Effective Techniques to Capture Sales Leads Using WhatsApp

Most digital marketers are increasingly becoming highly innovative. Presently, if they need to pass information quickly, many easily turn to WhatsApp which is now one of the most popular messenger Apps in the world. The App is deliberately designed for business and it makes an excellent and efficient sales leads generation tool. It is one App that is very easy to use for marketing purposes and you can post marketing messages including excellent pictures to individuals and in groups making your messages available to hundreds of thousands of WhatsApp users in a matter of seconds. Now, that’s a great marketing tool no doubt! You can set up a WhatsApp account in minutes and take advantage of instant two-way communication that is great for leads generation. If you create a WhatsApp business account, it comes packaged with a wide range of in-house marketing tools and products that provide excellent support for your businesses. On WhatsApp, marketers can easily share marketing messages and even photos and videos of their latest products demonstrating how the products work.

 
Because of the design and peculiarity of WhatsApp, it can be great for these here lead generation techniques.
 
Easily and Widely Sharing Stories
 
Every business that wants to generate leads must as a matter of course share stories and very widely too. That is where the stories feature or WhatsApp status becomes quite handy and relevant for sharing stories on WhatsApp. This feature allows marketers to connect directly with their followers by sharing the relevant content they may be interested in. Such relevant content can be in form of new products, product launches, product promos and salient customer testimonials. Smart marketers also share user-generated content to entice and hook their followers using some powerful social proof to pique their followers’ interest. Such content helps to entice quick response to enable the marketer take their queries and direct them to the answers.
 
Leveraging Data-Driven Marketing Campaigns

WhatsApp messaging allows you to prioritize data-driven decisions. This allows marketers to speed up their marketing processes and get better and faster results. Marketers can therefore leverage on it to improve predictability, speed, and adaptability to change in their marketing campaigns. Through it, you can quickly determine what works and what isn’t working as you expect in your marketing campaigns particularly as it affects your lead generation and sales strategy. You can extract the right data at any stage in your marketing. This allows you to come up with rapid iterations that can help you to increase your conversions.
 
Providing Better and more Effective Customer Service
 
Serving customers is always a business priority. In fact, customers always expect to be served and served well without which you cannot expect to have them as customers for much too long. WhatsApp comes in handy here because it is always on 24/7. With it, marketers can directly interact with customers and even prospects round the clock. Prospects and customers can ask questions at any time and get instant and direct responses. That can be great for customer support, leads generation and conversions. For this reason, WhatsApp is not only a great app for building trust and relationships; it can also be effectively used to nudge prospects further down the sales funnel and towards a conversion.

Leveraging Consultative Selling
 
Marketers understand consultative selling to be when they prioritize the customer-business relationship. It simply means putting the customer’s interest first in your marketing calculations at all times. With WhatsApp, you can easily explore all ways to understand your customers’ problems before attempting to sell them anything. It is like needs assessment really. It is only when you know what your customers really want that you can effectively sell them anything. So, instead of focusing on the product you are selling, you can focus more on the customer and his needs through direct WhatsApp messaging. This is possible because you can easily use WhatsApp to extract relevant information from your customers. Through this App, you can spend quality time building and nourishing a great business relationship with customers. This enables you to get to know them much better. If you do, you’ll then be able to deliver an awesome brand experience to them. In most cases, doing so usually results in improved sales. 

Easily Eliminating Junk Leads

Most online businesses usually find it difficult to know which leads are good and which are simply junk. WhatsApp is a perfect tool that comes really handy for marketers to attract quality leads and easily eliminating junk leads. This is because of its easy two-way interaction feature. This feature allows marketers to rely on WhatsApp to classify leads faster and drastically cut down on the time needed to do so. The App can come in handy for customers at any stage they are in the sales funnel. No matter the stage customers are in the sales funnel, marketers through WhatsApp can still target prospects with the right marketing messages/strategy. This is because marketers can easily match these messages to wherever the buyers are in their buying journey.

Wrapping Up

If you are an ambitious marketer and you want to get and retain customers, WhatsApp is the right social media App your business needs. This is why the App has quickly grown to become one of the most-used social media platforms in the world. It is not enough to simply set up a WhatsApp account. If you cannot use it to implement the foregoing strategies, your business cannot benefit from it. Many marketers now effectively use this App to connect with businesses as well as being social. You too can tap into the huge potentials of this fantastic marketing App to acquire more leads and expand sales in your business.