5 Best Practices for Repurposing Content

As most content creators very well know, creating fresh content all the time requires a lot of work. Repurposing content comes handy when you are not in the mood to create fresh content. Repurposed content serves about the same purpose as fresh content if well handled in line with best practices. These here five best practices are highly recommended. 
  
1. Start with High Performing Content

Experience shows that only a small fraction of published content tends to drive most of the traffic. Meaning, these relatively small set of high-performing pieces of content tend to do most of the work. So, if you notice a blog post that is generating strong traffic, engagement, and product clicks, and it’s closely aligned with your target market and keywords, such post is a strong candidate for repurposing, as it’s already proven to connect with your audience.

However, when refreshing the post, you must keep the URL, title tag, and H1 the same, as these are already indexed and ranking. Just update only the content, not the structure. Update stats and dates, add new examples, and cut what’s no longer relevant. The goal is content freshness, not a full rewrite. That saves time but still delivers good results.

2. Adapt Content for Different Platforms

Different platforms have different formats, expectations, and audiences, so, tailoring your content ensures it works more effectively in all the platforms. B2B-oriented content for instance tends to perform better on LinkedIn, where a high volume of B2B social leads originate. Meanwhile, Instagram or TikTok may reach a more consumer-focused audience, particularly among younger consumers. Social media platforms are not only hugely popular, they tend to attract different demographics. Smart marketers target these demographics with their content. In addition, each social media platform requires a different approach to formatting. For example, Instagram is geared for visual-first social media content, while LinkedIn is oriented toward professional written content, and TikTok is suited to short, engaging video content. Your content performs best if you take these peculiarities into consideration when repurposing content for each platform.

3. Use AI to Scale Repurposing

You can effectively use AI smart tools to streamline your content repurposing workflow. You can for example select a blog post and ask AI to generate multiple social media captions, email drafts, or even infographic ideas. It is possible to take the captions from your video, feed them into ChatGPT, and then have it write excellent newsletters for you. With AI smart tools now readily available online, there’s no reasonable excuse for you not to be able to turn one piece of content into several other posts on different platforms and in record time too.

4. Align Content with your Marketing Goals

You can repurpose your content into your marketing strategy for best results. If you rank your marketing goals, you can then decide which content to repurpose first. If for instance, your goal is to drive organic traffic, you can repurpose video or social content into SEO-focused blog posts. If however your goal is brand awareness, you can turn blog posts or long-form content into short-form social media posts. This puts your content in front of new audiences through social feed discovery. Additionally, if your goal is conversions, you can repurpose educational content into product-focused pages or email campaigns that guide users toward purchase. Significantly however, most online businesses strive for all of these goals at the same time. But, you must avoid doing everything at once. It is best to choose which content will move the needle the most now then work through that first.

5. Diligently Track Performance

Diligent tracking is of utmost importance in content marketing. You can use tools like Google Analytics or YouTube Analytics, or Instagram, TikTok, and Meta Business’s native analytics tools to measure content performance. You can therefore effectively track clicks, views, saves, and follows and/or subscriptions. These tools can also track engagement, traffic, and conversion rates, thus helping you refine your repurposing strategy over time. With diligent tracking you’ll know which content is performing and which isn’t. 

If for instance a blog article was performing and now isn’t, it’s a clear signal to refresh it, then repurpose and reshare it. Whether you choose to update high- or low-performing content first depends on your content marketing goals. If you’re trying to reach new audiences fast, opt to repurpose high-performing content first. If however your goal is steady organic growth, opt to refresh low performers first.
 
With analytics, you can easily find out what’s really working once you’ve repurposed your content. You can compare the engagement rate of a repurposed clip against the original to see which format your audience prefers, then double down on the higher performer. If you find that a repurposed short clip performs better than the original long video, it’s a sign that your audience prefers short-form content. You could then repurpose longer videos into shorter clips on purpose. 

Content Monetization Tips for Content Creators

Online marketers don’t just create content for the sake of it. They create content to market their products/services and to earn money. Earning money from your content is practicable only if you take deliberate steps to monetize your content. Aside from consistently creating content, the content must be of high quality to earn money from. It must be informative, educational and even entertaining enough to make it sufficiently impactful to earn money from. If you are a content creator, these tips will help you to monetize and earn money from your content.

Building an Audience

This is the first fundamental step towards monetizing your content. It is from this audience marketers can build trust and high engagement. It is the size of this audience that can define and determine the amount of money you can make from your content. Once you have a sizeable and engaging audience, you can monetize your content. It is this audience either on social media or your website/blog that also determines if you can be an influencer. Having an audience of about 5000 and above is sufficient to become an influencer and make money from affiliate marketing and products endorsements. Product merchants do invest in influencer marketing and various social media platforms offering lucrative ways to content creators to monetize their content. Even though there are many ways content creators can monetize their content and earn money, it can be tough going if you have not built a good size audience yet. Once your sizeable audience is in place, you can start experimenting with many monetization options.

Creating and Selling Online Courses

Whatsoever skill you have and whatever you are good at, never do it for free. That is the spirit of monetization. If you have sellable skills that other people will like to have, you can package such skills and sell them online through eBooks. Skills in sports or games, musical instruments, gardening, cooking and so on can be skillfully packaged and sold online to make money. You can do your research and look out for online platforms that can help you create and sell online courses. Once you do, you can then promote the courses by introducing them to your audience and social media followers. As you sell these courses, you are making money.  

Consistently Creating High Quality Content

Good content is what content creators readily monetize. It can be written or made into videos and graphics. Content is attractive to readers if it has high quality and impactful. That is the kind of content your audience will always like to patronize. If your content is of high quality, you can easily attract collaboration from brands and product merchants. Reason is, most brands prefer to collaborate with content creators and influencers who post high quality content consistently. It is the traffic this quality content attracts that benefits the product/service brands and product merchants are selling. So, it is advisable not just to create content, you should pay a lot of attention to the quality of the content. As a business owner marketing in a particular niche, your content must factor in latest trends, new discoveries and what excites your audience. That is the kind of content that attracts good traffic to your product/service.

Marketing your Content Yourself

If you are skilled at writing quality content, many social media platforms can pay you for posting content on their platforms. These days, most social media platforms are now focused on producing more content monetization opportunities for creators. They do this because it helps their own advertising which makes money for them as well. Most social media platforms particularly the very popular ones like Facebook, Instagram, YouTube and Snapchat Spotlight have in-house arrangements where they pay good content creators for creating content on their platforms. Anytime your content goes viral, in many cases, you receive notification that you are eligible for a payout. YouTube pays creators who post viral shorts on its short-video venture YouTube shorts even though it prefers to pay creators who generate the most views and engagements every month to reward them for their short, informative and exciting videos. Many other social media and video streaming platforms also offer many opportunities to creators to help them monetize and make the best out of their content. But first, you must do your research well on all these platforms to see if you meet the eligibility criteria and your content measures up, before you start posting.
 
Earning with Affiliate Marketing

Content creators also earn money online with the help of affiliate marketing. What creators do is to simply promote a brand, product/service for product merchants. They earn commissions from the sales they are able to generate for the brand. In affiliate marketing, all that a content creator has to do is to promote a unique affiliate link/code in their content. This link/code when clicked or used helps with correct attribution and commissions payment arrangements. So, when someone uses this link/code to purchase a product/service you the affiliate helped promote, you will earn a commission from the sale. You can get started with affiliate marketing by signing up FREE on a popular and reputable affiliate marketing program like Strong Future International, SFI. Using the affiliate link they’ll provide you, you can immediately start promoting any product/service of your choice. Once someone buys any product/service using your link you will receive a percentage of that sale as commission, payable at the end of the month.

Last Line

Yes you can create good quality content and monetize it to earn money from it. You must however pay sufficient attention to the quality of your content, be consistent at creating it and exploring every viable opportunity to market it. That way, you’ll make money with the content.