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Saturday, December 24, 2022

Content Monetization Tips for Content Creators

Dollar bills held out in fan shape.
Online marketers don’t just create content for the sake of it. They create content to market their products/services and to earn money. Earning money from your content is practicable only if you take deliberate steps to monetize your content. Aside from consistently creating content, the content must be of high quality to earn money from. It must be informative, educational and even entertaining enough to make it sufficiently impactful to earn money from. If you are a content creator, these tips will help you to monetize and earn money from your content.



Building an Audience

This is the first fundamental step towards monetizing your content. It is from this audience marketers can build trust and high engagement. It is the size of this audience that can define and determine the amount of money you can make from your content. Once you have a sizeable and engaging audience, you can monetize your content. It is this audience either on social media or your website/blog that also determines if you can be an influencer. Having an audience of about 5000 and above is sufficient to become an influencer and make money from affiliate marketing and products endorsements. Product merchants do invest in influencer marketing and various social media platforms offering lucrative ways to content creators to monetize their content. Even though there are many ways content creators can monetize their content and earn money, it can be tough going if you have not built a good size audience yet. Once your sizeable audience is in place, you can start experimenting with many monetization options.

Creating and Selling Online Courses

Whatsoever skill you have and whatever you are good at, never do it for free. That is the spirit of monetization. If you have sellable skills that other people will like to have, you can package such skills and sell them online through eBooks. Skills in sports or games, musical instruments, gardening, cooking and so on can be skillfully packaged and sold online to make money. You can do your research and look out for online platforms that can help you create and sell online courses. Once you do, you can then promote the courses by introducing them to your audience and social media followers. As you sell these courses, you are making money.  

Consistently Creating High Quality Content

Good content is what content creators readily monetize. It can be written or made into videos and graphics. Content is attractive to readers if it has high quality and impactful. That is the kind of content your audience will always like to patronize. If your content is of high quality, you can easily attract collaboration from brands and product merchants. Reason is, most brands prefer to collaborate with content creators and influencers who post high quality content consistently. It is the traffic this quality content attracts that benefits the product/service brands and product merchants are selling. So, it is advisable not just to create content, you should pay a lot of attention to the quality of the content. As a business owner marketing in a particular niche, your content must factor in latest trends, new discoveries and what excites your audience. That is the kind of content that attracts good traffic to your product/service.



Marketing your Content Yourself

If you are skilled at writing quality content, many social media platforms can pay you for posting content on their platforms. These days, most social media platforms are now focused on producing more content monetization opportunities for creators. They do this because it helps their own advertising which makes money for them as well. Most social media platforms particularly the very popular ones like Facebook, Instagram, YouTube and Snapchat Spotlight have in-house arrangements where they pay good content creators for creating content on their platforms. Anytime your content goes viral, in many cases, you receive notification that you are eligible for a payout. YouTube pays creators who post viral shorts on its short-video venture YouTube shorts even though it prefers to pay creators who generate the most views and engagements every month to reward them for their short, informative and exciting videos. Many other social media and video streaming platforms also offer many opportunities to creators to help them monetize and make the best out of their content. But first, you must do your research well on all these platforms to see if you meet the eligibility criteria and your content measures up, before you start posting.
 
Earning with Affiliate Marketing

Content creators also earn money online with the help of affiliate marketing. What creators do is to simply promote a brand, product/service for product merchants. They earn commissions from the sales they are able to generate for the brand. In affiliate marketing, all that a content creator has to do is to promote a unique affiliate link/code in their content. This link/code when clicked or used helps with correct attribution and commissions payment arrangements. So, when someone uses this link/code to purchase a product/service you the affiliate helped promote, you will earn a commission from the sale. You can get started with affiliate marketing by signing up FREE on a popular and reputable affiliate marketing program like Strong Future International, SFI. Using the affiliate link they’ll provide you, you can immediately start promoting any product/service of your choice. Once someone buys any product/service using your link you will receive a percentage of that sale as commission, payable at the end of the month.

Last Line

Yes you can create good quality content and monetize it to earn money from it. You must however pay sufficient attention to the quality of your content, be consistent at creating it and exploring every viable opportunity to market it. That way, you’ll make money with the content.

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