new discoveries and what excites your audience. That is the kind of content that attracts good traffic to your product/service.

Marketing your Content Yourself

If you are skilled at writing quality content, many social media platforms can pay you for posting content on their platforms. These days, most social media platforms are now focused on producing more content monetization opportunities for creators. They do this because it helps their own advertising which makes money for them as well. Most social media platforms particularly the very popular ones like Facebook, Instagram, YouTube and Snapchat Spotlight have in-house arrangements where they pay good content creators for creating content on their platforms. Anytime your content goes viral, in many cases, you receive notification that you are eligible for a payout. YouTube pays creators who post viral shorts on its short-video venture YouTube shorts even though it prefers to pay creators who generate the most views and engagements every month to reward them for their short, informative and exciting videos. Many other social media and video streaming platforms also offer many opportunities to creators to help them monetize and make the best out of their content. But first, you must do your research well on all these platforms to see if you meet the eligibility criteria and your content measures up, before you start posting.
 
Earning with Affiliate Marketing

Content creators also earn money online with the help of affiliate marketing. What creators do is to simply promote a brand, product/service for product merchants. They earn commissions from the sales they are able to generate for the brand. In affiliate marketing, all that a content creator has to do is to promote a unique affiliate link/code in their content. This link/code when clicked or used helps with correct attribution and commissions payment arrangements. So, when someone uses this link/code to purchase a product/service you the affiliate helped promote, you will earn a commission from the sale. You can get started with affiliate marketing by signing up FREE on a popular and reputable affiliate marketing program like Strong Future International, SFI. Using the affiliate link they’ll provide you, you can immediately start promoting any product/service of your choice. Once someone buys any product/service using your link you will receive a percentage of that sale as commission, payable at the end of the month.

Last Line

Yes you can create good quality content and monetize it to earn money from it. You must however pay sufficient attention to the quality of your content, be consistent at creating it and exploring every viable opportunity to market it. That way, you’ll make money with the content.

How to Make Your Blog Content more Impactful

Blogging is the most common form of content marketing among online business owners. With presently over 600 million active blogs on the internet, the popularity of blogs as content marketing strategy is not in doubt. Amidst such a huge crowd of blogs, already in existence, the competition for attention is really quite high. Without a really outstanding content, produced consistently, it is quite difficult for any blog to make an appreciable impact on the Internet. So what to do? You must be ready to fix your content and improve its SEO, if you want to make your blog more impactful.

  

Following are a few things you can do if you are really keen on making your blog more impactful.
 
Fix Your Blogging SEO Errors

Search Engine Optimization, SEO is a technique you can use on your content to make it more visible to Search Engines. SEO on your content could be fraught with many errors and even outdated if you do not take steps to check it out and fix any errors from time to time. Not regularly checking out your SEO is one common mistake many bloggers make from time to time. As a blogger, if any of your blogging mistakes impact the SEO on your blog, your blog traffic, particularly organic traffic will take a huge blow. This may linger on for quite a while if you don’t take steps to fix the SEO errors. The good news though is that SEO errors can generally be fixed if you know what you are doing.

Get Content Ideas from Social Media Comments

With over 4.6 billion active users worldwide, Social Media usually provides a wealth of content ideas for active bloggers. Millions of users regularly post content in form of blogs, videos, graphics, images and photos which generate comments and questions. These comments can help a blogger to generate blogging ideas and content to help make their blog more impactful on their blog audience.

Create Increasingly Better Content for Your Blog

As a blogger, the more and better content you create, the more your blog audience grows. Your main goal as a blogger should therefore not just to recreate content that’s already out there. You must strive to better what is already out there. That is the real challenge that helps to make your blog more impactful.
 
Find the Best New Blogging Tips

Blogging on the Internet is a hugely dynamic enterprise. Aside the huge competition, tastes and trends are changing rapidly and your blog must take these into account for it to be impactful. It is not enough though to simply make blog posts. These posts must be deliberately promoted and shared for your blog to be impactful. As you blog along, you’ll come across new ideas and tips. These must be brought to bear on the new content you create to make your blog current and impactful. As a blogger, you’ll always have a lot of promotion and improvement work to be done on your blog to enhance its impact on users.

Boost your Affiliate Marketing Earnings with Rich Content

Bloggers can monetize their content with Affiliate marketing links. The richer your blog content in terms of ideas, the more impactful it becomes and the more traffic it receives. Once these ideas support your affiliate links, the more clicks they receive and the more money your blog makes by way of affiliate commissions.
 
Hire only Quality Blog Writers if you must

Blogging is a skill. It is either you know how to blog well or you don’t. What makes your blog impactful is what really matters here. Good blogging is a foremost requirement for your blog to be impactful. If however, you are unable to blog well, hiring professional bloggers becomes a good idea. By hiring extra writers for your blog, they can help put out more content on the blog. If such writers manage to create content that keeps the quality of posts high, your blog becomes more impactful.

Hire a Local SEO Agency if you please

If you do not have the real technical knowledge to get a good SEO on your content, hiring a local agency to help you out is not a bad idea. Significantly, SEO is one convenient part of your blogging activities you can always outsource. Hiring a local SEO agency may actually be an efficient way to grow your blog and make it more impactful, all without wasting too much of your own time on it.

Know more About How Search Engines Work

If you want your blog to benefit from organic traffic, you must know how SEO and Search Engines work. If you do, you can always find ways to improve the SEO on your content to make your blog more impactful. It helps your blogging tremendously if you have a holistic understanding of search engines and how they work to generate organic traffic.
 
Improve Your Website Page Loading Speed

The loading speed of your website impacts its SEO. If your blog loads fast, your website visitors do not have to wait for much too long to access your content. Internet users are notoriously always in a hurry. For this reason, if your website loading speed is slow, many users can click off your blog page fairly quickly and probably move over to your competitors. That can mean loss of potential business. Additionally, page load speed is also important for search engines to rank your website content. It is hugely important therefore for you not to overlook your webpage loading speed when creating your website and when tinkering with it for SEO and content creation. The loading speed of your webpages makes your website more user-friendly and consequently makes your blog more impactful.

Don’t Ignore Off-Page SEO Strategies

In matters of SEO, most business owners always think of on-page SEO more than off-page SEO. That is not right. Never ignore off-page SEO if you want your blog to be really impactful. Most popular blogging SEO strategies involve some critical changes on your website proper. That is on-page SEO. If you combine on-page strategies with off-page strategies, it can help your blog to be more impactful.
 
Optimize Your Blog for Mobile

Google reports now indicate that over 60% of web data is attributable to mobile devices. That means many more people are accessing the Internet around the world via mobile devices, particularly smartphones. So, if you want your blog to be more impactful, it is smart to optimize it for mobile devices.

Top 5 Tips You Need to Consider When Starting a Business Blog

Blogging is the commonest form of content marketing among online marketers. You can blog about anything under the sun provided you have good information that others will like to know about. You can blog for business, for entertainment and even for fun. Anyone can start a blog if they so decide. Following are some valuable tips you should consider if you want to start your own blog and be successful at it.

1. Choose the Right Hosting Platform

Your host platform matters a great deal if you want to manage a profitable blog. You can choose to blog on an independent website and pay for hosting it or you choose popular free website hosts like Blogger, Wix or WordPress. If you are just launching a blog, you must make hosting your top concern because aside the hosting fees you’ll have to pay if you are not using a free blogging platform, the blogging tools each host website makes available for your blogging activities are of immense importance for the success of your blog. They provide web security as well. This is hugely important because using insecure web host can seriously harm your blog. It is best therefore to use a web host that places a high priority on security particularly with servers that have security precautions like firewalls and routine website backups.

2. Set up Canonical URLs

Canonical URLs act like the “eyes” of search engines. They basically tell search engine algorithms which of your content pieces are most important and exactly what your post is about. Since you are likely to be blogging on the same niche, chances that you’ll be writing comparable content is very high. Because such content will be aiming for the same tagline, it is best to have a canonical URL for each piece. Therefore, setting up various URL types from scratch can be very useful for your blog. If however you are using a free-blogging platform like Blogger or WordPress, their in-house blogging tools will take care of most of your blogging requirements.

3. Use Visuals with Great Care

The use of visuals in a blog can be advantageous as well as disadvantageous. If you’re new to blogging, you need to take adequate care when using visuals in your content. It is not advisable to use just any images you come across online. If you do, you run the risk of infringing on copyrighted images. What is best to do is to strive to find websites that offer free photos and visuals. There, you’ll have unfettered access to high-quality images that you can use for free. Shutterstock or Pixabay are great places you can get free high-quality images you can safely use on your blog content. However, if you have the expertise and the right equipment, it is safer still to create your own images.

 

4. Closely Monitor the Performance of your Website

No matter how good your blog content is, if your blog website is not performing to par, your blog is not likely to get any traction. This is why you must monitor the performance of your website routinely. By thoroughly understanding how and where people access and use your website, it is easier for you to figure out whatever needs to be done on the site to enhance its performance. You’ll also be able to know what elements you need to add to the website for it to perform better. Try to avoid any guess work when taking vital decisions on your website. By using some great analytics tools like Google Analytics, you can find out exactly which are your most popular content and where your website visitors are coming from and much more. This tool also helps you to monitor visitor activity across your website, track customers and leads. The data generated by this tool enables you to determine what works well on your website and what needs fixing. Overall, you can always be in a better position to improve the general performance of your website if you monitor its performance well enough and with the right tools.

5. Invest in a Good Plagiarism Checker Tool

Plagiarism checker is one fine tool no serious blogger can afford to do without. With it, you can easily ascertain the originality of your content before posting it. This is hugely important because you can get penalized by search engines for posting duplicate content. Your blog content must be unique and original if you want to achieve great results with your blog. Most versions of plagiarism checkers operate quickly. That is one great advantage bloggers have if they use these checkers to quickly search the entire internet before posting content. If the checker Okays your content, you don’t have to worry about whether you plagiarized it or not even if per chance. All you need do as a blogger is, when you finish crafting your content, just upload the work to the software, and it will immediately run a complete plagiarism check on the material. This way, instead of re-reading your work and manually checking for plagiarism, you can save your precious time and effort by using plagiarism checker tool like Copyscape to help you out in a matter of seconds.
 
Wrapping Up

If you are new to blogging, use the foregoing tips faithfully. As you blog along, you’ll be able learn some more tactics/techniques along the way. Even if the niche you are blogging on is a bit saturated, you can get along fine and hold your own if you allow these tips to guide you. Make sure you post great content regularly and consistently when you get off your launch pad. With patience and determination, you too can become a blogging success with time.

Tested Content and Video Marketing Techniques for Small Business

In digital marketing parlance, content is king. Good content is indispensable to effective marketing in the digital world; the reason content is everywhere out there. Marketers need content in their websites, social media handles, for their email marketing campaigns, brand design and content marketing strategies. However, an effective content must not only have good quality, it must also have context. Before creating content therefore, you must keep your audience, the platform you are using, your brand, and the customer experience in mind. That is about the best way to create quality content that has context and gets the best marketing results.

Content Marketing Techniques

With the right content marketing techniques, you can plan on pleasing your audience consistently with high-quality content, by way of the following content marketing methods.

Blogging

Marketers usually create content and market it through their blogs. That is blogging which is about the most popular content marketing technique out there. Through your published blog content, you can start generating recurring traffic to your own site. That is the kind of content that serves multiple purposes for your business, particularly for:

Driving organic traffic
Troubleshooting for customers
Building your brand authority as a thought leader
Serving content for paid traffic, and
Providing helpful content for users

Guest Blogging

Guest blogging is about the best way to expose your brand to new audiences by guest posting on other blogs. This you can do through a mutual blog-post exchange with other brands, pay to contribute, or even by just providing valuable free content to another website. What you choose to do depends on the relationship you establish with other businesses/brands/popular blogs. It is all about better exposure for your content. If your guest-blog host is hugely popular with a large following, that’s great.  It gives you a great platform to better spread awareness for your brand. The key to guest blogging is to provide plenty of value first then plug is your business later.

Podcasting

When compared to other forms of content marketing techniques, podcasting appears to be a relatively new content marketing strategy. As an effective marketing technique, it does not appear to be too saturated yet. You can package influencer interviews, specialized how-to expertise and suchlike great info for your audience in podcasting form. If you are packaging influencer interviews, getting your first big interview is usually the hardest part. If you manage to get a good one, the snowball effect can keep your momentum going for quite a while.

Gift Content

Depending on the product you are marketing, you can create some free content as giveaways on your website. Your website visitors can have these gifts in exchange for their email addresses which you need to build your email list. Such free content could be in form of an eBook, access to a guide, a checklist, or even some discount coupon. Just make sure to offer some valuable things to your audience in exchange for their email addresses. On your website, you can then create landing pages and signup forms to promote your content. Next move is to drive traffic to these pages. If the pages are well optimized, they will help your conversions to new leads and even sales.

Video Marketing Techniques

Smart marketers can always find affordable ways to incorporate video into their small business marketing strategy. This is because of the high effectiveness of video marketing. If your marketing videos are well shot, they could make all the difference between your customers choosing your product or your competitor’s. Most times, such videos might really be all a buyer needs to buy your products outright or sign up for a free trial.

Here are a few highly effective and budget-friendly ways you can use videos in your small business marketing program:

Product Videos

Marketers use product videos to explain more about the product/service they are marketing. Through these videos, marketers can clearly outline how the product works, why it’s helpful, use cases, and even its salient and useful features. These videos tend to act like premieres to exciting movies. If well shot, videos should be exciting enough to grab viewers’ attention and make them to click a link to learn more about the product/service, make a purchase, or sign-up for a full-fledged demo.

How-to Videos

Marketers create how-to videos to practically teach their customers how the product/service they are marketing works. Whatever the product is, most buyers always want to know how they can use it to do for them what the marketer says the product can do. A proper video demonstration of how a product works can actually entice buyers to buy the product. Marketers like to create such videos to show customers how to for instance assemble a piece of equipment they are selling. That practical demonstration is usually more helpful to buyers than any Manual of Operation no matter how beautifully written.

Reviews and Testimonials

Most online shoppers usually trust customer reviews. A very high percentage of online shoppers read online reviews before making their buy decisions. Reviews are more in text form while Testimonials if in video form tend to get better attention. With Testimonials, you get to control the narrative and use them on any platforms or channels you prefer. You may choose to collect just short one-liner testimonials for your website/blog. Long case-study testimonials are best suited for your YouTube and social media channels.

Video Advertising

You can market your business with video on social media platforms like Instagram, TikTok and YouTube. Some of these videos could be short in-stream skippable video ads, non-skippable bumper ads, overlay ads, or display ads. For best results, you can experiment with different ads formats to see which resonate most with your audience. You can then choose the ones that get you the best returns on your marketing investment then build your marketing strategy around them.

Best 7 Easy Ways to Make Money on Facebook

With presently over 4.5 billion active users, social media has become one huge market out there online. The bulk of these users are on the most popular platforms like Facebook, Twitter, LinkedIn and Instagram. Among the lot, Facebook is readily the most popular with over 2 billion active users spread through the young and middle age brackets, a great market in its own rights. Informed and knowledgeable Facebook users already leverage the platform's popularity and active users to make money. However, either out of ignorance or lack of the requisite knowledge, many people still do not know how to make money on this hugely popular global platform even without any tangible investment needed to do so.

Through insightful analysis from credible and reliable online resources like ClickBank, Search Engine Journal, Shopify, eBay, Amazon, Alibaba, Influencer Marketing Hub and others, below are some tested techniques anyone can use to make money on Facebook.

Sell Personal Products/Services on Facebook

Many people may already be used to this method. Selling personal products/services on Facebook is quite popular particularly among young people who are just looking for a side hustle to survive. On Facebook, your followers determine your reach and your primary market. The higher your following, the better your chances of making money on the platform. When your following on Facebook platform is massive, you can easily turn your page into an eCommerce store to make sales and money. With hundreds of thousands of people habitually shopping online 24/7 these days, you can directly expose your products/services to these people via your Facebook page/group. Facebook allows you to post promotional materials about your personal products/services to your followers. Many of these followers may be inclined to help share such materials and even make them go viral. That helps to increase exposure for your products/services, get more leads, make more sales and grow your income.

Launch Affiliate Marketing

You can get involved in affiliate programs and make money on Facebook. If you have massive followers on Facebook, you can collaborate with companies/products merchants to promote their products on the platform and you earn income through commissions. If you register as an affiliate with product merchants, they issue you a unique affiliate link/ID/Code for identification and attribution purposes.  Next is to regularly create content on Facebook with your affiliate links embedded in the content. Anytime someone makes a purchase through the link, you earn a percentage of the sale as commission. That percentage ranges from 5-50% depending on the type of product/service and the peculiarities of the affiliate program.

Create and Operate a Facebook Group in Your Niche

You have access to rewarding opportunities including earning some money if you are operating a Facebook group in your niche. When this group has massive followers and participants, you can decide to sell information products to earn money. In the group, you can share ideas, motivate and encourage members in your field of expertise and earn some sort of consultancy fee. You can even offer paid coaching services and promote products for products merchants in your niche and you earn tidy fees and commissions.

Drive Facebook Traffic to Blogs for a Fee

If you have the skills, you can actively drive Facebook traffic to blogs and you earn money for your efforts. This is readily one of the easiest ways to earn some passive income on Facebook. With the right skills and dedication, you can drive huge traffic from Facebook to blogs and you earn money even without any tangible investment. This is possible though only if you have a Facebook group or page with massive followers. Many digital marketers, product merchants and business owners are always willing to pay for traffic. So, if you place their blog links in your Facebook group and page, you can urge your followers to click the links and visit the pages for a fee. Business owners are willing to pay for this traffic because it increases traffic to their websites. Such traffic helps the businesses to thrive.
 
Get Paid for Sponsored “Likes” and “Shares”

If you are able to monetize “likes” and “shares” on Facebook, you can earn a decent passive income from the effort. But first, you must have massive following on the platform. When you have massive following, you can leverage Facebook's huge popularity and active users to earn income from paid “likes” and “shares”. Business owners and marketers are always in dire need of “likes” and “shares” on their blog posts and videos. If you have massive following on Facebook pages/groups, you can post links there and encourage your followers to share and like the posts and videos for a fee. The more likes and shares these posts and videos get through your Facebook group/page, the more money you earn. 

Create and Publish Quality Videos

If you have the knowledge, inclination and the skills, you can create and publish high quality videos on Facebook to earn income. This is one lucrative opportunity for skilled content creators to earn good money. Many people who already earn money by streaming videos on YouTube are not aware they can do something similar on Facebook. If you have video creation skills and expertise, you can earn a decent income on Facebook showcasing these skills. What you need to do is to choose a niche and create videos with valuable content helpful to your Facebook audience. Facebook pays video content creators for advert sales attributable to the videos. This payment is derived from percentages of sales generated based on the number of views on the videos. The payment can be as high as 45% for the video publisher.

Earn Through Influencer Marketing and Ads

Influencer marketing is one great way to make money on Facebook. The more followers you have on the platform, the better your chances of making money. If you have a massive following on the platform, you are an influencer in your own right. On Facebook, many digital marketers and business owners directly reach out to influencers for paid ads. The idea is to post their products/services on your page for a fee. You also earn money as an influencer if you endorse or recommend products from product merchants to your followers. Therefore, if you have massive following on your Facebook page, you can consider promoting products/services to your audience to increase engagements. You earn income from clicks, leads and sales generated through the increased engagement.
 
Wrapping Up

Anyone with the right skills and ready to work can earn money on Facebook by simply driving Facebook traffic to blogs for a fee. This Facebook traffic can also help with affiliate marketing to earn commissions. Skilled people can earn money with Facebook marketing through advertising and influencing or paid for sponsored “likes” and “shares”. If you know what you are doing, Facebook is one lucrative social media platform you can earn good income from in line with the foregoing strategies/techniques even without investing a dime.