Top 6 Social Media Marketing Tips for Ambitious Marketers

As most marketers already know, our digital marketing landscape is always rapidly and constantly evolving. The real reason marketers must always have in place an effective and relevant social media strategy for their marketing activities. Ambitious marketers are increasingly taking advantage of social media platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn to get their marketing messages massively out online. If not properly used, social media may constitute a huge drain on your time and resources. However, because of its effectiveness, a good social media marketing strategy is necessary for any ambitious marketer who is willing to follow the rules.

Here are some of my top tips that can help any ambitious marketer to hold their own in the hugely competitive social media-marketing world.

1. Carefully Choose your Social Media Platforms

Yes, because social media platforms have their own peculiar differences. The reason you must carefully choose which of them suits your business and marketing efforts among the thousands of social media platforms on the digital marketing world. Since it is practically impossible to create effective content across too many platforms, it is best to always focus more on a few very popular platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. On these platforms, you can make quality content posts that resonate with your audience consistently.  That is what gives the best results for your marketing efforts.

2. Focus more on what is Trending

Social media essentially thrive on trends. Because audiences on social media are essentially yearning for human connection/interaction, you can latch on issues enhancing these connections. These are always the trending issues hugely important to marketers. If you set up an RSS feed in a place like Feedly, you can have a steady supply of topics to enable you find out what is trending by closely monitoring key hashtags. That allows you to create and focus your marketing messages more effectively.

3. Set Realistic Social Media Goals

Serious marketers don’t normally get on social media to simply fool around entertainments. You must define your social media goals and how you’ll go about attaining them. Most importantly, on social media, it is essential to first build an audience of loyal followers. The bigger the audience, the better for your marketing activities. Because it takes quality time to build an audience organically, you have to set clear goals with timelines how you intend to go about it. When the audience builds up over time, you can use the metrics of the social media platforms to find out what they care about and what interests them. Many social media platforms do have some fantastic analytics tools that can help you work out the effectiveness and rate of engagement on your content. This info helps you to effectively create marketing messages that get good results.  

4. Work with Your Social Media Content Calendar
 
In order not to unduly dissipate your efforts unnecessarily, you can decide to work with a social media calendar as an effective guide for your quality content posting efforts. Posting across multiple social media platforms is one very huge time-consuming process. Social media content management systems like Hootsuite allow you to schedule your content to coincide with when your audience is online. It helps to take the hassle out of posting across multiple platforms, which essentially saves quality time and efforts and very effective too.

5. Encourage and Embrace Feedback Engagements  

If you encourage and embrace feedback from your audience, it gives you a very good opportunity to engage with your audience meaningfully. The feedback helps you to quickly make corrections and to refocus your marketing message where necessary. Better results always come out from such efforts.

6. Regularly A/B Test Your Content for Effectiveness

In digital marketing, A/B testing essentially involves creating multiple headlines for the same piece of content and working out which generates a higher rate of engagement and reach. To measure the effectiveness of your marketing messages, there is need for you to always take advantage of A/B testing to gauge the effectiveness of the quality content you are posting. It helps to provide you some very useful insights on how people react to the content you are posting. You also get good insights to the effectiveness of the Call-To-Action, CTA phrase you’ve deployed on your site.