5 Powerful Strategies to Boost Brand Awareness in your Online Business

If you want online shoppers to instantly recognize and engage with your brand, make sure you have a good brand awareness strategy. In digital marketing, brand awareness simply means how easily shoppers remember your business name, business logo, your type of business and the products you are marketing. If shoppers have these unique characteristics of your business in their minds, when they think of doing business in your niche, it is easy for them to remember you. Finding their way to your website becomes the next logical step they’ll be taking thereafter. As a business owner, you must therefore endeavor to set aside quality time to build brand awareness in your business. If you do, chances are very high that your business will stand out from the crowd and attract good patronage. Even though it may require a lot of hard work and consistency of efforts to get that to happen, it is doable. 

Following are 5 brand awareness strategies which if you try them out, they can help to boost recognition for your brand and ultimately help to grow your sales.

1. Partner with Affiliates

Affiliates are individual business persons you can partner with to build awareness in your business. They have their own separate marketing channels as well as their individual online audiences. For this reason, affiliate marketing is an excellent strategy any business owner can effectively use to expand their reach outside their own core audience. It works with a multiplier effect. If you sign up free in a reputable affiliate marketing program like Strong Future International, SFI, you have the benefit of partnering with millions of affiliates helping to grow awareness for your brand and products. These affiliates help to give a very wide exposure to your brand and products and they earn commissions from the sales they generate through such efforts.
 
2. Consistently Publish High-Impact Content

In digital marketing, content is king. It is an excellent way to improve brand awareness and connect with potential customers. This is more so if you consistently publish high-impact content particularly in form of blogs. Publishing good articles on your blog can help you to forge more connections and boost awareness for your brand. This is because blog posts allow you to directly tap into your customers’ needs and pain points. If you write about topics that matter to your audience and include relevant keywords in your niche, search engines may rank your website high in their search engine results pages (SERPs). That simply means more organic traffic to your website. Your blog posts can go viral easily and attract more readership and measured feedback. All these help your business to boost awareness and connect with more customers and potential customers.
 
3. Diligently Build Your Email List

Email marketing may be “old school” but it is still a very effective marketing strategy to grow awareness. It is one other great way to help people remember your brand if you build a responsive email list. You can do this directly by asking your new website visitors through a good CTA to join your email list. When this list is in place, it makes it easy to reach out to people who have shown interest in your brand/product. Periodically, you can send marketing messages to everyone on your email list. This message can get to hundreds of thousands of persons in a matter of seconds by simply pressing “send” from your computer. That can be really great for your brand awareness because anyone who becomes your email subscriber is aware and will be regularly reminded about it through your occasional emails. As your email list grows, the awareness of your business grows in tandem. If you want to quickly grow a responsive email list, you can create a lead magnet for your website, such as eBook or discount coupon. Through a CTA, you can ask your website visitors to sign up with their emails in exchange for these “gifts.”

 

4. Leverage Your Social Media Audience

These days, nearly everyone is on social media around the globe 24/7. Many of these people are on social media to have fun, to chat with friends, research products, and interact with various brands. With about 4.6 billion active users worldwide, it is doubtful if there is any better place to boost brand awareness for your business than social media. If you open accounts in the very popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest then build a strong following on the platforms, you can easily use social media to connect with your ideal audience, irrespective of your business niche. To build awareness for your brand, it is not enough to have accounts on the platforms. Aside from posting regular and consistent high-impact content on the platforms, you can join relevant groups/communities to engage and interact more with various people in each community. The people in these groups may not necessarily follow you or be members of your audience but they can effectively interact with your posts in each group. You can also use videos to host live events on social media since videos are a highly effective way to connect with consumers by way of mass appeal. All these are good social media events that are great for brand/business awareness.

5. Regularly Host Viral Giveaways

If well-packaged and delivered, viral giveaways can help you to connect with existing customers and potential customers. They are also great for boosting awareness across multiple online marketing channels/platforms. You can organize quizzes to win many gifts and giveaways. If the items you are giving away are valuable and attractive, many people are usually attracted to participate. That can be great for brand/business awareness. The real essence of giveaways however is to arouse curiosity, improve conversions and engagement with your brand. Yes, the giveaways may be small in value but they are meaningful and highly effective techniques to build brand loyalty and awareness.
 
Summary

Building brand awareness is one of the most effective techniques to grow your brand and business. The foregoing strategies have been proven to be highly effective to build brand awareness. These strategies will no doubt amplify your online presence and help you to connect online with more customers and potential customers. Give them a try and diligently measure through analytics the results you are getting. There is no doubt you’ll notice a remarkable improvement in the performance of your brand.