3 Simple Ways to Make Money on TikTok

Just like YouTube and Instagram, TikTok as a social media platform is increasingly becoming popular with internet users. Many of these people are using it to generate income and building careers as influencers. This they do through funny animal videos, viral dances and creative visual tricks and mimes to popular songs. Depending on your own inclination as internet user, there’s something for everyone on TikTok, even though it appeals more to younger generations.

What You Really Need to Make Money on TikTok

Just like many other social media platforms, you need followers, real and interactive followers that is. The more followers you have, the more money you can make on the platform. To start with, you don’t really need millions of followers to start making money, but if you have them, so much the better. On the platform, content creators with less than 50,000 followers are known as “nano influencers” while those that have between 50,000 and 150,000 followers are considered “micro influencers”. But, to make money directly from TikTok, you’ll need to have at least 10,000 followers. This is in addition to at least 100,000 video views in the last 30 days.

How is the Money Made?

Basically in three ways:
1. Selling your own merchandise via TikTok.
2. Partnering with brands to post sponsored content.
3. Earning money directly from TikTok through its Creativity Program Beta.

But, you’ll need to follow some key steps to position yourself to make money in these three key ways:

- Identify with a Niche: Posting content in a popular Niche can get you noticed quickly. That means increased views and consequently more money made.

 
- Post quality content regularly: You must make sure you’re consistent in posting quality content. Avoid losing momentum by way of long breaks between posts. This is what can sustain viewership of your videos.

- Build your following: You can start earning with some 10,000 followers but to attract the attention of brands you need around 50,000 followers or more. Then you’ll start earning through sponsorships and other ways.

- Directly engage with your followers: The more interaction you have with your followers, the better your sponsored posts will perform. You can in addition attract more views on your videos as a direct result.

- Jump on trends: TikTok as a popular social media platform is particularly reputed for its viral dances and music videos. If you are able to incorporate the latest trends into your content, you can directly boost the viewership of the videos. That translates to earning more money in the process.

Potent Tips to make your E-commerce Website more Responsive

Worldwide, as more and more people are increasingly shopping online, e-commerce tends to grow in popularity in tandem. Reports indicate that online sales are ballooning around the world. It is no surprise therefore that more and more entrepreneurs are starting e-commerce businesses while many others who already had businesses are taking them online. This scenario not doubt comes with a huge competition to make sales online. For your own e-commerce business to survive such environment, you must learn to think out of the box, to make the business stand out. The following tips come in very handy in that quest.

Make Your Website Attractively Unique

Since you do your online business out of your e-commerce website, it is logically where to begin. Your website must have something uniquely attractive enough to set it apart from your competition. This uniqueness has to do with its design, layout and even in aesthetics outlook. The products you are selling out of the website too must be different and even better than what others have on the market. All these can help enhance the uniqueness of your e-commerce website. If this uniqueness manages to project your e-commerce store over and above the rest, it can help it to attract more customers and ultimately increasing sales.

Make Your Website User-Friendly

You must pay good attention to your e-commerce website design and layout to make it user-friendly and visually appealing. This also helps the site to compete favorably with millions of other websites. For best results, be sure the site has a simple and intuitive design that allows it to load fast. It must have clear navigation, high-quality product images of the right sizes with good and captivating image descriptions. Since over 60% online data is now attributable to mobile devices, it is smart too to optimize the website for mobile devices. You cannot afford to miss out on such huge numbers of people who now prefer shopping online with their mobile devices, particularly smartphones.

Take Advantage of E-mail Marketing

Among digital marketing channels, e-mail marketing remains one of the most highly effective. Through e-mail, you can easily reach out to hundreds of thousands of customers and potential customers in a matter seconds to promote your products to them. You can effectively use e-mail marketing to send newsletters, promotional offers and updates to the e-mail list of your subscriber base by merely pressing a computer button. You can also use e-mail to re-target shoppers in their shopping journey through your website. With it, you can manage to persuade shoppers who have abandoned their shopping carts before payment to continue and finish their checkout procedure. E-mail is also very effective to lure previous shoppers back in who earlier abandoned their shopping for whatever reason.

Optimize Your Website for SEO

Search Engine Optimization (SEO) is essential to driving organic traffic to your website. If your website is optimized with the right keywords related to your products, niche and industry, it will be more visible to search engines. That way, search engines can rank it higher on their search engine results pages (SERPs). If that happens, it can help the site attract more organic traffic which ultimately will help to increase your chances of making more sales from the site.

Leverage Social Media Popularity
 
Because of the huge popularity of social media, it is an excellent tool for promoting your e-commerce business and engaging with customers. You can leverage social media platforms to directly target customers where they are likely to be among the very popular social medial platforms like Facebook, Twitter, LinkedIn, Instagram and the likes. You can build your presence on these platforms and market directly to the right audience that is likely to be interested in the products you are marketing. You can arrange some form of collaboration with social media influencers and affiliate marketers to create more awareness for your e-commerce store. If you do, it can effectively help to enhance your sales.

Diligently Monitor and Improve Your Website

Since you cannot market in the dark, it is great to diligently monitor the performance of your e-commerce website with analytics data. Smart online tools like Google analytics tools can help to generate valuable data about the performance of your website. This data will provide you with valuable insights into the performance of your e-commerce business. You can effectively use analytics tools to track your website's traffic, conversion rates and other key performance metrics. The data you generate can help you to identify vital marketing areas that need improvement and or optimization to make your e-commerce business perform better.

Regularly Offer Freebies
 
Yes, most shoppers cherish free stuff. Who doesn’t anyway? For this reason, many shoppers are usually more likely to make a purchase if they know they can get free shipping for instance. Many customers like freebie offers like “buy three and get one free” and suchlike freebie inducements. You can even decide on a discount, token gift or free sample for customers who make purchases over a certain amount. If you do this regularly, you’re likely to notice a spike in sales whenever such freebie offers are on.

Hot Tips to Generate Leads through Content Marketing

When you market online, your business can be easily choked out if you are unable to explore all ways to up your marketing game from time to time. If you follow the latest trends and improve on your content, you’re not likely to easily fall behind your competition in your lead generation strategy. A good content marketing technique involves giving your users vital information that helps to promote your products/services. Yes, this content may be promotional but if it manages to help users find solutions to their problems, it is good content. That’s the kind of content that helps to generate leads too. A well-thought-out content marketing strategy helps this process a great deal. 

This article discusses some content marketing tips that can help you to boost leads generation through content marketing.

Choose the Right Channels to Promote Your Content

To generate leads, you must pick the right channels to promote your content online. If you don’t get your channels right, no matter how good your content is, it will be pretty difficult for it to reach your target audience and with the right impact. First, you will have to research and understand the channel preferences of various audiences. Then you’ll discover that social media platforms like Facebook, TikTok, Instagram are very popular among young adults. Twitter and LinkedIn are preferred platforms by much older persons. Marketing messages that directly target these demographics help to generate leads. Once you pick your channel, you must also think about the format for your content. This is because a mismatch between your product and ad channel can make your ads ineffective. Ineffective ads cannot help your leads generation much.

Diligently Research Keywords

No matter how good your content is, if it can’t reach the right audience, it is not useful for leads generation. You can only effectively reach your audience if you know what they are searching for online. That clue lies in keywords research.
 
Keyword research directly deals with SEO (Search Engine Optimization), a vital digital marketing technique that helps to generate organic traffic and consequently leads. If you tactically use SEO techniques in your advertising content, it helps to attract the attention of search engines to rank your content. Diligent keywords research using keyword tools online will help you to know which keywords are popular enough to generate high amount of online traffic. If you use SEO techniques to optimize these keywords, they help you to generate good organic traffic and consequently good leads.

If however you do not know how to handle SEO because of the technicalities involved, you can hire the services of an SEO expert to help you with keywords research while a PPC specialist can help you to use these keywords in the right places on your content to boost traffic. For best results, it is advisable to hire these professionals to design and deploy the right display ads for you to generate leads.

Carefully Use Personalized Content

If you take adequate care to understand the needs of your target audience, you can engage the audience better by using personalized content to market to them. If you deliberately create personalized and meaningful content for your audience, you can easily generate leads from these efforts. If you can bear the needs of your audience in mind when creating advertising campaigns, you can generate more leads. By way of surveys and asking your audience direct questions related to your ads campaigns, you can better understand what your audience wants to see in your ads. If in addition you know your audience demographics, that info can help you to improve your content or to write a better impacting content. Such content is really great to generate leads.

Explore Ways to Optimize Your Conversion Rate

In online marketing technicality, a conversion takes place when a user takes the desired action upon viewing an ad. The commonest action in this regard is clicking ads and or buying a product. The primary aim of content marketing is to increase conversions for marketers. Every smart marketer therefore always wants to increase conversions through content marketing. You can optimize this content with a CTA (Call-To-Action) for better conversions. CTAs are usually small lines of sentences that encourage users to convert. Real examples of CTAs are “Click to see more”, “Click here to download”, and “Click here to register.” Some marketers also use attractive thumbnails on video ads. Thumbnails are small images on display before a viewer clicks on a video. It is another great way to optimize conversions for your content. Conversion optimization techniques are effective because they help to inspire real curiosity in your audience.

Summary

Your content marketing strategy can be effective if you do things properly and follow the right steps. The foregoing tips are handy to help you achieve high conversions. If you use these tips well enough, you’ll be able to achieve high conversions and generate leads for your online business. High conversions translate to leads, good sales and improved revenues in your business.

Tactical Ways to Get Blog Readers from Social Media

Smart marketers can always convert social media followers to regular blog readers and ultimately generate website traffic as a result. This they do by regularly posting quality and captivating content on social media and linking to their blogs. On social media, there is always the need for marketers to have brand awareness by targeting the right audience with relevant marketing messages. That helps marketers to develop and enhance their credibility by being able to convert their fans/followers on social media into regular blog readers. 

If you have a blog and want to get it recognized, your social media platforms can help immensely. This is because social media is one of the biggest marketing platforms that can help you generate traffic for your blog. It is much easier to have an excellent social media fan base and many followers. Your blog can benefit from that and get more traffic if you integrate it properly with your social media platforms. Because many business owners have become more aware of the benefits of social media to their business and skills, they can showcase their skills on social media to increase their sales and get more leads and customers. So, if you manage to put a lot of effort into creating more social media traffic, you can ultimately add value to your business. This is exactly why many marketers like to buy social followers to deliberately increase their audience and customers. Their sales increase in tandem as well. Posting quality content consistently on social media is a great way to generate more traffic for your blog posts. That is in addition to using social media to get more readerships for your blogs.

Therefore, if you want to convert your social media followers into regular blog readers, just pay attention to the following.

Increase Brand Awareness

When your customers and potential customers have in-depth knowledge of your products/services, it is brand awareness. How to increase brand awareness is always a major concern for marketers. A strategy to increase brand awareness through social media is always a very viable option. This is because increased brand awareness can directly help to convert your social media fans/followers into regular blog readers. Therefore, if you want to generate more traffic for your blog and want more readers from your social media fans/followers base, it is best to stick to the goal of achieving an excellent brand image and creating brand awareness on social media. Brand awareness will ultimately help you achieve the complete trust and confidence of your fans/followers on social media. They can thus easily move from social media to your blog to read your content.

Integrate Your Social Media Platforms and your Blog

Your fans/followers can easily notice your blog and get to read it or follow it if you integrate your social media platforms with your blog. Doing so helps to make your blog more visual. It directly helps to get more traffic to the blog and by implications more leads and conversions.  The more open and visual the integration is, the more your blog will be reached by your social media followers. The more of your social media followers you reach, the more you earn loyal followers who will end up being converted to your regular blog readers.

 
Know your Audience and Engage with Them

Creating content for an audience you know very well is usually more beneficial to marketing efforts. Both quality and relevance of the content you create is hugely dependent on how well you know your audience. You can only know your audience by directly engaging with them. That is how best to get to know their interests, opinions and peculiarities. By increasing your engagement with your audience, you get to know them better and thus market to them better. Your best engagement tool in this regard is your blog content. You can directly ask your fans/followers their opinions and interests, answer their queries, and get product reviews from them. When you use these to engage them better, you can build more trust and confidence which ultimately help in converting them into regular blog readers. The more trust you build, the more engagement you will get. The more engagement you get, the more of your fans/followers you can convert into your regular blog readers

Build Credibility and Trust

The content you create, its consistency, engagement, and its genuine contribution can help build credibility for your brand. If you are credible, you can easily earn the trust and confidence of your fans/followers on social media. If your blog content is qualitative and you’ve built trust and credibility for it, that will bring your fans/followers who may end up as regular readers to the blog.

Cross-Post your Content

Cross-posting your content across online channels and social media platforms helps to get it recognized and to reach wider groups of people. On social media, each social media account has its specificity, peculiarities, demographics, and a diverse and varied form of users. As they are different, so are their interests and their users. Therefore, posting your content on different social media platforms help you to build a diverse and varied audience with peculiar needs. So, by cross-posting content to the various platforms, you grow your credibility and reach. That helps to bring a motley crowd of readers to your blog.

Maintain and Develop Beneficial Relationships

Whenever you find yourself on social media, it is imperative to always be conscious that you are part of a huge worldwide community. It becomes crucial for you therefore to while out there to make deliberate efforts to understand this large community. This is all with a view to developing and maintaining beneficial relationships with others in the community. If you manage to build these relationships particularly with social media influencers and bloggers, it directly helps to increase your chances of getting more traffic for your blog. The people you have built good relationships with particularly influencers and bloggers can help to get your content shared and promoted for free. It is through such viral sharing and promotion you can get to convert your social media fans/followers into regular readers of your blog.

Ask Your Followers Directly

If you meaningfully engage your fans/followers on social media, there is nothing wrong to directly ask them to become your regular blog readers. Asking them directly shows you are confident in asking them to do so. You can skillfully use your social media handles as great tools to address and influence your fans/followers to do what you want. You can post your blog links on social media, provide interesting snippets of the content and ask them to click and follow the link to read details on the blog.  You can use Instagram Story, Facebook Story, or LinkedIn link to do this effectively. If your blog has already earned some credibility and good following, these invitations significantly increase your chances of getting traffic and readership for your blog.

Use Social Media Call-to-Action (CTA) to Get Traffic

You can increase your blog traffic by calling your social media fans/followers to action. It is possible for you to use CTAs to build your fan base and loyal followers on social media. Through these social media CTAs, you can get more traffic and ultimately more readership for your blog. CTAs on social media are very handy to call your fans/followers to action by directly asking them to share your blog and links further to their own audience. You can also ask your fans/followers to review your blogs and share them with their audience. Your loyal fans/followers will not hesitate do so on the go. Direct response to social media CTAs and viral sharing of your blog content can help attract more traffic to your blog.

Use Optimized Keywords

You can use specially selected keywords on both your social media channels and blogs to create a mutual integration between both. If you stick with your niche, content, and these selected keywords while writing captions or stories on social media, they can serve to convert your social media fans/followers into your regular blog readers. However, using your SEO keywords effectively is key to this conversion. The integration of your social media and blog if properly done automates your followers to read through different search engines. That helps to get more readers for your blogs.
 
Diligently Monitor Click-Through Rates (CTR) on Ads

Advertisements are no doubt some of the best ways to increase your online visibility and audience. You are at liberty to use different tools and promotional services to get your blogs on ads. If your followers see the ads related to your blog, it increases the chances of converting them into blog readers. This is more so when your blog content has sufficient quality info that interests them and they like. If they do, they can become regular readers of your blogs.  If you monitor the click-through rates, CTRs of these ads, they can be a direct indication of the viability and success of your ads and how much audience they have attracted. So, by advertising your blogs and monitoring the CTRs, it can help you with the vital insight about how many people are coming over to your blog.

 
Post Progressive Content on Social Media

Blog readers are notoriously curious. This is why one of the best methods to convert social media fans/followers into blog readers is to post progressive content on your social media accounts. The more progressive and intriguing the content you post on social media, the more interest it generates on the platforms. Sustaining the curiosity of readers is vital here. This you can do by sticking with your chosen niche by writing blog content that directly addresses your audience and is sufficiently problem-solving and informational enough. Once this content is perceived by your fans/followers to add real value to their lives by solving problems for them, they tend to like it. If the blog content manages to trigger real curiosity in their minds, making them anxious to read more, they tend to want to stick with it and read more from it. Converting such persons to your regular blog readers starts from there.

Post Consistently on Social Media

If you post consistently on social media, it helps to build trust and credibility for your brand. Facebook, Instagram, LinkedIn, and YouTube are particularly beneficial for creating a brand image and credibility. You can rely on all the formats available on these social media platforms to create the right content for your fans/followers. Your fan base is bound to decrease if you do not post quality content consistently. If however your content remains high quality and relevant, it will increase the credibility of your social media account. If your credibility increases, that will ultimately trigger a sustained interest in your content by your fans/followers. They will be attracted to read your blogs if they like and are happy with the content you post on your social media accounts.

Wrapping Up

It may not be easy to get traffic on your blog or convert your social media fans/followers into regular blog readers, but it is doable. If you consistently craft and post quality content on social media while managing and incorporating the foregoing methods with it, you can significantly increase the traffic to your blog. If you integrate your social media with your blog and cross-post content consistently, you can use your social media fans/followers to promote and grow your blog’s readership through the regular traffic from social media to the blog.

How to Make Your Business Stand Out on Instagram

Instagram which started as a simple photo app has gradually become one of the most popular social media platforms on the internet. Presently, it has more than one billion active users and it is still growing by the day. Digital marketers have found Instagram to be among the most effective marketing channels online. The platform manages to help marketers to have a strong digital marketing strategy and a highly valuable online presence, without which these businesses cannot hope to succeed online. Even though Instagram users use it primarily for fun and socializing, the platform has proved over time to be a very precious online tool for business. For this reason, Instagram comes very handy for marketers who want to build their brand reputation, source new leads, understand their ideal customers better, grow their revenue and increase their profits.

It is however near impossible for marketers to achieve these lofty goals if their Instagram accounts cannot stand out and compete successfully with global competitors. If as a business owner you like to market on Instagram, be sure you are marketing with a strategy that can make your business stand out on the platform. If you are already on the platform, here is what to do if you want to start seeing improvements in no time at all.

Create and Post High-Quality Content Consistently

Human beings are visual in nature the reason video content is really impactful with them. In online marketing, video content proves to be a very effective marketing tool. It is highly effective to attract the attention of prospects and for creating a lasting impression in their minds. Marketers can effectively use Instagram to create brand visibility for their brands if they are able to create and post high-quality content on the platform consistently. Most Instagram followers always go for content, high quality content that is. That is the type of content that gives them what they want and induces them to stay connected. So, if marketers habitually create content on Instagram that reflects their brands and show off the quality of their products, such content usually helps anyone wanting to purchase from them to make their buy decisions. For best results therefore, you should not only create quality content, you must also endeavor to post it consistently making sure it is well timed for maximum impact on your followers. It is such impactful content that usually generates positive reactions from your audience and also helps to inspire user-generated content from them.

 

Use Instagram’s In-House Tools Correctly

Most marketers know that Instagram as a versatile social media platform is a powerhouse of marketing tools. Marketers who use these tools correctly find it much easier to create brand visibility for their brands, raise brand awareness, and gain more leads and customers. Ultimately, they make more sales with the help of these tools. These tools are particularly available to you when you take simple steps to create a business account on Instagram. You can use the tools to know the trends, track your marketing metrics, and for better audience targeting. This way, you can do more and better marketing on Instagram as an effective social media platform.

Leverage the Most Popular Instagram Features

If you have a business account on Instagram, there are in-house features you can leverage on to do business better. With these features, your business account can easily meet some of the most important conditions it needs to succeed on Instagram. First condition is to consistently create quality valuable content, while the second condition is to find additional creative ways to inspire followers to interact with your content. For these reasons, any marketer with a business account on Instagram must know how to effectively use some of the most popular in-house features like Stories, Reels, Live Streaming, Hashtags and so on. Depending on your type of business and the products you are marketing, you can experiment with these features to find out what’s most suitable and works best for your business. Some of these features have an effective way of reaching and matching your content with users that are already actively searching for similar content. Such users being already active are more likely to positively engage. That helps to get more leads and conversions.

6 Proven Tips to Market Your Content for Effectiveness

Regular happenings in the digital and real worlds greatly affect trends in the content marketing space. This is why businesses must always explore all ways to adapt to these changes, without which they’ll usually have issues with their growth patterns. The immediate response should be through their content marketing strategy even though that at times may not even be enough. If marketers can implement the right content marketing strategy taking into account the happenings in the digital and real worlds in combination with artificial intelligence content creation, targeting their audience’s emotions and maintaining good quality content at all times, they can have a very effective content for marketing purposes.

 

Here are proven tips that can help your content marketing to be more effective and result-oriented.

Tip 1. Empathetic and Emotional Content Marketing

If you want the attention of your audience, try to write content with emotion and empathy. Audiences engage more with empathizing and emotional content. It is therefore hugely essential for you to know your audience well enough. You must relate with them not just as customers but as humans with distinct and unique emotions, perspectives, and lifestyles of their own. With this in mind, you can easily create a content strategy that ideally suits the needs and desires of your audience. If your audience feels you and realizes you care about them, it engenders more authentic and beneficial relationships. That is largely why empathetic and emotional content is a major key to any successful content marketing strategy.

Tip 2. Artificial intelligence, AI Marketing

These days, you cannot market content successfully of you ignore Artificial intelligence, AI. The reason AI is currently gaining a lot of attention in content marketing. Content marketers use AI content writing to help them build a much more effective and efficient content strategy, particularly when integrated with human efforts. AI helps to save time in content writing while at the same time maintaining high quality. This is why many content writing tools employ AI content creation to save time and resources and better the customer experience. Content writing software like Instoried for instance helps content writers to add empathy to their content, thereby making the content more engaging. In addition, Instoried software comes with an article plagiarism checker that helps content writers to write original content for their blogs.

Tip 3. More Interactive Content

Your content engages better if you write more interactive content. The more your audience engages and interacts with your content, the better content experience they have. The better content experience they have, the more the conversions and leads the content attracts. The best way to ensure you offer the type of content that is engaging and interactive is to use more infographics, quizzes, questionnaires, polls, and interactive eBooks in your content. It is a great and result-oriented marketing strategy to add them to the landing pages of your websites and your social media platforms.

Tip 4. More Video Marketing

Online marketers have since discovered that video marketing is a very effective marketing strategy. This has been confirmed by reliable survey reports. A recent survey conducted by Hubspot confirmed that 76% of marketers referred to ‘video’ as the most effective content format. Therefore, if you want your marketing to really stand out, go for video as your main marketing format. When you create videos, your marketing manages to form deeper connections with your audience. That way, you can easily capture their attention and market better to them. 

Tip 5. Prioritize Quality Content

In content marketing, content remains king. The better the content you are offering, the better its effects on your audience and most particularly your customers. Good content helps to better enhance your customer experience. This is why customer experience is one of the most essential criteria for digital marketing strategy. If therefore you are able to prioritize quality content, you can ensure a great customer experience. That takes a bit of work and diligence though. You can only provide quality content to your audience if your research is up to the mark and you are up to date with the latest happenings in your industry. In particular, it is critical for you to know what your target audience seems to be interested in at any time. That way, you can better market to them. This serves your marketing strategy better than merely churning out mediocre content every day. For effectiveness therefore, you must make sure your content is unique and of very high quality, even if it means not being able to share content too frequently. Never forget to check your content for plagiarism and grammatical errors. If you don’t, your readers and search engines will take note.

Tip 6. More Webinars and Live Videos

Webinars and live videos are now becoming increasingly popular in digital marketing. This is mostly due to the convenience and ease involved with their uses particularly amongst business professionals. Most B2B professionals watch at least one webinar every week. They find a great use for them because they add authenticity to content and help brands offer an interactive customer experience. Most brands succeed more with webinars and live videos in their marketing strategy because webinars and live videos provide a genuinely engaging experience even without directly promoting products/services.

Wrapping Up

What marketers really need in times like these is innovative content marketing strategy. Part of that strategy is by having more emphasis on empathetic, interactive, and quality content and using AI for various content marketing needs. Marketers need to also keep track of content marketing trends and incorporate them into their marketing strategy. Doing so enables them to stay a step ahead the competition. This competitive edge will endure only if they manage to innovatively market with webinars and live videos to drive high engagement.

Effective Social Media Marketing Platforms

Do you know why digital marketers love social media? The reasons are many but it is mostly because of the huge popularity of social media platforms and the relative ease with which info is shared on the platforms, among many other benefits. Most social media platforms allow you to run ads on their site. For that reason, marketers can easily build awareness for their products and brands even when they have a relatively small audience and reach. The primary goal of social media marketing is to increase brand awareness and establish trust through social interaction with the target audience, to generate customer leads and direct website traffic. A combination of social selling and influencer marketing allows digital marketers to take maximum advantage of social media to promote their brands and grow their customer base. No serious digital marketer can afford to ignore that.

Social media platforms popular with digital marketers include:

Facebook
YouTube
Messenger
Snapchat
Pinterest
TikTok
Twitter
LinkedIn
Quora
Instagram

These social media platforms are free to join and hugely effective for digital marketing. Depending on what you are marketing, and the type of audience you want to market to, there are some differentials among the platforms that should affect your choices. Each social media platform has a point of difference, and its main user-base depends on that. Some have their own in-house analytics tools that you can use to build your own marketing strategy to meet your marketing needs. For digital marketers, things keep getting better on social media.

3 Practical Ways Digital Marketing Can Help Grow Your Small Business on Social Media

It now appears that nearly everyone around the world where there is internet access is now on social media. Digital marketers have quickly taken advantage of that development in their digital marketing activities. Granted, many people may be on social media for many different reasons, smart marketers have found a very easy and reliable avenue to market directly to various strata of audiences based on known and very dependable demographics peculiar to many social media platforms. Visibility is hugely important to digital marketers and social media is a very ready source to easily acquire some appreciable visibility for your brand. The reason social media has become very important for digital marketers to grow their businesses. 

Here are three practical ways digital marketing can help grow your business on social media.

01. Makes Reaching Out Easy

Yes indeed! For ease of use and immense popularity, social media is it. Social media makes reaching out to a wide audience easy. Some social media platforms like Facebook and Twitter for example provide some in-house analytics digital marketers can depend on to market their businesses. Nearly all of them provide accurate numbers of “Friends” and “Following” audiences, info that is very useful for marketing purposes. Social media platforms like WhatsApp and Messenger are not just for talking and interacting with friends only. They also make it easy for small businesses to communicate with target audiences. For instance, you can use WhatsApp Business App to “create a catalog to showcase your products and services and use its special in-house tools to automate, sort and quickly respond to messages.” Now, that gives a great advantage to digital marketers. Many social media apps can be downloaded into smartphones and mobile devices making them available to do business on the go. Inbox messages and messenger/communication apps go with many of the platforms, making it easy for a two-way communication with customers and potential customers. All these make reaching out to audiences something that is easy and even pleasurable to do through social media.

02. Creates Strong Bonds with Your Audience

Bonding helps to build business confidence. To quickly establish very valuable bonds with your audiences, social media becomes an indispensable part of digital marketing efforts.  Social media platforms provide very good business opportunities to become friends with your target audience and customers and to build long-term mutually beneficial relationships with them. The ultimate aim is to create strong and reliable bonds with your social media audiences and a great business relationship takes root from there.

03. Makes Your Target Audience Feel Important

You can make your target audience feel important if the social media content they read from you is mainly about helping them to solve their problems. By doing so, you can become a known problem-solver for your audience and they take you more seriously as a result. As most digital marketers very well know, social media is not an avenue to simply put yourself forward in an obvious manner. It serves well as a good opportunity for helping your audience and making life better for them. It somehow helps to make your audience feel hugely important for you to bother helping them instead of yourself only. To cement that impression, do not bombard your social media audience with products advertising. Take buying/selling out of the primary focus of your social media interactions. Offering a benefit to them first to show how your product will change their experience is what you need. Build trust and encourage your audience to relate freely with you. That tends to convince them to open up to you somehow what their needs really are. Buying becomes a logical consequence thereafter particularly if they sufficiently appreciate the efforts you are making to make their needs of paramount importance in your efforts.

Online Tips to Grow Your Social Media Presence

Social media has continued to grow as an important tool for sharing and distributing information. This growth manifests in noticeable and significant increases in user engagement and platform usage. Social media is one great way to spread brand awareness, share other useful marketing information and even to do some selling. By exploring some of the features of social media, you can directly target the exact type of people you want your marketing message to reach. That is exactly why social media platforms have become very significant marketing platforms in this age and time, with about 54% of social users using the platforms to research products and services. It is therefore imperative for marketers to grow their presence very significantly on social media. 

These tips can be of great help if you want to grow the social media presence of your business.

Identify Your Audience

You cannot market in the dark to targets you do not see and may not even have. That is why you must clearly identify who you want to market to in any social media platform.  All social media platforms characteristically have a very wide and diverse audience. Setting out clearly on any social media platform who you are and what your business is about can help you to identify a group of people who are not only interested but also willing to follow and share your business page with their own followers as well. That helps to boost your online presence very significantly. For marketing purposes, you can with careful consideration of demographics, interests, careers, industries, etc. build an ideal audience and even segment it for effective marketing messages.

Review Your Social Media Strategy Regularly

Yes, a regular review of social media strategy is imperative because of the rapidity of change in social media services. New apps and new services are introduced from time to time and it is smart to consider them if you want your business to really benefit from them. New platforms continue to emerge and consumer behaviors change as well. Even as new platforms like Myspace and TikTok are new kids on the block, marketers are already finding great uses for these platforms. Regularly reviewing their social media strategies allows marketers to do so.

Schedule Your Content

This you can do with a good content calendar. A good content calendar allows marketers to have a consistent and ongoing social media presence. This presence is dependably consistent with planned posts scheduled for each day/week depending on your type of business. Because a very large percentage of social media users visit the platforms daily, it is good to always have something new and fresh out there to attract their attention. It becomes of great importance therefore, that for you to increase your social media presence and increase your following, you must continually provide fresh and interesting information that resonates with your audiences.

Periodically Evaluate Your Social Media Strategy

As businesses differ from one another, so are social media services/platforms. It is therefore imperative for you to periodically evaluate which platforms work best for your type of business. This is more so when you factor in that consumers have an unprecedented number of ways to search and find businesses online. For a social media strategy to be effective, it must take into account that different platforms attract different audiences and provide alternative ways to share and process information in their own peculiar ways. For instance, the most popular platforms like Twitter, Facebook, Instagram, LinkedIn and TikTok provide peculiar services for sharing information and getting feedback from their audiences. This is what smart marketers can leverage on to build their social media presence.

 

Leverage Content Analytics

Most social media platforms offer comprehensive analytics dashboards that can provide reliable analytics information to users. From this information, you can have the benefits of very useful insights into your audience behavior and how, it consumes your content. Details include the size of your audience, demographics, followers and even tangible metrics to measure growth and progress of your business. This info helps your strategic plans as well with a view to strengthening your social media presence.

Ensure Compliance with Platform Community Rules

To get the best from social media platforms, you must agree to comply with their in-house community rules and regulations. These rules touch on accepted language, terms and phrases, type of photos/graphics and general community relations. Some rules also regulate unfair, deceptive, or abusive acts/practices. If you breach these rules in your marketing efforts, you risk sanctions. Some of these sanctions include restricted use, suspensions, cautions and even outright ban for serial breach of rules/regulations. To get the best services from social media platforms, just obey all their rules of engagement or else…!!?

Adopt Strategic Messaging

Marketers must realize that messages that work well on Facebook for instance may not necessarily work well on Twitter or any other social media platform. This is because most consumers on social media simply want to have some experience and not necessarily to be sold something. For this reason, your marketing messages must always be strategically tailored across different platforms for best results. What really benefits your business is to use effective and consistent messaging that resonates with your audience, builds your brand, and helps others to easily find and share your story. That is what strategic messaging helps to do.

Top 6 Social Media Marketing Tips for Ambitious Marketers

As most marketers already know, our digital marketing landscape is always rapidly and constantly evolving. The real reason marketers must always have in place an effective and relevant social media strategy for their marketing activities. Ambitious marketers are increasingly taking advantage of social media platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn to get their marketing messages massively out online. If not properly used, social media may constitute a huge drain on your time and resources. However, because of its effectiveness, a good social media marketing strategy is necessary for any ambitious marketer who is willing to follow the rules.

Here are some of my top tips that can help any ambitious marketer to hold their own in the hugely competitive social media-marketing world.

1. Carefully Choose your Social Media Platforms

Yes, because social media platforms have their own peculiar differences. The reason you must carefully choose which of them suits your business and marketing efforts among the thousands of social media platforms on the digital marketing world. Since it is practically impossible to create effective content across too many platforms, it is best to always focus more on a few very popular platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. On these platforms, you can make quality content posts that resonate with your audience consistently.  That is what gives the best results for your marketing efforts.

2. Focus more on what is Trending

Social media essentially thrive on trends. Because audiences on social media are essentially yearning for human connection/interaction, you can latch on issues enhancing these connections. These are always the trending issues hugely important to marketers. If you set up an RSS feed in a place like Feedly, you can have a steady supply of topics to enable you find out what is trending by closely monitoring key hashtags. That allows you to create and focus your marketing messages more effectively.

3. Set Realistic Social Media Goals

Serious marketers don’t normally get on social media to simply fool around entertainments. You must define your social media goals and how you’ll go about attaining them. Most importantly, on social media, it is essential to first build an audience of loyal followers. The bigger the audience, the better for your marketing activities. Because it takes quality time to build an audience organically, you have to set clear goals with timelines how you intend to go about it. When the audience builds up over time, you can use the metrics of the social media platforms to find out what they care about and what interests them. Many social media platforms do have some fantastic analytics tools that can help you work out the effectiveness and rate of engagement on your content. This info helps you to effectively create marketing messages that get good results.  

4. Work with Your Social Media Content Calendar
 
In order not to unduly dissipate your efforts unnecessarily, you can decide to work with a social media calendar as an effective guide for your quality content posting efforts. Posting across multiple social media platforms is one very huge time-consuming process. Social media content management systems like Hootsuite allow you to schedule your content to coincide with when your audience is online. It helps to take the hassle out of posting across multiple platforms, which essentially saves quality time and efforts and very effective too.

5. Encourage and Embrace Feedback Engagements  

If you encourage and embrace feedback from your audience, it gives you a very good opportunity to engage with your audience meaningfully. The feedback helps you to quickly make corrections and to refocus your marketing message where necessary. Better results always come out from such efforts.

6. Regularly A/B Test Your Content for Effectiveness

In digital marketing, A/B testing essentially involves creating multiple headlines for the same piece of content and working out which generates a higher rate of engagement and reach. To measure the effectiveness of your marketing messages, there is need for you to always take advantage of A/B testing to gauge the effectiveness of the quality content you are posting. It helps to provide you some very useful insights on how people react to the content you are posting. You also get good insights to the effectiveness of the Call-To-Action, CTA phrase you’ve deployed on your site.

How to Use Social Media as a Creative Marketing Strategy

Social media marketing is gradually increasing in popularity in tandem with the increasing popularity of social media platforms. Social media now provides a veritable avenue for online marketers to market to billions of people around the world 24/7. Now, that is one very huge market no doubt. To take full advantage of this huge market, you’ve got to be sufficiently creative in your marketing efforts. First, you must build a formidable following on social media platforms and with some creativity, you can harness it for the benefit of your business.

You can try these here creative strategies for effects and expect amazing results.

Share Industry Related Content: Online, marketers and consumers are always looking for information to help solve problems for them. This is why it is imperative to always choose content that adds value to your audience. Such content must be related to the industry niche your business in known for. You can share links to relevant content published in authoritative and credible sources like trade journals, business publications, research journals and newsletters in the fields of interest to your audience. This is one creative way to build audience and traffic.



Reward Customers Who Share Your Content: Content sharing is very easy on social media even though not everyone does it. A vigorously shared content tends to go viral fairly quickly and that is good for business visibility and traffic. Since not everyone likes to share content, you can design ways to appreciate and reward customers who take a bit of time and effort to share your content. Simply thanking them for what they are doing for your business may be OK with some. Some others may be rewarded with token gift items like free coupons, discounts and suchlike incentives to make what they are doing for you really worth their while. That’s a creative way to encourage them to continue sharing your content.

Create a New LinkedIn Group: LinkedIn is a very popular social media platform that helps to bring together business persons with similar interests. So, if you can’t find any group in your industry that has similar needs as yours, you can simply create one. That’s very easy to do after which you can take deliberate actions to promote it to people you are connected with. You can attract them with compelling content and discussion questions then invite them to join up.

Join LinkedIn Groups: These are places business persons with similar interests have unlimited opportunities for interaction. So, if you are a business owner, you need to join LinkedIn groups if you’re yet to do so. Joining groups on LinkedIn is one easy way to building connections and getting involved in business conversations with like-minded people. The more active and useful you are in these groups, the greater the returns your business gets.

Connect with Local Businesses on Social Media: One great way to build community and cross-market your business is to connect with other local businesses on social media. You can actively interact with these businesses, positively engage with their content and build good relationships as a result. Doing so can help open doors for your business to get referrals and even mutually beneficial partnerships.

Push Your Social Media Handles: Do you often see “Follow me on Twitter?” That’s one creative way to push your Twitter handle. You can do similar things in many social media platforms. If for example you are writing an article for publication or you are speaking at an industry event, conference or seminar, you can easily drop your social media handles for your audience to link up with you at a later time of their convenience. When people love what they hear you say or read what you write, many will be keen to keep up interacting with you. Dropping your social media handles helps to facilitate that process.

Use Hashtags: The internet loves hashtags usually denoted with the symbol “#” before the hashtag word or phrase. Many internet users usually search for information using hashtags. When you use hashtags, it allows people searching for content, using such tags, to find your content fairly easily.

Join in on Popular Hashtags: You can search Google for hashtags related to your business niche. If found, you can join and use the popular hashtags in your industry by getting involved in the larger conversation. Search results will be turning up your business as well if it is involved with popular hashtags.

TikTok Social Service: TickTok is useful for creating quick, short-form videos. It takes just a bit of work and efforts to create the videos. If such videos are some fun creative content, you can quickly grow a network and following on TikTok. Get started now if you’ve not already done so before everyone else in your industry beats you to it. If your content is good, the traffic it gets is good too.

Images on Pinterest: Pinterest is more an image and inforgraphic social media platform now becoming very popular with marketers. If you create some great images for your blog or make an infographic, you can Pin them on Pinterest. You can leverage Pinterest for your business by sharing other related content along with your Pins. That way, your business gets seen as someone who Pins great content even if you didn’t produce the content. This helps to build trust with your audience and positions you as informed and helpful in your niche.

Follow Your Competition: Some marketers like to call this spying on your competition. It is good for business if you can keep a keen eye on what your competition is doing. Use creative and effective ways to keep watch on and to keenly follow your competition. In some social media platforms like Facebook for example, you can use its “Page to Watch” feature to follow other accounts easily. Following your competition and keeping tabs on what they are doing enables you to see what works for them and if you can learn anything from the strategy they are using.

Be Your Biggest Promoter: Having a good content on your website is not enough. You must reach out and promote it. If you sit back and hope it will work just like that, it won’t. You cannot be wrong by promoting your own thing. If you’re unwilling or unable to share your own content, who will? If you have a good content, experts advise that you should reach out, engage, interact and be bold enough to ask for, follow, like or connection. That is one great way to get noticed.




Use Instagram Photo Contest: Instagram is one social media platform that is image driven. The reason it is a celebrity platform of choice. Posting good photos regularly helps to build a very formidable following in good time. On Instagram, you can use a photo contest to build brand awareness. If some good prizes are involved in such photo contents, you easily attract followers who in turn help to share your business with their followers. That helps to grow brand awareness real quick.

Use a Social Media Management Tool: Social media management tools come handy to help manage many social media accounts and saving time. Many of the tools come with great features which you can use to run the connected accounts from one location. You can even get to use some of their analytics features to better understand what is working for your campaigns and what is not. A proper use of social media management tools helps to save time and energy and with good results to boot.

Connect with Leaders in Your Niche: Finding and connecting with influential leaders in your niche has two major advantages. Firstly, if you connect with them via social media, you have unlimited access to their awesome content which you can learn from and share with your own audience. Secondly, you can get them to also help share your own content to their huge followers who look up to them as industry leaders. Both ways help your brand awareness and visibility immensely.

Use Zoom Web Conferencing: Zoom is one new technology now becoming popular with marketers. It is a great, free way to do video conferencing. With Zoom, you can market directly to customers and engage them as if you are doing word–of-mouth advertising. By video conferencing, you see them and they see you. Talking to each other is seamless while facial expressions and gestures can also help to send powerful messages. Many business owners now use Zoom to connect more intimately with their following or to record their screen and produce screencast videos to share on social media.

Effective Twitter Use Strategies for Digital Marketing

It is difficult to be an effective online marketer these days without engaging in social media marketing. Twitter has become one of the favorite social media platforms for most marketers. That appears to be because of its ease of use and popularity. So, for many marketers and entrepreneurs looking for fast and effective ways to build their social media presence, connect with peers and engage with a huge target audience in real time, Twitter is now the platform of choice. It is one ideal and very effective platform for relevant industry information, valuable relationships and for sourcing new customers. To get these results, your Twitter use strategies must be right and effective at all times.



These here strategies as distilled from the user experience of many notable and renowned marketers/entrepreneurs if well used can engender amazing Twitter experience and results.

1. You can easily share Industry Content on Twitter. This is information such as trending content, news within your industry and articles/tweets that most appeal to you and your followers.

2. On Twitter, you can add value early as a strategy. That enables you to grow your audience if the value you added continuously gets seen over and over again by the same target audience.

3. If you schedule your posts on Twitter, it allows you enough time flexibility to positively engage with your readers at a later time even if you are very busy offline.

4. When you post at the right times on Twitter, you can engage with different audiences at the exact times they can be found online. That helps to improve engagement and drive traffic.

5. Since Twitter is concise with about 280 character limit, you can utilize short links customized to your domain/blog to help drive traffic from Twitter to your website domain/blog.

6. If you join conversations relevant to your industry on Twitter, you are opening up one potent avenue to establish very valuable business relationships and increasing your brand awareness.

7. By joining the top Twitter topics, you get positioned in a more professional way to get better engagement and results as against starting your own discussion afresh.

8. By tailoring your content to fit specifically on Twitter rather than copying and pasting from somewhere else, it earns respect for you and makes you to look more professional.

9. If you connect with Thought Leaders on Twitter, you can leverage the relationship to build a huge following for your own brand, get a guest posting and some other highly beneficial opportunities for your business.

10. You can build social proof for your business on Twitter by quickly and professionally responding to comments, sharing positive reviews and mentions and generally engaging with your audience wherever they hang out online.

11. By adding Visual Content like videos, images, infographics, etc. on Twitter, as a marketing strategy, you inevitably induce users to gravitate more easily towards the content.

Effective Facebook Ads Placement Strategies

With over 2.5 billion regular users, Facebook has become a real delight for digital advertisers. It is now some kind of advertising goldmine for some marketers. Even though many marketers are now advertising on Facebook, not many are getting the desired results because of faulty strategies in the main. To be successful with Facebook Ads, all you need is to deploy strategies that can help you to get the most out of the huge advertising opportunity the platform offers. If you know what you are doing and with a little bit of efforts working with strategies that are very essential to good ads placement, you can get very good results advertising on Facebook.



The first thing to understand about ads placement is that Facebook segregates its ads into three categories. These categories are in, Social, Organic and Targeted ads. What Facebook does if you are advertising on the platform is to try to match the products/services you are advertising with specific audiences in these categories. That is like taking your ads directly to where they are likely to be well received. Doing so somehow guarantees some effectiveness for the ads. To get the best out of this arrangement, you must find a way to improve on your Website’s Ads Page to take advantage of these elements.

Facebook has in-house tools to effectively track your ads performance. If your website Landing Page is well optimized for your ads, you can easily track the performance of the ads on Facebook through its User Profile Page or Facebook Analytics which help to analyze for you, a full-scale report on the performance of all of your ads on the platform. The information you get from there helps you to accurately evaluate where you are and to see if your ads may need some rejigging or outright changes for better performance.

If you settle for the audience you want to target with your ads, you can then implement the specific campaigns from the specific ads that you put on your website. By the time the ads start to run, you can set up the Conversion Tracking Module on the platform. It is through this module you can effectively measure the effectiveness of the ads you are running.

By using the Opt-In Functionality of the in-house software which Facebook provides, you can easily get your potential customers/customers to sign up for your mailing list. That list helps you to maintain direct contacts with them with a view to regularly sending them necessary information, promos and ads messages relevant to your business.

Your website must have a Content Page to run your ads from. That is what Facebook prefers for its ads to be effective. The use of a Content Page is to run an ad which concisely and summarily explains what your business is all about and what precisely your product/service does or can do. Without this ads page, Facebook may not send you more than five ads per day, if it sends at all. So, by having your own Content Page, you will increase your chances of getting more relevant traffic. A Content Page allows you to add more value to your users and they tend to reciprocate with more organic traffic to your website.



Facebook also uses Audience and Targeting information to direct ads. Thus, by filling out the Audience and Targeting fields you are required to fill out with your data; Facebook can then place ads on your pages to get good results. Facebook also has the capacity to analyze your customer list with a view to creating appropriate ads which resonate with your most popular audiences. Also, Ad Groups can be customized and typically sorted out according to your interests, demographics, and experience level. In addition, your ads can also be classified based on how much you want to pay and how many people are in the Ad Group. Facebook has all these capabilities and deploys them to make your ads more effective.

Facebook has capacity for Audience and Targeting which it can use to help you in placing your ads. This is a grouping of the individual customers that are showing interest in your ads. These groups can be anything from a small niche group of friends, to someone who is interested in your particular industry. This information is handy to direct specific ads to these groups individually.

Expert digital marketers say, if you are getting your Facebook Ads placed correctly, then you are making the most of your advertising strategy on the platform. What that means is that, your initial investment on ads will be low when compared to the Returns on your Investment ROI, which will be huge. The real rewards for your ads efforts will manifest in the form of increased traffic, better click-through-rates, more leads, more conversions, and ultimately higher profits.

How Virtual Media Engagement Enhances Your Business

The internet now presents a highly favorable virtual media environment for most businesses to thrive. Depending on what your own business offers, virtual media is sufficiently versatile for good use and good results. What every business needs is online presence because that’s about the first place most people look at these days to get information about any business or product they’re interested in. No matter where you are in the world, when people easily find your business website online, it is an indication that the business is meaningful and legitimate. For your business to reach its full potential by reaching a very wide range of customers, it must be able to make good use of the tools and technologies of marketing which virtual media offers. Somehow these tools and technologies help to make virtual media marketing easy and inexpensive to undertake. 


 
To enhance your business, you really need these here creative virtual media marketing tips.

Content Marketing

The main purpose of having a website is to showcase your business online, welcome and invite people into your business world. The content you offer on your website is what really attracts people to it, and brings them back to it over and over again. It is through your website content if it offers something of high value you can get people to willingly leave behind their contact information. This is information your business greatly needs to keep close contact with them and to send regular promos their way. A good content offers how-to guides, step-by-step instructions and how to get the benefits of the products you are promoting. That is what makes content offer the real basis of inbound marketing that captures visitors, converts them into prospects, sales possibilities and eventual customers.

Social Media Marketing

In virtual media marketing, your social media presence is one great way to give a boost to your client conversions and brand awareness.  Popular social media platforms with huge patronage like Facebook, Linkedin, Twitter and Instagram are very vital to enhance your business. If for instance you post fresh content in your website/blog regularly, sharing the content on these social media platforms helps in increasing its engagement from prospecting customers and existing ones. For effects, just as you update your website/blog regularly, you must also share such posts on social media. The more of your content you share on social media, the more engagement it receives. What makes the most impact is to ensure your posts are educating, informative, entertaining, engaging, creative and with lots of fun. These are the things that are very likely to get your audience hooked on to your content.

Blogging

These days, nearly every business owner in virtual space likes to blog about their business. Regular posting of good content on your blog is quite critical to maintaining an imposing presence of your business online. It helps in improving the ranking of your website by creating indexed pages. Blogging makes your website/blog to stand out from those of your competitors. This is very important in the hugely competitive business of virtual space marketing. Depending on what you know and the business niche you are in, you can blog about anything. What matters is to write what others are ready or inclined to read. You may choose to blog about the benefits of the products you are promoting and how they help solve problems for others. Such information helps in reaching out to your target audience and somehow helps to grow your business. You must make sure to post good content frequently and very regularly if you want to maintain your business exposure and digital presence.


 
Digital Ads

The only effective ads in virtual space are digital ads. Therefore, marketers who wish to achieve good results must invest in digital ads because it is one very effective technique of using internet technology to promote advertisements to consumers in virtual space. Some very effective digital ads which give good results include but not limited to Pay-Per-Click ads, paid search advertisements, banner ads, and affiliate programs. By investing some bit of resources to get these ads in place, your chances of getting positive results also increase phenomenally.

Search Engine Optimization, SEO

No matter how good the content you have on your website/blog is, it will not get noticed in virtual space if Search Engines do not index it. That is where SEO becomes very relevant. Website optimization is the process of enhancing the performance of your website/blog with the help of Search Engines. By using SEO correctly, your content can become readily available to web searchers. That helps to get inbound traffic for your business and with a higher conversion rate to boot. SEO is a simple web technique involving the use of popular and hugely searched keywords on your website/blog and in your content. If used correctly, it makes your website to stand out in virtual space by way of optimized pages, search engine rankings, website design, and navigation. When you write blogs which are well optimized and they anticipate buyers concerns by providing answers to such concerns well in advance, such blogs attract good inbound traffic which helps to increase your chances of getting leads, closing deals and customer conversions.