How to Optimize Your Website for Conversions

If you really want to make money in affiliate marketing, optimizing your website for conversions is quite essential. You must make deliberate efforts to create a user-friendly and persuasive website. Doing so helps to increase the chances of visitors clicking on your affiliate links and making purchases. It is when purchases are made you earn your commissions in affiliate marketing. Following are some key strategies you can deploy to optimize your website for conversions:

1. Responsive Website Design: At the design stage, you must ensure your website is mobile-friendly and sensitively responsive for users accessing it from different devices. If the website gives users a seamless and visually appealing experience across many devices, it improves user engagement thereby increasing the chances of conversions.

2. Relevant and Engaging Content: You must consistently create high-quality and informative content that resonates with your target audience. Your content should offer valuable insights, tips, and advice related to the products you are promoting. That is the type of content that engages well. If your content is engaging enough, it not only encourages visitors to stay on your website longer, it also increases the chances of conversions.

3. Streamlined Navigation: A streamlined navigation makes it easy for your website visitors to navigate the site and find relevant content without stress. To streamline your website navigation, you must endeavor to use on the site, clear and intuitive menu structures. Try to organize your content into logical categories and include a search bar to help users find what they are looking for fairly quickly.

4. Compelling Product Images: Using high-quality and visually appealing product images helps your website to easily grab the attention of your visitors. You can bring this about by using clear and attractive images. Such images can help to pique the interest of users and entice them to click on your affiliate links to learn more about the products you are promoting.

5. Fast Loading Speed: If you take deliberate steps to optimize your website’s loading speed, it will provide a smooth browsing experience for users. These optimization steps include compressing your website images, minifying its code and utilizing its caching. You can get these done by choosing a reliable web hosting provider who will ensure your website loads quickly. This helps to enhance user experience while a slow-loading website can deter visitors and negatively impact conversions.

6. Trust Signals: By incorporating trust signals, such as security badges, certifications, or guarantees, you assure visitors of the credibility and safety of your website. Well incorporated trust signals help to instill confidence in your visitors. They help reduce any hesitations your visitors may have about making a purchase through your affiliate links.

7. Simplified Checkout Process: If you have an e-commerce component on your website, streamlining the checkout process helps to minimize friction for users. It minimizes cart abandonment whereas a complex or lengthy checkout process can deter visitors from completing their purchases through increased cart abandonment. But, if you implement a user-friendly and intuitive checkout flow, you can directly maximize conversions.

8. Clear Call-to-Actions (CTAs): It helps your conversions a great deal if you place clear and compelling CTAs strategically throughout your website. The effectiveness if your CTAs is enhanced if you use persuasive language and design elements to encourage visitors to click on your affiliate links and take the desired action.

9. User Reviews and Testimonials: It is usually not enough to just encourage user reviews and testimonials, you must explore ways to market with them. You can do this by displaying user reviews and testimonials as a way of providing social proof and build trust with customers. Significantly, positive reviews and testimonials from satisfied customers can influence purchase decisions and increase the chances of conversions.

10. A/B Testing: Testing is important if you want to do well in your marketing activities. By continuously testing and experimenting with different website elements, such as colors, layouts, CTAs, or headlines, you’ll know what works best for your marketing. Through A/B testing, you can determine which variations drive higher conversion rates and then make data-driven decisions to optimize your website for better performance.

Conclusion

If you diligently implement the foregoing optimization strategies, you can create a website that is optimized for conversions. Do not forget or neglect to continually monitor your website’s performance, analyze user behavior, and make adjustments accordingly and as needed. This is because a well-optimized website can effectively encourage visitors to click on your affiliate links and convert them into customers. As an affiliate marketer, getting more conversions ultimately helps to increase your chances of earning more commissions.

10 Steps to Optimize your eCommerce Strategy for Maximum Results

You need a combination of a whole lot of tactics to optimize your eCommerce strategy to get maximum results. These results include but not limited to increased conversions and a boost in sales. Your first focus should be how best to create an engaging and seamless customer shopping experience. This includes getting people to visit your website and turning clicks and visits into paying customers. Optimizing your eCommerce strategy is the best way to go if you want to get maximum results.
The following key steps are really handy if you want to optimize your eCommerce strategy.

1. Drive Sales and Revenue: The ultimate aim of having an eCommerce store is to make sales. You can make these sales by focusing on conversion optimization techniques. Do things that can help you to get traffic, get leads and conversions from this traffic. This helps to drive sales and revenues.

2. Enhance Product Presentation: The internet is a hugely competitive market space. Out there, the products you are marketing must stand out uniquely to attract buyers’ attention. You can enhance this attraction with clear, concise and compelling product descriptions, high-quality visuals, and engaging videos.

3. Streamline the Checkout Process: Seamless checkout process on your website is one great way to make the website user-friendly. A user-friendly website attracts and retains customers and potential customers longer on the site for them to do business on the site. This is because such website makes for easy and efficient transactions. Something that really excites buyers!

4. Build trust: The backbone of any business is trust. The more the trust customers have on your business, the more business they do with you. You can enhance this trust through strong security/admin policies and clear transparent business measures.

5. Optimize for Mobile Users: Some reports indicate that 60-70% of internet users now do so through mobile devices particularly smartphones. You’ll be losing out on this huge traffic if your website is not optimized for mobile devices. You must therefore make sure your website has a responsive design and fast loading times.

6. Personalize Experiences: One other great way to optimize your eCommerce website to personalize customer experiences when marketing to them. You can deploy the services of recommendation engines to get this done effectively.

7. Recover Abandoned Carts: Sales are best on an eCommerce website when there are minimal abandoned carts. When your website is user-friendly and has seamless checkout process, fewer and fewer carts get abandoned. You can effectively deploy targeted emails to recover abandoned carts. This helps to boost sales.

8. Conduct A/B Testing: You can never know how well your ads are doing without regular testing. Conducting A/B testing can help you determine better CTAs and pricing.

9. Prioritize Performance Optimization: User experience plays a key role in getting visitors to deal on your website. This is why you must always prioritize the performance of your website for smooth user experiences. If your website is user-friendly, it helps you to do good business on the site.

10. Utilize Analytics Data: Google analytics tools are handy to help you get valuable data particularly about the KFIs of your website. Such data is always handy for you to make vital data-driven decisions on the site. This is with a view to getting more clicks, leads and conversions.

Final Words

If you diligently implement the foregoing strategies, it is possible for you to maximize conversions and boost sales in your eCommerce store

How Best To Use Affiliate Links in Your Digital Marketing

In digital marketing parlance, an affiliate link is a unique URL given as a referral to affiliates for tracking traffic movement from the affiliate website to the merchant website. Digital marketers rely on these links to help them track the traffic and conversions generated by each affiliate. The commissions due to affiliates are determined on the basis on these conversions. What this means is that without unique affiliate links, it is practically impossible to attribute conversions correctly and accurately to affiliates. This is because the links help affiliates to track their performance. Data from the tracking helps affiliates to refine and improve their strategies to attract more traffic, get more leads and conversions. To get these results, an affiliate must promote these unique links in the right places and via the right channels that can help enhance their visibility. It is not really the affiliate links per se but the ways the links are promoted that greatly help to enhance their effectiveness.

 
Following are tested and effective ways to efficiently promote your affiliate links in your digital marketing to get the most benefits from the links.

Use Affiliate Links in Your Product Reviews

Affiliate marketers use product reviews to attract engagement from their audience by building interest and curiosity. So when affiliates promote affiliate links to the products they are marketing in the content of these reviews, they help to generate traffic and even conversions. For better results, you can also create affiliate review videos to promote your affiliate products and links. Reviews may be directly responsible for driving traffic to your content but the affiliate links you promote along the content help to generate leads, conversions and sales from the traffic.

Use As Affiliate Banners on Your Website

Banners as ads tools on your website are highly visual. They directly appeal to your audience thereby increasing the chances of clicks. If this happens, the affiliate links on the banners will direct the visitors to the products you are marketing. That increases the chances of conversions and sales. But, the locations you place these banners on your webpage is of paramount importance. For best results however, you can best place banners on the top of your web pages and on the sidebars and footers of the pages. On these locations, banners tend to be more visible and as such generate more clicks.
 
Use Links on Repurposed Video Content

Marketing videos are highly visual and naturally help to increase traffic to websites. Therefore, adding video content to your website is highly beneficial to the website. If the videos carry affiliate links, they help direct traffic to your affiliate products. It is smart marketing therefore to add affiliate links to your video content by simply mentioning the link in your video or in the description. If your video is of high quality and impactful enough, it will attract a significant number of clicks on your affiliate links. That can be great for conversions and sales.

Add Links on Your Landing Page

Your landing page is a webpage on your website where every visitor first makes contact with. It usually has details of the merchant tools, applications, software and apps you use and the products/services you are marketing. You can add your affiliate links to these products’ descriptions for maximum exposure to visitors who land on your website. When your visitors understand these descriptions, they may be tempted to click on the links. That gives you the ultimate benefit of getting conversions and sales.

Add Affiliate Links to Your Email Newsletters

In digital marketing, emails Newsletters are a very effective way to build great relationships with your audiences. This is more so when you already have in place a responsive email list which you can segment for more effective marketing. With such list of subscribers, you already have a very valuable marketing asset in place to handle your promotions. It contains a list of persons who already subscribe to what you are up to and as such well positioned to read your newsletters. Newsletters to such a list usually serve as veritable channels to promote affiliate links. They help you to build the much needed trust with your recipients and that helps to enhance more clicks on your affiliate links.

Run Links on Pay-Per-Click Ads

Running ads particularly on Google is one great way to promote your affiliate links to attract clicks. In digital marketing, this is about the most direct and straightforward way to promote affiliate links. Characteristically, it manages to bring in the most clicks and conversions. It is a very efficient way too because you are only required to pay for clicks successfully delivered and nothing more.
 
Add Links to Your Posts on Content Publishing Platforms

If you are a blogger, aside adding links on the blog content of your blog, you can also add links on the content you publish as a guest blogger on other platforms or on the content you publish on content publishing platforms like Medium. Such platforms allow you to do link promotions in your posts directly. That means you are allowed to add your affiliate links to your posts on such content publishing platforms to generate traffic and clicks.

Use Affiliate Links on Your Own Products

If you run your own e-commerce store, it means you have your own products to sell. You can add affiliate links to the descriptions of these products. Be careful though to ensure you naturally add affiliate links to your products in relevant places. If your audience already trusts you enough to come over to your store, they will also trust the affiliate products that you market with the affiliate links in your products. That translates to more clicks and a rise in affiliate sales.

Use Links on your Content on Social Media and Forums

Social media is one hugely popular hangout for most people these days. Smart marketers target their audiences there as well with affiliate products. To leverage marketing on social media effectively, a marketer must have a sizeable following and a good online presence particularly on the very popular platforms like Facebook, Twitter, LinkedIn, Instagram and the likes. Once you’ve created this online presence, you can tactically promote your affiliate links leveraging the in-house marketing tools of the various platforms. Some of the platforms allow you to add affiliate links to your social media bio and descriptions. You can also create posts tactically promoting these links on the platforms. You can in addition promote affiliate links on popular forums with like-minded discussants and with good results as well.

Last Line

If you are able to promote your affiliate links well enough, it is possible for you to earn more in affiliate marketing. No doubt affiliate marketing is one great way to earn money online. But, you need to know the right strategies/techniques to promote your affiliate links online to make this happen. All the foregoing strategies/ways/techniques as discussed come in very handy in that quest. 

Effective Techniques to Capture Sales Leads Using WhatsApp

Most digital marketers are increasingly becoming highly innovative. Presently, if they need to pass information quickly, many easily turn to WhatsApp which is now one of the most popular messenger Apps in the world. The App is deliberately designed for business and it makes an excellent and efficient sales leads generation tool. It is one App that is very easy to use for marketing purposes and you can post marketing messages including excellent pictures to individuals and in groups making your messages available to hundreds of thousands of WhatsApp users in a matter of seconds. Now, that’s a great marketing tool no doubt! You can set up a WhatsApp account in minutes and take advantage of instant two-way communication that is great for leads generation. If you create a WhatsApp business account, it comes packaged with a wide range of in-house marketing tools and products that provide excellent support for your businesses. On WhatsApp, marketers can easily share marketing messages and even photos and videos of their latest products demonstrating how the products work.

 
Because of the design and peculiarity of WhatsApp, it can be great for these here lead generation techniques.
 
Easily and Widely Sharing Stories
 
Every business that wants to generate leads must as a matter of course share stories and very widely too. That is where the stories feature or WhatsApp status becomes quite handy and relevant for sharing stories on WhatsApp. This feature allows marketers to connect directly with their followers by sharing the relevant content they may be interested in. Such relevant content can be in form of new products, product launches, product promos and salient customer testimonials. Smart marketers also share user-generated content to entice and hook their followers using some powerful social proof to pique their followers’ interest. Such content helps to entice quick response to enable the marketer take their queries and direct them to the answers.
 
Leveraging Data-Driven Marketing Campaigns

WhatsApp messaging allows you to prioritize data-driven decisions. This allows marketers to speed up their marketing processes and get better and faster results. Marketers can therefore leverage on it to improve predictability, speed, and adaptability to change in their marketing campaigns. Through it, you can quickly determine what works and what isn’t working as you expect in your marketing campaigns particularly as it affects your lead generation and sales strategy. You can extract the right data at any stage in your marketing. This allows you to come up with rapid iterations that can help you to increase your conversions.
 
Providing Better and more Effective Customer Service
 
Serving customers is always a business priority. In fact, customers always expect to be served and served well without which you cannot expect to have them as customers for much too long. WhatsApp comes in handy here because it is always on 24/7. With it, marketers can directly interact with customers and even prospects round the clock. Prospects and customers can ask questions at any time and get instant and direct responses. That can be great for customer support, leads generation and conversions. For this reason, WhatsApp is not only a great app for building trust and relationships; it can also be effectively used to nudge prospects further down the sales funnel and towards a conversion.

Leveraging Consultative Selling
 
Marketers understand consultative selling to be when they prioritize the customer-business relationship. It simply means putting the customer’s interest first in your marketing calculations at all times. With WhatsApp, you can easily explore all ways to understand your customers’ problems before attempting to sell them anything. It is like needs assessment really. It is only when you know what your customers really want that you can effectively sell them anything. So, instead of focusing on the product you are selling, you can focus more on the customer and his needs through direct WhatsApp messaging. This is possible because you can easily use WhatsApp to extract relevant information from your customers. Through this App, you can spend quality time building and nourishing a great business relationship with customers. This enables you to get to know them much better. If you do, you’ll then be able to deliver an awesome brand experience to them. In most cases, doing so usually results in improved sales. 

Easily Eliminating Junk Leads

Most online businesses usually find it difficult to know which leads are good and which are simply junk. WhatsApp is a perfect tool that comes really handy for marketers to attract quality leads and easily eliminating junk leads. This is because of its easy two-way interaction feature. This feature allows marketers to rely on WhatsApp to classify leads faster and drastically cut down on the time needed to do so. The App can come in handy for customers at any stage they are in the sales funnel. No matter the stage customers are in the sales funnel, marketers through WhatsApp can still target prospects with the right marketing messages/strategy. This is because marketers can easily match these messages to wherever the buyers are in their buying journey.

Wrapping Up

If you are an ambitious marketer and you want to get and retain customers, WhatsApp is the right social media App your business needs. This is why the App has quickly grown to become one of the most-used social media platforms in the world. It is not enough to simply set up a WhatsApp account. If you cannot use it to implement the foregoing strategies, your business cannot benefit from it. Many marketers now effectively use this App to connect with businesses as well as being social. You too can tap into the huge potentials of this fantastic marketing App to acquire more leads and expand sales in your business.

How to Optimize Your Business Website for More Conversions

Do you know why digital marketers always want higher conversion rates for their websites? It is good for business. In digital marketing parlance, any action a user takes on your business website is conversion. Getting users to your website is one thing, getting them to take other actions while there is another. That is conversion. Such actions can be to make a purchase, take a survey, subscribe to a newsletter or sign up for an event or webinar. Marketers deliberately boost conversions on their websites through optimization. Conversion optimization is the process in which marketers take deliberate and all the necessary steps to increase the percentage of conversions happening on their websites. If your website is optimized, it makes the website more capable of enhancing user experience resulting in increased retention rate and lowering its bounce rate. This makes your marketing efforts more effective.

If you want to have a high optimization rate and more conversions, here is what expert marketers recommend you do.

Optimize Your Content

Blogging is about the most popular form of content marketing among marketers. You can publish highly optimized blog posts if you want to increase conversions on your website. Optimized blog posts can attract leads, customers and sales since the optimization helps out with organic traffic from search engines. By optimizing your blog posts, the chances of them appearing in search results increase. That helps to generate organic traffic. Organic traffic is more likely to take positive action on your website since it is from people who are genuinely interested in the products/services you are marketing. This, in turn, means more conversions. If you know how to, you can optimize your content yourself through SEO with the right keywords. If not, you can hire the services of professionals to help you out.
 
Boost Credibility with Testimonials

Business is all about trust. Most people do not like to patronize websites that do not appear to be trustworthy. Marketers deliberately boost the credibility of their websites with testimonials. When marketers offer high rate customer support, stay committed to their offers and deliver quality products/services to their customers, they generate good testimonials. These testimonials as user-generated content can help with more traffic and to build trust. Encouraging your users to rate and review your website on Google is one very effective way of increasing trust amongst your users. In addition, adding user-generated content on your social channels is a great way to showcase the happy and satisfied experiences of your users with your products/services. Good for trust building no doubt.

Offer Live Chat Options to Users

Live chats enable hands-on real time marketing. This is important because when users land on your website, most are always undecided. This is the stage they might have several pre-sales questions to clarify. One critical stage before they make buy decisions. By offering a live chat option on your website, it allows your users to reach out to you with their doubts real time. Live chats are a great way to help users make critical decisions on your website that can lead to conversions.

Use Very Clear, Call-To-Actions, CTAs

CTAs are hugely important when optimizing your content.  Good CTAs help your users understand your message better. They encourage and invite users to take the all-important actions on your website. It is one practical way of telling people what to do next to achieve what you’re offering. For your CTAs to work well, you must use clear and concise actionable verbs/words like Subscribe, Download, Click Here, Buy, etc. Such CTAs help to boost conversions and sales on your website because they encourage your users to do what you want them to do.

How to Leverage Affiliate Marketing to Increase Conversions and Sales

If you run an eCommerce store, there is no doubt you contend with many issues daily trying to satisfy the increasing number of people who now find it more convenient to shop online. Now, that can be a very huge challenge at times trying to surmount the many obstacles relating to how to effectively position your products in the market to make sales. How exactly do you tackle real obstacles relating to how to position a given product before the precise audience? This is where affiliate marketing becomes very handy to help remove some marketing barriers and effectively grow customer reach. By being conversant with how affiliate marketing and advertising networks work, you can leverage this knowledge to increase conversions and sales for your eCommerce business.

 

Ecommerce store owners effectively leverage affiliate marketing to promote their products better and to a wider audience. They consequently make more conversions and sales as a result. From experience and because of the peculiarities of the Internet, what works most, however, is localized and personalized product promotion. This is exactly where a partnership between eCommerce store owners and affiliate marketers becomes highly profitable. Because of the tremendous influence most affiliates have on their audience, affiliates are the real drivers of campaign optimization and local targeting.

You may wish to ask, how does that relationship work? Just factor in that influencers, bloggers, content marketers and website owners as credible and effective affiliates. The main function of the affiliate is to promote products to consumers and to entice them to buy. Affiliates get paid commissions each time a consumer takes a desired action or buys products via the direct promo action of the affiliate. The more of affiliate efforts, the more products are sold and the more products sellers/eCommerce store owners make sales. The more products sellers leverage on this relationship therefore, the more sales they make.

When eCommerce store owners leverage effectively on this relationship, below are some of the direct benefits that accrue to their business.

1.    They can widen their brand awareness and business reputation.
2.    They can effectively drive repeat sales.
3.    They can generate the right leads to their websites.
4.    It helps them to keep track, control and measure their marketing progress/success.
5.    It is cost-effective and gives them real value for money since it is performance-based.

However, as a rule of thumb, as an eCommerce store owner, before you decide on which affiliates to work with, you must first decide which products you are going to promote and what results you expect. This will serve as your offer. It is what is on offer that will attract individual marketers/affiliates depending on their niche/products preferences.

Why Your Small Business Needs a Strong Online Presence

Every small business needs a strong online presence to do well on the internet. Online presence is one credible and effective way to place your business in front of your target audience. The more avenues available to you to place your business in front of your target audience, the more opportunities you have to build awareness for your brand and to improve your business reputation. Aside that, there are some other ways a strong online presence benefits your small business. Such as:

Marketing Round-The-Clock: A strong online presence gives your small business the opportunity for 24/7 marketing around the globe. If your business has a strong online presence, it is easy for people to discover you, learn about you, engage with you, and reach out to you anytime of the day convenient for them and from wherever they are. They can do business with you round-the-clock on the internet no matter what device they are using to access the internet.

Get Discovered: As experienced marketers like to say, establish your business firmly on the internet and get discovered easily. This is because a strong online presence makes it easy for ideal customers who don’t yet know you exist to discover you. They can do this even when they are not directly searching for what you are offering at any point in time.

Earn Google’s Trust: If you want to get organic traffic to your business, you’ve got to build the trust of major search engines particularly Google.  This is because Google takes more than just your website into account when ranking. Its algorithms are programmed to take a holistic look at your assets across the web and how consistent they are. That affects your ranking in Google SERPs.

Present as Legitimate Business: Most online shoppers/consumers always rely on multiple sources of information before making their buy decisions. If their search results show your business as a legitimate business, you can earn their purchases. If however you fail or neglect to provide enough information about your business across credible online sources, consumers and search engines may ignore your business completely.

Get More Conversions: Experienced marketers very well know that it takes several encounters with a business before a lead becomes an actual customer. A strong online presence for your business makes it prominent and available for such encounters. Being prominent on multiple channels creates the right opportunities for such encounters to happen much more quickly. You get more conversions as a result.

Key into Consumer Buyer Journey: There is research evidence that over 60% of consumers buyer journeys start online. A strong online presence makes your business available to be found by these consumers. That engagement can take place at different points in their buyer journey towards becoming customers, irrespective of whatever devices they are accessing the internet with.

Herd Mentality: All your online assets are relative and interdependent on one another. Each of your online assets and identities gives power to one another. That is why each channel performs better in concert with the others than it would on its own. These assets thus help your small business better when they work in concert like a herd.

Save Time and Money: Every small business owner always operates very tight ads budgets. Whatever saves costs is always great for the business. Digital marketing helps to save costs. Digital marketing platforms all come with data/metrics to let you know what’s working and what’s not. That vital info helps you to allocate your ads budget judiciously and to use it efficiently in your marketing activities. That is in addition to the fact that most digital ads are hugely cost-effective.

How to Boost Your Website Landing Page Conversions

A landing page is the first point of call on your website by online searchers. This is why landing pages have become hugely important in digital marketing. Smart marketers rely on the landing pages of their websites to capture leads and prospects while filtering out the irrelevant traffic made up of mostly window-shoppers and fun-seekers. A well-set-up landing page helps marketers to nurture captured leads and converts them to paying customers 24/7. To measure the effectiveness of their marketing campaigns, marketers readily turn to the conversion rates of their landing pages. The higher the conversion rates, the better for the marketing business. This is why digital marketers always like to get very high conversion rates on their landing pages.

 

Here is what expert digital marketing professionals recommend to help boost your landing page conversions.

Ensure Proper Tracking and Tagging

A good strategy to improve your landing page campaign conversion rate is to review and rejig your tracking tools/methods from time to time. The effectiveness of any tracking software you are using depends on the tracking goals you set for it. This is why you must always ensure the tools track and tag effectively in line with your campaign goals. Be sure they are deployed correctly in the right places and they track the right information. Once set up properly and the tools are working well, you will notice a significant increase in your conversion rate.

Continuously Test Your Value Proposition

From time to time, you can deliberately change the value proposition you’re offering then tally the results to see if they resonate with your audience and their needs. Your marketing campaigns yield better results if they match the needs of your targeted audience. By changing the value proposition, you can see what interests your audience more. It is what interests your audience more you can intensify your marketing around, to earn more conversions for your business.

Always Benchmark the Conversion Rate for Your Niche

As a marketer, always remember you are not in business in isolation. Hundreds or even thousands of others are doing about the same things you are doing online. Find out what the average conversion rate is in your business niche. Use that as a guide to set a target for your own campaigns and benchmark your conversion rate against it. Your target then is to be sure you are not doing lower than what generally obtains in your industry. Doing below the industry average is not good enough. You are succeeding only if you are doing above the benchmark you have set for your business.

Optimize Your Lead Capture Page and CTA

Optimizing your lead capture page and Call-To-Action, CTA, greatly helps conversion rates. The reason is that the landing page is where all visitors get to first, submit their information/inquiries and receive the exchange offer. What works is short, sharp and direct information to invite action instead of lengthy marketing stories which habitually hurrying surfers have not enough time for. Depending on the designs, some CTAs are more effective and better at luring people to act than others. The more energetic and compelling they are, the better the results they generate in terms of conversions.

Regularly Test Different Headlines

Experienced marketers never fail to do this. You never know what works unless tested. The more you test, the more opportunities you have to know what really works. If your tracking results show your landing page is receiving below average conversions, you are best advised to tweak your headlines. A good headline should reflect why someone or anyone should click and read what is in your landing page. Shorter, concise and simpler headlines tend to do better in this regard. In addition, you can make very attractive and exclusive offers by way of very short video presentations to help arrest the attention of visitors to your landing page.

Focus Only on One Campaign Goal at a Time

Experts advise marketers never to dissipate their energies and resources pursuing too many campaign goals at a time. Pursuing too many goals at a time inevitably causes some distraction to visitors. Having too many goals on your landing page remains a marketing mistake that you must avoid at all costs. It is best not to have more than one goal at a time on your landing page to avoid costly distractions. If you have too many goals on your landing page, you risk confusing your web visitors, overwhelm them with too many options and end up not getting the desirable action from them.

Drop All Non-performing Traffic Sources

This is a very natural marketing consequence. Drop what isn’t working right and move on with what works. Once you kick off your marketing campaigns and you track effectively, you’ll easily notice the traffic sources that are simply not performing as expected. You’ll notice how visitors are hitting your landing page and bouncing off within seconds. That is a clear sign that something needs fixing on your landing page. You may resolve this problem by simply tweaking the landing page to see if there are any increases in its conversion rate. If you choose to eliminate the non-performing traffic sources altogether, you may increase your relative conversions automatically. From time to time, it is advisable to check for such bad traffic sources, take them down to make room for better conversions.  

6 Ways Digital Marketing Can Help Boost Your Business

Many digital marketers are always on the lookout for the most effective ways and means to secure a boost for their businesses. This quest is usually very daunting because of the fierce competition out there in cyberspace. This is aside the huge costs involved in traditional marketing methods as against digital marketing methods. This appears to be the real reason marketers like to turn to digital marketing, not only to market more efficiently and effectively but also to keep marketing costs down as much as possible. Marketers derive from digital marketing numerous benefits. Below are 5 of the most tangible benefits which most marketing experts tend to agree with.

1. You Can Directly Target Your Ideal Customers

Most digital marketing channels have audiences peculiar to them. Some have in-house analytics to measure demographics and classify their audiences into common characteristics. Some of these characteristics include age, gender, geography, educational qualification, employment etc etc. Many social media channels have this advantage. With this all-important marketing information, marketers can use it to directly target who they want to market to depending on the product/service they are marketing. Doing so helps to save costs and helps marketers to get better results in terms of leads and sales.
 
2. You Can Drive Conversions Better

Expert marketers rely on digital marketing techniques to attract organic traffic and drive conversions. Digital marketing allows marketers to derive immediate benefits in terms of leads and conversions as soon as they launch a marketing campaign. With ease of conversations and interactions it engenders, any new leads can be nurtured carefully to become customers while returning customers can be easily encouraged to return as repeat buyers. Digital marketing makes such interactions easy, cost-effective and seamless.

3. Cost-Effectiveness

Most marketers are always on a very tight marketing budget. They want real value for every penny spent on advertising. Digital marketing is a cost-effective marketing method and it delivers amazing results when measured against the cost of the marketing efforts. Marketers can save a considerable amount of money out of their digital marketing campaigns strategies in comparison to traditional marketing methods. This cost saving cuts across all available digital marketing options and multichannel. You can launch a digital marketing campaign at minimal cost or no costs at all. That helps to save money, freeing it up for other vital aspects of the business. Saving costs on marketing campaigns is hugely beneficial to the bottom line of the business.

4. You Attract Better Revenues

If you can save costs, you increase revenue as the bottom line. Digital marketing helps marketers to do that. When marketers launch a good campaign, viral propagation can keep it widely relevant for a long time even without additional prompting or boosting from the marketer. That helps to save marketing costs and increase revenues.

5. Easy Two-Way Communication

The beauty of digital marketing lies with the ease of communication/interaction between marketers and consumers. This communication can be very quick and easy to help consumers have problems resolved and their concerns addressed in good time. The two-way communication allows feedback in real time. Marketers can build trust faster and quicker with easy two-way communication. That helps to generate better business.

6. Benefits from Real Time Feedback

Unlike traditional marketing methods, digital techniques powered by the internet have kind of made real time communication extremely easy for marketers. They interact better with consumers, and with ease of feedback, they get problems and concerns addressed and resolved better and faster. That helps to boost business both in the short and long term. When marketers get real time feedback, the info helps them to better adjust their marketing campaigns depending on what the customer/consumer concerns are. They can easily judge how well their campaigns are doing and whether or not to make changes and or adjustments where needed. That is the main benefit of real time feedback for any marketing business.

5 Digital Marketing Tips to Grow Your Small Business

If you are involved in digital marketing and you want to grow your business online, you must find ways to take advantage of constantly evolving digital technology. These technologies play a very significant role to enable many small businesses to have a very robust online presence. The bottom line to digital marketing online activities is to be able to attract good traffic to your website. Doing so consistently helps to get good leads, customers and eventual good sales. To enhance that, these here, 5 digital marketing tips come in very handy.
 
1. Create a User-Friendly and Attractive Website for Your Business

Your website is your dependable business window in virtual business world. For this reason, it is very important for your business survival and growth to have an attractive, user-friendly and informative website for your business. That is the type of website that can help your potential customers and customers even if they have different and diverse backgrounds, to easily do business with you. For best results, you must ensure that your website is dynamic, optimized and responsive to different gadgets like laptops, tablets, and mobile devices particularly smartphones.

2. Don’t Ignore Your Customers’ Opinions
 
If you are a marketer, there is no doubt you are aware that you are in business because of your customers. Doing business online requires that you have a real footprint in digital space.  By having an online footprint for your business, you acquire the ability to interact directly with your customers in an unfettered manner. Such interactions help to make your customers feel like their opinions matter, are being heard, that they are valued and are very important to your business. Do not ignore your customers’ opinions. If you value their opinions and they get to know, your business can as a result get some brand loyalty from them. There is an additional benefit of their word-of-mouth publicity for your businesses because of their brand loyalty. This can directly help your business to rake in more and more leads, customers and even better sales.

3. List Your Business on Google My Business

Make sure you list your business on Google My Business, GMB, with such vital business information as Name of business, Business location, Services provided, and Contact information. Most marketers are now aware that GMB listing has become an effective search tool many marketers now effectively use worldwide. It is a hugely effective Google search tool. If for instance someone is trying to locate a business/service near them, they can simply type “Mechanic Near Me” keyword option on Google. Google will immediately display a list of businesses/services dealing in that particular business/service in their vicinity. Most online searchers habitually search their localities first to do business. For this reason, you can take a quick advantage of that by creating a GMB listing for your business.
 
4. Get Your Business on Social Media

Getting your business on social media is akin to taking it where your customers are. In this age and time, nearly everyone is now on social media. Because of the unique features and immense popularity of social media platforms, they create room for easy and very wide forum for sharing online information. Creating a business page in some social media platforms for your business is thus a very good idea. That idea can be of very huge benefit for your marketing efforts. Many marketers are now aware that a major part of the global population prefers to get their queries answered on social media. The reason is, social media is where nearly everyone appears to be at for varied social/business reasons right now. On social media, you can easily spread more awareness about your business, interact easily with prospective clients, market to them, and rake in more leads, customers and sales.

5. Run Ads on Social Media  

Apart from the fact that social media ads can be budget-friendly, they allow you to directly target the right customer demographics. So, you can always take real marketing advantage of these demographics for better results. Some in-house and unique social media features allow you to do this with ease. These unique features of social media allow you to specify the gender, age and interest of your prospective customer. Social media ads are most effective when used for the local vicinity such as surrounding cities/communities close to your business. By adding specific demographic details of your potential customers in local community ads, you can get a better and more effective reach. It allows you to better target and impress the right customers by way of a better and more effective leads conversion.  

How to Use Affiliate Marketing to Drive Better Conversions

With increasing popularity as a very viable online business, Affiliate marketing remains an exemplary business model where brands partner with bloggers, influencers, publishers or other brands to promote their products/services in exchange for commissions. This partnership works well because Affiliate marketing is efficient, flexible and, with a pay-for-performance commission framework that is well defined and understood by all partners.

Here’s how affiliate marketing helps to drive better conversions for your online business.

Brand Management

Every partner in an affiliate program characteristically brings some value to the table in the affiliate relationship. This value is fully within the control and direction of each partner. By working with many affiliates, brands get the valuable opportunity to partner with a diverse set of publishers who cater to a range of audience sizes and demographics that they know and have been working with for some time. Since affiliate marketing allows each brand full control over who they choose to partner with as affiliates and what messages they present through these affiliates, they have the leverage to diversify their marketing efforts and can strategically target customers as a result. Both brands and affiliates manage and control their marketing efforts as it suits their capacities and styles with good end results as the bottomline. Thus, brands can set clear business goals and align with their affiliate partners who help them reach their targeted customer base. That is the reason why brands like to work with the exact types of affiliate partners who are best positioned in their individual managerial capacities to help them achieve their set goals.


 
Growing Trusted Partnerships

Every business is based on trust particularly in affiliate partnerships. When a partnership thrives on trust, it is effective. Building on this trust somehow increases the effectiveness of the partnership. With trust, brands collaborate closely with their affiliate marketing partners to develop messaging that showcases the brand’s selling points and at the same time also appeals to the affiliate partner’s carefully cultivated audience. The partnership grows stronger when brands and their affiliate partners work together in pursuit of mutually agreed upon objectives based on trust, rather than working on conflicting priorities in an opaque and unaccountable process which distrust engenders. When trust exists and brands and affiliate partners fully collaborate well, affiliate marketing helps to drive increased conversions.

Optimizing Affiliate Efforts

Because of the efficiency and flexibility of affiliate marketing, with a pay-for-performance commission framework fully in place, each marketing partner’s performance in an affiliate model is individually and separately tracked and measured through affiliate technology providers. This allows brands to make real-time evaluations to determine which partners are most effective for driving conversions.  Each partner’s performance being well known can thus be individually optimized for better performance. Brands which get most value out of affiliate partnerships tend to work more closely with their affiliate partners to tailor their campaigns to receptive audiences. These brands see and work with their affiliate partners as an extension of their brands and this helps conversions a great deal.

Maximizing Promotional Efforts

Partners in affiliate partnerships are all individual and separate business persons/entities who are in the business for profits. They thus do their promotions separately based on their individual resources and capabilities. The audiences they promote to are also separate and diverse. Since commissions payment directly relates to individual marketing efforts, affiliate marketing helps to maximize promotional efforts for more conversions. The reason why Affiliate marketing also allows brands to maximize their promotional offerings and best-selling products by specially directing them at a trusting and loyal audience! It helps conversions a great deal if brands deliberately dedicate their marketing budgets on actions that help them to generate better returns on investment. One of such actions is to explore all ways to maximize the promotional efforts of all partners in the business.