Here are some tested business-boosting benefits of using digital marketing.
Better Targeting
Digital marketing allows marketers to get their marketing messages across to reach larger audiences easily. When compared to traditional mass media marketing, digital marketing has much lower costs because of that as well as better audience targeting. That gives your business a very huge advantage. With digital marketing, you could set an ad up to target every user across the planet, and it will be available for them to see 24/7. For targeting purposes, digital marketing requires the use of some customer characteristics such as age, gender, education, location, interests, and even some behaviors to create buyer personas. That helps them to specially target buyers with specific ads across social media platforms, search engine advertising, Emails and other ads. With such deliberately targeted ads at buyer personas, digital marketers tend to get better results.
Easy Adaptability
Digital marketing ads info online can be changed easily and very adaptable too. Digital marketers find it very easy to make changes on their ads depending on the challenges facing such ads at any point in time. They can for instance easily update content on their websites, delete or update social media content and even create brand new ads easily on Google, Facebook, Twitter or any other social media platforms. Same message can be easily adapted to all ads platforms. With analytics data, easily available, digital marketers can very quickly make informed decisions about any marketing issues.
Easy Accessibility
Digital marketing info is readily available anywhere in the globe where there is internet connection. You can even access it on the go with smart mobile devices like mobile phones, IPads and laptops. For this reason, there are indeed very few barriers to entry for using digital marketing anywhere in the world. A computer or mobile phone and an internet connection are all you need to start. Social media accounts are free, personal websites are low cost to set up and run. In addition, on the web, there are a lot of tools to create marketing content free or at very low costs.
Cost-Effectiveness
Digital marketers can create offers and programs that they can customize or personalize based on the profiles or consumer behavior and their preferences. That helps to keep costs low as compared to traditional marketing methods such as TV or radio ads, billboards, or print advertising that can be quite expensive. Digital marketing activities online such as SEO, blogging, content marketing, social media content, are relatively free in comparison and they get very good results for your marketing activities.
Digital Footprints on the Web
The internet is wide and very deep with extraordinary memory. There is a common marketing cliché, “the internet never sleeps or forgets.” Once digital marketing info gets into the internet, it remains there and readily accessible 24/7 around the world. With that, most of your online presence becomes permanently available. Potential customers can consume the information over an interminable period for as long as it remains available. Unlike TV advertising or other marketing forms with a limited time frame, your social media content and website content remain available to consumers until deleted. Even when deleted at source, the information may remain available elsewhere on other websites where it left footprints. With the vast number of social media platforms and other opportunities to share all types of marketing content online, your digital footprint can become very large indeed.
Easy Tracking and Data Gathering
Digital technologies such as website and social media analytics make it far easier to track, collect and analyze data much better than traditional marketing. With Google analytics tools, you can track and collect data about the number of people who visited your website, how many pages they visited, how long they spent on the site, and what directed these people to your website. This is very valuable intelligence info that marketers need to design and rejig their marketing ads from time to time. With these tools, you can directly measure Key Performance Indicators, KPIs such as:
• Source-based performance: Such as, direct traffic, organic search, PPC, and email.
• Campaign-based performance: Such as, lead generation, click-through and conversion rates.
• Channel Based Performance: Such as, website, blog, social networks, and search engines.
• General Performance: Such as, traffic, leads, and reach.
To make better-informed decisions about their marketing campaigns, digital marketers need to understand and be able to analyze these metrics. That allows them to identify trends and patterns in consumer behaviors and to learn how consumers research and consume brands online. From that info, a digital marketer can always review his marketing strategy and optimize it by prioritizing marketing channels that are achieving better results for his business.
