Here is what expert digital marketing professionals recommend to help boost your landing page conversions.
Ensure Proper Tracking and Tagging
A good strategy to improve your landing page campaign conversion rate is to review and rejig your tracking tools/methods from time to time. The effectiveness of any tracking software you are using depends on the tracking goals you set for it. This is why you must always ensure the tools track and tag effectively in line with your campaign goals. Be sure they are deployed correctly in the right places and they track the right information. Once set up properly and the tools are working well, you will notice a significant increase in your conversion rate.
Continuously Test Your Value Proposition
From time to time, you can deliberately change the value proposition you’re offering then tally the results to see if they resonate with your audience and their needs. Your marketing campaigns yield better results if they match the needs of your targeted audience. By changing the value proposition, you can see what interests your audience more. It is what interests your audience more you can intensify your marketing around, to earn more conversions for your business.
Always Benchmark the Conversion Rate for Your Niche
As a marketer, always remember you are not in business in isolation. Hundreds or even thousands of others are doing about the same things you are doing online. Find out what the average conversion rate is in your business niche. Use that as a guide to set a target for your own campaigns and benchmark your conversion rate against it. Your target then is to be sure you are not doing lower than what generally obtains in your industry. Doing below the industry average is not good enough. You are succeeding only if you are doing above the benchmark you have set for your business.
Optimize Your Lead Capture Page and CTA
Optimizing your lead capture page and Call-To-Action, CTA, greatly helps conversion rates. The reason is that the landing page is where all visitors get to first, submit their information/inquiries and receive the exchange offer. What works is short, sharp and direct information to invite action instead of lengthy marketing stories which habitually hurrying surfers have not enough time for. Depending on the designs, some CTAs are more effective and better at luring people to act than others. The more energetic and compelling they are, the better the results they generate in terms of conversions.
Regularly Test Different Headlines
Experienced marketers never fail to do this. You never know what works unless tested. The more you test, the more opportunities you have to know what really works. If your tracking results show your landing page is receiving below average conversions, you are best advised to tweak your headlines. A good headline should reflect why someone or anyone should click and read what is in your landing page. Shorter, concise and simpler headlines tend to do better in this regard. In addition, you can make very attractive and exclusive offers by way of very short video presentations to help arrest the attention of visitors to your landing page.
Focus Only on One Campaign Goal at a Time
Experts advise marketers never to dissipate their energies and resources pursuing too many campaign goals at a time. Pursuing too many goals at a time inevitably causes some distraction to visitors. Having too many goals on your landing page remains a marketing mistake that you must avoid at all costs. It is best not to have more than one goal at a time on your landing page to avoid costly distractions. If you have too many goals on your landing page, you risk confusing your web visitors, overwhelm them with too many options and end up not getting the desirable action from them.
Drop All Non-performing Traffic Sources
This is a very natural marketing consequence. Drop what isn’t working right and move on with what works. Once you kick off your marketing campaigns and you track effectively, you’ll easily notice the traffic sources that are simply not performing as expected. You’ll notice how visitors are hitting your landing page and bouncing off within seconds. That is a clear sign that something needs fixing on your landing page. You may resolve this problem by simply tweaking the landing page to see if there are any increases in its conversion rate. If you choose to eliminate the non-performing traffic sources altogether, you may increase your relative conversions automatically. From time to time, it is advisable to check for such bad traffic sources, take them down to make room for better conversions.
