10 Effective Strategies to Promote your E-Commerce Website

If you want your e-commerce website to attract visitors, you must endeavor to consistently create something that provides real value to them. This is more so if you have your target audience well defined. The best way to go is to try to build high-quality online store using effective website promotion strategies. Doing so helps your desired audience to find your website fairly easily. You’ll at the same time be building brand awareness, increasing customer loyalty, getting more conversions, making more sales, and boosting profits in your e-commerce business. These here are effective traditional and digital marketing strategies you can rely on to help you promote your website for better business online.

1. Research and Use Relevant Keywords

Technically, you’ll need a keyword research tool to get this done. What the tool does is to help you find keywords important to your target audiences and to identify the best ones for your website’s SEO strategy. Some of the tools also show popular search queries related to seed keywords or provide insights into your competitors’ keyword strategy. So, all you need do is to simply enter a seed keyword, and the tool generates a list of suggested keywords related to your prompt. You can thus use these suggested keywords to plan your marketing campaigns or make your existing content more SEO-friendly. This you can do by incorporating the seed keyword and the selected additional keywords throughout your content, paying special attention to the title and section headers. This helps to increase your website’s chances of appearing on the first SERPs thereby significantly increasing its chances of attracting organic traffic.

2. Join Business Directories

Joining online Business Directories is another effective way to attract traffic to your website. You can thus sign up for a Google Business Profile making sure to include your brand’s contact details and a link that directs users to your website. You can also enroll in other search engine directories such as Bing My Business and Yahoo Business Listings for same purpose. Listing your business in local directories for your community, in phone books and print publications is also recommended.

3. Optimize your Website for Searches (SEO)

Technically, Search Engine Optimization (SEO) is the process of improving your website’s visibility in search engine results. E-commerce businesses use SEO to earn more website traffic and increase the relevance of the organic traffic to their sites. If you do not have the know-how to get SEO done on your website, you can hire the services of professionals to do it for you. The process involves technical SEO which focuses on page speed and structure, Off-page SEO which aims to boost your website’s domain authority and On-page SEO which involves consistently creating high-quality content that matches the search intent of people in your target audiences.

4. Start Blogging

If you want traffic to your e-commerce website, you must start blogging now if you are not already doing so. Blogging is a popular on-page content marketing SEO strategy. Through blogging, you can consistently create compelling content corresponding to seasonal search trends while incorporating your selected keywords relevant to the topic at hand. Through blogging, you can over time build trust and authority with your customer base provided your blog posts typically focus on educational, entertaining, or informative content.  That means more traffic to your website.

5. Use Social Content

These days, digital marketers effectively use social media marketing to raise awareness and drive traffic to their websites. To get the best results from this strategy, you must choose social media platforms that are popular with your target audiences. You can research their engagement patterns and high-performing content types then include your website link with each post you make on the platforms. You can also take advantage of their in-house marketing tools to promote your website. Social media analytics tools are also handy to help you monitor your content’s performance and to optimize your strategy.

6. Use Paid Ads

If you have the resources to do so, you can use paid ads to promote your website. Paid ads like Google Ads advertising platform can help you attract more visitors to your website. These ads are very effective targeted ads. Once paid for, they direct incentivized traffic to your website. You can also purchase ad space directly from websites or printed publications. If you so desire, you may choose to pay influencers to perform specific actions, such as mentioning your products on their social media accounts or publishing product reviews on their hugely popular blogs.

7. Guest Blogging

You can guest-blog by posting content on other peoples’ websites/blogs and with a backlink to your own blog. Doing so allows you to cross-promote your website to different or expanded audiences. A backlink is the value you get in exchange for providing guest blog content. This link can be in your resource box or directly on the content if the host blog allows it. Guest blogging is particularly valuable for new websites to enable them get noticed. For such websites, cross-promotion with an established and reputable name in the same niche is a quick way to boost traffic. The high-quality backlinks you get can help increase your own domain authority and improve your performance in search results.

8. Offer Educational Content

Publishing educational articles, white papers, or online courses as part of your content marketing efforts can also help attract potential customers to your website. This strategy is particularly effective for businesses whose ideal customers have specific educational needs. This is more so if these needs signal intent to make a purchase. Educational content typically attracts visitors who are newly interested in a subject matter. It can help you to garner followers in large numbers. The new knowledge can lead them to make a purchase either now or in the future.

9. Network at Community Events

If you habitually attend trade shows and community events, you can network and generate interest in your business. This is because networking allows you to freely interact with fellow business owners, potential customers and other professionals. If you attend such shows and you want to maximize your exposure, you can develop printed collateral or promotional items and include a QR code that directs traffic to your website. You may even go a step further by creating and distributing promotional items that would-be customers are likely to engage with. In these events, you can hand out business cards, car stickers or even flyers all with your website address/contact info clearly visible. You may even consider hosting your own event. This allows you to design a gathering around your target audience’s interests. If such event is community-based, it can even help generate free press coverage for your business.

10. Start an Email Marketing Newsletter

If you start an email marketing newsletter, it can help keep your business “top of mind” with your current customers. This way, you can earn new referrals and increase clicks to your website. You can use your website and social platforms to encourage people to sign up for your newsletter. On this newsletter, if you consistently create content that provides real value to your target audience, it can boost your subscription and increase traffic back to your website. In furtherance of this, you can consider rewarding new subscribers with a discount code, free gift or other incentives to sustain their interest. You can directly encourage them to share your content with their own networks to help boost traffic to your website.

5 Effective Techniques to Building High-Quality Backlinks

Backlinks are essential components of Search Engine Optimization (SEO) while SEO is an integral part of digital marketing. SEO is one of the vital digital marketing techniques that help websites to improve visibility in search engine results. This it does by helping to drive organic traffic to the websites. So, if you want your website to rank high in the SERPs of search engines and get good organic traffic, it is essential to create high-quality backlinks. If these links help to direct users to other quality websites, they are great for SEO. The better the quality of your backlinks however, the higher their chances of helping to boost your SEO rankings and organic search domination.

Following are some of the best techniques/strategies you can use to create high-quality backlinks if you want to achieve organic search domination.

1. Repurpose and Redistribute Content

Repurposing content is a great way to leverage existing content and maximize its potential to generate backlinks. For the purpose of organic search domination, digital marketers repurpose content in various formats, such as videos, infographics, slideshows, podcasts, and webinars. These formats help to make the content easy to distribute. Repurposing and redistributing content is an effective way to build high-quality backlinks, increase visibility, and increase search engine ranking for your business. If the content is of high quality, it increases its likelihood of being shared widely. This helps to create more backlinks. You can effectively redistribute your content in many ways depending on your convenience and inclination. You may choose to publish it on social media channels, submit it to relevant blogs and directories, emailing it to influencers and bloggers, and even using paid ads if you have the resources to do so. The bottom line is that the content is easy to share and shared widely. This helps to increase its visibility and search engine ranking to attract good organic traffic.

2. Strategic Guest Posting

Guest posting or guest blogging are great techniques to build high-quality backlinks. If these backlinks are from authoritative websites, they can help boost your organic search domination. Strategic guest posting is one of the most effective ways to build quality backlinks and achieve organic search domination. It simply involves contributing content to external websites to create backlinks to your website. It is a highly effective way to increase brand visibility, reach a wider audience and build relationships with other website owners and industry thought leaders. If your content is of high quality, impactful, engaging and informative, it can easily be accepted on other websites in the same niche. You must make sure however that the content is optimized for readability and ensure to include a link back to your website in the content. If you do this, it will help you achieve organic guest posts backlinks to stand out from the competition. This can be great for your SEO and consequently organic traffic. If you consistently create successful guest posts in this manner, you’ll be well on your way to achieving organic search domination.

3. Consistently Create High-Quality Content

In digital marketing, content is king. If this content is of high quality, it is worthy of backlinks. Any highly valuable content to the user and is easy to navigate will most likely acquire valuable backlinks. So, if you consistently create high quality content, it can help you to build backlinks over time. This is because relevant sources in your niche are most likely to link to your content if they find it valuable and useful enough. Optimizing your content for search engines using relevant keywords helps to increase its visibility. The more visible your content is, the higher its chances of getting more backlinks. Technically, creating content worthy of backlinks is essential for achieving organic search domination.

 
4. Prioritize Link Reclamation

To achieve organic search domination, do not ignore link reclamation. Technically, link reclamation simply involves identifying and claiming backlinks that have been established but have since been overlooked or neglected. This you can do by carefully analyzing your link profile, to find links that aren’t functioning as intended. It involves painstakingly finding broken or ‘orphaned’ links directed towards your website and repairing them. Link reclamation can help boost the quality of your backlink profile, increase the number of links pointing back to your website and improve your organic search rankings. This translates to more visibility, more organic traffic, and better organic search rankings. Reclaiming broken links is essential to your link-building strategy if you want to achieve organic search domination.
 
5. Generously Use Digital PR

Digital PR is an effective technique to acquire high-quality backlinks. Technically, digital PR simply involves the use of traditional PR practices for the development of digital brand awareness. It is a very effective form of public relations you can use to reach an online audience if you want to raise brand awareness, drive website traffic, and build backlinks. If you want to implement digital PR successfully, you must understand the target audience and the most effective platforms you can use reach them. When you understand your target audience well enough, you can then develop an effective digital PR strategy. Next is to regularly create comprehensive press releases which you can distribute through different online channels to raise brand awareness and drive website traffic. Doing this regularly and consistently will help you to build valuable relationships with influential businesses and people in your niche offering them opportunities to collaborate. Through this collaboration, you can begin to reach out and ask them for backlinks.
   
Wrapping Up

As most digital marketers very well know, organic search domination is vital for achieving success in digital marketing. Consistently building high-quality backlinks helps that process a great deal. If you deploy the foregoing techniques well enough, they can help you build high-quality backlinks to achieve organic search domination by improving your search engine ranking, expanding your website’s reach, building mutually beneficial relationships, increasing your web presence, and generating more organic traffic to your website.

8 Tips for Crafting Effective Internal Linking Strategy to Boost SEO

In content marketing, an internal link is a link from one page of your website to another. These links have a very important marketing role to play in digital marketing. They are essentially used to help visitors navigate between pages on your site. Technically, they also help to provide search engines with an indication of the structure and relevance of your web pages. For marketing purposes, internal linking is one of the most powerful SEO strategies you can use to improve your website’s visibility and rankings. If well used, internal links can be quite relevant and helpful for both website visitors and search engine crawlers. If you strategically place links within your content, you can direct users to valuable pages on your site and at the same time help search engines understand the structure of the website. You can therefore create an effective internal linking strategy to boost your SEO efforts, your ranking, your visibility, user engagement and to get more visitors to your content.

The following 8 tips are handy to help you create a successful internal linking strategy that can help boost your SEO efforts and get more organic traffic to your website.

1. Use Natural Language in Your Content

The right language matters a lot in content marketing. If readers and search engines don’t understand your content, it is pretty difficult for them to react positively to it. Search engines won’t be able to understand and rank it well. By using natural language when writing internal links, it makes your content sound more natural in the eyes of readers and search engines. It also helps to make it easier for readers to understand what you’re trying to say. Natural language helps search engines to better understand the context of each page on your website and how they’re related to one another.

2. Always Add a Related Posts Section

If you make sure to add a related posts section to the end of each blog post, it can help to get more traffic to your content and boost engagement. That is great for SEO as well. Adding related posts section to the end of each blog post is helpful for SEO since search engines usually consider links between pages when deciding how to rank the pages in their SERPs. They also provide an excellent opportunity to link to older content that you may not have linked to previously. This is great for SEO as well.

3. Make Sure Your Links Are Relevant

Major search engines particularly Google do not like junk content. Neither do readers. So, before adding an internal link, ensure it makes sense for visitors and search engines to click through to the page you’re linking to. That is where relevance really matters. When people click on your link only to find irrelevant content, chances are, they’ll likely go back to the search engine results page and look for something more relevant. This is why you must make sure your links are always relevant to the content they are linked to. Doing so helps to enhance user-experience and it pleases search engines as well.

4. Clearly Identify Your Pillar Pages

Technically, pillar pages are the most important pages on your website. They should ideally form the foundation of your internal linking strategy. For this reason, whenever you write about any topic, be sure to link it to the appropriate pillar page. Doing so helps search engines to understand the core topics your website covers and how they’re related. That helps your SEO and your page rankings.

5. Make Your Anchor Text is Descriptive

Anchor text is the body of words that are linked to a web page. If your anchor text is really descriptive and has the target keywords, it helps your SEO. Therefore, always make sure to use descriptive anchor text when creating internal links. Doing so helps readers and search engines to have a clear indication of what they’ll find if they click through. This strategy is quite effective if your target keywords are placed in the anchor text strategically.

6. Ignore Internal Linking Penalty

You can use internal links on your content as much as convenient without any fear of penalties from search engines. This is very much unlike external links though that you’ll have to use with great caution for fear of penalties. There’s no penalty for excessive internal linking, and as such, you don’t need to be afraid to add as many helpful internal links as you need. The more internal links you use, the better, provided the links are relevant and useful to the content. Just ignore linking penalties and do your own thing by internally linking your content as much as you want. That’s great for your SEO.

7. Boost Visibility for Your New Pages

Whenever you create a new page on your website, for SEO purposes, you must endeavor to boost its visibility by linking to it from other pages. Doing so encourages search engines to index the page faster. Visibility is also greatly boosted for new pages if you link them from social media posts, email newsletters and other online channels as well. This greatly helps the SEO for the new pages, boost their rankings and drive more organic traffic to them.

8. Spread Your Links Well Out Strategically

When adding internal links to your content, it helps your SEO if you spread them throughout the content. Avoid inserting too many links in a single piece of content since it can be quite a put-off for readers. Too many links in a single piece of content can directly lead to lower engagement metrics. If you spread your links out well enough, it can help to ensure that visitors get more of the information they need without being overwhelmed by too many links.

Summing Up

When used on your website content, internal links are an essential element of SEO. They help search engines to rank your content in their SERPs. If properly done, internal linking can help your website become more organized and easier to navigate for users and search engine crawlers alike. The foregoing tips can help you to get that done in a beneficial manner. Ultimately, you can thus create a successful internal linking strategy that is capable of giving your website a real boost in rankings and organic traffic.

How to Get More Organic Traffic through On-Page and Off-Page SEO

The best way to get organic traffic to your website is through Search Engine Optimization (SEO) techniques. This is why understanding how to increase organic traffic through SEO is an essential skill for digital marketers. If you put the right strategies in place for your marketing campaigns, it is possible for you to get more organic search engine traffic to your website. Organic traffic is about the most suitable traffic for getting leads and boosting conversions.

This post will be discussing proven techniques that can help you get more organic traffic through on-page & off-page SEO. The following techniques will help you to maximize your marketing efforts and generate higher volumes of organic web traffic to your website over time.

Consistently Create High Quality Content

Content is an indispensable part of SEO. The higher the quality of the content, the better it is for SEO. The better the SEO, the more organic traffic the content attracts. Internet users always surf the internet with clear intent which they feed into their computer search console as queries. When your content has high quality and solves user queries, it scores higher with search engines. It is great for your marketing efforts if you invest in consistently creating content that adds value. Your content will not add value if it does not solve any of the four user intents queries classified as:

Navigational Intent: This search links people to find a specific website or resource.
Investigational Intent: This search links people to research a topic or a subject matter.
Informational Intent: This search links users who are looking to learn something new.
Transactional Intent: This search links people who are looking to buy something on the internet.

For SEO purposes, your content must focus on long-form pieces that are well-researched and organized using headings and subheadings. If you add attractive visuals such as images or videos to break up the text, it is great for SEO and can directly add more engagement.

Optimize Meta Tags

Meta tags are important website elements that help search engines understand what your website content is about and how to rank it in SERPs. It works with the right and proper deployment of keywords on the content. For SEO purposes, it is best to include the right keywords in your meta titles, descriptions, and headings to give search engine bots a better idea of your content. You must make sure your keywords are carefully selected to work well in your website with the popular search terms in your niche or industry. Be sure to keep your title tags really short but must include a CTA and a main keyword at least once in between the characters.

Optimize Site Speed & Structure

If your website loads fast, it is of high quality in the eyes of search engines. That makes site speed a critical factor in search engine rankings. When you set up your business website, be sure to run a speed test on it to identify any issues, then implement strategies to enhance its performance. Some of these issues include but not limited to optimizing site images, minifying CSS & JavaScript files, using a CDN, and more. The site structure must be effective enough to make it easier for search engine bots to crawl and index your content. This is made possible by using breadcrumbs, internal links, and an XML sitemap to create a clear path through the website. All these make it easier for search engines to easily read and understand the content. They ultimately help to rank it higher in their SERPs. That translates to more organic traffic.

Focus on Topical Authority

Technically, topical authority is a measure of how knowledgeable and authoritative your content is in the eyes of search engines. If you are able to create good content around specific topics and subtopics, it can help to establish topical authority for your content. This can ultimately boost your site rankings for related keywords. You can use online tools like Ahrefs Content Explorer to identify potential subjects/topics that you can effectively write about. For best results, make sure to stick with that specific subject/topic you choose until you’ve covered every aspect of it through direct topics and subtopics. Doing this helps you to establish yourself as an authority on that particular subject/topic. That helps to increase the chances of your website ranking for related keywords.

Diligently Monitor Your SERP Rankings

For SEO purposes, it is important to diligently monitor your website’s ranking in the SERPs of search engines particularly Google. The info you get can help you to analyze what you need to change or improve upon to enhance your ranking. Online tools like SEMrush are handy to track keyword rankings and identify any issues that might be affecting your website’s visibility. Additionally, it helps to closely monitor the SERP landscape with a view to identifying any changes that could affect your website ranking. This includes closely monitoring your competition, checking for algorithm changes and or updates.

Implement Technical SEO

Technical SEO involves optimizing the technical aspects of your website to make it search engine friendly. These technical aspects include redirects, crawling errors, sitemaps, indexing issues, and more. Online tools like Screaming Frog are quite handy to help you identify any issues that are affecting your website’s performance. If you carry out the requisite fixes, it can have a huge impact on your organic search visibility.

Leverage Schema Markup

Technically, schema markup is a way of adding additional information to web pages that help search engines understand the context more clearly. This can include anything from product prices to business opening hours. Schema markup is essential for getting your content listed in the SERPs of search engines. Adding schema markup to your website is fairly easy. It is a matter of simply adding a few lines of code to each page. You have plenty of online tools you can use that can even make schema markup easier for you.

Build Quality Backlinks

Technically, backlinks are one of the most important search engine ranking factors in internet marketing. This is because they are a key driver of organic traffic. A backlink happens when another website links to your own website. For SEO purposes, the more high-quality backlinks you have pointing to your website, the higher its authority and the better its chances of ranking in SERPs. If you want to get quality backlinks to your website, you must consistently create high quality content that people will want to link to. To get more quality backlinks, you can also use outreach tactics such as guest blogging, articles marketing and broken link building to acquire links from other websites.

Last Line

SEO and organic traffic are firmly linked in digital marketing. If the SEO of your website is good, it increases its chances of getting more organic traffic. So, if you diligently implement the foregoing tactics/techniques, you stand a good chance of attracting more organic traffic to your website.

7 Direct Benefits of Affiliate Marketing to your Online Business

Affiliate marketing as a performance-based business model involves three parties; these are Product Merchants, Affiliate Marketers and Consumers. All the parties in the partnership benefit one way or another from the partnership. Affiliates help product merchants to market products to consumers in return for commissions from any sales they generate. Consumers get good quality products to buy while Product Merchants make more sales because of affiliate activities. If you decide to set up an affiliate marketing program for your online business, the following are some of the direct benefits you’ll get.

1. Easy to Set Up: It is extremely easy to set up and manage affiliate programs. In most cases, it is always best to join FREE a reputable affiliate program like Strong Future International, SFI and start promoting products right away. You start earning money almost immediately too.  Like many other affiliate networks, when you join up, SFI helps to manage your marketing. They provide free marketing tools, free training, handle tracking, payments, and other administrative tasks like customer care. They help you with business tips and hints to enable you succeed in the business.

2. Cost-Effective: Yes you don’t need any capital investment to launch an affiliate marketing business. You can join a reputable program like Strong Future International, SFI free and start earning money right away. Affiliate marketing is a cost-effective way to reach out and market to a very large audience online. The business pays affiliates only when they bring in a sale. There is therefore very minimal financial risk involved.

3. Increased Visibility: Affiliates who may be in hundreds of thousands are independent business persons. They have their own online platforms like websites, blogs, social media accounts which they effectively use to promote products/services to their own audience. This helps to increase business reach for a business and attract many new customers to the business.

4. Passive Income: Once you’ve set up your affiliate program, it can provide a passive income stream in perpetuity. Affiliates will continue to promote your products/services to their audience 24/7 around the globe. These activities will continue to bring in sales, even when you’re no longer actively working on the program.

5. Increased Sales: Yes, affiliate marketing enhances increased business visibility and consequently increased sales. If you work with many affiliates who have a strong online presence and can widely and effectively promote products/services, your business will no doubt witness increased sales and revenue.

6. Targeted Advertising: As independent business persons, affiliates have varied marketing skills and techniques. Many have segmented audiences and are able to target specific demographics and interests, allowing businesses to reach the right customers with the right marketing messages at the right time. That helps to increase the effectiveness of such ads.

7. Improved Search Rankings: Most affiliates market with quality content embedded with their unique affiliate links. High quality content is good for SEO. With such content, affiliate marketing can also help to improve a business’s search engine rankings by increasing the number of backlinks to the website. A high search engine ranked content attracts good organic traffic which is good for the business.

5 Digital Techniques to Drive Good Traffic to Your E-Commerce Store

Every online business owner needs good traffic to their websites to enable them make sales. You may choose to get this traffic organically or you spend good money on ads to increase traffic to your website or e-commerce store. Because of the cost element involved in using paid ads, many e-commerce stores owners usually prefer to use organic ways to increase traffic to their stores. Organic ways may not require high capital investments to accomplish, but they do require hard work, good strategy, patience and consistency. By the time your e-commerce starts to get good organic traffic, it helps to increase its credibility and reputation in its niche industry. When the credibility of your store increases, it means more customers will trust the business enough to become repeat customers. That helps to boost traffic to the store.

 
Here are some proven ways you can organically drive more traffic to your e-commerce store and generate more sales.
   
1. Content Marketing

Blogging remains the most popular and preferred form of content marketing among online marketers. The reason many of them believe content is king in digital marketing. They know that about 70% of consumers learn about a business through online articles and most of these articles come in form of blogs. Because of these articles, major search engines like Google prefer websites with high-quality and regularly updated content. Many marketers take advantage of this by adding a blog section on their e-commerce websites. If you regularly post useful and high value content on your blog, it helps to drive traffic better than merely posting dozens of promotional materials. Blogs that drive good traffic are usually very entertaining, engaging, and offer unique value to the readers. This value comes from good photos/images/infographics, answering questions from your blog audience, publishing trends, new insights about products, a bit of humor here and there, product reviews and how-to guides and suchlike info that really attract the interest of readers. If you craft your blog content well and according to your target audience's preferences, and the content is SEO optimized, it will help your e-commerce store to get more traffic. Good traffic translates to leads, conversions and even sales if you can effectively use compelling words and CTAs to make it happen.

2. Engaging Digital Marketing Professionals

Besides DIY techniques, you can outsource driving traffic to your e-commerce store if you so wish. There are some reputable agencies who have skilled and experienced digital marketing teams that can help you out if you hire them for the job. These agencies can help take off most of the DIY hassles from you. They know how to keep your audience engaged and convert your leads into sales. Depending on what you prefer, some agencies offer SEO services, website optimization, quality content writing services, blog management, and much more, all aimed at increasing organic traffic to your e-commerce store.

3. Social Media Marketing, SMM

Right now, social media has about 4.5 billion active users around the world. Now, that’s one huge market out there any smart online business owner can attract good traffic from. Chances are, most of your potential and existing customers are already active on social media. So, you can effectively leverage social media platforms particularly the most popular ones like Facebook, Twitter, LinkedIn, Instagram and the likes to drive traffic to your e-commerce store. You can do this by creating an effective social media strategy then consistently post great content according to your target audience's preferences. The aim is to grab the attention of your social media audience and lure them to your e-commerce store. You can do this effectively if your content is attention-grabbing, unique, informative, in sync with trends and entertaining. 

 
4. Search Engine Optimization, SEO

SEO plays a very significant role in increasing organic traffic to an e-commerce website. It is a technique that helps to communicate and guide search engines to rank your website. If the SEO on your website is good, it helps search engines to rank the website high in their SERPs. A higher ranked website receives more organic traffic from search engines because searchers tend to find the website more easily. If you have the know-how, by DIY, you can set up a good SEO on your website. If not, hiring the services of professional webmasters to do it for you is a good idea. If you are using the DIY option, never forget to include your specially selected and relevant keywords to your niche business in your web content, blog headlines, meta descriptions, product descriptions and so on. You must in addition optimize the URL structure of your website to make it easy to navigate. Make sure your website is mobile-friendly by optimizing it for mobile devices. Because page speed is also significant for search engine ranking, make sure to compress and optimize the media content on your site for faster loading times.

5. Guest Blogging

If you have good blogging skills, you can guest-blog on other reputable and popular blog websites to attract traffic to your own website. Through guest blogging, you can post your blogs and articles on other high-traffic websites in your niche. If you post your blogs on such popular websites and your blog is informative and educating enough, many blog readers on these sites will like to follow through on your link to get to your own blog site to read more blogs. That translates to good traffic to your blog. Because most popular blogs already have an established audience and higher ranking on search engines, your own blog benefits from these sites since you will be linking them to your site. As a guest blogger, these websites help you to showcase your expertise and offer your blog visitors a great first impression about you and your business. This is a huge benefit in addition to helping you to get known and to quickly build authority in your niche industry.

4 Awesome SEO Tips for Small Businesses

Every ambitious digital marketer always wants traffic. Most marketers work real hard daily to try to get this traffic. Search Engine Optimization (SEO) is one viable technique marketers rely on to attract organic traffic to their business websites. With a good SEO in place, search engines tend to send more organic traffic to such websites. This happens because more and more consumers are increasingly resorting to search engines particularly Google to search for information about products/services online. Marketers resort to SEO to cash in on these searches. This is why SEO has become one of the most important digital marketing techniques marketers rely on to get organic traffic. Technically, SEO is simply the process of increasing a website’s search ranking using on-site optimization and keyword-rich content. So, if you are looking to boost your website’s search ranking on Google search results via SEO, these here tips are very handy. They are all things you can do on your website to make it more SEO compliant.

1. Improve Page Loading Speed

Search engines usually consider user experience in their rankings. The faster a webpage loads the higher they rate a website in terms of quality. Google in particular takes page speed into consideration when ranking a website. If you tinker with the sizes of images and graphics on your website as well as the linking system, it affects the loading speed. Technically, marketers also use a practice of delaying load of resources or objects on the website until they’re actually needed. Doing so helps to save system resources and improves page speed.
 
2. Create Specially Dedicated Landing Pages

On your website, you can develop a dedicated landing page for each product/service that you want to promote. On each of such pages, you can include relevant keywords, such as the product name and category, in the title tags. That helps search engines to easily crawl and rank the page appropriately as related to each product/service you are promoting.

3. Include Relevant Keywords in Title Tags

Title tags specify the title of a webpage and identify them to search engines. This allows Google in particular to use a webpage’s title tags to really understand the page contents. It will therefore display the webpage accordingly in its SERPs. It is hugely important therefore for your webpages to include relevant keywords that are closely related to the product/service that’s shown on the webpage. This helps the webpage to appear on relevant search results of Google’s SERPs.

4. Acquire Quality Backlinks

Backlinks also help search engines to rank websites. This is why marketers deliberately acquire backlinks to their websites. Not just all types of backlinks, but quality backlinks. The quality of the website a backlink is from determines the quality of the backlink. For this reason, the number of quality backlinks to a website is one of the important components of SEO. They directly help its ranking. The number of quality backlinks a website earns gives search engines the right signals that indicate a website’s credibility and authority. Here is how it works. If for instance a reputable news, research or university website or a business organization links to your website via an article or blog post, Google will interpret that as a boost to your website’s credibility. Because backlinks are identified by search engines as incoming hyperlinks from one webpage to another webpage, when for instance a reputable online newspaper links to your website via a news article or blog post, the link is interpreted by search engines as a quality and authoritative backlink for your website. It thus helps the ranking of your website on the SERPs of the search engine.

Top 7 SEO Tips to Generate Organic Traffic

If you want to market successfully on the internet, you need to understand the importance of Search Engine Optimization, SEO. The right SEO on your website is one great way to get the organic traffic your business really needs to achieve both its long-term and short-term marketing goals. Without the right traffic, you cannot successfully market on your website. Getting the right traffic depends solely on the way you have performed SEO on your website. These here 7 tips will help you to get SEO right on your website.

 
1. The Right Domain Name

It is important you pay good attention to your domain name and how the URL of your website looks. Search engines do notice it hence it has a direct impact on your website’s ranking. If you use the right keywords on your domain name, it helps the visibility of your website. It is vital therefore to optimize your domain name in your URL to make it visible to search engines. That helps your website to get organic traffic from search engines.
 
2. Stick with Your Niche

It always helps your SEO if you pick a niche and stick with it. Once you get started, deviating to another niche does not help proper implementation of SEO on your website. What helps your long term marketing interest is to be known and identified with a particular niche. If you remain on that niche and consistently curate effective content on the niche, it can help trigger a good rush of organic traffic to your website.

3. Fast Loading Webpages

A fast-loading website can affect the website ranking as well. Internet users are notoriously always in haste. If your website is slow-loading, it tends to discourage many visitors who do not have enough patience. That increases its bounce rate. So, you have to ensure that the speed of your website loading is reduced to a matter of seconds. You can tinker with your website design a bit and with the use of some great tools, increase its loading speed. When it loads fast, it becomes more user-friendly and consequently benefits from more traffic.

4. Great Content Photos/Pictures/Images

Good visuals are always great on a website. They help to attract visitors and keep them longer on the website. Since human beings love to look at great pictures, they play a vital role in SEO too. The images/photos on your website must not only be of high quality, they must be well optimized. By using great resolution and optimized images on your website, it attracts more traffic. For best results, always make sure the pictures are not too many and they are of the right pixels sizes. That helps to enhance the loading speed of the website most crucially. 

5. Spying on Your Competitors

In digital marketing, keeping a close watch on what the marketers in your niche are doing is of vital importance. Doing so helps you to know how they are doing their marketing, what channels they are using and what platforms they prefer. If you know what works for them, you can do same to get similar or even better results. Through your “spying” efforts, you can even have an idea how your own SEO marketing is going to pan out. It is one great way to understand how your competitors curate unique content and by what strategies they market the content. All these can give you valuable ideas how to compete better in your marketing and with better results.
 
6. Deft Use of Keywords

You cannot have an effective SEO on your website without the right use of keywords. In fact, SEO and keywords usually go hand-in-hand in digital marketing. It is imperative therefore to always check out your SEO strategies to ensure you are using the right keywords. That’s what can drive good organic traffic to your website most of the time. So, any content that you curate on your website must have the right placement of keywords that are related and complementing. If these keywords match the intent keywords searchers are using, search engines take note. Google in particular loves this and sends such searchers to your website as organic traffic.
 
7. Avoid Plagiarism

Plagiarism is not only wrong it is also unethical in digital marketing. Major search engines like Google for instance do not like plagiarism for these same reasons. So, if you want your website to benefit from the very valuable organic traffic from search engines, you must be extremely strict about plagiarism. This is why the content you create on your website must be original, high-quality and top-notch for it to be valuable. Since millions of websites on the internet are trying to do the same things to get noticed, your own website will be choked out and unnoticed if its content is plagiarized content. Therefore, what can make it stand out from the rest of the crowd is by creating top-notch stellar content which contains no plagiarized materials. One great way to guarantee this is to be sure you are writing about topics that are different and creating content that is not present on the internet. Topics that are unique and original to your website are the best. This is what helps your website to stand out and be noticed on the internet particularly by search engines.

Wrapping Up

If you are able to implement the foregoing tips well enough, the SEO of your website will be greatly enhanced. An enhanced SEO means more visibility of the website to search engines. If the website is visible to search engines, they tend to rank it high on their SERPs. A high ranking website on the SERPs of search engines means more organic traffic to the website. So, with a constant dedication and the right implementation of these tips, you can ensure a proper ranking of your website and consequently more organic traffic.

Best Online Tools for SEO Analysis

For Search Engine Optimization (SEO) to be really effective on a business website, it must be on-page and off-page. You will need to master some on-page and off-page strategies to be able to optimize your website for better rankings in the SERPs of search engines. Both strategies have their unique roles in the search results as well as organic traffic from search engines. Optimizing your website for search engines and letting search engines realize it is highly technical. It takes quite a bit of time too and you need the right online tools to get it right. Here are some of the tools that webmasters recommend very highly to help you with the SEO of your website.

On-Page SEO Tools

1. Google Tools: Prominent among these tools are PageSpeed Insights and Google LightHouse. These are some of the best tools to check website performance. They highlight performance issues and also make suggestions to fix them.

2. Proof Reading Tools: Copyscape tool helps to check the originality of your content. Grammarly tool helps to make corrections on your content for grammar and punctuation while WordCounter tool helps to analyze the keyword density in your content.

3. Google Keyword Planner: This tool is the best online tool for carrying out keyword research and searching for LSI keywords.

4. Ahrefs: This tool helps to analyze the keyword difficulty and search volume of the searched keywords.

5. Yoast SEO: This tool is great for page optimization, providing meta title, description and checking if your content is optimized against your main keyword. It also helps with increasing the readability of the content.

Off-Page SEO Tools

Next are some important tools that are great for off-page strategies.

1. Ahrefs: This tool helps to analyze your competitor’s website and to look for where you can conveniently create backlinks.

2. Social Media Tools: In this category are tools like BuzzSumo, BufferPublish, SproutSocial, Hootsuite, Canva, etc. These are tools that are very handy to market your content on social media.

3. Moz: Moz is an excellent tool that helps to provide a complete report about backlinks to a website.

4. SEMRush: This is another great tool that can help you to create a campaign and add your competitors to it along with your own website. It has capacity to analyze your competitors and suggest off-page and on-page changes.

Last Line

When it comes to effective SEO strategy, smart online tools are indispensable to marketers. These tools help to save time and other resources while delivering highly reliable results as well.

Proven Tips to Boost Your SEO Affiliate Marketing

Affiliate marketers can create a structurally sound SEO affiliate marketing strategy by deliberate steps. It takes quite a while though and that requires diligence and patience. So, if you have made the efforts to put SEO affiliate marketing strategy in place and results are not forth coming, do not be discouraged. The process is a long-haul journey and results are not immediate. Knowing what to do to construct a successful SEO affiliate marketing strategy is one thing, but knowing how to do it right is something else. Part of knowing how to do it right is to think through what your niche should be, and what keywords can be relevant in your content. That helps you to keep your topic firmly in mind when crafting your content and making sure every word you write is relevant. That is hugely important because if you must have good readership and traffic, you cannot afford to mislead or even misinform your readers.

Following are a few things to keep in mind and do right which can help boost your success rate.

Don’t Bait Your Readers

Baiting your readers is a very cheap content marketing tactic which search engines easily discover. The whole essence of an SEO strategy is simply to increase traffic via keywords usage. You get the best organic traffic that way. However, it is not advisable to use keywords as a way to bait readers. If you do so by way of keywords stuffing, search engines detect it easily. It could lead to your website being penalized by dropping it in ranking or removing it from the SERPs outright. This is in addition to the fact that keywords stuffing could directly increase your bounce rate.

Factor in Mobile Users

These days, many more people are doing business on the go through mobile devices. Google reports indicate that about 60% of website traffic is generated through mobile devices. What that means is that most of the visitors to your website are using such devices to gain access. You cannot afford to ignore such huge chunk of traffic in your SEO strategy. Optimizing your website for mobile devices is one great way to get around it. If you do, your content format will work perfectly on such devices and that helps to boost your traffic. If mobile devices are able to navigate your website easily, your SEO efforts can more readily lure visitors to the website. Without it, most visitors may struggle to find their way around your website. That could discourage them from any worthwhile interaction with the site and many may even not hesitate to simply click away.

Avoid Keywords Stuffing

If you stuff your content with keywords, search engines easily find you out and penalize the content. Strategically using keywords on your content is what gets the best SEO results. If you overuse keywords, you risk reducing the quality of your work. That can negatively affect your rankings and ultimately a drop in your organic traffic. You can least afford such scenario in your affiliate marketing business.

Don’t Ignore Social Media

There are many brand-shaping strategies suited for social media platforms you can adopt for your business. That way, you can leverage the huge popularity of the platforms and ease of sharing info to boost your SEO strategy. Social media users are usually the first to know about breaking news, new hashtags, trending topics, and what is happening in the business world. So, it is beneficial for your business to get involved on social media. If you are always on top of trending news and stay up to date and you know what’s popular in the world, you can use such vital info in your SEO strategy. If you know exactly what people are searching for and what is trending on social media, you can always update your keywords accordingly to boost your SEO.

Offer Exclusivity

Exclusivity makes your content unique and sought after. If through this content you manage to capture the attention of potential customers, it’s crucial that you keep that attention by offering them something they can’t find anywhere else. That’s exclusivity. Even if you are in a very popular niche, you can purposefully take a new angle different from what no one else has thought about on a well-covered topic or you produce something entirely new and uniquely different to stand out. That requires a bit of creativity though if you want your content to spark the right conversation.

Don’t Get too Comfortable

SEO is always work in progress because it works with trends. Even when you have a good optimization in place, you cannot afford to get too comfortable by relaxing further efforts. Whatsoever you have in place needs to be reviewed regularly to ensure it is still relevant, fresh and up-to-date.  That helps you to keep a keen eye on your ranking, while striving continuously to improve it.

Potent Tips to Write SEO-Friendly Blog Posts

It usually takes many skills and talents to write a good blog post. For content marketing purposes, a good blog post is one that manages to keep the reader engaged long enough to read the post till the end. You can structure your content for readers to enjoy reading it and optimize it with SEO, Search Engine Optimization for them to find the content easily through search engines. However, because of regular changes in search engine algorithms, it can be hugely challenging to keep up with the SEO requirements and ensure that blog posts are the top-ranked. Therefore, for your blog posts to remain top ranked, you must regularly create SEO-friendly blog posts. No matter what your blog niche is and what you are writing about, these here potent tips will help you to create SEO-friendly blog posts that will rank high in the SERPs of search engines and attract good organic traffic to your blog.

Write Only Informative and Engaging Content: Content is readily one of the most important elements of SEO. The better and informative the content you write, the better for your SEO. Therefore, before posting any content, it is important to ensure that the content is both practical and valuable for the readers. Content writing or blogging is all about attracting readers anyway. So, if you regularly write what readers are searching for and want to read, search engines take note and rank your content high enough for these readers to find. A good content writer therefore must always keep readers in mind because they are the ones who derive value from the content. With SEO, what search engines do is only to help these readers to find your content.

Check Your Grammar and Facts: Always be sure your content facts and grammar align with SEO guidelines. Check and double check your facts before posting. Blog readers are always in search of authentic and correct information. If your posts are not factual, your blog posts quickly lose credibility and readership. If your grammar is poor, readers lose interest fast and it affects your readership as well. Search engine algorithms never fail to notice poor grammar and unauthentic facts. So, publishing blog posts with grammatical errors or unauthentic facts can hamper the SEO ranking of your content. Before publishing any blog post therefore, it is imperative to check the content thoroughly for grammatical errors and unverified facts. As humans, everyone is prone to errors. Authenticating facts and proofreading your content thoroughly can help prevent avoidable mistakes from being published on the content.

Use Transition Words: If you write a blog, and you want readers to be able to quickly understand your blog posts, use transition words as needed in your content. It takes transition words to help your readers scan through your blog posts and better understand the connection between different sentences and paragraphs. If for instance you want to list more than one reason why consumers should consider buying a particular product, list your reasons not in numbers but in transition words like, ‘firstly,’ ‘secondly,’ and so on up to ‘lastly.’ If you are giving alternative reasons, you can use words like ‘furthermore,’ ‘nonetheless’ or ‘for instance’ to clearly signal something else that will interest your readers. This clever use of transition words helps readers to better understand the conclusion and which paragraph is just a continuation of the main body of the blog post. For blog readers who are typically always in a hurry, such transition words help to arrest their attention and curiosity a little bit more.

Create a Structure for Your Blog Posts: If your blog post has a clear structure, it stands a far better chance of attaining top ranks in SERPs than a poorly constructed blog post. What the structuring does is to ensure the blog post is SEO-friendly and readers can easily read and understand it. For starters, always create your blog posts with a small introduction that acquaints the reader with the topic. Next is to pay good attention to the main body of the post where the central message of the topic is conveyed to the reader. Finally, it helps to write some sort of conclusion as you reach the end of the post. It is in the conclusion the primary ideas of the post must be condensed to give the reader some kind of preview of everything they have read on the post.

Do a Diligent and Thorough Keyword Research: Keyword research is one of the essential elements of any successful SEO strategy. Therefore, if anyone wants their blog posts to perform well in search engines, then it is imperative to incorporate the right keywords in the post. First is to diligently research keywords as related to your niche. Next is to select keywords matching the search intent of customers looking for the type of products you are marketing. You can only do this well if you understand your customers’ search intent. If you do, you can then include in your content, the right keywords used by your target audience while looking for products relevant to your blog content. That helps your content SEO and consequently good organic traffic.

Resourceful Ways to Market a New Business

One of the most important things you will need to do when starting a new business is to market it well. How you carry out this marketing depends on the type of business you have chosen and the resources at your disposal. That plus a bit of research on what sort of marketing works best for the type of business can be really helpful. No solution is perfect though. What helps you to get the best results is always preferable. Find below some marketing options most marketing experts like recommend. 

 
 

Social Media Marketing

As social media is increasingly becoming more popular and the internet is deepening by the day, many more businesses are now using social media as one of their main forms of digital marketing. If you market on social media and your business is new, it is fairly easy for you to quickly build up recognition and brand identity for your brand by spreading awareness for the products/services you are marketing. Your marketing can become more impactful if you grow your audience well and segment it for marketing messages. You need to have accounts on the most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram and the likes. You not only need to have accounts on these social media platforms, you must also be sure to make regular posts, interact with your audience, address their concerns and queries through comments and direct messages. If you do, you’ll get better marketing results.

Search Engine Optimization, SEO

SEO is one of the key aspects of digital marketing. A good SEO on your website helps search engines to rank it well. If search engines rank your website high in their SERPs, it benefits from the organic traffic they send its way. A good SEO on your website helps to increase the amount of traffic visiting your website. A good traffic inflow in turn helps to boost the opportunity for leads, sales and even profits. Maintaining your search engine ranking is essential to direct potential customers away from competitor websites and towards your own business’s website. That translates to good business. However, it must be noted that SEO is a bit technical. It involves the careful deployment of specially selected keywords related to your business niche on your website content. If you know how, you can handle SEO yourself, but if not, hiring the services of professional webmasters to do it for you is advisable.
 
Radio and TV Advertising

Advertising on Radio and TV may be old school but they are still very effective traditional advertising methods. More so if your business is new. Radio and TV ads are still about the best ways to reach a much wider local audience and bring in increased sales. Both methods are great to reach offline audience which may be local in your business environment. When people hear your business ads regularly on the Radio and TV, your business name/brand can quickly become familiar to people who will be more likely to choose it over others who may be your competitors. Most people like to stick with what’s familiar to them. Advertising via the Radio and TV can help your business to quickly become like a household name. However, advertising on Radio and TV comes with huge costs. They should only be undertaken if you have the marketing budget to accommodate them. 

 
 

Staging Events

Business owners usually stage and host events to encourage many more people to learn more about their brands and to attract huge media attention. This media attention serves essentially as a free form of advertising for a brand as well as telling the public what the business is all about. By hosting a local derby for kids, charity events, garage sales, health walk, etc. etc., you not only have a great opportunity to raise funds for noble causes, you freely advertise your brand and showcase your business as well.

Affiliate Marketing

Affiliate marketing is quite handy to grow your business and promote your products widely online. It is usually a business arrangement between three parties, Product Merchants, Affiliates and Consumers. What the affiliate simply does is to help product merchants promote their products using unique affiliate links. Once a product is purchased via the affiliate link, the affiliate earns a commission from the sale. By this arrangement, product merchants can partner with social media influences (affiliates) to advertise products and encourage sales from their huge audiences. This arrangement is an incredibly popular and lucrative way of reaching a wider target audience and selling more products/services. It works well and really profitable if the product merchant manages to reach out to very popular influencers who are interested in his business niche. If a business arrangement is fashioned out with such influencers, it helps to quickly grow a brand and boost sales.

Why Social Media is a Great Source of Organic Traffic for Marketers

Are you into social marketing? This info is for you. Characteristically, social media is free and user-friendly. It is full of diverse audiences, free interactions, showcasing brands and influencers. This is why social media platforms are the perfect channels available for marketers to use to garner valuable organic traffic for their businesses. Through various social media platforms, it is easy for marketers to recommend products, share referral links, promote their businesses, get leads, make sales and grow their businesses. The more popular a social media platform is, the better it is as a great source of organic traffic for marketers.

 
 
The many popular social media platforms like Facebook, Twitter, LinkedIn, Instagram and the likes usually create the right opportunities for marketers to reach both a diverse audience and specific niche groups. This is enhanced by the fact that many of these platforms support all different ad and media formats which billions of their users can share easily. Now that’s really great for traffic.

More Direct Benefits

Posting Links: Marketers have the option of posting affiliate links as they choose on social media platforms. You may choose to insert a link in your post content, share it on news feeds, your “About” section or in a status update and so on.

Getting Traffic: Social media gives you the options of acquiring traffic through both paid and free ads.

Flexible Content: Many of the platforms allow for posting almost any type of content. This content can be tailored for certain formats like podcasts, graphics, photos and videos that allow you to publish what you wish.

Easy to Use: Social media does not require too much web sophistication to use. Almost everyone can use social media easily. You can post content as you like and get traffic in like manner.

Easy Ads Targeting: Because users share personal information about themselves, ads targeting is made easy. If users share such vital marketing info as gender, age, marital status, education, geography, work, interests, and so on, it simply means marketers can easily set up ads targeting that is as accurate as possible to reach the right customers.

Great for Affiliate Marketing: Most affiliate programs accept traffic from social networks. This means that affiliates can promote and share links on their social media handles to get traffic.

Final Words

For most marketers, social media traffic is a hugely valuable traffic because it is organic in nature. Ads on the platforms can be optimized and targeted for great results. This is why social media traffic is great for leads and conversions and easily helps to boost sales. The ease with which marketing info can be shared on social media is also great for traffic. Having such messages easily go viral too is thanks to the special qualities of social media networks.