5 SEO Techniques that can Impede your Online Business

In digital marketing, one of the best practices that can propel your website’s visibility and rankings is Search Engine Optimization (SEO) technique. This happens only if the technique is properly used, but if not it can directly impede the growth of your online business and prevent you from achieving optimum success. If you manage to avoid detrimental SEO practices, you can safeguard your website’s online presence. These days, it is practically foolhardy to try outsmart search engine algorithms particularly Google. With increasing sophistication, search engines can now detect and penalize SEO tactics that try to outsmart their algorithms. These penalties can directly affect the growth of your online business if you become a victim even if inadvertently. 

Therefore, understanding and avoiding these harmful SEO tactics/techniques is vital to maintaining a strong and sustainable online presence. So, if you manage to steer clear of harmful SEO practices, you can fully focus on implementing the strategies that align with search engine guidelines and provide a better user experience. This ultimately helps to drive good organic traffic to your website and improve its rankings. This blog post will show you five of these harmful SEO techniques and how best to avoid them in your SEO journey.

1. Duplicate Content

Search engines particularly Google usually prioritize original and unique content in their search results. Therefore, if you use duplicate content across multiple pages or you copy content from other websites, it can severely harm your SEO efforts. To avoid this, you must ensure that all your web pages have valuable, original content that provides unique insights or perspectives to users. To avoid penalties from search engines, you must make it a habit to conduct regular checks to identify and address any duplicate content issues on your website.

2. Keywords Stuffing

Keywords may be essential for SEO but when abused, they attract penalties from search engines. One major abuse of keywords is keywords stuffing. It simply refers to the practice of overusing keywords in an unnatural manner within your website’s content. Even though keywords are highly essential for SEO, excessive and irrelevant keyword usage can lead to poor user experience. Doing this can trigger search engine penalties. For best SEO practices, it is advisable to focus more on creating high-quality and informative content that naturally incorporates relevant keywords. This is the type of content search engines really love and it can help your website to rank high in their SERPs.

3. Neglecting User Experience

Search engines usually prioritize user experience as a ranking factor. So, if you neglect user experience in the design and deployment of your website, it can hinder your SEO success. To enhance user experience in your website, you must pay special attention to your website elements like page loading speed, mobile responsiveness, screen pop-ups and navigation. If not properly deployed, these elements can severely hinder your website’s performance and negatively impact user experience. Therefore, you must ensure your website is optimized for speed, mobile devices, and provides an intuitive, user-friendly interface all aimed at keeping visitors longer on the website.

4. Purchasing Backlinks

It is best for your SEO if you naturally procure backlinks. If however you choose to buy backlinks, you risk getting them from low-quality or spammy websites. Technically, this is a black hat SEO technique that should be avoided at all cost. Search engines like Google can easily detect low-quality backlinks through their sophisticated algorithms. These advanced algorithms can detect and penalize unnatural link profiles. For best SEO practice therefore, you should focus more on building organic, high-quality backlinks through content marketing, outreach, and networking with reputable websites in your niche industry.

5. Cloaking

Cloaking is a deceptive SEO technique that aims to manipulate search engine rankings. It involves the sophisticated but deceptive method of presenting different content to search engine bots than what is shown to users. The bad news is that search engines easily detect and penalize websites that engage in cloaking. For best SEO practice, it is advisable to focus on delivering consistent and relevant content to both search engines and users. This helps to provide a positive user experience which is a major ranking factor by search engines.

Last Line

The foregoing are some five SEO techniques that are best avoided if you want your online business to succeed. If you manage to avoid these SEO techniques, it is possible for you to safeguard your website’s online presence and improve your chances of achieving optimum success in search engine rankings. The most helpful SEO practice is to avoid duplicate content, keyword stuffing, neglecting user experience, purchasing backlinks or cloaking. Just focus on creating valuable, user-friendly content, building organic backlinks, and prioritizing a positive user experience. Doing this helps to enhance your SEO efforts and propel your online business to success.

5 Key Strategies to Make Money with Affiliate Links

If you are already writing a blog, you can monetize it with affiliate marketing to earn money from it. You can consistently write compelling blog posts on a popular niche and you place affiliate links strategically on the content. These links are meant to lead your blog readers to the product pages of the products you are helping product merchants to promote. When your blog readers click on any of these links and make purchases, you earn commissions from the sales. That in a nutshell is affiliate marketing which operates on a performance-based business model. The more sales you generate through your affiliate links therefore, the more commissions you earn. Simple!

 
The following strategies derived from experience, research and expert recommendations have proven to be of great help to affiliate marketers who want to make money online with affiliate links.

1. Quality Content Creation

Quality content creation always plays a key role in affiliate marketing. This is why one of the most common and successful ways to utilize affiliate links is through content creation on your blog or website. For effectiveness, you must make sure the content you consistently create is highly informative, engaging, impactful and even entertaining. If you strategically incorporate affiliate links on this content, the links when clicked by readers lead them to the product pages of the products you are promoting. Any click that results in a sale earns you a commission. Irrespective of whether your blog is about writing detailed product reviews, how-to guides, or opinion pieces, the key is to provide genuine value. That helps to quickly build trust with your blog readers. When your blog readers trust your content, they are more likely to click on your affiliate links and make a purchase. Then, you earn commissions from the sales generated through the affiliate links.

2. Search Engine Optimization, SEO
 
Among digital marketers, SEO is the practice of optimizing websites and content to improve their visibility and ranking in search engine results. It is a very effective marketing technique that helps marketers to attract organic traffic to their websites. The higher your website is ranked on the SERPs of search engines, the better placed it is to attract organic traffic. The technique is to selectively use special keywords on your content to make it attractive to search engines. Once your content is search engine friendly, it greatly helps its ranking. The more organic traffic your content attracts, the higher the chances that your affiliate links will be clicked and purchases made. More purchases through your affiliate links earn you more commissions from the sales.

3. Email Marketing

Email marketing may be “old school” but it remains a very effective online marketing method and still very popular among digital marketers. It is one of the most effective ways to promote affiliate links. If you have a responsive email list which you must have built up over time, it gives you a direct line to your audience. The list serves as a personal and direct way to connect with them regularly to give them vital marketing information. If your email list is responsive enough, it can directly help to boost your affiliate sales if handled correctly. By using this list, you can regularly embark on email campaigns to share exclusive deals, promote fresh blog posts, or offer valuable content. By strategically inserting affiliate links in your emails/newsletters, you’re creating a straight path to your product pages. That directly increases the chances for your audience to make purchases, then you earn commissions from the sales so generated.

4. Social Media Marketing, SMM

Because of the immense popularity of social media, (about 4.6 billion active users worldwide), it is now a great channel for promoting affiliate links. This is why social media platforms presently offer immense potential for affiliate marketing. The very popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok now provide great opportunities for sponsored posts, product reviews, and affiliate link promotions. Influencers with a significant following on social media do help share, (for some benefits of course), affiliate links with their audience, showcasing products/services they genuinely endorse and even recommend. If you diligently research your target audience, build a strong social media presence and promote your affiliate links widely on the very popular platforms, you can significantly increase your affiliate sales and earn more commissions.
 
5. YouTube Video Content Marketing

Digital marketers have since discovered that videos are very effective marketing tools online. This is more so when the videos are on YouTube channel. So, if you want to earn money through affiliate sales on YouTube, you can start your own YouTube channel about a specific topic/niche then start reviewing or showcasing related products on the niche you are promoting. For effectiveness, make sure the videos are short (about 2 mins) and of very high quality. The videos should be fun and highly informative in highlighting the best features of the products you’re promoting. If you strategically add affiliate links in the video descriptions or overlays, they attract clicks from viewers. As your YouTube channel grows in popularity, the clicks are bound to increase. Same thing happens to the sales you generate and the commissions you earn.

Final Thoughts

No doubt affiliate marketing is a great money-making opportunity through affiliate links, but you must put in the right efforts using the foregoing strategies to get the right results. Irrespective of whether you’re a blogger, a social media influencer, you’re good at sending impactful emails, you do good product reviews, you’re part of online communities, or you run niche websites, what matters most if you want to earn good money with affiliate links is to consistently give real value through your content. This earns you the trust of your audience. You can therefore carefully choose the right products/services that resonate with your audience to promote. That is what brings in the steady commissions you should care about as an affiliate marketer.

Strategic Ways to Improve Your Organic Ranking on SERPs

If you want visibility for your website, make sure it ranks high on Search Engine Results Pages or SERPs. If it is, it benefits from favorable organic ranking or organic search results. That means high visibility and good organic traffic. Getting to rank high in the SERPs of search engines is determined by many variables such as the relevance of the search query the user enters, inbound links, legitimate Search Engine Optimization (SEO) activities, and domain authority. Organic search tactics may not offer immediate benefits, but when it place, the long term benefits can be amazing. For this reason, if you want your webpage to rank organically in the SERPs of search engines; do not ignore SEO activities on your website. Find below some tested strategies you can effectively deploy if you want to improve your webpage ranking on most SERPs in an organic way.

Consistently Create High Quality Content

You need to consistently create high-quality content to attract users’ attention. High quality content encourages readers to link to or share your content. Once the quality of your content is high and you have SEO technicalities in place on the content, it increases its organic ranking since search engines take note. Google in particular favors content quality and popularity in its ranking algorithm. So, if your content has high quality, it significantly increases its chances of going viral organically. To bring this about, it is advisable to invest in good authors, quote credible sources like websites with solid domain authorities to support your material while ensuring your material complies with Google’s requirements for high-quality content. This is one strategy you cannot afford to do without if you want to ensure high organic ranking in SERPs.

Update and Upgrade Old Content
 
Retouching and rejigging old content in line with current realities can help the organic ranking of the content. This is because freshness of your content is among Google’s key ranking considerations. If the material on your webpage remains fresh and current, the page gets a better probability of high ranking on SERPs. The more recent your content is, the more relevant it becomes in the “eyes” of search engines. That helps its organic ranking a great deal. Through Google Search Console you can easily determine which of your web pages have dropped traffic, page views, or ranks. You can then take deliberate steps to refresh and update the material on these pages to enhance the ranking.

Carefully Establish a Keyword List

Keyword research is crucial in SEO technicalities. It helps you to discover the ideal keywords to target. It also helps you to gain useful insight into what your target audience is searching for on search engines, particularly on Google. You can create a list of specific keywords based on how users will likely look up your products/services. After that, you can then use software like Google’s Keyword Planner, SEMrush orAhrefs to research your chosen keyword’s traffic and competitiveness. This will enable you to select the most targeted keywords that can help you to secure high organic ranking. You can then strike a perfect balance between a low to mid-keyword difficulty and high search volume keywords. This is because these keywords are usually simpler to rank for and therefore offer significant potential for traffic.

Specifically Target Keywords that Match Search Intent

After choosing the relevant keywords, the next thing is to match the top keywords you chose to the search intent using four primary search intents namely, Transactional, Navigational, Commercial Investigation and Informational. Here is how they are relevant:

1. Transactional. Users usually conduct a transactional query when they are prepared to carry out a specific action, which in most cases is intent to purchase something.
2. Navigational. Navigational search intent relates to users looking for a particular website but unsure of the correct URL. Such people may find it simpler to conduct a fast Google search for the right URL under navigational search intent.
3. Commercial Investigation. Under this category of search intent, users may want to purchase several products and are faced with the need to make comparisons before making up their minds. They can then make commercial investigation to compare various products/services. This helps them to gain more knowledge about the prices, the qualities as well as other purchase incentives.
4. Informational. Informational intent is about the commonest and most prevalent of search intents. Most people just want information and they go online to search for it. These people frequently wish to find out how to resolve a problem, get an answer to a certain query, or conduct extensive research on a specific subject. Informational search intent keywords help to attract such people.

With these four search-intent categories, marketers are always challenged to carefully figure out which purpose category each keyword belongs to and then provide content that meets their demands. That is what helps to get high ranking on SERPs and good organic traffic.

Hire the Services of SEO Professionals

SEO is a highly technical subject that can be quite challenging for most marketers. So, if you are unable to handle SEO yourself, it is advisable to hire the services of SEO professionals. If you decide to take this route, you must ensure that the SEO professionals you hire have the requisite knowledge and they specialize in your niche. It is only such professionals who can best help you to rank your website organically. It is they who can help you to achieve your marketing goals in your chosen niche since they know exactly where to focus their efforts to make that happen. Technically, only competent SEO professionals know the right strategies and tricks they can deploy to improve your organic ranking on SERPs.

Hot Tips to Generate Leads through Content Marketing

When you market online, your business can be easily choked out if you are unable to explore all ways to up your marketing game from time to time. If you follow the latest trends and improve on your content, you’re not likely to easily fall behind your competition in your lead generation strategy. A good content marketing technique involves giving your users vital information that helps to promote your products/services. Yes, this content may be promotional but if it manages to help users find solutions to their problems, it is good content. That’s the kind of content that helps to generate leads too. A well-thought-out content marketing strategy helps this process a great deal. 

This article discusses some content marketing tips that can help you to boost leads generation through content marketing.

Choose the Right Channels to Promote Your Content

To generate leads, you must pick the right channels to promote your content online. If you don’t get your channels right, no matter how good your content is, it will be pretty difficult for it to reach your target audience and with the right impact. First, you will have to research and understand the channel preferences of various audiences. Then you’ll discover that social media platforms like Facebook, TikTok, Instagram are very popular among young adults. Twitter and LinkedIn are preferred platforms by much older persons. Marketing messages that directly target these demographics help to generate leads. Once you pick your channel, you must also think about the format for your content. This is because a mismatch between your product and ad channel can make your ads ineffective. Ineffective ads cannot help your leads generation much.

Diligently Research Keywords

No matter how good your content is, if it can’t reach the right audience, it is not useful for leads generation. You can only effectively reach your audience if you know what they are searching for online. That clue lies in keywords research.
 
Keyword research directly deals with SEO (Search Engine Optimization), a vital digital marketing technique that helps to generate organic traffic and consequently leads. If you tactically use SEO techniques in your advertising content, it helps to attract the attention of search engines to rank your content. Diligent keywords research using keyword tools online will help you to know which keywords are popular enough to generate high amount of online traffic. If you use SEO techniques to optimize these keywords, they help you to generate good organic traffic and consequently good leads.

If however you do not know how to handle SEO because of the technicalities involved, you can hire the services of an SEO expert to help you with keywords research while a PPC specialist can help you to use these keywords in the right places on your content to boost traffic. For best results, it is advisable to hire these professionals to design and deploy the right display ads for you to generate leads.

Carefully Use Personalized Content

If you take adequate care to understand the needs of your target audience, you can engage the audience better by using personalized content to market to them. If you deliberately create personalized and meaningful content for your audience, you can easily generate leads from these efforts. If you can bear the needs of your audience in mind when creating advertising campaigns, you can generate more leads. By way of surveys and asking your audience direct questions related to your ads campaigns, you can better understand what your audience wants to see in your ads. If in addition you know your audience demographics, that info can help you to improve your content or to write a better impacting content. Such content is really great to generate leads.

Explore Ways to Optimize Your Conversion Rate

In online marketing technicality, a conversion takes place when a user takes the desired action upon viewing an ad. The commonest action in this regard is clicking ads and or buying a product. The primary aim of content marketing is to increase conversions for marketers. Every smart marketer therefore always wants to increase conversions through content marketing. You can optimize this content with a CTA (Call-To-Action) for better conversions. CTAs are usually small lines of sentences that encourage users to convert. Real examples of CTAs are “Click to see more”, “Click here to download”, and “Click here to register.” Some marketers also use attractive thumbnails on video ads. Thumbnails are small images on display before a viewer clicks on a video. It is another great way to optimize conversions for your content. Conversion optimization techniques are effective because they help to inspire real curiosity in your audience.

Summary

Your content marketing strategy can be effective if you do things properly and follow the right steps. The foregoing tips are handy to help you achieve high conversions. If you use these tips well enough, you’ll be able to achieve high conversions and generate leads for your online business. High conversions translate to leads, good sales and improved revenues in your business.

Best Ways to Enhance Your Article Ranking

Article marketing is readily one of the most popular ways digital marketers attract traffic to their websites. If your articles are ranked high by search engines, particularly Google, they tend to attract more organic traffic. The more traffic your articles attract to your website, the more leads you generate and consequently the more sales you make. The articles you write either directly on your website/blog as well as on other websites as a guest blogger must not only be of high quality and informative, they must be impactful enough to grow your readership. That simply means traffic. Getting these articles ranked high in the SERPs of search engines depends on several factors. The following are some tested techniques you need to make that high ranking happen.

    
Diligently Research Keywords

Keyword research is a key component in search engine optimization, SEO. Since your articles must be related to a niche and an industry, you need to diligently research keywords to determine which are most relevant to your niche. These keywords provide great and highly valuable insights into what people are looking for on the web. When you incorporate these keywords in your articles, they help search engines to find and rank your articles. These keywords, search terms or search phrases help your articles to rank high in the SERPs of Google. You can take advantage of the many keywords research tools online to determine the right keywords for your articles. When Google finds more relevant keywords in your articles than other articles, it is more likely to rank your articles higher than the others.

Be Consistent

Consistency is a key ranking component in Google ranking. To improve the ranking of your articles therefore, you must be consistent. When you are consistent in writing and without let, Google notices. This consistency together with some relevance of your articles will build up over time to prompt Google to rank your articles. Therefore, aside helping you to stay motivated in your articles writing, the buildup can stand you out in the ‘eyes’ of Google. That helps your ranking a great deal. A good ranking means good organic traffic.

Write Impactful Content

For your articles to rank high on the SERPs of search engines, you need to research and use the right keywords that are relevant to your niche and are heavily searched. Your content must not only be highly relevant for these keywords, it must also make sense for the context of your articles. Be careful not to overuse your selected keywords on any particular article. Doing so is keywords stuffing which search engines can penalize your content for. It is ok though to use your keywords enough times throughout the content. But if you overuse them, it will make your content seem like spam in the eyes of search engines. Search engines tend to ignore and even penalize any content that appears to them like spam.

Get Backlinks

You can reach out to other high value content or blogs in your niche to see if they accept guest posts. When you find any that accepts guest articles, you can create a compelling title for your articles on their sites. The aim is to get backlinks to your own website. In your guest articles, it is good to include keywords that your target audience might use to search for information on the topic of your articles. Doing so can help enhance engagement for the content. If your title is thus engaging enough, and you include the links back to other articles on your website in the Author’s Resource Box, you get valuable backlinks in the process.

 

Ensure Your Content is Original

Always make sure your articles are original and not copied from anywhere else. Search engines see copied articles as spam in the extreme but if they manage to rank them at all, they never rank them highly. For this reason, one great way to improve your article ranking on Google is by providing original content only. To write original articles, make sure you take quality time to research and write about topics in your niche that are relevant for your audience. Pass each article through smart software like Copyscape to determine its originality before publishing the article. This is about the most reliable way to make sure that you do not deliberately or inadvertently plagiarize any material from any other sources. This is very important because Google’s algorithms can penalize your page rank if they detect plagiarized material in your article. Making sure your articles are original this way may take time and efforts but really worth the while. If your content is judged by Google to be original, it will lead to an increase in views and clicks over time. That ultimately will lead to an increase in traffic and rankings on the SERPs of search engines.

Read the Articles You Link To

The essence of reading articles before linking to them is to find out if such articles can add value to yours or they will detract from it. Reading and understanding the articles you link to is therefore a great way to be sure you are not linking to a poor quality, junk or plagiarized material. Be sure to include relevant keywords in both the title and in the first sentence or two of your article. This is hugely important because these first few words are often used by search engines when determining how to rank content. Once the keywords on the article directly reflect what people are searching for on Google, it helps to enhance the ranking of the content.

Use SEO Tools to Help your Ranking

You can effectively use SEO tools like Moz’s Open Site Explorer to enhance the ranking of your articles. These tools are smart tools which allow for a more in-depth analysis of the competition and how well you are doing against them. They provide you many other valuable insights to help you rank better on the SERPs of Google. Your competition is made up of people who are in the same niche you are and are competing for attention with similar keywords. Moz’s tools help you to know what they are doing and how you can better do what they are doing to get a better ranking on Google.

Include a Title and Meta Description

Creating optimized titles helps your articles to rank better in the SERPs of search engines. If properly done, it will help your articles to stand out from the rest in the eyes of search engines. Title and Meta tags act like some kind of guides to direct search engines to what is in your content. If your title has a meta description, it acts as some kind of snippet that shows up below your title on the search engine result pages (SERPs). You must however be sure that your meta description is between 100-150 characters in length. This provides a visible and easy-to-notice summary of what your article is about. It is usually long enough to induce more curiosity without necessarily delving into deeper details about the article.

Wrapping Up

Taking steps to help your articles rank high on the SERPs of search engines is a very smart thing to do if you are into articles marketing. First is to write quality articles and with the relevant keywords in the content. Next is to get search engines to notice them and possibly rank them. The foregoing tips and techniques are very handy in that quest. Why not give them a try?

6 SEO Tips for Your Local Gym Business

If you run a Gym business, people must easily find it in the locality to enhance your business. Search Engine Optimization, SEO is one digital marketing technique you can have in place on the website of the Gym to help people locate the Gym. SEO program helps your website to improve its ranking on search results for specific search queries on search engines particularly Google. If you manage to increase your website’s search ranking, it is an effective way to gain more Gym lovers and people who generally want to keep fit. If you have a good SEO on your website, people searching on the web using search terms like “Gym near me”, “Gym in my locality” and suchlike search terms can always locate your Gym. If your website is well optimized, it is very likely to attract more of these searchers to the website. That way, you can better engage with them and turn them to your regular Gym users. That helps to enhance your business no doubt. These here are six SEO tips your Gym website can use to improve its search rankings and consequently attract more people to the Gym.

1. Optimize for Local Searches

Every business is local. You can easily attract local people to your Gym if you optimize your website for local searches. Search terms like “Gym near me”, “Gym in my locality”, “Gym in my city” are some of the right search terms that can bring people to your website and your Gym.

2. Create Dedicated Landing Pages

A good Gym usually offers many services. For this reason, for every program or service you offer, because you cannot really be sure what everyone wants, it is best you create dedicated landing pages. That way, each page can rank for search terms related to each program or service as listed on the page. You can for instance create a landing page for various types of equipment on offer, Gym equipment and appliances people can use in-house, coaching services available, and any special packages your Gym offers.

3. Write Actionable Meta Descriptions

On your website meta tags serve as some kind of “eyes” for search engines. On a website, a page’s meta description tag gives Google and other search engines a summary of what the page is about. It is usually displayed on search engine results pages (SERPs) underneath the title of the page. Meta descriptions must be easily actionable and direct. A good, actionable meta description should include a vivid Call-To-Action, CTA such as “check it out” “learn more” or “find out” “click to access” and so on. These terms help searchers to take desirable actions beneficial to your business. 

4. Use Relevant Keywords in Title Tags

For your SEO to be effective, you must use on your webpage special keywords you have carefully selected through diligent research. If used as title tags, they specify the title of a webpage. Search engines particularly Google use the title tags of a webpage to understand the page content. This helps the search engine to properly display the webpage in its SERPs. If for instance your Gym’s webpage’s title tags say “Gym equipment”, the webpage will rank for search queries related to “Gym equipment”. This is exactly why it is hugely important for your webpages to include the carefully selected keywords that are closely related to the product/service that is shown on the webpage. That’s the optimization that helps the webpage to appear on relevant search results as displayed on the SERPs of search engines.

5. Optimize Page Speed

The opening speed of your webpage plays a vital role in its ranking. The faster it opens, the more user-friendly it is and the higher it ranks on SERPs. For this reason, page speed is usually taken as a critical aspect of a website’s search ranking. Page speed directly affects a website’s user experience (UX) and Google takes UX into consideration when ranking a website. To enhance page speed on your Gym website, you can adopt lazy-loading techniques, use the right image shapes, in the right locations and the right sizes, and other techniques that help to save system resources.

6. Optimize for Mobile

Google now reports that about 60% of internet traffic is attributable to mobile devices like smartphones and Tablets. Nearly everyone is now having a smartphone and many people conveniently do business online with their smartphones wherever they may be. So, if you optimize your Gym website for mobile devices, your website can benefit from this huge traffic attributable to mobile devices. Missing out of this huge traffic automatically means missing out of some good business. This is why if you have not already done so, you must quickly optimize your Gym website for mobile devices.

Tips to Build an Effective SEO Strategy on Low Budget

If you own an online business, your online marketing strategy is not complete without search engine optimization (SEO). This is irrespective of the size of the business. Without utilizing SEO on your website, it will be difficult for your business to benefit from organic traffic. As more and more people are taking their businesses online, it is becoming customary for a vast majority of people who can use the internet to do business online. Most of these people now use the internet to search and find information and even connect with others easily, no matter where they are on the globe. Search engines make these connections possible on the internet. When you type in a search query on Google for instance, it throws up results related to the keywords in your search query. SEO on your website is responsible for arranging and presenting relevant keywords that guide Google to rank the content on your website for the benefit of searchers. The higher Google ranks your website on its SERPs, the more organic traffic it sends to the website. So, if you’re doing business online, having your website ranked highly by Google means a lot as it guarantees the website huge organic traffic. Working to improve SEO on your business website can be a huge drain on your time and finances but it is worth the while in the long term. If however your business in very low on marketing budget, these here tips can help you to improve your website SEO.

Website On-Page Optimization

The content on your website is a major marketing element for any online business. Therefore, if you want to get the best results from your own website content, be sure the content is properly optimized. SEO is the technique that lets search engines easily read and understand what’s on the content and what it is about. If search engines understand what’s on your content, it helps them to easily index and rank the content on their SERPs. As a business owner, if search engines rank your website over and above your competition, it puts your business in a clear advantage to receive more organic traffic from search engines. A good on-page optimization helps to give your business that vital advantage. On-page optimization involves adding key elements such as meta descriptions and alternative text and using the right keywords on your content. These help the content to be discovered easily and ranked higher in the SERPs of search engines. Granted SEO is a bit technical in nature, so if you don’t have the technical knowledge, you can consider hiring a professional SEO expert to help improve SEO on your business website. It is worth the while in the long term.

High Quality Content

Your website content is a very essential part of SEO. The higher the quality of the content the better for the website’s SEO. Without high quality content, you cannot effectively do content marketing on your website.  This is because high quality content is liked more and shared more by users in different online communities. Most people like value, the reason they relate more with content that has value to them directly or indirectly. So, if you want your site to gain more authority, you must invest in quality to consistently create unique and useful content for its users. You can package unique quality content in form of videos and photos/images to make your website really attractive to users. Such content if really attractive can make your website visitors to stay longer on your site and possibly do business with you.
 
Diligent Keywords Research

There’s really no need to be an SEO expert or hire one when it comes to small businesses. Instead, learn the basic and key points that you need to know. For instance, doing proper keyword research can help your website rank higher and boost traffic as you can target specific keywords with high search volume. You can use Google Trends to check which keywords are popular at any moment. The tool also gives you a prediction of whether the keyword may be relevant in the future. A diligent research on long and short-tail keywords and phrases will help you to know exactly which keywords can directly benefit your business and give it some measure of advantage over competitors.

Social Media Engagement/Following

One other great way to improve SEO on your website is to ensure the accounts you have are on the most popular social media platforms, like Facebook, Twitter, LinkedIn, Instagram and the likes. These accounts should have a large audience/following. If you have a large audience/following on these platforms, many more people will visit your profile as a result. What they see there helps them to get better engaged with your profile more regularly. This engagement gives very positive online value to your business. If you deliberately build large audiences/following over your social media sites, you are likely to get natural backlinks to your business website. Google loves backlinks and relies on them as essential elements to rank your website.

Website Loading Speed

The user-friendliness of your website is helpful for its SEO. The loading speed of your website is one of the essential elements of the website that makes it user-friendly. Fast-loading sites gain more authenticity because they clearly show that the website owner really cares for visitors’ time and convenience. The average internet user is notoriously always in a hurry. You risk losing good business if your website is too slow to open. Impatient website users can quickly move to your competitors if they find your website too slow to open. When users wait too long before your site opens, they might get impatient with your site and quickly move on without even bothering to read the content on the website. If your website is slow to open, Google’s search algorithm takes note and it affects your ranking on Google SERPs.

Get On Social Media

Most brands now use social media not only to engage their customers better but also for marketing purposes. It costs you practically nothing to get your business on social media since most social media accounts are free. Therefore, having your business on some of the most popular social media sites is good for your SEO. This is because doing so helps to make your site visible to audiences who are already active on the internet and even to those who are not yet online or have no idea what SEO is about. Therefore, having your business on social media can help your business with a higher chance of reaching out to more potential customers. That gives the business more business opportunities and better ROI.

Carefully Build Backlinks

Google always takes backlinks into account when ranking websites. If such backlinks are coming from a reputable site, so much the better for your ranking. Numerically, the more quality backlinks you have, the higher your chances of ranking better on Google. A backlink coming from a reputable site is something that Google loves to see. Such backlinks automatically boost your ranking because Google really trusts other sites making their opinions about your website positive. Quality backlinks pointing to your website help to give the website some advantage when competing with other businesses in the same business as yours. Technically, you can deliberately build backlinks manually but if you are unable to, you can then think of hiring professionals to help you out.

Last Line

Even if you run a small business online and at very low marketing budget, it is still feasible for you to take advantage of SEO strategy. Because of the huge advantage your business will derive from SEO, low funding is not sufficient to dissuade you from having the right SEO on your website. From the foregoing tips, you’ll discover that you can build an effective SEO on your website even with very low marketing budget. Once you are able to consistently craft high quality content and optimize it on-page, get the business on social media, build a huge following for the business together with high-quality backlinks, you are good to go. You can get all these done at very low cost and still have a good SEO strategy on your website.

Simple Small Business Customer Research Strategies

As individuals are different, so are their needs and products appeal to them based on these needs. This is why as a small business owner, if you really want to grow your business, you must know who you’re selling to, what to sell them, and exactly how and where to reach them. Getting such basic marketing information requires some research without which, it will be extremely difficult for you to effectively market to your target customers.

The best way to get to know your customers is through customer research. If you know your customers well enough, you can effectively market to them using the right marketing channels, and the type of content and products they want. By doing this effectively, you can generate interest in your products/services and boost conversions as a result. Information from customer research helps small business owners to do better customer targeting through the use of the right ads, right channels and more effective optimization strategies. Doing all these helps small business owners to improve on their branding, create the right content, and use the right marketing language and tone, and the right SEO keywords to enhance their marketing and to grow their business.

So, if as a small business owner you want to do some research to get the right data to grow your small business, here are simple ways you can do customer research.

Use Simple Surveys

The best way to gauge customer satisfaction is through surveys. You can directly ask questions and get information from your customers. Through this customer feedback, you can identify potential problems that need solving. Customer survey strategy can help you to identify how well a new product into the marketing is accepted and how the products you are already marketing are faring in the market. You can even directly find out from your customers what they want that you are not even selling yet. Simple survey questions to get the basic customer information you want can be delivered through your website landing page offers, email list subscriptions, pop-ups, and social media posts. You can entice customers to take surveys by offering them token gifts and rewards, making sure the time needed to take the surveys is not really too long.

Checkout Demographic Data

For vital marketing information, you can diligently checkout the average customer characteristics as they relate to the demographics of your target customers. You can find out what products people in certain age brackets want, same for educational backgrounds, hobbies, gender, income level, employment status, home ownership and so on. Once you identify your target demographic, you can do some research on them to identify what they want and what their common needs are even without collecting elaborate data. You can simply get the information you want by checking out articles, research statistics, studies, and trend reports which are widely available online.

Check Sales Data

It is not possible to run a business successfully without keeping concise records. Such records particularly as they involve sales can help you with customer research at a later date. You can always compare your current sales figures with previous sales figures over same period of time to get valuable information. Through these figures, you can determine which products your customers really prefer. If you are selling many products, such comparative sales figures can help you to determine which products to rest and which to sell more of. If however you’re only selling only one product, you can still take previous sales data and use it to identify trends. You can easily determine what made sales of the product to go up and what made sales drop and over what period of time. This information will help you to determine if and when to run ads for your product or not and what type of ads and through what channels. You can even cross-reference sales data with customer support data, reviews, surveys, and demographic studies if you want to get a much better picture.

Review Customer Feedback

In reacting to a product in the market, customers usually have questions, concerns, and complaints. Even without a customer care team serving your business, you can on your own handle most of the inquiries and gather vital data from this feedback. Through such data, you’ll be able to clearly identify common service problems, questions, and product complaints. When it comes to finding solutions, you can address common inquiries with FAQ, rectify product and marketing defects, improve production, handling, delivery shortcomings an so on. More importantly, feedback data helps you to identify how customers accept your product, what they feel about it, and what they want improved about it. Even though everyone can complain or give suggestions about your products/services, it is your customers’ opinions and experiences that are the most crucial for the growth and development of your business.

Last line

Through customer research, you can get to know your customers well enough. That knowledge is vital if you want to optimize your marketing strategies. If you research well and get to know your customers well, you can write better marketing content for them, market to them with the right ads and through the right channels. This way, you can better plan more effective marketing campaigns, create better products and increase sales.

4 Awesome SEO Tips for Small Businesses

Every ambitious digital marketer always wants traffic. Most marketers work real hard daily to try to get this traffic. Search Engine Optimization (SEO) is one viable technique marketers rely on to attract organic traffic to their business websites. With a good SEO in place, search engines tend to send more organic traffic to such websites. This happens because more and more consumers are increasingly resorting to search engines particularly Google to search for information about products/services online. Marketers resort to SEO to cash in on these searches. This is why SEO has become one of the most important digital marketing techniques marketers rely on to get organic traffic. Technically, SEO is simply the process of increasing a website’s search ranking using on-site optimization and keyword-rich content. So, if you are looking to boost your website’s search ranking on Google search results via SEO, these here tips are very handy. They are all things you can do on your website to make it more SEO compliant.

1. Improve Page Loading Speed

Search engines usually consider user experience in their rankings. The faster a webpage loads the higher they rate a website in terms of quality. Google in particular takes page speed into consideration when ranking a website. If you tinker with the sizes of images and graphics on your website as well as the linking system, it affects the loading speed. Technically, marketers also use a practice of delaying load of resources or objects on the website until they’re actually needed. Doing so helps to save system resources and improves page speed.
 
2. Create Specially Dedicated Landing Pages

On your website, you can develop a dedicated landing page for each product/service that you want to promote. On each of such pages, you can include relevant keywords, such as the product name and category, in the title tags. That helps search engines to easily crawl and rank the page appropriately as related to each product/service you are promoting.

3. Include Relevant Keywords in Title Tags

Title tags specify the title of a webpage and identify them to search engines. This allows Google in particular to use a webpage’s title tags to really understand the page contents. It will therefore display the webpage accordingly in its SERPs. It is hugely important therefore for your webpages to include relevant keywords that are closely related to the product/service that’s shown on the webpage. This helps the webpage to appear on relevant search results of Google’s SERPs.

4. Acquire Quality Backlinks

Backlinks also help search engines to rank websites. This is why marketers deliberately acquire backlinks to their websites. Not just all types of backlinks, but quality backlinks. The quality of the website a backlink is from determines the quality of the backlink. For this reason, the number of quality backlinks to a website is one of the important components of SEO. They directly help its ranking. The number of quality backlinks a website earns gives search engines the right signals that indicate a website’s credibility and authority. Here is how it works. If for instance a reputable news, research or university website or a business organization links to your website via an article or blog post, Google will interpret that as a boost to your website’s credibility. Because backlinks are identified by search engines as incoming hyperlinks from one webpage to another webpage, when for instance a reputable online newspaper links to your website via a news article or blog post, the link is interpreted by search engines as a quality and authoritative backlink for your website. It thus helps the ranking of your website on the SERPs of the search engine.

How to Build a Sound Strategy for Social Media Marketing

If you are marketing online, it is virtually impossible for you to achieve social media marketing success without building a sound marketing strategy. If you cannot get the strategy right, you’re probably going to struggle in vain without achieving any tangible results. Building this strategy can be a fairly complex task composed of many different tactical facets. If you’ve never built a marketing strategic plan before, the best way to go about it is to first and foremost review the elements and what goes into a good marketing plan.  You can then adapt the results of that review to develop your own social media marketing strategy.

Here is how you can build a sound social media marketing strategy for your business.

Consistently Post Great Content

In social media marketing, content is king. This content must be informative, educational and even entertaining to attract audience. The more of such content you produce, the more traffic you attract to your business. Visitors are usually attracted to valuable content and nothing else. For your content to be valuable to readers, it must be well researched and written in the right context and length. It must have relevant and related images, authoritative and with detailed information or entertainment. To make it visible to search engines, relevant keywords must be surreptitiously embedded in the content. You can then share the content multi-channel to widely attract traffic.
 
Target Buyer Personas

Marketing messages that target buyer personas are usually very effective. It really doesn’t matter how large your social network is. What matters most is how many in your network fit your buyer persona. This is because only the people that fit your buyer persona are the real folks that will actually buy your products. That’s where the money is and you are in business to make money, right? Smart business owners always create content and strategies to convert consumers based on identified characteristics they’ve factored into their buyer personas.

Engage your Audience

Only an engaged audience is a responsive audience. Never lose sight of that. Having a very large audience of followers doesn’t mean much if the audience is not responsive. Even if the audience fits your buyer persona and you don’t engage them, they don’t respond. Engagement helps create the impetus for message amplification. This ultimately may result in viral messaging and consequently more traffic. You can only make engagement happen by consistently creating value in terms of content, being a real person with a strong push encouraging your audience to engage. By way of analytics data, you can get to understand how your social networks respond. That info enables you to make informed decisions about what works and what isn’t. You can then make conscious efforts to capitalize and improve on what’s working to get better results.

Post High Quantity Content

The content you post must not only be of high quality, it must also be consistent. The more content you post, the more traffic you get! Quality matters a great deal too. If your content is of poor quality, major search engines like Google will ignore it. You must as a matter of policy avoid plagiarized material or duplicate content like plague. Search engines are not very tolerant of such materials. A vital part of your content strategy should be to create a content marketing calendar to help ease the burden of creating high-quality content on a consistent basis. If you are writing about a trending or current matter, make sure you are up to date with conversations around the subject matter. If your audience is following and responding, it helps to build the type of relationship that encourages them to widely share your content.

Spend Quality Time on Marketing

Social media marketing is fun and work. You must therefore devote quality time and attention to it. Social media marketing takes time, quality time before it starts getting some traction. If you run a small business, devoting 10-20 hours a week to social media marketing is about ideal. Even if you choose to hire someone to manage your social media marketing, make sure they know what they are doing and have a clear understanding of your own social media marketing goals.

Use Cross-Functional Skills

Every business activity requires skills, real skills that produce results. So is social media marketing! Some of such skills you need are: deep understanding and use of language, strong business intelligence, great writing skills, good marketing background, good technical and working knowledge of the computer and internet technology and lots more.

Make your Strategy Easily Implementable

For a strategy to be easily implementable, it must be clear and easy to understand. Therefore, you must endeavor to write well and use the right tools of influence within your writing to get good results. This influence allows you to create content that motivates the reader towards the actions you need without appearing spammy. On social media just like many other online channels, nothing is guaranteed. You must therefore have a simple strategy that you can easily implement and adapt depending on how circumstances pan out.

Spend on Paid Ads

Yeah, you heard right. If you want quick marketing results from social media, you must spend a bit of money on paid social media ads. That can supplement your free social media marketing particularly if you have very limited marketing budget. It is best still to intensify action to get more organic traffic. That benefits your business better.

Make your Marketing Social

Social media is where you can do serious marketing and also have lots of fun if you make your marketing social. Serve your social media audience vital marketing info as well entertaining them in the process. Engage with them and generally share mutually beneficial info that is easily sharable. You can generally spend your precious time and money understanding your audience enough through your buyer personas by giving them exactly what they want. That way, they’ll respond to your marketing messages more favorably.
 
Market for Real on Social Media

Social media marketing is real marketing no doubt. That marketers like to call it social media marketing does not make it any less marketing. Social media marketing like all marketing involves content writing, communication, consumer behavior, market research, market segmentation, market surveys, direct selling, and branding, marketing tactics/techniques, marketing strategies and lots more. Your marketing is real when you do all these and more on social media to get results.

Tactical Ways to Get Blog Readers from Social Media

Smart marketers can always convert social media followers to regular blog readers and ultimately generate website traffic as a result. This they do by regularly posting quality and captivating content on social media and linking to their blogs. On social media, there is always the need for marketers to have brand awareness by targeting the right audience with relevant marketing messages. That helps marketers to develop and enhance their credibility by being able to convert their fans/followers on social media into regular blog readers. 

If you have a blog and want to get it recognized, your social media platforms can help immensely. This is because social media is one of the biggest marketing platforms that can help you generate traffic for your blog. It is much easier to have an excellent social media fan base and many followers. Your blog can benefit from that and get more traffic if you integrate it properly with your social media platforms. Because many business owners have become more aware of the benefits of social media to their business and skills, they can showcase their skills on social media to increase their sales and get more leads and customers. So, if you manage to put a lot of effort into creating more social media traffic, you can ultimately add value to your business. This is exactly why many marketers like to buy social followers to deliberately increase their audience and customers. Their sales increase in tandem as well. Posting quality content consistently on social media is a great way to generate more traffic for your blog posts. That is in addition to using social media to get more readerships for your blogs.

Therefore, if you want to convert your social media followers into regular blog readers, just pay attention to the following.

Increase Brand Awareness

When your customers and potential customers have in-depth knowledge of your products/services, it is brand awareness. How to increase brand awareness is always a major concern for marketers. A strategy to increase brand awareness through social media is always a very viable option. This is because increased brand awareness can directly help to convert your social media fans/followers into regular blog readers. Therefore, if you want to generate more traffic for your blog and want more readers from your social media fans/followers base, it is best to stick to the goal of achieving an excellent brand image and creating brand awareness on social media. Brand awareness will ultimately help you achieve the complete trust and confidence of your fans/followers on social media. They can thus easily move from social media to your blog to read your content.

Integrate Your Social Media Platforms and your Blog

Your fans/followers can easily notice your blog and get to read it or follow it if you integrate your social media platforms with your blog. Doing so helps to make your blog more visual. It directly helps to get more traffic to the blog and by implications more leads and conversions.  The more open and visual the integration is, the more your blog will be reached by your social media followers. The more of your social media followers you reach, the more you earn loyal followers who will end up being converted to your regular blog readers.

 
Know your Audience and Engage with Them

Creating content for an audience you know very well is usually more beneficial to marketing efforts. Both quality and relevance of the content you create is hugely dependent on how well you know your audience. You can only know your audience by directly engaging with them. That is how best to get to know their interests, opinions and peculiarities. By increasing your engagement with your audience, you get to know them better and thus market to them better. Your best engagement tool in this regard is your blog content. You can directly ask your fans/followers their opinions and interests, answer their queries, and get product reviews from them. When you use these to engage them better, you can build more trust and confidence which ultimately help in converting them into regular blog readers. The more trust you build, the more engagement you will get. The more engagement you get, the more of your fans/followers you can convert into your regular blog readers

Build Credibility and Trust

The content you create, its consistency, engagement, and its genuine contribution can help build credibility for your brand. If you are credible, you can easily earn the trust and confidence of your fans/followers on social media. If your blog content is qualitative and you’ve built trust and credibility for it, that will bring your fans/followers who may end up as regular readers to the blog.

Cross-Post your Content

Cross-posting your content across online channels and social media platforms helps to get it recognized and to reach wider groups of people. On social media, each social media account has its specificity, peculiarities, demographics, and a diverse and varied form of users. As they are different, so are their interests and their users. Therefore, posting your content on different social media platforms help you to build a diverse and varied audience with peculiar needs. So, by cross-posting content to the various platforms, you grow your credibility and reach. That helps to bring a motley crowd of readers to your blog.

Maintain and Develop Beneficial Relationships

Whenever you find yourself on social media, it is imperative to always be conscious that you are part of a huge worldwide community. It becomes crucial for you therefore to while out there to make deliberate efforts to understand this large community. This is all with a view to developing and maintaining beneficial relationships with others in the community. If you manage to build these relationships particularly with social media influencers and bloggers, it directly helps to increase your chances of getting more traffic for your blog. The people you have built good relationships with particularly influencers and bloggers can help to get your content shared and promoted for free. It is through such viral sharing and promotion you can get to convert your social media fans/followers into regular readers of your blog.

Ask Your Followers Directly

If you meaningfully engage your fans/followers on social media, there is nothing wrong to directly ask them to become your regular blog readers. Asking them directly shows you are confident in asking them to do so. You can skillfully use your social media handles as great tools to address and influence your fans/followers to do what you want. You can post your blog links on social media, provide interesting snippets of the content and ask them to click and follow the link to read details on the blog.  You can use Instagram Story, Facebook Story, or LinkedIn link to do this effectively. If your blog has already earned some credibility and good following, these invitations significantly increase your chances of getting traffic and readership for your blog.

Use Social Media Call-to-Action (CTA) to Get Traffic

You can increase your blog traffic by calling your social media fans/followers to action. It is possible for you to use CTAs to build your fan base and loyal followers on social media. Through these social media CTAs, you can get more traffic and ultimately more readership for your blog. CTAs on social media are very handy to call your fans/followers to action by directly asking them to share your blog and links further to their own audience. You can also ask your fans/followers to review your blogs and share them with their audience. Your loyal fans/followers will not hesitate do so on the go. Direct response to social media CTAs and viral sharing of your blog content can help attract more traffic to your blog.

Use Optimized Keywords

You can use specially selected keywords on both your social media channels and blogs to create a mutual integration between both. If you stick with your niche, content, and these selected keywords while writing captions or stories on social media, they can serve to convert your social media fans/followers into your regular blog readers. However, using your SEO keywords effectively is key to this conversion. The integration of your social media and blog if properly done automates your followers to read through different search engines. That helps to get more readers for your blogs.
 
Diligently Monitor Click-Through Rates (CTR) on Ads

Advertisements are no doubt some of the best ways to increase your online visibility and audience. You are at liberty to use different tools and promotional services to get your blogs on ads. If your followers see the ads related to your blog, it increases the chances of converting them into blog readers. This is more so when your blog content has sufficient quality info that interests them and they like. If they do, they can become regular readers of your blogs.  If you monitor the click-through rates, CTRs of these ads, they can be a direct indication of the viability and success of your ads and how much audience they have attracted. So, by advertising your blogs and monitoring the CTRs, it can help you with the vital insight about how many people are coming over to your blog.

 
Post Progressive Content on Social Media

Blog readers are notoriously curious. This is why one of the best methods to convert social media fans/followers into blog readers is to post progressive content on your social media accounts. The more progressive and intriguing the content you post on social media, the more interest it generates on the platforms. Sustaining the curiosity of readers is vital here. This you can do by sticking with your chosen niche by writing blog content that directly addresses your audience and is sufficiently problem-solving and informational enough. Once this content is perceived by your fans/followers to add real value to their lives by solving problems for them, they tend to like it. If the blog content manages to trigger real curiosity in their minds, making them anxious to read more, they tend to want to stick with it and read more from it. Converting such persons to your regular blog readers starts from there.

Post Consistently on Social Media

If you post consistently on social media, it helps to build trust and credibility for your brand. Facebook, Instagram, LinkedIn, and YouTube are particularly beneficial for creating a brand image and credibility. You can rely on all the formats available on these social media platforms to create the right content for your fans/followers. Your fan base is bound to decrease if you do not post quality content consistently. If however your content remains high quality and relevant, it will increase the credibility of your social media account. If your credibility increases, that will ultimately trigger a sustained interest in your content by your fans/followers. They will be attracted to read your blogs if they like and are happy with the content you post on your social media accounts.

Wrapping Up

It may not be easy to get traffic on your blog or convert your social media fans/followers into regular blog readers, but it is doable. If you consistently craft and post quality content on social media while managing and incorporating the foregoing methods with it, you can significantly increase the traffic to your blog. If you integrate your social media with your blog and cross-post content consistently, you can use your social media fans/followers to promote and grow your blog’s readership through the regular traffic from social media to the blog.

Top 7 SEO Tips to Generate Organic Traffic

If you want to market successfully on the internet, you need to understand the importance of Search Engine Optimization, SEO. The right SEO on your website is one great way to get the organic traffic your business really needs to achieve both its long-term and short-term marketing goals. Without the right traffic, you cannot successfully market on your website. Getting the right traffic depends solely on the way you have performed SEO on your website. These here 7 tips will help you to get SEO right on your website.

 
1. The Right Domain Name

It is important you pay good attention to your domain name and how the URL of your website looks. Search engines do notice it hence it has a direct impact on your website’s ranking. If you use the right keywords on your domain name, it helps the visibility of your website. It is vital therefore to optimize your domain name in your URL to make it visible to search engines. That helps your website to get organic traffic from search engines.
 
2. Stick with Your Niche

It always helps your SEO if you pick a niche and stick with it. Once you get started, deviating to another niche does not help proper implementation of SEO on your website. What helps your long term marketing interest is to be known and identified with a particular niche. If you remain on that niche and consistently curate effective content on the niche, it can help trigger a good rush of organic traffic to your website.

3. Fast Loading Webpages

A fast-loading website can affect the website ranking as well. Internet users are notoriously always in haste. If your website is slow-loading, it tends to discourage many visitors who do not have enough patience. That increases its bounce rate. So, you have to ensure that the speed of your website loading is reduced to a matter of seconds. You can tinker with your website design a bit and with the use of some great tools, increase its loading speed. When it loads fast, it becomes more user-friendly and consequently benefits from more traffic.

4. Great Content Photos/Pictures/Images

Good visuals are always great on a website. They help to attract visitors and keep them longer on the website. Since human beings love to look at great pictures, they play a vital role in SEO too. The images/photos on your website must not only be of high quality, they must be well optimized. By using great resolution and optimized images on your website, it attracts more traffic. For best results, always make sure the pictures are not too many and they are of the right pixels sizes. That helps to enhance the loading speed of the website most crucially. 

5. Spying on Your Competitors

In digital marketing, keeping a close watch on what the marketers in your niche are doing is of vital importance. Doing so helps you to know how they are doing their marketing, what channels they are using and what platforms they prefer. If you know what works for them, you can do same to get similar or even better results. Through your “spying” efforts, you can even have an idea how your own SEO marketing is going to pan out. It is one great way to understand how your competitors curate unique content and by what strategies they market the content. All these can give you valuable ideas how to compete better in your marketing and with better results.
 
6. Deft Use of Keywords

You cannot have an effective SEO on your website without the right use of keywords. In fact, SEO and keywords usually go hand-in-hand in digital marketing. It is imperative therefore to always check out your SEO strategies to ensure you are using the right keywords. That’s what can drive good organic traffic to your website most of the time. So, any content that you curate on your website must have the right placement of keywords that are related and complementing. If these keywords match the intent keywords searchers are using, search engines take note. Google in particular loves this and sends such searchers to your website as organic traffic.
 
7. Avoid Plagiarism

Plagiarism is not only wrong it is also unethical in digital marketing. Major search engines like Google for instance do not like plagiarism for these same reasons. So, if you want your website to benefit from the very valuable organic traffic from search engines, you must be extremely strict about plagiarism. This is why the content you create on your website must be original, high-quality and top-notch for it to be valuable. Since millions of websites on the internet are trying to do the same things to get noticed, your own website will be choked out and unnoticed if its content is plagiarized content. Therefore, what can make it stand out from the rest of the crowd is by creating top-notch stellar content which contains no plagiarized materials. One great way to guarantee this is to be sure you are writing about topics that are different and creating content that is not present on the internet. Topics that are unique and original to your website are the best. This is what helps your website to stand out and be noticed on the internet particularly by search engines.

Wrapping Up

If you are able to implement the foregoing tips well enough, the SEO of your website will be greatly enhanced. An enhanced SEO means more visibility of the website to search engines. If the website is visible to search engines, they tend to rank it high on their SERPs. A high ranking website on the SERPs of search engines means more organic traffic to the website. So, with a constant dedication and the right implementation of these tips, you can ensure a proper ranking of your website and consequently more organic traffic.