How to Create Website Landing Pages that Convert

If you market online, getting traffic to your website is always a priority. Without good traffic, you cannot expect to make good sales. This is more so when you are involved in affiliate marketing. Strategies and techniques you can set up on your website are hugely vital to getting good traffic. This is because it is only when potential customers hit your website you can expect to have any conversions. Therefore, if you want to be a smart marketer, your primary goal should always be how to convert your website visitors to buyers. To be able to do so, you need to create a landing page that is effective to close deals.

 

The landing page is mostly where online marketers close deals. When marketers say a landing page is good, it simply means it coverts well. There is however no generally accepted formula for creating a high-converting landing page. What most marketers do is to simply try various techniques to find out what works and what doesn’t. Following are some tricks/techniques that can be very handy to create an effective landing page that converts well.

Write a Convincing Copy

If you must market to people, your content must interest them and capable of convincing them. Writing an interesting copy falls into that category. The secret to writing a convincing copy is to keep it loaded with information, simple but yet engaging. For it to be effective and convincing it must clearly highlight what your product offers and how it can directly benefit your target audience. That info on your landing page helps your conversions a great deal.

Use Catchy Designs and Quality Images

The attention span of most internet users is always very short. What quickly catches their attention is what helps conversions. Landing page design, color combinations, general aesthetics and good graphics/images help the attraction of a landing page. It is however advisable to be mindful of visual simplicity at all times. The CTAs on the landing page must be well isolated and clearly distinct from other elements on the landing page to attract potential customers and customers' attention. This can be further accentuated if you place other elements on the landing page that can attract and direct your prospects to keep reading and to take positive steps towards conversion on the page.

Include Social Proof

Social proof on your landing page shows authenticity and authority. You can thus highlight various forms of social proof on your landing page to enhance its conversion. Among content marketers, the most popular social proof are case studies, achievements, awards, testimonials, customer success stories, breakthroughs, reviews, milestones and celebrity/influencer endorsements. All these help to enhance conversions.

Create a Great Value Proposition

When used correctly, value propositions generally help conversions. What marketers generally mean by value proposition is what they refer to as a clear statement describing the unique advantages of what they're offering on their landing pages. It represents what is available for prospects to help solve their problems and why what is available is uniquely so different from others in its class. The unique features of an effective value proposition are mainly the relevancy and differentiation. If these glaring advantages are conspicuous and easily noticeable on the landing page, they quickly help to catch the attention of prospects. That helps conversions a great deal.

7 Effective Strategies to Promote an eCommerce Offer

Affiliate marketers earn better commissions if they are able to effectively promote products and instigate more sales. To do this, they need good strategies to get results. With the aid of a fitting associate offer and good promotion strategies, they can maximize leads and sales from their marketing efforts.

If you own an eCommerce store and you want to get the most out of your eCommerce affiliate programs, do not ignore the following strategies if and whenever you want to promote an offer.

 
1. Decide on Your eCommerce Offer

This is one vital decision you must take before you start looking for affiliates to help in the promotion. It is hugely important to decide at the outset what you are going to promote and what results you expect. What you decide on will serve as your offer. It is this offer you can use to attract affiliate marketers. For affiliate marketing purposes, the details of the offer must include, your product/brand/business, the commission rate, shipping information, product descriptions and images/graphics related to the product/brand.

2. Position Your Website Landing Page Well

The landing page of your website is the first point of call when visitors hit your website. For this reason, it must be captivating enough to hold visitors’ attention for a while. As a rule of thumb, it is not advisable for the homepage of your eCommerce store to be its landing page. The reason is because most of your website visitors may not pay enough attention to your homepage before they get distracted. Exception however is if you are able to arrange your homepage in such a way that it serves as your products page too. The goal here is to be sure this page helps you to convert as many leads as possible to sales. For best results, marketing experts recommend that your homepage must be eye-catching and interesting enough to hold visitors’ attention a few seconds longer. To guarantee this, your main headlines must be bold, grabby and punchy. The page must have a social proof and of course a CTA. It must have eye-catching media content particularly graphics/images as well as videos. Your marketing story-line must be compelling enough with clear products benefits and features. With these seemingly little but important details in place, you can make your landing page even more effective to help procure more conversions.

3. Track with the Right Tools

The most popular tools in the business for now are Google Analytics tools and many are free to use. With these tools, it is fairly easy to determine exactly how affiliate marketing impacts your eCommerce site. From the insights garnered from the use of these tools, you can have a very distinct idea of how many people click on your ads/links, how many of those clicks turn into prospects and how many of those turn into conversions. For most marketers, such data amounts to a hugely important trove of information that allows them to effectively measure the direction and even success of their affiliate marketing campaigns.

4. Promote with Videos/Visuals

To instantly grab the attention of your website visitors, you need good visuals. The more visitors’ attention you can grab, the better for your business. Technically and for marketing purposes, visual content usually works better than written words because visuals tend to grab attention faster and better. The higher the quality of your visuals therefore, the better they attract the attention of visitors. You can even get better results if you effectively combine videos and written content perfectly. Most affiliate marketers appear to be used to that sort of combination. For this reason, eCommerce store owners should always endeavor to create and share high-quality visuals with their affiliate marketers.

5. Choose a Promotion Strategy

For a successful product offer, strategy is very important. You must decide on a suitable promotion strategy for your offers and get your affiliate marketers to key in. If for instance you decide to go with an advertising network like Google, it is imperative for you to provide all necessary information about your offer and your affiliate marketers will decide for themselves how  best to promote it. Same strategy applies even if you decide to work with larger affiliate networks. However, creating the best affiliate offers naturally starts with the right products. Next is to identify which segment of people would be better drawn to your products. This you can determine by drawing patterns from their online behavior. From this pattern, you can better target them where they can be found then tailor your ads to their biases. That way, you get the best results.

6. Direct the Right Products to the Right People

This requires audience segmentation. Without it, you risk marketing haphazardly with very poor results. A good strategy is to make sure the bulk of your marketing activities are directed towards meeting the right demands of your consumers. For effectiveness, you must always identify the right products that meet the needs of each set of consumers based on segmentation. Characteristically, most online users are always quick to disregard unspecific ads/campaigns that are irrelevant to their current needs. This is why, for effectiveness, online advertising must be targeted with pinpoint accuracy.

7. Promote with Time and Location Consciousness

The Internet is a worldwide 24/7 market place. This is why time and location are two critical factors in eCommerce marketing. You must time and direct your ads in such a way that they have a very high chance of being seen by the people you are targeting. So, you must give very careful consideration to time and location when developing your marketing campaigns if you want to get good results. You must pay careful attention to differences in time zones around the globe. That is what determines when your prospects are most likely to see your ads. In addition, your ads should be shown only to those prospects within the geographical reach of your distribution services. Promoting a product to people you have no means of serving amounts to wasted efforts which you can least afford as an eCommerce store owner.

How to Boost Your Website Landing Page Conversions

A landing page is the first point of call on your website by online searchers. This is why landing pages have become hugely important in digital marketing. Smart marketers rely on the landing pages of their websites to capture leads and prospects while filtering out the irrelevant traffic made up of mostly window-shoppers and fun-seekers. A well-set-up landing page helps marketers to nurture captured leads and converts them to paying customers 24/7. To measure the effectiveness of their marketing campaigns, marketers readily turn to the conversion rates of their landing pages. The higher the conversion rates, the better for the marketing business. This is why digital marketers always like to get very high conversion rates on their landing pages.

 

Here is what expert digital marketing professionals recommend to help boost your landing page conversions.

Ensure Proper Tracking and Tagging

A good strategy to improve your landing page campaign conversion rate is to review and rejig your tracking tools/methods from time to time. The effectiveness of any tracking software you are using depends on the tracking goals you set for it. This is why you must always ensure the tools track and tag effectively in line with your campaign goals. Be sure they are deployed correctly in the right places and they track the right information. Once set up properly and the tools are working well, you will notice a significant increase in your conversion rate.

Continuously Test Your Value Proposition

From time to time, you can deliberately change the value proposition you’re offering then tally the results to see if they resonate with your audience and their needs. Your marketing campaigns yield better results if they match the needs of your targeted audience. By changing the value proposition, you can see what interests your audience more. It is what interests your audience more you can intensify your marketing around, to earn more conversions for your business.

Always Benchmark the Conversion Rate for Your Niche

As a marketer, always remember you are not in business in isolation. Hundreds or even thousands of others are doing about the same things you are doing online. Find out what the average conversion rate is in your business niche. Use that as a guide to set a target for your own campaigns and benchmark your conversion rate against it. Your target then is to be sure you are not doing lower than what generally obtains in your industry. Doing below the industry average is not good enough. You are succeeding only if you are doing above the benchmark you have set for your business.

Optimize Your Lead Capture Page and CTA

Optimizing your lead capture page and Call-To-Action, CTA, greatly helps conversion rates. The reason is that the landing page is where all visitors get to first, submit their information/inquiries and receive the exchange offer. What works is short, sharp and direct information to invite action instead of lengthy marketing stories which habitually hurrying surfers have not enough time for. Depending on the designs, some CTAs are more effective and better at luring people to act than others. The more energetic and compelling they are, the better the results they generate in terms of conversions.

Regularly Test Different Headlines

Experienced marketers never fail to do this. You never know what works unless tested. The more you test, the more opportunities you have to know what really works. If your tracking results show your landing page is receiving below average conversions, you are best advised to tweak your headlines. A good headline should reflect why someone or anyone should click and read what is in your landing page. Shorter, concise and simpler headlines tend to do better in this regard. In addition, you can make very attractive and exclusive offers by way of very short video presentations to help arrest the attention of visitors to your landing page.

Focus Only on One Campaign Goal at a Time

Experts advise marketers never to dissipate their energies and resources pursuing too many campaign goals at a time. Pursuing too many goals at a time inevitably causes some distraction to visitors. Having too many goals on your landing page remains a marketing mistake that you must avoid at all costs. It is best not to have more than one goal at a time on your landing page to avoid costly distractions. If you have too many goals on your landing page, you risk confusing your web visitors, overwhelm them with too many options and end up not getting the desirable action from them.

Drop All Non-performing Traffic Sources

This is a very natural marketing consequence. Drop what isn’t working right and move on with what works. Once you kick off your marketing campaigns and you track effectively, you’ll easily notice the traffic sources that are simply not performing as expected. You’ll notice how visitors are hitting your landing page and bouncing off within seconds. That is a clear sign that something needs fixing on your landing page. You may resolve this problem by simply tweaking the landing page to see if there are any increases in its conversion rate. If you choose to eliminate the non-performing traffic sources altogether, you may increase your relative conversions automatically. From time to time, it is advisable to check for such bad traffic sources, take them down to make room for better conversions.  

Effective Facebook Ads Placement Strategies

With over 2.5 billion regular users, Facebook has become a real delight for digital advertisers. It is now some kind of advertising goldmine for some marketers. Even though many marketers are now advertising on Facebook, not many are getting the desired results because of faulty strategies in the main. To be successful with Facebook Ads, all you need is to deploy strategies that can help you to get the most out of the huge advertising opportunity the platform offers. If you know what you are doing and with a little bit of efforts working with strategies that are very essential to good ads placement, you can get very good results advertising on Facebook.



The first thing to understand about ads placement is that Facebook segregates its ads into three categories. These categories are in, Social, Organic and Targeted ads. What Facebook does if you are advertising on the platform is to try to match the products/services you are advertising with specific audiences in these categories. That is like taking your ads directly to where they are likely to be well received. Doing so somehow guarantees some effectiveness for the ads. To get the best out of this arrangement, you must find a way to improve on your Website’s Ads Page to take advantage of these elements.

Facebook has in-house tools to effectively track your ads performance. If your website Landing Page is well optimized for your ads, you can easily track the performance of the ads on Facebook through its User Profile Page or Facebook Analytics which help to analyze for you, a full-scale report on the performance of all of your ads on the platform. The information you get from there helps you to accurately evaluate where you are and to see if your ads may need some rejigging or outright changes for better performance.

If you settle for the audience you want to target with your ads, you can then implement the specific campaigns from the specific ads that you put on your website. By the time the ads start to run, you can set up the Conversion Tracking Module on the platform. It is through this module you can effectively measure the effectiveness of the ads you are running.

By using the Opt-In Functionality of the in-house software which Facebook provides, you can easily get your potential customers/customers to sign up for your mailing list. That list helps you to maintain direct contacts with them with a view to regularly sending them necessary information, promos and ads messages relevant to your business.

Your website must have a Content Page to run your ads from. That is what Facebook prefers for its ads to be effective. The use of a Content Page is to run an ad which concisely and summarily explains what your business is all about and what precisely your product/service does or can do. Without this ads page, Facebook may not send you more than five ads per day, if it sends at all. So, by having your own Content Page, you will increase your chances of getting more relevant traffic. A Content Page allows you to add more value to your users and they tend to reciprocate with more organic traffic to your website.



Facebook also uses Audience and Targeting information to direct ads. Thus, by filling out the Audience and Targeting fields you are required to fill out with your data; Facebook can then place ads on your pages to get good results. Facebook also has the capacity to analyze your customer list with a view to creating appropriate ads which resonate with your most popular audiences. Also, Ad Groups can be customized and typically sorted out according to your interests, demographics, and experience level. In addition, your ads can also be classified based on how much you want to pay and how many people are in the Ad Group. Facebook has all these capabilities and deploys them to make your ads more effective.

Facebook has capacity for Audience and Targeting which it can use to help you in placing your ads. This is a grouping of the individual customers that are showing interest in your ads. These groups can be anything from a small niche group of friends, to someone who is interested in your particular industry. This information is handy to direct specific ads to these groups individually.

Expert digital marketers say, if you are getting your Facebook Ads placed correctly, then you are making the most of your advertising strategy on the platform. What that means is that, your initial investment on ads will be low when compared to the Returns on your Investment ROI, which will be huge. The real rewards for your ads efforts will manifest in the form of increased traffic, better click-through-rates, more leads, more conversions, and ultimately higher profits.