If you have a blog and want to get it recognized, your social media platforms can help immensely. This is because social media is one of the biggest marketing platforms that can help you generate traffic for your blog. It is much easier to have an excellent social media fan base and many followers. Your blog can benefit from that and get more traffic if you integrate it properly with your social media platforms. Because many business owners have become more aware of the benefits of social media to their business and skills, they can showcase their skills on social media to increase their sales and get more leads and customers. So, if you manage to put a lot of effort into creating more social media traffic, you can ultimately add value to your business. This is exactly why many marketers like to buy social followers to deliberately increase their audience and customers. Their sales increase in tandem as well. Posting quality content consistently on social media is a great way to generate more traffic for your blog posts. That is in addition to using social media to get more readerships for your blogs.
Therefore, if you want to convert your social media followers into regular blog readers, just pay attention to the following.
Increase Brand Awareness
When your customers and potential customers have in-depth knowledge of your products/services, it is brand awareness. How to increase brand awareness is always a major concern for marketers. A strategy to increase brand awareness through social media is always a very viable option. This is because increased brand awareness can directly help to convert your social media fans/followers into regular blog readers. Therefore, if you want to generate more traffic for your blog and want more readers from your social media fans/followers base, it is best to stick to the goal of achieving an excellent brand image and creating brand awareness on social media. Brand awareness will ultimately help you achieve the complete trust and confidence of your fans/followers on social media. They can thus easily move from social media to your blog to read your content.
Integrate Your Social Media Platforms and your Blog
Your fans/followers can easily notice your blog and get to read it or follow it if you integrate your social media platforms with your blog. Doing so helps to make your blog more visual. It directly helps to get more traffic to the blog and by implications more leads and conversions. The more open and visual the integration is, the more your blog will be reached by your social media followers. The more of your social media followers you reach, the more you earn loyal followers who will end up being converted to your regular blog readers.
Know your Audience and Engage with Them
Creating content for an audience you know very well is usually more beneficial to marketing efforts. Both quality and relevance of the content you create is hugely dependent on how well you know your audience. You can only know your audience by directly engaging with them. That is how best to get to know their interests, opinions and peculiarities. By increasing your engagement with your audience, you get to know them better and thus market to them better. Your best engagement tool in this regard is your blog content. You can directly ask your fans/followers their opinions and interests, answer their queries, and get product reviews from them. When you use these to engage them better, you can build more trust and confidence which ultimately help in converting them into regular blog readers. The more trust you build, the more engagement you will get. The more engagement you get, the more of your fans/followers you can convert into your regular blog readers
Build Credibility and Trust
The content you create, its consistency, engagement, and its genuine contribution can help build credibility for your brand. If you are credible, you can easily earn the trust and confidence of your fans/followers on social media. If your blog content is qualitative and you’ve built trust and credibility for it, that will bring your fans/followers who may end up as regular readers to the blog.
Cross-Post your Content
Cross-posting your content across online channels and social media platforms helps to get it recognized and to reach wider groups of people. On social media, each social media account has its specificity, peculiarities, demographics, and a diverse and varied form of users. As they are different, so are their interests and their users. Therefore, posting your content on different social media platforms help you to build a diverse and varied audience with peculiar needs. So, by cross-posting content to the various platforms, you grow your credibility and reach. That helps to bring a motley crowd of readers to your blog.
Maintain and Develop Beneficial Relationships
Whenever you find yourself on social media, it is imperative to always be conscious that you are part of a huge worldwide community. It becomes crucial for you therefore to while out there to make deliberate efforts to understand this large community. This is all with a view to developing and maintaining beneficial relationships with others in the community. If you manage to build these relationships particularly with social media influencers and bloggers, it directly helps to increase your chances of getting more traffic for your blog. The people you have built good relationships with particularly influencers and bloggers can help to get your content shared and promoted for free. It is through such viral sharing and promotion you can get to convert your social media fans/followers into regular readers of your blog.
Ask Your Followers Directly
If you meaningfully engage your fans/followers on social media, there is nothing wrong to directly ask them to become your regular blog readers. Asking them directly shows you are confident in asking them to do so. You can skillfully use your social media handles as great tools to address and influence your fans/followers to do what you want. You can post your blog links on social media, provide interesting snippets of the content and ask them to click and follow the link to read details on the blog. You can use Instagram Story, Facebook Story, or LinkedIn link to do this effectively. If your blog has already earned some credibility and good following, these invitations significantly increase your chances of getting traffic and readership for your blog.
Use Social Media Call-to-Action (CTA) to Get Traffic
You can increase your blog traffic by calling your social media fans/followers to action. It is possible for you to use CTAs to build your fan base and loyal followers on social media. Through these social media CTAs, you can get more traffic and ultimately more readership for your blog. CTAs on social media are very handy to call your fans/followers to action by directly asking them to share your blog and links further to their own audience. You can also ask your fans/followers to review your blogs and share them with their audience. Your loyal fans/followers will not hesitate do so on the go. Direct response to social media CTAs and viral sharing of your blog content can help attract more traffic to your blog.
Use Optimized Keywords
You can use specially selected keywords on both your social media channels and blogs to create a mutual integration between both. If you stick with your niche, content, and these selected keywords while writing captions or stories on social media, they can serve to convert your social media fans/followers into your regular blog readers. However, using your SEO keywords effectively is key to this conversion. The integration of your social media and blog if properly done automates your followers to read through different search engines. That helps to get more readers for your blogs.
Diligently Monitor Click-Through Rates (CTR) on Ads
Advertisements are no doubt some of the best ways to increase your online visibility and audience. You are at liberty to use different tools and promotional services to get your blogs on ads. If your followers see the ads related to your blog, it increases the chances of converting them into blog readers. This is more so when your blog content has sufficient quality info that interests them and they like. If they do, they can become regular readers of your blogs. If you monitor the click-through rates, CTRs of these ads, they can be a direct indication of the viability and success of your ads and how much audience they have attracted. So, by advertising your blogs and monitoring the CTRs, it can help you with the vital insight about how many people are coming over to your blog.
Post Progressive Content on Social Media
Blog readers are notoriously curious. This is why one of the best methods to convert social media fans/followers into blog readers is to post progressive content on your social media accounts. The more progressive and intriguing the content you post on social media, the more interest it generates on the platforms. Sustaining the curiosity of readers is vital here. This you can do by sticking with your chosen niche by writing blog content that directly addresses your audience and is sufficiently problem-solving and informational enough. Once this content is perceived by your fans/followers to add real value to their lives by solving problems for them, they tend to like it. If the blog content manages to trigger real curiosity in their minds, making them anxious to read more, they tend to want to stick with it and read more from it. Converting such persons to your regular blog readers starts from there.
Post Consistently on Social Media
If you post consistently on social media, it helps to build trust and credibility for your brand. Facebook, Instagram, LinkedIn, and YouTube are particularly beneficial for creating a brand image and credibility. You can rely on all the formats available on these social media platforms to create the right content for your fans/followers. Your fan base is bound to decrease if you do not post quality content consistently. If however your content remains high quality and relevant, it will increase the credibility of your social media account. If your credibility increases, that will ultimately trigger a sustained interest in your content by your fans/followers. They will be attracted to read your blogs if they like and are happy with the content you post on your social media accounts.
Wrapping Up
It may not be easy to get traffic on your blog or convert your social media fans/followers into regular blog readers, but it is doable. If you consistently craft and post quality content on social media while managing and incorporating the foregoing methods with it, you can significantly increase the traffic to your blog. If you integrate your social media with your blog and cross-post content consistently, you can use your social media fans/followers to promote and grow your blog’s readership through the regular traffic from social media to the blog.
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