The first thing to understand about ads placement is that Facebook segregates its ads into three categories. These categories are in, Social, Organic and Targeted ads. What Facebook does if you are advertising on the platform is to try to match the products/services you are advertising with specific audiences in these categories. That is like taking your ads directly to where they are likely to be well received. Doing so somehow guarantees some effectiveness for the ads. To get the best out of this arrangement, you must find a way to improve on your Website’s Ads Page to take advantage of these elements.
Facebook has in-house tools to effectively track your ads performance. If your website Landing Page is well optimized for your ads, you can easily track the performance of the ads on Facebook through its User Profile Page or Facebook Analytics which help to analyze for you, a full-scale report on the performance of all of your ads on the platform. The information you get from there helps you to accurately evaluate where you are and to see if your ads may need some rejigging or outright changes for better performance.
If you settle for the audience you want to target with your ads, you can then implement the specific campaigns from the specific ads that you put on your website. By the time the ads start to run, you can set up the Conversion Tracking Module on the platform. It is through this module you can effectively measure the effectiveness of the ads you are running.
By using the Opt-In Functionality of the in-house software which Facebook provides, you can easily get your potential customers/customers to sign up for your mailing list. That list helps you to maintain direct contacts with them with a view to regularly sending them necessary information, promos and ads messages relevant to your business.
Your website must have a Content Page to run your ads from. That is what Facebook prefers for its ads to be effective. The use of a Content Page is to run an ad which concisely and summarily explains what your business is all about and what precisely your product/service does or can do. Without this ads page, Facebook may not send you more than five ads per day, if it sends at all. So, by having your own Content Page, you will increase your chances of getting more relevant traffic. A Content Page allows you to add more value to your users and they tend to reciprocate with more organic traffic to your website.
Facebook also uses Audience and Targeting information to direct ads. Thus, by filling out the Audience and Targeting fields you are required to fill out with your data; Facebook can then place ads on your pages to get good results. Facebook also has the capacity to analyze your customer list with a view to creating appropriate ads which resonate with your most popular audiences. Also, Ad Groups can be customized and typically sorted out according to your interests, demographics, and experience level. In addition, your ads can also be classified based on how much you want to pay and how many people are in the Ad Group. Facebook has all these capabilities and deploys them to make your ads more effective.
Facebook has capacity for Audience and Targeting which it can use to help you in placing your ads. This is a grouping of the individual customers that are showing interest in your ads. These groups can be anything from a small niche group of friends, to someone who is interested in your particular industry. This information is handy to direct specific ads to these groups individually.
Expert digital marketers say, if you are getting your Facebook Ads placed correctly, then you are making the most of your advertising strategy on the platform. What that means is that, your initial investment on ads will be low when compared to the Returns on your Investment ROI, which will be huge. The real rewards for your ads efforts will manifest in the form of increased traffic, better click-through-rates, more leads, more conversions, and ultimately higher profits.
