Tips to Overcome the Fear of Selling Online

Do you have the fear of selling online? If you do, you are not alone. Many digital marketers do but they all sell online all the same. The ability to face or manage the fear is what makes the difference since many people always face the fear of selling at some point in their marketing endeavors. In this article, I will like to discuss some tested tips for overcoming the fear of selling. These tips will help you to stay on the path of positivity and confidence to market your products successfully online.

 
Stay Focused Always

Staying focused matters a lot in confidence building. If you stay focused on your desired outcome, it will always remind you why you are doing what you are doing to make sales. Selling is a very significant component of every marketer’s marketing strategy. Since sales are an important part of the work you are doing to market your products, it pays to keep yourself reminded at all times the likely outcome of your efforts. That helps to keep you focused.
 
Make Selling Fun

If you can manage to make selling fun, you’ll be able to sell more products with less effort. In that quest, you can always think up fun ways to share your passion and knowledge about the product you are selling. It is easier that way to attract the attention of buyers and really get them to buy from you. You can try various fun formats like reels, graphics, animation, videos and posts you could use to showcase a product and attract attention to it. Use your imagination to create content that will have a long-lasting effect on customers and potential customers. Your creativity matters a lot when using fun to market products. There is however no cut and dry method of creativity. What works to get results is what you improve on and use more.

Believe in Your Product

Yes, if you believe in your product, you’ll have the confidence to effectively market it. That way, you can be genuinely enthusiastic why other people should like it too. If however you don’t believe in the product yourself, deep down you may feel that you are behaving dishonestly. That can adversely impact on your sales. It is thus advisable to choose and sell only products in your niche business which you have tried yourself and you have a pleasant experience with.

Build a Strong Relationship with Your Followers

It is difficult to make sales without having a good relationship with your followers. If the relationship is strong, there is a better understanding of their needs thereby making it easier to sell to them. For this reason, if you get to know your followers and take time to know about their needs as well, you are far more likely to find the perfect product that they are more likely to buy from you.
 
Try Figure out Your Selling Barriers

In human relationship, barriers create obstacles and fears. If you can identify exactly why you are scared of selling (i.e. the barriers), it will help you overcome your fears. Selling barriers come in a range of reasons. Are you shy to approach people? Do you lack confidence to deal with others or perhaps you don’t want to be seen as pushy? Or you are scared that people won’t like you? Do you lack confidence in the product you are selling? Or perhaps you are scared of rejection? All these are great barriers to selling and once you identify them, you can find your way around them. If you identify the source of your fear, it gives you a starting point for overcoming it. Even if you are scared of selling, just begin to sell. With time, you’ll gain more confidence and be able to sell better.

Learn to Accept Rejection

In sales, a rejection is nothing personal. As experienced marketers like to say, it comes with the business. Just accept that sometimes people may just not want your product, the reason they reject it. Nothing personal to it! If rejection happens as is bound to, from time to time, just move on to the next prospect. Give it another try or get them to check out another different product. You can never know, after maybe one or two rejections, the next prospect may buy from you. Accept rejection as part of the bargain and keep on selling, rejection or no rejection.

Change your Perspective as Needed

If you change your perspective from just selling to more creative processes, you make more sales as a result. Changing your perspective can always give you a better outcome than you could have imagined. For this reason, you should never focus on a certain number of sales. It is best to focus more on the process itself and try to make it as enjoyable as you possibly can. You get better sales results as a consequence.

Neither Fret nor Stress about Bad Days

You must understand that in marketing, everyone has their own share of good days and bad days sometimes. If you want to be successful in selling, expect them and deal with them as they come. Neither fret nor stress yourself unduly when bad days happen. Successful marketers often go through difficult times that may even last a while but that does not stop them from achieving their sales goals. They persevere even in the midst of tremendous stress. If you want to succeed, anytime you feel you are going through a bad patch, just keep your confidence and focus. Keep moving and make efforts to try to put the bad days behind you. Who knows? Tomorrow or even the days following may just turn out better for you.

Make Selling a Happy Experience
 
A great sale is considered made when both buyer and seller are happy. Once you have a great product that you believe in yourself, all you really need to do is to point out the benefits to your customers. Make them see the product as a perfect product that is best suitable solution for their needs. Since most customers are always looking to buy something that helps them to solve a problem or enhance their lives better, they pay attention to your product. When they buy from you, they are happy and you are happy. A win-win situation really! If you help your customers find the solution they need with your product, it saves them precious time and effort for which they will thankful to you. That means they are happy and when they buy from you, you too will be happy.

Diligently Track your Progress

Tracking is essential in sales. It helps you to know which ads, platforms and channels are doing great for your marketing efforts. If you have sales targets and your tracking shows you are meeting them, it helps to boost your confidence. Tracking your successes well has a way of helping you to stay on top of your game. Diligent tracking is what helps you to know exactly what you are doing right and what needs to be changed. It helps you to focus on your sales goals and how to achieve them.

5 Easy Steps to Make Money Online Working from Home

These days, most people like to work at home but not many get to make real money doing so. Affiliate programs are the real attractions for those who like to work at home. Many even give up their 9-5 jobs to become full time affiliates because of the convenience and ease of making money in affiliate marketing. Even though there are many affiliate programs on the internet, deciding on which to join requires due diligence and recommendations from successful affiliate marketers. The reputation of every affiliate program matters a lot because there are also many scam businesses online masquerading as affiliate programs. If you join any good one, such as Strong Future International, SFI, ClickBank, Amazon, eBay and the likes, they help you start off pretty quickly and you start making money almost immediately. However, it is good to know that affiliate programs are not get-rich-quick programs. Making money from affiliate programs requires careful consideration, due diligence and hard work. By taking the following steps to get involved in a good affiliate program, you can make money and turn a good profit with time if you work hard at it.

1. Design a Website: For most affiliate marketers, designing a website is usually the first step in affiliate marketing. A well designed website is a great business window on the internet. Marketing the website is where the real hard work begins and the internet is the market place. For effective marketing on the internet therefore, your well-designed website needs to be search engine optimized. That is what makes it to become highly visible to internet traffic. Habitually, internet users search for information through search engines. If your website is well optimized, it makes it easy for internet searchers to find it since optimization has made it visible to internet visitors. Online searchers who rely heavily on search engines to get what they are looking for constitute the organic traffic coming over to the website. That is the real traffic that benefits and enhances your affiliate marketing business.

2. Promote the Website: You promote a website to attract traffic to the website. As an affiliate, you need specialized knowledge about SEO to get it done. The overall aim is to ensure the site is ranked high in the SERPs of search engines. If the ranking is high, it gets more and better organic traffic which is good for your affiliate marketing business. Ranking high on SERPs requires varied marketing strategies to achieve. If you have the technical knowledge, you can undertake SEO on your website yourself through the deft use of special keywords on your content. If not, you can hire the services of professional webmasters to get it done. If properly done, it can help online searchers to locate your website and what you are selling much more easily. Any advertisement you place on the website should entice online visitors to click and reach the product page you are advertising. If the webpage has enough information about the product, it serves as a great incentive for the visitor to take positive action and even to return to the page later.

3. Join a Reputable Affiliate Program: Care and due diligence is required here because there are very many scam affiliate programs on the internet. The choice of a good affiliate program in the mold of Strong Future International, SFI, ClickBank, Amazon and eBay is the next very important consideration if you want to make money from your affiliate business. The advantage of joining popular and reputable affiliate programs is to hit the ground running real quick. These programs help you to start seamlessly, provide you a sound support system, good training and in-house marketing tools to promote your business. Some even provide you your own customized website to enhance your marketing efforts, all at no cost. Above all, they arrange to have all your commissions accurately calculated and paid to you as and when due.

4. Read and Understand the Affiliate Policy: To make it easy for you to start quickly, make marketing easier for you, some affiliate programs make customized websites available to their affiliates at no cost. These websites are ready-to-use websites that are plugged into a network to enable the affiliate commence marketing activities as soon as they join the program. This is as a result of some intricate business relationship and policy requirements. So, you must make sure you read and understand the affiliate policy of any affiliate program before joining. It is important you do so because most of these huge affiliate programs like Strong Future International, SFI for instance usually have duplicate standard websites for all their affiliates who may be in their hundreds of thousands. A good affiliate policy is what helps to keep these large numbers of affiliates in line and well provided for.

5. Check out the Commission Payment Policy: If you are in affiliate marketing to make money, you cannot afford to ignore the commission payment policy of any affiliate program. Commission payment is a very vital consideration for joining any affiliate program. Therefore, before becoming an affiliate, it is of paramount importance to know the payment policies of the affiliate program. You can easily find out if the commission they pay can give you a good income as an affiliate. Find out the pay-out intervals and at what percentages. Usually, most affiliate programs have a pay policy of weekly or monthly on a percentage of 5-50% of sales generated depending on the products. Make sure there is a sound tracking system in place to track sales accurately. If there is no sound tracking system in place, there is always the possibility that the affiliate may not get the deserved commission since there will be no sound accounting system for the accurate numbers of customers referred. The better the tracking and accounting system, the better the affiliate program is. Since you are in the business to make money, poor tracking and accounting can jeopardize that desire. 

Business Boosting Benefits of Digital Marketing

Digital marketing is a credible and effective way to promote your business on the internet. It gives digital marketers many opportunities to put their brands and products out there to attract customers, get leads and make sales. There are several benefits accruable to your business from digital marketing. They come mostly from its huge effectiveness for increasing brand awareness and generating customer leads and sales.

Here are some tested business-boosting benefits of using digital marketing.

Better Targeting

Digital marketing allows marketers to get their marketing messages across to reach larger audiences easily. When compared to traditional mass media marketing, digital marketing has much lower costs because of that as well as better audience targeting. That gives your business a very huge advantage. With digital marketing, you could set an ad up to target every user across the planet, and it will be available for them to see 24/7. For targeting purposes, digital marketing requires the use of some customer characteristics such as age, gender, education, location, interests, and even some behaviors to create buyer personas. That helps them to specially target buyers with specific ads across social media platforms, search engine advertising, Emails and other ads. With such deliberately targeted ads at buyer personas, digital marketers tend to get better results. 

Easy Adaptability

Digital marketing ads info online can be changed easily and very adaptable too. Digital marketers find it very easy to make changes on their ads depending on the challenges facing such ads at any point in time. They can for instance easily update content on their websites, delete or update social media content and even create brand new ads easily on Google, Facebook, Twitter or any other social media platforms. Same message can be easily adapted to all ads platforms. With analytics data, easily available, digital marketers can very quickly make informed decisions about any marketing issues.

Easy Accessibility

Digital marketing info is readily available anywhere in the globe where there is internet connection. You can even access it on the go with smart mobile devices like mobile phones, IPads and laptops. For this reason, there are indeed very few barriers to entry for using digital marketing anywhere in the world. A computer or mobile phone and an internet connection are all you need to start. Social media accounts are free, personal websites are low cost to set up and run. In addition, on the web, there are a lot of tools to create marketing content free or at very low costs.

Cost-Effectiveness

Digital marketers can create offers and programs that they can customize or personalize based on the profiles or consumer behavior and their preferences. That helps to keep costs low as compared to traditional marketing methods such as TV or radio ads, billboards, or print advertising that can be quite expensive. Digital marketing activities online such as SEO, blogging, content marketing, social media content, are relatively free in comparison and they get very good results for your marketing activities.

Digital Footprints on the Web

The internet is wide and very deep with extraordinary memory. There is a common marketing cliché, “the internet never sleeps or forgets.” Once digital marketing info gets into the internet, it remains there and readily accessible 24/7 around the world. With that, most of your online presence becomes permanently available. Potential customers can consume the information over an interminable period for as long as it remains available. Unlike TV advertising or other marketing forms with a limited time frame, your social media content and website content remain available to consumers until deleted. Even when deleted at source, the information may remain available elsewhere on other websites where it left footprints. With the vast number of social media platforms and other opportunities to share all types of marketing content online, your digital footprint can become very large indeed.

Easy Tracking and Data Gathering

Digital technologies such as website and social media analytics make it far easier to track, collect and analyze data much better than traditional marketing. With Google analytics tools, you can track and collect data about the number of people who visited your website, how many pages they visited, how long they spent on the site, and what directed these people to your website. This is very valuable intelligence info that marketers need to design and rejig their marketing ads from time to time. With these tools, you can directly measure Key Performance Indicators, KPIs such as:

•    Source-based performance: Such as, direct traffic, organic search, PPC, and email.
•    Campaign-based performance:  Such as, lead generation, click-through and conversion rates.
•    Channel Based Performance: Such as, website, blog, social networks, and search engines.
•    General Performance: Such as, traffic, leads, and reach.

To make better-informed decisions about their marketing campaigns, digital marketers need to understand and be able to analyze these metrics. That allows them to identify trends and patterns in consumer behaviors and to learn how consumers research and consume brands online. From that info, a digital marketer can always review his marketing strategy and optimize it by prioritizing marketing channels that are achieving better results for his business.

How to Boost Your Website Landing Page Conversions

A landing page is the first point of call on your website by online searchers. This is why landing pages have become hugely important in digital marketing. Smart marketers rely on the landing pages of their websites to capture leads and prospects while filtering out the irrelevant traffic made up of mostly window-shoppers and fun-seekers. A well-set-up landing page helps marketers to nurture captured leads and converts them to paying customers 24/7. To measure the effectiveness of their marketing campaigns, marketers readily turn to the conversion rates of their landing pages. The higher the conversion rates, the better for the marketing business. This is why digital marketers always like to get very high conversion rates on their landing pages.

 

Here is what expert digital marketing professionals recommend to help boost your landing page conversions.

Ensure Proper Tracking and Tagging

A good strategy to improve your landing page campaign conversion rate is to review and rejig your tracking tools/methods from time to time. The effectiveness of any tracking software you are using depends on the tracking goals you set for it. This is why you must always ensure the tools track and tag effectively in line with your campaign goals. Be sure they are deployed correctly in the right places and they track the right information. Once set up properly and the tools are working well, you will notice a significant increase in your conversion rate.

Continuously Test Your Value Proposition

From time to time, you can deliberately change the value proposition you’re offering then tally the results to see if they resonate with your audience and their needs. Your marketing campaigns yield better results if they match the needs of your targeted audience. By changing the value proposition, you can see what interests your audience more. It is what interests your audience more you can intensify your marketing around, to earn more conversions for your business.

Always Benchmark the Conversion Rate for Your Niche

As a marketer, always remember you are not in business in isolation. Hundreds or even thousands of others are doing about the same things you are doing online. Find out what the average conversion rate is in your business niche. Use that as a guide to set a target for your own campaigns and benchmark your conversion rate against it. Your target then is to be sure you are not doing lower than what generally obtains in your industry. Doing below the industry average is not good enough. You are succeeding only if you are doing above the benchmark you have set for your business.

Optimize Your Lead Capture Page and CTA

Optimizing your lead capture page and Call-To-Action, CTA, greatly helps conversion rates. The reason is that the landing page is where all visitors get to first, submit their information/inquiries and receive the exchange offer. What works is short, sharp and direct information to invite action instead of lengthy marketing stories which habitually hurrying surfers have not enough time for. Depending on the designs, some CTAs are more effective and better at luring people to act than others. The more energetic and compelling they are, the better the results they generate in terms of conversions.

Regularly Test Different Headlines

Experienced marketers never fail to do this. You never know what works unless tested. The more you test, the more opportunities you have to know what really works. If your tracking results show your landing page is receiving below average conversions, you are best advised to tweak your headlines. A good headline should reflect why someone or anyone should click and read what is in your landing page. Shorter, concise and simpler headlines tend to do better in this regard. In addition, you can make very attractive and exclusive offers by way of very short video presentations to help arrest the attention of visitors to your landing page.

Focus Only on One Campaign Goal at a Time

Experts advise marketers never to dissipate their energies and resources pursuing too many campaign goals at a time. Pursuing too many goals at a time inevitably causes some distraction to visitors. Having too many goals on your landing page remains a marketing mistake that you must avoid at all costs. It is best not to have more than one goal at a time on your landing page to avoid costly distractions. If you have too many goals on your landing page, you risk confusing your web visitors, overwhelm them with too many options and end up not getting the desirable action from them.

Drop All Non-performing Traffic Sources

This is a very natural marketing consequence. Drop what isn’t working right and move on with what works. Once you kick off your marketing campaigns and you track effectively, you’ll easily notice the traffic sources that are simply not performing as expected. You’ll notice how visitors are hitting your landing page and bouncing off within seconds. That is a clear sign that something needs fixing on your landing page. You may resolve this problem by simply tweaking the landing page to see if there are any increases in its conversion rate. If you choose to eliminate the non-performing traffic sources altogether, you may increase your relative conversions automatically. From time to time, it is advisable to check for such bad traffic sources, take them down to make room for better conversions.  

What you can do With One Hour a Day in SFI

If you know what you are doing, an hour a day is an extremely valuable and sufficient time to do a lot in SFI. Many affiliates may do many different things depending on their own priorities in the business. From my own experience, I always advise my affiliates to do the following everyday no matter how pressing their time is.

1. Log in to your site and perform all the “To-Do” tasks on your Dashboard to earn VersaPoints.
2. Read the recent/latest news from SFI.
3. Go to your “Hit Tracking” page and check on the performance of your ads.
4. Read your mails and respond where necessary.
5. Check out the latest additions at TripleClicks.
6. Do a bit of products promotion.
7. Enter for the day’s Daily Grand contest.

The foregoing are the tasks I routinely do which I believe you too can successfully do within an hour each day to promote and grow your SFI business. Good luck!!!