6 Technical Skills You Need to Become a Good Product Description Writer

E-commerce business stores rely heavily on good product descriptions to make sales. That makes product description a very important element in the survival of such stores. Technically, as e-commerce store owner, if you have the requisite skills, you can write your own product descriptions for the products you are selling. If however you do not have the skills, you can outsource the service to professional product description writers. Both options are always available to you. So, irrespective of whether you are opting for in-house writers or engaging product description writing services, what really matters is choosing the right product description writer who has the requisite experience and skills to do a good job. This is really a very important aspect of e-commerce marketing process. A skilled product description writer should possess a unique blend of creativity, market understanding, and the ability to communicate persuasively to attract customers to the store. If you want your e-commerce store to grow rapidly, these here are some of the key attributes to look out for when choosing a product description writer:

1. Industry Knowledge: A good product description writer should have a solid understanding of the industry and market dynamics. If he knows the business trends, consumer behavior, and competitor landscape well enough, it contributes to more effective product descriptions.

2. Creativity: A good product description writer must be creative. This is because crafting unique and compelling product descriptions requires real creativity. A creative product description writer can infuse freshness and originality into narratives. This makes the product more memorable to consumers.

3. Attention to Details: You must have a nose for details to become a good product description writer. This is because accuracy is paramount in product descriptions. So, to be a good product description writer, you must be skilled at paying keen attention to details. This ensures that your content information is always correct, consistent, and aligned with the brand’s messaging strategy.

4. Versatility: The ability to adapt writing styles to different products and target audiences is a valuable trait of a good product description writer. A versatile product description writer can effortlessly convey the right message for any type of product. That’s the value of versatility.

5. SEO Skills: Organic traffic is very valuable to the business of e-commerce store. This is the type of traffic search engines send to the store. For search engines to notice your store online, the content needs to be optimized for search engines. That is how search engine optimization, SEO, becomes relevant. So, a good understanding of SEO principles is thus really crucial for optimizing product descriptions for search engines. A good product description writer should therefore be able to seamlessly integrate relevant keywords without compromising the flow and coherence of the content narrative.

6. Deadline Adherence: Presently, in our fast-paced world and hugely competitive business of e-commerce, meeting deadlines is really crucial. If you want to be reliable as a product description writer, you should be capable of delivering high-quality content within specified time-frames. This contributes in no small measure to the efficiency of the overall e-commerce business operation.

Indispensable Skills Needed for Profitable Affiliate Marketing

If you want to be a good affiliate marketer, you must have some indispensable skills. This is aside from Computer and Internet skills that are also essential for any online business to succeed. Without these skills, it is difficult to catch on in a hugely competitive business like affiliate marketing. If you have these skills, you can smoothly ease into affiliate marketing business without much difficulty.
 
Following are some of such skills expert affiliate marketers like to recommend.

1. Good Communication Skills: Affiliate marketing is a business involving lots of people with different backgrounds. If you want to make it in the business, you must be able to effectively communicate with lots of people many of which you can never get to meet face to face. It requires good communication skills to make that happen. Any affiliate marketer who wants to succeed in the business should have the best communication skills (written and spoken) to get their marketing messages across to a huge lot of people.

2. Conscious of Trends: The Internet is always evolving, so is affiliate marketing. New products get into the marketing daily so are affiliate marketing techniques. To succeed in affiliate marketing, you must be conversant with and aware of all the latest trends in the business.

3. Knowledge of its Working Strategy: You cannot expect to succeed in the business of affiliate marketing if you don’t know how it works. Affiliate marketing is a simple business model which is performance driven. It is all about commissions earning really. Affiliates simply help product merchants to promote products and earn commissions from the sales they manage to generate directly through their promotional efforts. Simple!

4. Ability to Prioritize Customer Needs: If you cannot find buyers, you cannot be a good affiliate marketer. The more the number of customers you have, the more sales you generate and the more commissions you earn if you are a good affiliate marketer. For this reason, you must be able to identify and prioritize your customers’ needs at all times to be able to secure their patronage.

5. Good Knowledge of Brands: The ignorant can never be good affiliate marketers. Good knowledge of brands and products are essential in the business. Affiliate marketers must always have an idea about all the brands and the products they are marketing. That way, they can always take informed decisions about which products to promote and earn good commissions.

6. Knowledge of Customer Needs: Good affiliate marketers always have an idea of demand trends. They know which products people are mostly in need of and the brand selling such products. They must have sufficient knowledge about the demand trends of people in the society and how to help source products to meet these demands.

7. Good Presentation Skills: Aside good communication skills, affiliate marketers must also have good presentation skills. These are the skills they really need to be able to influence and convince their customers and lots of other people to purchase products they are promoting.
 
8. Ability to Leverage Social Media Audience: With over 4.55 billion active users worldwide, social media has become one huge market out there on the Internet. Therefore, good affiliate marketers must be able to grow and maximize their followers on all social media accounts. This is because the more followers you have on social media, the bigger the audience you can effectively market to and the more sales you can make.

9. Being Active on Social Media: It is not enough to have social media accounts. As an affiliate marketer, you must be active on these accounts to get the real benefits of having your business on social media. If you regularly and consistently post good content on social media, you grow your following and consequently your marketing audience. A huge audience size on social media means good market.

10. Ability to Convince People: This is another indispensable skill for affiliate marketers. If cannot convince people to buy, you cannot make sales. A good affiliate marketer should have the best convincing power through the use of the right words, the right way and at the right times.
 
11. Consistency: Consistency helps to build trust which is vital for a healthy business relationship, most especially in affiliate marketing. Good affiliate marketers should be consistent and loyal to their work, their business, their affiliate partners and their customers.

Best 7 Easy Ways to Make Money on Facebook

With presently over 4.5 billion active users, social media has become one huge market out there online. The bulk of these users are on the most popular platforms like Facebook, Twitter, LinkedIn and Instagram. Among the lot, Facebook is readily the most popular with over 2 billion active users spread through the young and middle age brackets, a great market in its own rights. Informed and knowledgeable Facebook users already leverage the platform's popularity and active users to make money. However, either out of ignorance or lack of the requisite knowledge, many people still do not know how to make money on this hugely popular global platform even without any tangible investment needed to do so.

Through insightful analysis from credible and reliable online resources like ClickBank, Search Engine Journal, Shopify, eBay, Amazon, Alibaba, Influencer Marketing Hub and others, below are some tested techniques anyone can use to make money on Facebook.

Sell Personal Products/Services on Facebook

Many people may already be used to this method. Selling personal products/services on Facebook is quite popular particularly among young people who are just looking for a side hustle to survive. On Facebook, your followers determine your reach and your primary market. The higher your following, the better your chances of making money on the platform. When your following on Facebook platform is massive, you can easily turn your page into an eCommerce store to make sales and money. With hundreds of thousands of people habitually shopping online 24/7 these days, you can directly expose your products/services to these people via your Facebook page/group. Facebook allows you to post promotional materials about your personal products/services to your followers. Many of these followers may be inclined to help share such materials and even make them go viral. That helps to increase exposure for your products/services, get more leads, make more sales and grow your income.

Launch Affiliate Marketing

You can get involved in affiliate programs and make money on Facebook. If you have massive followers on Facebook, you can collaborate with companies/products merchants to promote their products on the platform and you earn income through commissions. If you register as an affiliate with product merchants, they issue you a unique affiliate link/ID/Code for identification and attribution purposes.  Next is to regularly create content on Facebook with your affiliate links embedded in the content. Anytime someone makes a purchase through the link, you earn a percentage of the sale as commission. That percentage ranges from 5-50% depending on the type of product/service and the peculiarities of the affiliate program.

Create and Operate a Facebook Group in Your Niche

You have access to rewarding opportunities including earning some money if you are operating a Facebook group in your niche. When this group has massive followers and participants, you can decide to sell information products to earn money. In the group, you can share ideas, motivate and encourage members in your field of expertise and earn some sort of consultancy fee. You can even offer paid coaching services and promote products for products merchants in your niche and you earn tidy fees and commissions.

Drive Facebook Traffic to Blogs for a Fee

If you have the skills, you can actively drive Facebook traffic to blogs and you earn money for your efforts. This is readily one of the easiest ways to earn some passive income on Facebook. With the right skills and dedication, you can drive huge traffic from Facebook to blogs and you earn money even without any tangible investment. This is possible though only if you have a Facebook group or page with massive followers. Many digital marketers, product merchants and business owners are always willing to pay for traffic. So, if you place their blog links in your Facebook group and page, you can urge your followers to click the links and visit the pages for a fee. Business owners are willing to pay for this traffic because it increases traffic to their websites. Such traffic helps the businesses to thrive.
 
Get Paid for Sponsored “Likes” and “Shares”

If you are able to monetize “likes” and “shares” on Facebook, you can earn a decent passive income from the effort. But first, you must have massive following on the platform. When you have massive following, you can leverage Facebook's huge popularity and active users to earn income from paid “likes” and “shares”. Business owners and marketers are always in dire need of “likes” and “shares” on their blog posts and videos. If you have massive following on Facebook pages/groups, you can post links there and encourage your followers to share and like the posts and videos for a fee. The more likes and shares these posts and videos get through your Facebook group/page, the more money you earn. 

Create and Publish Quality Videos

If you have the knowledge, inclination and the skills, you can create and publish high quality videos on Facebook to earn income. This is one lucrative opportunity for skilled content creators to earn good money. Many people who already earn money by streaming videos on YouTube are not aware they can do something similar on Facebook. If you have video creation skills and expertise, you can earn a decent income on Facebook showcasing these skills. What you need to do is to choose a niche and create videos with valuable content helpful to your Facebook audience. Facebook pays video content creators for advert sales attributable to the videos. This payment is derived from percentages of sales generated based on the number of views on the videos. The payment can be as high as 45% for the video publisher.

Earn Through Influencer Marketing and Ads

Influencer marketing is one great way to make money on Facebook. The more followers you have on the platform, the better your chances of making money. If you have a massive following on the platform, you are an influencer in your own right. On Facebook, many digital marketers and business owners directly reach out to influencers for paid ads. The idea is to post their products/services on your page for a fee. You also earn money as an influencer if you endorse or recommend products from product merchants to your followers. Therefore, if you have massive following on your Facebook page, you can consider promoting products/services to your audience to increase engagements. You earn income from clicks, leads and sales generated through the increased engagement.
 
Wrapping Up

Anyone with the right skills and ready to work can earn money on Facebook by simply driving Facebook traffic to blogs for a fee. This Facebook traffic can also help with affiliate marketing to earn commissions. Skilled people can earn money with Facebook marketing through advertising and influencing or paid for sponsored “likes” and “shares”. If you know what you are doing, Facebook is one lucrative social media platform you can earn good income from in line with the foregoing strategies/techniques even without investing a dime.

7 Tips to Succeed in Affiliate Marketing

In affiliate marketing, the main job of an affiliate is to persuade and influence the decision-making process of consumers in an appealing way. The persuasion hinges on adding value to the consumer through the said product/service being promoted. That is with the end goal of convincing consumers in favor of the product/service. The affiliate gets paid for these efforts through earned commissions. All the affiliate really needs to get things going is a fair bit of online clout or skills to persuade or influence people online. These here 7 tips can greatly help that process. 

 

1. Regularly Review Products/Services

If you are able to regularly review products/services falling under your niche, you stand to benefit from the relationship that you have fostered with that particular audience. Next is to leverage the trust between you and your audience and inform them about the benefits of investing in the product/service being reviewed.

2. Focus More on Conversion Rates

It serves affiliates interests best if they are able to focus more on conversion rates rather than commissions which many tend to focus on. It is much better to promote products from product merchants which have better conversions rather than chasing products with higher commissions. Reason is because you do better business through higher conversions in cumulative terms. A higher conversion rate ensures profit in bulk which more than compensates for staying away from products that appear to offer more commissions but with lower conversions. Experienced marketers tend to see products with higher conversions as “hot” products and a must to sell.

3. Always Keep Track of What Works

Keeping track of what works helps marketers to decide what they must do more of. You can get some insights of what works by tracking the analytics about user engagement on your platforms. That helps you to understand which of your content really works. Affiliate marketers can easily take advantage of various analytics tools like Google Analytics provided by their affiliate networks to keep accurate track of their promotions. Armed with these insights, marketers can take very vital decisions about re-tweaking, re-directing or re-jigging their marketing activities.

4. Foster a Relationship with your Audience

Affiliate marketers can deliberately foster some relationship with an audience that has specific interests. By doing so, they can easily tailor their regular contents accordingly. That is one great way to develop a relationship with your audience, making them trust what you have to say. The idea is to focus more on quality rather than quantity by putting your audience first and appealing directly to the niche where they belong.

5. Promote only Products Worthy of Adding Value

It is smart marketing to promote only products consumers want to buy. These are products that have the qualities worthy of adding value to the life of consumers. That is the only way your affiliate platform becomes reliable for consumers to meet their needs. Inevitably, that translates into higher conversion rates for your promotional activities.

6. Stick with the Rules

Sticking with the rules helps marketers to build trust and reliability which are very vital for successful affiliate marketing. For this reason, it is always advisable for marketers to play by the rules in the realm of affiliate marketing. That simply implies that companies/brands that you work with who have created a name for themselves with hard work and years of experience would always like to protect their good names. That is why many companies/brands are very sensitive towards how marketers approach the promotions of their products. It simply depends on business ethics in the main. So, you must avoid making false and improbable claims about any products/services you are promoting unless you want to quickly lose credibility.

7. Keep an Eye on the Latest Trends

Out there on the internet, competition is always very stiff. You must stay on top of new trends if you want to have any worthwhile chance at all with your ever-increasing competition. Being vigilant about new marketing techniques and implementing them positively always helps marketers to stay up-to-date in their trade. Being in tune with new trends and marketing techniques at all times helps marketers to move with the times. Doing so can positively impact conversion rates for their businesses.

5 Reasons to Become an Affiliate Marketer

 

Affiliate marketing enables online marketers with a great option to earn income hassles free in the main. So, if you want to earn some extra income online, affiliate marketing is your best bet.  All you really need to do so is a fair bit of online clout or skills to persuade/influence lots of people online. Now that is fair marketing game isn’t it? If you are capable of helping product merchants to promote their products and they make sales, pronto you are in affiliate marketing. For your efforts, product merchants compensate you by paying you commissions.  For good measure, an affiliate or a publisher can be an individual, a group of people, or a company that markets the product/service of a product merchant to prospective customers. All the affiliate really needs to do is simply to put measures in place on his website or blog, to persuade and influence the decision-making process of the consumers. Once these efforts play a direct role to get a consumer to take a desired action, the affiliate is entitled to a commission. This is enough reason to get involved in affiliate marketing with a view to making quick money online. However, there are other reasons, the most enticing of which include:

1. Cost-Effectiveness: Affiliate marketing is a simple business model anyone can get involved in who has a bit of computer and internet skills. It requires little or no investment at all to get started. This translates into an ease of starting up and to move in real quick. Next is to generate content, attract and direct traffic and to promote products vigorously and very widely and you start getting results even without any prohibitive costs layout. Cheap and easy that is.

2. Performance-Based Rewards: Compensation in affiliate marketing is direct, straight forward and solely based on your performance. The more you promote and help sell, the more commissions you earn. Meaning, you get paid directly only for the work that you do and have done. In affiliate marketing, everything is fluid and action dependent. The more efforts you put into your promotion, the more you get out in terms of revenue. Simple!

3. Handy SEO and Digital Marketing Skills: If over time you’ve managed to acquire some computer and internet skills, they come in very handy in affiliate marketing. Every online marketer craves traffic. Out of this traffic, organic traffic is the best and favorite of search engines. That requires some SEO skills. If properly and systematically done, SEO helps in ensuring a steady flow of organic traffic from search engines. When internet users search online for products using the right keywords, search engines direct them to where they can access products. Such searchers become the organic traffic to such websites. For this reason, affiliate marketing can directly benefit from a good understanding of SEO basics and how it works to help generate organic traffic. 

4. Good Source of Passive Income: By setting up easy click through affiliate links on your website/blog and you write good content often enough, the traffic keeps coming and your affiliate links help to direct these visitors to products/services. When set up, this process is live 24/7 and does not require further direct attention from the affiliate. Passive income generation becomes a given from such arrangement. As an affiliate, all you really need is a fixed investment in terms of your time. That helps to generate continuous results over a prolonged period of time. This is a desirable source of passive income.

5. Convenient and Highly Flexible: Every business owner craves freedom particularly time freedom. The flexibility in affiliate marketing guarantees that. Affiliate marketing grants you the freedom and independence to set your goals and to promote as convenient for you. You have the freedom to choose for marketing only products that interest you. In addition, you can even fix your work schedule as you want. By doing these, you can focus on diversifying your portfolio as you want and as convenient for you. Now, that is much cherished freedom which every business owner craves.

Affiliate Marketing Starter Tips

Believe me, there is a stupendously huge market out there on the internet for affiliate marketing. For people who are desirous to make money from home with affiliate marketing, that opportunity is huge on the internet.  The ideal time to begin is now. With affiliate marketing, depending on how good you are, you can make some decent income from a second paycheck or even a full time income from the business. Many marketers now make a decent living by simply working from their own affiliate websites to promote affiliate products and earn commissions for their efforts. If you are just starting out in affiliate marketing, your working strategy should be to position yourself as a publisher who earns a commission by working with businesses that want more traffic or sales. What you need do is to continually explore viable ways to convince customers to click on the affiliate links on your website. That’s a bit tricky though. When properly done, a click on such links somehow leads consumers to the advertisers’ websites where products are displayed. Anytime a consumer buys a product, you the publisher earns a commission as per agreed percentages with the product merchants. Sounds simple right? Yes, but not quite. It requires a great deal of marketing skills to bring that about.


 
Here are some tips to help out such skills to get good results.

Search for Affiliate Partners
 
Affiliate marketing experts advise that you must think very carefully about the affiliate partners you’ll promote on your website. This is very important. Affiliate programs have some slight variations in what they allow their affiliate partners to do and how they pay commissions. Depending on what you want, this decision must be taken with utmost care and considerations. There are many companies out there online who run affiliate programs and they are easy to access. However, many new marketers most times prefer to work with Amazon’s affiliate program. This program is not only huge but extremely popular. In addition, it is permissive enough to allow its affiliate partners to put virtually anything on its website on their own site with an affiliate link. Once you stick with products you know and are used to, it is easy to promote them if they are aligned with the business niche of your website.

Pick a Business Niche
 
You have endless possibilities available to you to enable you decide on a business niche your website will be promoting. You may decide on sportswear, cookware, beauty products, video games etc, etc. Experts recommend that it is best to stick to one general category making sure it’s something that you like and are really passionate about. It is only such products you’re more likely to do your best work to promote since you already love them and are really passionate about them. It is only products you know well you can consistently create good content about which will be attracting buyers to your website.

Make Room for Mobile Marketing

In our present day world, nearly everyone is always on the go. With hand held mobile devices, many people now do business anywhere and from everywhere with internet access. With an estimated 3 billion people who now use mobile devices around the world, that is one huge market affiliate marketers cannot afford to ignore. If you’re just starting out to market from an affiliate website, it’s important that you really understand the impact mobile devices have on consumers’ buying decisions. Habitually, many consumers now use smartphones and some other hand held mobile devices to browse the web for information, checking emails, shopping, banking, socializing on social media and much more. As an affiliate marketer, optimizing your website for easy mobile access can have a positive impact on your subscribers and or readers. That helps to impact positively on the success of your affiliate marketing strategy.

Diligently Track Your Results

This is a given. There is no other way you can effectively measure progress in your affiliate marketing efforts if you are unable to track your results. First you must install smart web on-site analytics apps to help you out. With good on-site analytics in place, you can easily check your website visitors’ behavior particularly the frequency of their clicks on your affiliate links. That is where you gather reliable information to help you make informed decisions about the effectiveness of your website in promoting your products. By the time you notice some products that are not regularly clicked, you can decide to rejig your ads promo about such products or you switch to other products or even affiliate partners. The products you must continue to promote are those which give you the results you want. That is what smart marketers do.

Collect and Collate Feedback from Consumers

It is only your consumers that can give you the most reliable information about the products you are marketing. That is why your affiliate website will not be complete without on-site surveys app which provides you the opportunity to ask people what they really want. Information like what kind of topics or products they want to learn more about from your future content. From your surveys, you can gather some actionable feedback. With it, you can start creating content where that product is available for purchase through your website and consumers will respond as expected by way of increased user engagement which your affiliate business really needs to grow.

How to Get the Most Out of Your Marketing Efforts

Putting your business out there to get customers is almost always a very challenging undertaking. You need real marketing skills and resources to get the job done. Sadly, small businesses do not always have the benefit of big budgets for advertising. As such, they must explore ways to balance creativity and efficiency to make their marketing efforts effective. These here tips can be of help to you if you want to get the most out of your marketing efforts.

Create Your Own Productivity Strategy

 

You can always be a step ahead your competitors if you can create your own inimitable productivity strategy. This is because productivity isn’t a one-size-fits-all thing. What works for one business isn’t necessarily going to work for another. So, you have to create your own productivity strategy which works exclusively for your business.

Turn Your Customers into Advocates

 

Finding customers is one skill, turning them into advocates for your business is another. Your marketing efforts can always go a lot further if you’re able to get customers and followers to do some of the work for you. Satisfied customers are willing and highly effective tools in these efforts. 

Use Data/Statistics to Influence Reluctant Buyers

 

What really counts in most marketing efforts is what easily convinces by way of verifiable data and statistics. When you’re trying to convince potential buyers to do business with you, you can create complicated marketing campaigns using correct data/statistics to back up your claims. 

Sharpen and Hone Your Writing Skills

 

Today, most business owners are using content marketing by way of blogging to get their businesses noticed. If you use a blog for your business, it’s in your best interest to make that blog reach as many potential customers as possible. That is straightforward enough. If however you want your blog or any other form of written content marketing to be effective, you need to constantly work on improving your writing skills to get out your message simply and without ambiguity. That requires some good writing skills.

Build a High Performance Content Marketing Team

 

Efficient and effective marketing is usually done by well-trained and dedicated content marketing teams. Your content marketing team can actually make or break your marketing campaigns. That is the reason why the team must be very good. Somehow, if you can build a high performance content marketing team, it can easily take your business to the next level with team efforts.

Constantly Improve the Motivation of Your Workforce

 

All businesses revolve around people and for people. What they do and or neglect to do readily impact the fortunes of any business. Significantly, your employees can have a major impact on the effectiveness of your marketing campaigns and other areas of your business’s operations. Keeping them well motivated readily guarantees that effectiveness. Somehow, if you can keep your workforce sufficiently motivated, they help improve your chances of being successful.

Personal Skills You Need to Succeed in SFI Business

I always tell people that SFI business is good for every adult who wants to get involved in a legitimate home business. Having said that, I sincerely believe that you must have certain traits, skills and or characteristics before you can succeed in the business. These skills are very many and may vary in intensity from one individual to another but these listed below here appear to be fairly common to almost all successful Affiliates inSFI.

- Honesty.
- Diligence.
- Persistence.
- Extreme patience.
- Determination.
- Great team player.
- Great leadership skills.
- Computer skills.
- Online marketing skills.
- Voracious reader.
- Quick learner,
- Great competitor.
- Fun lover.
- Very inquisitive.
- Great optimism.
- Sociable personality, etc, etc, etc.

Umps!!! I could go on and on, but these may suffice for now. Here’s a toast to your success in SFI. Clink!!!