Negative Consequences of Internet Spam

 Spamming being unsolicited communication on the Internet apart from being an irritant can precipitate many and varied consequences for spammers. No serious business person likes to sperm or be spammed. This is because the consequences of spam can extend much farther than losing the attention of some customers or even prospects. You can expect to get into a profitable business relationship with anyone by starting as an irritant or at worst a nuisance. Businesses don’t thrive on nuisance values so you’ve got to be very careful what messages you put out on the Internet and the results you expect from such messages. Negative results from spam messages can in certain circumstances be very bad for business. Spamming can really be a much more serious matter over and above the adverse effect it has on your marketing efforts. Below are some of the negative consequences you risk with spam messages on the Internet.

-    You risk a ban in some sites.
-    Some individuals can stop following you.
-    Some will even block you from commenting.
-    You can be blocked from entire ISPs.
-    You risk getting “unfriended” on social media.
-    You can be included on spam lists that prevent your e-mail from getting through to most e-mail servers.
-    In some jurisdictions, you risk even monetary fines.
-    In some others, you can receive criminal sentences for breaking the laws prohibiting spam.

Experienced marketers have since discovered that spam can have many adverse consequences in varying degrees. Short of being banned from a particular site altogether, spammy comments may cause particular individuals to despise intensely. A consequence of which some will stop following you or even block your comments altogether! How do you expect to acquire customers and retain them if avoidable and careless spam messages from you manage to piss them off most of the time? The people you piss off with your spam might actually be people who may be quite eager to know more about your business and may even be willing to do business with you down the road. One inappropriate spam message can block any such opportunities for ever. Can you now see why posting a spammy comment or sending a spammy message can be a real handicap for your marketing efforts? For serious minded marketers, spamming is a real business risk not worth taking.

Even with all the negative consequences, many Internet users still routinely spam. Why must this be so? The reason lies with the diversity of use and the coverage. We know that the Internet covers the entire world. That on its own comes with so many diverse rules and regulations on the subject matter. In reality particularly in many advanced countries, each state or province within each country can have different laws. That creates a scenario of potentially many different laws in many different jurisdictions pertaining to spam. Depending on the service contract, there are conditions when you may even lose your Internet service or having your domain blocked due to spam. That kind of scenario if it happens is really bad news for any Internet Business. Why then do people still risk with spams if it can be that bad for business?

 

How to Get the Most Out of Your Marketing Efforts

Putting your business out there to get customers is almost always a very challenging undertaking. You need real marketing skills and resources to get the job done. Sadly, small businesses do not always have the benefit of big budgets for advertising. As such, they must explore ways to balance creativity and efficiency to make their marketing efforts effective. These here tips can be of help to you if you want to get the most out of your marketing efforts.

Create Your Own Productivity Strategy

 

You can always be a step ahead your competitors if you can create your own inimitable productivity strategy. This is because productivity isn’t a one-size-fits-all thing. What works for one business isn’t necessarily going to work for another. So, you have to create your own productivity strategy which works exclusively for your business.

Turn Your Customers into Advocates

 

Finding customers is one skill, turning them into advocates for your business is another. Your marketing efforts can always go a lot further if you’re able to get customers and followers to do some of the work for you. Satisfied customers are willing and highly effective tools in these efforts. 

Use Data/Statistics to Influence Reluctant Buyers

 

What really counts in most marketing efforts is what easily convinces by way of verifiable data and statistics. When you’re trying to convince potential buyers to do business with you, you can create complicated marketing campaigns using correct data/statistics to back up your claims. 

Sharpen and Hone Your Writing Skills

 

Today, most business owners are using content marketing by way of blogging to get their businesses noticed. If you use a blog for your business, it’s in your best interest to make that blog reach as many potential customers as possible. That is straightforward enough. If however you want your blog or any other form of written content marketing to be effective, you need to constantly work on improving your writing skills to get out your message simply and without ambiguity. That requires some good writing skills.

Build a High Performance Content Marketing Team

 

Efficient and effective marketing is usually done by well-trained and dedicated content marketing teams. Your content marketing team can actually make or break your marketing campaigns. That is the reason why the team must be very good. Somehow, if you can build a high performance content marketing team, it can easily take your business to the next level with team efforts.

Constantly Improve the Motivation of Your Workforce

 

All businesses revolve around people and for people. What they do and or neglect to do readily impact the fortunes of any business. Significantly, your employees can have a major impact on the effectiveness of your marketing campaigns and other areas of your business’s operations. Keeping them well motivated readily guarantees that effectiveness. Somehow, if you can keep your workforce sufficiently motivated, they help improve your chances of being successful.

5 Wasteful Small Business Marketing Strategies to Avoid

 For any small business, time and money are way too valuable for any wastage to be tolerated. Granted everyone in business always wants to do what most others are doing to promote their products/services in the market place. It gets real difficult most times. That is because marketing is no easy task. It is where some business owners at times get to overdo certain things thereby occasioning some avoidable wastage. When developing your own marketing strategy, you must take care to avoid wasting your time and money unnecessarily. Here is what to look out for and try to avoid.



01. Casting your marketing net too wide. Almost always, you get better returns on your investments and your marketing efforts work better if you target your audience effectively. Experience has shown that if you cast your marketing nets too wide, you end up wasting valuable time and money marketing to the wrong people in the wrong places. That clearly is a waste which is avoidable.

02. Untargeted video marketing. If you rightly assume that your customers are watching videos online, you must find out where. First you must try to know on what platforms your videos would be viewed on before you even create one. That is because creating videos for social media platforms like Facebook and Instagram for instance requires different approaches and strategies for the simple reason that videos are consumed differently on both platforms. Doing otherwise leads to avoidable wastage creating videos which are not well targeted.

03. Using too many social media channels. The more the merrier is hardly relevant when it comes to marketing on social media. If you are one of those marketers who still believe you need to be everywhere on social media, you are simply wasting your very valuable time, effort and money. When you decide to market on social media platforms, what is most important is to target your customers exactly where they are already spending their time. Just take your business to them in the social media where they already are. That saves you time and money.

04. Creating irrelevant content. We hear marketing experts say “content is king” when it comes to blogging for business. And that you need regular and fresh content all the time. Great! But that’s not all. What is important is that your content must be relevant to be useful. That is what helps your customers who want to build a relationship with your business. They appreciate your business more when you regularly give them valuable, relevant and fresh content which helps them. Irrelevant content is clearly a waste of time and money in that wise.



05. Wrong use of influencer marketing. Influencer marketing is good for your business if the influencer is in the right industry. To get good value from the advice of influencers, they must be right for your business and they must also have some visible and identifiable reputation. If however you’re in an obscure industry or you create products for a small niche market, influencers are probably not going to be of much help to you. Using influencers for such business will clearly be a waste of time, effort and money. Therefore, you can do well to avoid wasting your time and money on some low impact influencer or one in the wrong industry.