4 Awesome SEO Tips for Small Businesses

Every ambitious digital marketer always wants traffic. Most marketers work real hard daily to try to get this traffic. Search Engine Optimization (SEO) is one viable technique marketers rely on to attract organic traffic to their business websites. With a good SEO in place, search engines tend to send more organic traffic to such websites. This happens because more and more consumers are increasingly resorting to search engines particularly Google to search for information about products/services online. Marketers resort to SEO to cash in on these searches. This is why SEO has become one of the most important digital marketing techniques marketers rely on to get organic traffic. Technically, SEO is simply the process of increasing a website’s search ranking using on-site optimization and keyword-rich content. So, if you are looking to boost your website’s search ranking on Google search results via SEO, these here tips are very handy. They are all things you can do on your website to make it more SEO compliant.

1. Improve Page Loading Speed

Search engines usually consider user experience in their rankings. The faster a webpage loads the higher they rate a website in terms of quality. Google in particular takes page speed into consideration when ranking a website. If you tinker with the sizes of images and graphics on your website as well as the linking system, it affects the loading speed. Technically, marketers also use a practice of delaying load of resources or objects on the website until they’re actually needed. Doing so helps to save system resources and improves page speed.
 
2. Create Specially Dedicated Landing Pages

On your website, you can develop a dedicated landing page for each product/service that you want to promote. On each of such pages, you can include relevant keywords, such as the product name and category, in the title tags. That helps search engines to easily crawl and rank the page appropriately as related to each product/service you are promoting.

3. Include Relevant Keywords in Title Tags

Title tags specify the title of a webpage and identify them to search engines. This allows Google in particular to use a webpage’s title tags to really understand the page contents. It will therefore display the webpage accordingly in its SERPs. It is hugely important therefore for your webpages to include relevant keywords that are closely related to the product/service that’s shown on the webpage. This helps the webpage to appear on relevant search results of Google’s SERPs.

4. Acquire Quality Backlinks

Backlinks also help search engines to rank websites. This is why marketers deliberately acquire backlinks to their websites. Not just all types of backlinks, but quality backlinks. The quality of the website a backlink is from determines the quality of the backlink. For this reason, the number of quality backlinks to a website is one of the important components of SEO. They directly help its ranking. The number of quality backlinks a website earns gives search engines the right signals that indicate a website’s credibility and authority. Here is how it works. If for instance a reputable news, research or university website or a business organization links to your website via an article or blog post, Google will interpret that as a boost to your website’s credibility. Because backlinks are identified by search engines as incoming hyperlinks from one webpage to another webpage, when for instance a reputable online newspaper links to your website via a news article or blog post, the link is interpreted by search engines as a quality and authoritative backlink for your website. It thus helps the ranking of your website on the SERPs of the search engine.