8 Ways Affiliate Marketing Benefits your E-Commerce Store

If you run an e-commerce store, affiliate marketing is a great way to promote your products/services. Through it, you can drive more traffic to your store, optimize your conversions, and get more leads and sales. Technically, affiliate marketing is a simple business model in which affiliates are expected to help market products/services for merchants in return for a sales commission. It creates a mutually beneficial relationship between product merchants, affiliates and consumers.

Reputable affiliate programs like Strong Future International, SFI help to arrange this relationship, manage it and arrange commission’s payout to all affiliates. SFI relies on very effective marketing tools, training, and customer service to make this relationship worth the while for all parties involved and they have hundreds of thousands of products listed and with millions of affiliates who do the marketing for product merchants. So, if you sign up your e-commerce store as an associate in SFI, your business gets the full benefits of affiliate marketing.

Affiliate marketing is thus a great way to grow your e-commerce store, get more traffic and make more sales in addition to the following benefits.

1. Promote New Products/Services

If you want to promote new products/services, affiliate marketing is very handy. Promoting new products in your e-commerce store can be tough going because getting out the right information about your new products/services is not an easy task. When affiliates step in, they widely promote these products/services to their loyal audiences and the awareness begins from there. After getting the real information about the new products/services, it becomes easier for affiliates to promote and recommend the products/services to their own audiences. Increased sales usually results from such efforts. So, anytime you have an exciting new product/service to promote from your e-commerce store, it makes real economic sense to have an affiliate program set up to get it done.

2. Attract New Customers

Affiliate marketing thrives on the depth and versatility of the Internet. It is one great way to get traffic, attract new customers and leverage the power of the internet. With literally millions of affiliates working for an affiliate program and helping to share products/service information to millions of people in their audiences, your e-commerce store can tap into this huge audience to attract new customers and make more sales. With affiliate marketing, your store can better attract new customers who may not have been aware of the products/services you have listed for sale. Affiliates help to bring good traffic to your store and consequently more new customers. The more traffic your store gets, the more sales it can generate.

3. Increased Brand Awareness

With affiliate marketing, you can increase brand awareness in your e-commerce store by linking your brand with other brands that have a similar consumer base. This also increases the popularity and credibility of your store as a trusted business. As trust and credibility build up for your store, it can lead to increased business opportunities down the road through increased brand value in your e-commerce store. When people take a look at your website and see that they can make money by promoting your affiliate links and banners, they’re more likely to latch on and widely promote your products/services with a view to earning good commissions.

4. Saves Time and Resources

Affiliates can help you to save time and resources by combining their collective efforts to help you out in promoting your products/services online to a wider audience. What the affiliates really need to do is to simply post your affiliate link on their websites/blogs. That link directs potential customers towards the website of an affiliate program where your products/services are listed. There, they will get all the necessary information about the product/service being offered by your e-commerce store to help them make their buy decisions.

5. Increased Conversions

When consumers click on an affiliate link and sign up for your newsletter or email list, they establish a business relationship. It takes a bit of further prompting thereafter for such people to make their buy decisions. Because affiliate marketing allows affiliates to promote their own links and even products on their websites to their own audiences, they can help drive more traffic directly back to your own store. That helps conversions a great deal.

6. Build Credibility
 
Affiliates are usually independent business owners who have their own reputations to protect. They may be people who have painstakingly built their own credibility in their niche industry over time. Many affiliates can even be considered experts in their chosen fields/industries. That makes them credible in their niche industry. They may even be ranking high already with increased visibility in the SERPs of major search engines like Google. So when people are searching for information about a particular product category, these people can be directed to your e-commerce store from the affiliate links on the websites of your credible affiliates. That increases credibility for your own store.

7. Directly Target Customers

With affiliate marketing you can directly reach only those people who would be interested in what you are selling. Your target audience will be more likely to visit your store and buy from it because they already know that is where they will get what they are looking for. If someone searching for a product clicks on your affiliate link, such persons are directed to where they can find what they are looking for in your store. This means that people visiting your store through your affiliate link are already sensitized. Such persons already know that by clicking on your affiliate link, they’ll see what they are looking for or something related to it. What this means is that more people will potentially become interested in what you have on offer in your e-commerce store. Aside directly targeting customers, affiliate marketing also allows you to get more traffic in your e-commerce store through the process.

8. Increased Revenues

Since affiliate marketing as a business model helps marketers to get more traffic, more leads and sales, it ultimately helps to increase revenues for both affiliates and product merchants. When someone clicks on an affiliate link and makes a purchase from your e-commerce store, as the product merchant, you earn income from the sale while the affiliate earns sales commission. This is how affiliate marketing can help your e-commerce store to make more sales and increase its revenues. Affiliate marketing also helps to enhance your revenue because you do not need to spend much money on advertising. Affiliates simple help to promote your affiliate links very widely in anticipation of earning commissions and you start getting traffic and making sales from these efforts at no ads cost on your e-commerce store.

Wrapping Up

There are many benefits your e-commerce store can get from affiliate marketing. The foregoing are just a few of such benefits. If you sign up your e-commerce store on a reputable affiliate marketing program as in SFI for instance, your store benefits from the services of millions of affiliates, good training, great customer service, excellent marketing tools and good management which includes flawless commission payouts. Affiliate marketing is thus one great way to market your e-commerce store to a targeted audience and to increase revenue earnings in the store. It is an excellent opportunity to grow your e-commerce store towards some bigger success down the road.