Creative Ways to Boost Brand Awareness for your Online Business

Savvy digital marketers are always in search of what gets their brands recognized by potential customers and to correctly associate the brand with a particular product/service. That in technical parlance is brand awareness. It can be directly linked to a name, a slogan, a logo, a peculiar color hue and any other distinguishing features that stand the brand out from others. Growing your brand awareness online is a way of making your brand better known and consequently better patronized. There are creative ways you can get it done to make your brand benefit from more searches by internet users.

Below are creative ways you can directly improve brand awareness for your business.

Creative Use of Podcasts

Even though Podcasts are relatively new form of media and inexpensive communication tools, they can help position your business as an industry thought leader. If your podcasting has good content and your listening audience enjoys it, it can help increase brand awareness for your business. Your business can creatively use podcasting to develop a distinctive voice. That way, your business can establish its unique character and identity to help drive its marketing goals. Quite unlike traditional advertising, podcasting allows businesses to build a more personal connection with their audience. This helps to build trust and creates customer loyalty for the business. Podcasts can directly help to increase brand awareness through podcast advertising and the use of audio snippets which podcast listeners can share easily and widely on social media.

Create Value Beyond Your Product/Service

If you want people to take you seriously online, you must be able to create value beyond the product/service you are selling. You can explore creative ways to educate and even entertain your audience before offering them a product/service to buy. That is about the best way to sell them something without making it overtly obvious that you are trying to do so. In other words, you can deliberately create memorable awareness first and selling follows closely behind. You can for instance present yourself as a thought leader and some sort of expert in your niche industry offering free education and advice. That way, you can directly get the attention of a lot more people who appreciate you and are willing to patronize you and even help to push your brand for free.

Guest blogging

If you are a good blogger, you can creatively use guest blogging to boost your brand awareness. Guest blogging helps you to gain immense publicity, increased credibility, good traffic and a lot more followers to grow your audience. Once the content you share in your guest blogs are of high value, impactful, engaging, relevant, and backed by incontrovertible facts, establishing you as an authority and thought leader in your niche industry, it can help to boost awareness for your business. However, for your guest blogging to be relevant, effective and authoritative, you must find a reputable blog/website to blog for. That helps to grow awareness faster, making guest blogging a great way to build brand awareness and generate good organic traffic.

Contribute Meaningfully To Your Community

If you aim to create brand awareness for your online business, it pays not to ignore your offline customer base. If you want your business to quickly become a household name in your local community, you must take active part in sponsoring and organizing various community events. Organizing local derby’s, clean ups, children’s’ picnics, games, sports and helping voluntary service organizations like the Red Cross and Boy Scouts are great for business awareness. You can offer branded items as gifts and corporate donations. Occasionally bringing out your employees wearing branded T-shirts and Face caps to participate in charity work and community clean-up is a great way to build awareness for your brand in your local community. During these exercises, your brand benefits from free press and good business reviews. Such events can help you to get more people talking positively about your business and your brand. Many more people really get to be more familiar with your business name, brand and logo as a result. This helps your brand awareness quite immensely.
 
Use Infographics Creatively

If you can creatively communicate with infographics, it can help boost your brand’s visibility. Human beings are naturally attracted to graphics, especially when they are entertaining and informative enough. So, you must take good care to design your infographics with attractive colors and aesthetics. They should have an easy-to-locate CTA button to help boost engagement and drive traffic to your site. To enhance this, your infographics must be easy to share particularly on social media. You can embed them in your website/blog in such a way as to make them effective to attract backlinks from reputable websites to your site thereby enhancing visibility for your brand. If well designed, infographics can help your brand stand out from its competitors through visible demonstration of expertise and dependability. This can be quite great for brand awareness.

Offer Free and Paid Plans Together

To easily get the attention of consumers, you must always find creative ways to offer free plans first which can be upgraded to paid plans if they like what they see. By offering a free version of your paid plan, you can get people to check out your services without having to commit yet. If they like what they see, it can help create a major buzz in the right communities, thereby boosting your brand awareness no end. You must always remember that it is awareness you want for your brand. So, when offering the free plans, make sure the package has your brand logos and name imprinted strategically across the product.

Build Rewards into Referral Programs

You can directly improve your brand awareness level if you habitually reward users for referring others to your brand/product/service. The average human being likes rewards and gifts. If you are able to creatively use rewards to appreciate the people who refer others to your brand/product/service, the word quickly goes round and many more people get involved in the referrals. That creates real awareness. Most users will gladly spread the word about your highly rewarding referral program, and others will quickly get involved knowing they’ll be rewarded as well. That inevitably helps to improve your brand awareness.
 
Tell Your Brand Story Well

As the saying goes, no one can tell your own story like you. In like manner, no one can tell your brand story as well as you. When building a brand, telling your brand story well is vital for success. It is more credible and believable if it is you telling your brand story as it happened. This story begins from its conception ideas, the people involved, history, challenges, mission statement, vision, achievements and even your bragging rights. Creating a credible story around your brand is an essential part of brand awareness. You can tell this story in various ways, such as through a narrative if you believe it is more convincing and believable that way. The more believable your brand story is, the more awareness it creates for the brand.

Run Awareness Ads

Awareness ads are really becoming very popular on social media and most of the popular social media platforms have in-house tools to help marketers run the ads. On most social media platforms, you can deliberately run ads targeted at raising brand awareness. Savvy marketers can easily capitalize on the available options to boost awareness for their brands. Because there is already a practical and effective segmentation of the audiences of most social media platforms, awareness ads can be used to target specific groups of people based on their gender, location, race, educational level, age, and so on.

Last Line

If you follow the foregoing ways/methods diligently, you can improve brand awareness for your business. It is best however to use creative ways to combine as many of these methods as convenient if you want to get the best results from your efforts. Good luck!!

5 Powerful Strategies to Boost Brand Awareness in your Online Business

If you want online shoppers to instantly recognize and engage with your brand, make sure you have a good brand awareness strategy. In digital marketing, brand awareness simply means how easily shoppers remember your business name, business logo, your type of business and the products you are marketing. If shoppers have these unique characteristics of your business in their minds, when they think of doing business in your niche, it is easy for them to remember you. Finding their way to your website becomes the next logical step they’ll be taking thereafter. As a business owner, you must therefore endeavor to set aside quality time to build brand awareness in your business. If you do, chances are very high that your business will stand out from the crowd and attract good patronage. Even though it may require a lot of hard work and consistency of efforts to get that to happen, it is doable. 

Following are 5 brand awareness strategies which if you try them out, they can help to boost recognition for your brand and ultimately help to grow your sales.

1. Partner with Affiliates

Affiliates are individual business persons you can partner with to build awareness in your business. They have their own separate marketing channels as well as their individual online audiences. For this reason, affiliate marketing is an excellent strategy any business owner can effectively use to expand their reach outside their own core audience. It works with a multiplier effect. If you sign up free in a reputable affiliate marketing program like Strong Future International, SFI, you have the benefit of partnering with millions of affiliates helping to grow awareness for your brand and products. These affiliates help to give a very wide exposure to your brand and products and they earn commissions from the sales they generate through such efforts.
 
2. Consistently Publish High-Impact Content

In digital marketing, content is king. It is an excellent way to improve brand awareness and connect with potential customers. This is more so if you consistently publish high-impact content particularly in form of blogs. Publishing good articles on your blog can help you to forge more connections and boost awareness for your brand. This is because blog posts allow you to directly tap into your customers’ needs and pain points. If you write about topics that matter to your audience and include relevant keywords in your niche, search engines may rank your website high in their search engine results pages (SERPs). That simply means more organic traffic to your website. Your blog posts can go viral easily and attract more readership and measured feedback. All these help your business to boost awareness and connect with more customers and potential customers.
 
3. Diligently Build Your Email List

Email marketing may be “old school” but it is still a very effective marketing strategy to grow awareness. It is one other great way to help people remember your brand if you build a responsive email list. You can do this directly by asking your new website visitors through a good CTA to join your email list. When this list is in place, it makes it easy to reach out to people who have shown interest in your brand/product. Periodically, you can send marketing messages to everyone on your email list. This message can get to hundreds of thousands of persons in a matter of seconds by simply pressing “send” from your computer. That can be really great for your brand awareness because anyone who becomes your email subscriber is aware and will be regularly reminded about it through your occasional emails. As your email list grows, the awareness of your business grows in tandem. If you want to quickly grow a responsive email list, you can create a lead magnet for your website, such as eBook or discount coupon. Through a CTA, you can ask your website visitors to sign up with their emails in exchange for these “gifts.”

 

4. Leverage Your Social Media Audience

These days, nearly everyone is on social media around the globe 24/7. Many of these people are on social media to have fun, to chat with friends, research products, and interact with various brands. With about 4.6 billion active users worldwide, it is doubtful if there is any better place to boost brand awareness for your business than social media. If you open accounts in the very popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest then build a strong following on the platforms, you can easily use social media to connect with your ideal audience, irrespective of your business niche. To build awareness for your brand, it is not enough to have accounts on the platforms. Aside from posting regular and consistent high-impact content on the platforms, you can join relevant groups/communities to engage and interact more with various people in each community. The people in these groups may not necessarily follow you or be members of your audience but they can effectively interact with your posts in each group. You can also use videos to host live events on social media since videos are a highly effective way to connect with consumers by way of mass appeal. All these are good social media events that are great for brand/business awareness.

5. Regularly Host Viral Giveaways

If well-packaged and delivered, viral giveaways can help you to connect with existing customers and potential customers. They are also great for boosting awareness across multiple online marketing channels/platforms. You can organize quizzes to win many gifts and giveaways. If the items you are giving away are valuable and attractive, many people are usually attracted to participate. That can be great for brand/business awareness. The real essence of giveaways however is to arouse curiosity, improve conversions and engagement with your brand. Yes, the giveaways may be small in value but they are meaningful and highly effective techniques to build brand loyalty and awareness.
 
Summary

Building brand awareness is one of the most effective techniques to grow your brand and business. The foregoing strategies have been proven to be highly effective to build brand awareness. These strategies will no doubt amplify your online presence and help you to connect online with more customers and potential customers. Give them a try and diligently measure through analytics the results you are getting. There is no doubt you’ll notice a remarkable improvement in the performance of your brand.

6 Essential Digital Marketing Tips for New Marketers

As a result of the forced restrictions occasioned by Covid-19 global pandemic, many more people are taking to digital marketing. These people may be new in the world of digital marketing but they do find it essentially rewarding though. New marketers into the digital marketing world easily discover how digital marketing can help to grow their businesses online. They find that they can promote their products better and at lower costs, increase the search rankings of their websites and build their brands much faster. Being new in the business may be intimidating, but new marketers quickly discover that there is room for everyone to do business successfully on the internet provided they know what they are doing.

If you are a new online marketer and you are desirous to start off on the right foot and to quickly get some traction online, do not ignore these six tips.

Tip #1. Establish Your Online Presence

Even if you are new in digital marketing and no matter the type of business you are involved in, having an online presence is crucial to generating new leads and building your brand. Digital marketing is not only essential to growing your business, it is the real key to unlocking its potential. If you launch your business website, you can establish your online presence very strongly by exploring everything that website development and SEO have to offer to your business. Doing these things consistently online with some digital marketing strategies helps to quickly establish a very strong presence for your business online. Strong online presence usually translates to more and better traffic and business.
 
Tip #2. Create Quality Content

In online marketing, content is king. The better the quality of your content, the more useful it becomes. For this reason, when are you are building a website, social media presence, or any other digital campaigns, do not ignore content marketing. Without it, building your brand and attracting organic traffic to your business are usually uphill tasks. Other visuals are hugely important on your business website but quality and relevant content are almost indispensable in your web advertising schemes and strategies. That is what helps to get the much needed traffic to your website. Even with experienced marketers, from crafting blog posts to infographics, finding the right kind of content that speaks to your audience is at times a matter of trial and error. Even at that, marketers tend to do better as they try their hands on a combination of efforts. To get what works and gets results, a combination of quality content types, like text and video, text and photos, text and graphics usually provide a rich experience for your audience to appreciate and respond to. New marketers cannot afford to ignore this.

Tip #3. Target the Right Audience

Yes, marketing the right product to the right people at the right time is hugely beneficial to marketers. This is why new marketers must always endeavor to target specific audiences with their marketing campaigns. For instance, depending on the product you are selling, you need local SEO on your website to find your targeted demographics. With local SEO, you can directly target customers from your street, county, city, state and your country. The advantage of local SEO lies is its ability to help marketers focus on and to get customers from their local environments. Local SEO helps your business to build a stronger ranking in the towns or geographical areas where your customers are most likely to come from. With that, your business will thrive better by directly reaching those who need your products the most. That is direct audience targeting.

Tip #4. Set Long-Term Goals

Marketing without set targets and goals is not helpful to new marketers. Digital marketing is most effective when you set out with clear goals and how you intend to achieve the goals. If you are new in marketing, having a specific goal in place helps to kick start your journey. You can for instance set targets for the marketing tools and channels you are using, set your expected inbound traffic volume, leads volume, sales volume and so on. As you market along, with the help of online analytics tools, you can measure the results you are getting, take decisions and redirect or rejig your marketing campaigns to improve on your results.

 

Tip #5. Create Brand Awareness

The biggest challenge you may face as a new marketer is how to effectively get your brand out there in front of customers. Technically, that means how to effectively create brand awareness for your brand. Here, you need the right strategies to build your brand online. To do it effectively, you need to pay attention to the basics of online marketing. First you need a user-friendly business website that is optimized for search engines. That means it will have its own unique SEO. On the website, pay particular attention to the right text fonts, colors and logos and exactly what you offer and what makes you different from your competitors. This info helps to distinguish your business, giving it a good online presence. Having a distinguished online presence usually opens multiple pathways for connecting your brand with users. That helps to improve your website's online authority which brings in more traffic to the website. Marketing online is a matter of building a credible online image for your business and you can use an array of digital marketing tools to do so efficiently. That helps to build your brand through the resultant brand awareness from these efforts.

Tip #6. Make SEO a Priority

These days, it is inevitable that every digital marketing website must be optimized for search engines. Search Engine Optimization, SEO is what search engines rely on to send organic traffic to websites. SEO involves a wide range of tactics, techniques and tools that help you monitor and improve your position in search results. If you have the knowledge, you can do SEO for your website yourself, but if not, hiring a webmaster or any other technical expert to help you out is a good idea. SEO gives you an objective glimpse into what your consumers want and what grabs people's attention. For that reason, SEO doesn't just increase traffic to your website, it also helps to improve the quality of your leads. With a good SEO, your website benefits from direct organic traffic, meaning you get visitors from organic web searches free of costs. That, no doubt helps to enhance your web presence and visibility a great deal.

Why Affiliate Relationships Matter in Business

Affiliate relationships really matter in business because of the great rewards derivable from the team efforts they provide. Every business benefits more from affiliate relationships than from individual efforts. It thus matters a great deal for businesses to find and build strong affiliate partnerships. But, for smart business persons, retaining and maintaining such relationships matters even more. When businesses manage to keep great affiliate relationships, it helps them to send good signals to their customers/consumers and even business partners that they are genuine and trustworthy enough to do business with. If you can fathom how valuable trust is in any business relationship, you’ll get to appreciate this more. With trust, you can get to build more high-value partnerships which benefit your business in very many ways. 


 
Many businesses now know that authenticity is one of the main reasons why affiliate marketing works so well. With good and reliable affiliates in place who believe in and are closely aligned with your core consumers, the trusted influencer-relationship they provide helps to garner for your business very high conversions from their own audience/followers. Putting your product/service before consumers which reliable affiliates routinely do is one very valuable service your business derives from affiliates.  Such efforts easily help your business to have unlimited access to a whole world of valuable leads and even conversions. So, no matter what it takes, turning each new affiliate into a recurring affiliate is a worthwhile effort for any business.

Like most businesses, if you are desirous to put your product/service in front of your target consumers, you need to work with affiliates. With affiliates, it is by far easier for your business to get that done because affiliates help to make available the person or medium that consumers trust and have opted to like or follow. They help to provide the influencer relationship which many consumers rely on to take their buying decisions. That arrangement provides the highly beneficial relationship which serves as the valuable and dependable bridge between your business and its consumers. For that reason, every business needs to build very strong affiliate relationships with influencers and affiliate managers. If you do in your own business, you’ll be surprised how much your business will come to rely and depend on that relationship for maximum benefits. That is why a vast majority of marketers really value their business relationships with affiliate marketers and they are in no way apologetic about it.

With a proven reputation for boosting conversion rates, strengthening brand awareness and influencing search rankings, affiliate marketing has become inevitable business partnership for many online businesses. This is the real reason many businesses now consciously opt to establish strong and enduring affiliate relationships as solid parts of their marketing strategies. In affiliate marketing programs, the relationship between merchants, affiliates and consumers is so carefully balanced and mutually beneficial to all three parties that it is really worth nurturing and maintaining in the long term. Most smart business persons know this. The reason they do everything feasible to keep such relationships going. They know that if any of the parties loses its real value from the arrangement, the whole is likely to crumble making all the parties losers in the process. Therefore, building on and keeping the partnership relationship strong is what is good for all the parties involved. Business owners with a keen eye on profits should never lose sight of that.


 

How Affiliate Marketing Benefits Your Business

One question new comers to affiliate marketing always like to ask! How exactly does affiliate marketing benefit my business? Very simple and easy question to answer! Affiliate marketing is all about leveraging in your business. That however depends hugely on the strategy you are using. Depending on your own strategy, you can leverage affiliate marketing on almost any broad business goal of your choice. It is one very quick and efficient way to put your product/service in front of a very wide and diverse audience at the lowest cost possible particularly online. The end result is a huge build up on the reputation of your product/service and even your brand.

Among many others, these here benefits easily accrue to your business if you decide to adopt affiliate marketing as one of your marketing strategies.

Boosting Brand Awareness

Trust and authenticity count a great deal in brand promotion. Theoretically, in affiliate marketing, the affiliates who promote your brand are assumed to have tried it or sampled it and liked it. That puts them in a trusted position to provide a genuine recommendation since they’ve chosen to promote the product/service. Believability comes in very quickly in that kind of arrangement and that helps to quickly boost brand awareness. 


 
Growing Sales

The primary reason why most businesses opt to adopt affiliate marketing as part of their marketing strategy is that it has the proven and demonstrated power to increase sales fairly quickly and jack up revenue figures. Because affiliate marketing strategy has many variants and is easily adaptable, it can be easily used to grow sales fairly quickly irrespective of any specific challenges the business may be facing. For instance, any businesses that had hitherto relied hugely on offline advertising with limited results can easily and seamlessly grow sales through online affiliate marketing techniques.

Testing and Experimenting with Campaigns
 
As technologies change, so are marketing techniques. That alone challenges smart marketers to constantly and routinely test the techniques they are using for better results. That’s where affiliate marketing comes in really handy. Marketers have since discovered that one of the most beneficial ways to leverage affiliate marketing is by using it to test and experiment on new products/services as they are being rolled out. This is hugely important because such marketers don’t have to worry too much about the cost implications of these experimentations since affiliate marketing relies more on a pay for performance model. Using it to test new campaigns and marketing strategies can be a really smart move for marketers particularly on promotional costs implications. Therefore, adopting affiliate marketing strategy is one very smart way to test the markets at limited cost implications before trying other promotional methods with huge cost implications.

Boosting Brand Reputation

Many marketers routinely spend several millions of dollars annually on reputation building for their businesses. Affiliate marketing characteristically helps most others to keep these costs as the lowest levels while still hugely effective at boosting brand reputation. Once a merchant gets a link out there for affiliates to use as backlink to its product/service, the promotional effort could easily go viral by taking on a life of its own depending on how good the affiliate is in its promotional efforts. With Artificial Intelligence and quick feedbacks coming into the mix in the use of affiliate marketing, businesses can quickly handle consumer enquiries and concerns thereby helping to boost brand reputation.

Boosting Leads Generation

Any marketing or promotional effort online must rely on leads generation to boost business even though leads generation remains one huge challenge most online businesses routinely face. Affiliate marketing in most cases helps out to meet such challenges. Affiliate marketing helps to provide powerful tools of discovery for your target consumer. When merchants partner effectively with websites, blogs, and other platforms particularly social media, it becomes easy for them to advertise to a very specific group of people without having to sink valuable resources into building up their own audience. It is smart for merchants to settle for affiliates with good online reputation and very high numbers of followers. That is because it is a given that such affiliates already have detailed audience demographics and data available to them. That is what most merchants easily leverage on by placing their products/services in front of those who are most likely to become customers. That helps leads generation fairly quickly.

Cost Effectiveness

Characteristically, affiliate marketing works well with pay for performance model of marketing. Meaning, you earn as you work! Affiliate marketing programs can do what other marketing strategies can do and even more at less costs. That is what makes affiliate marketing a very viable option for any business irrespective of its size, experience or marketing budget. Since businesses only pay commissions in affiliate marketing depending on provable work done, there is little or no room for promotional wastages. That is cost effectiveness at play. If through the promotional efforts of an affiliate it is established that a purchase was made or an action was taken in line with a pre-established agreement, it is only then a payment is due. Meaning? Merchants are not expected to pay out any money unless they’ve made money themselves. That’s cost effectiveness which affiliate marketing techniques guarantee.


 

Brand Awareness Digital Marketing Strategies

Online marketers are increasingly depending on the internet to create brand awareness for their brands. Careful deployment of many digital marketing strategies helps to make that possible. This is because the whole world is now living in a digital era where more and more people are depending on the internet for practically everything they do.  Most people particularly online marketers are using the internet to promote their products/services, sell, socialize and build their brands while consumers depend largely on the internet for their shopping.  It is by far easier to create brand awareness for your brand by way of the internet than by traditional marketing methods. That is made possible by very careful deployment of well-chosen digital marketing strategies. 


 
There are many ways expert online marketers recommend for increasing brand awareness online but these here digital marketing strategies readily come tops in these recommendations. These strategies rely fully on cost-effective optimization techniques to deliver highly beneficial and very credible results for marketers.

Blogging

Many online marketers do blog as a matter of routine to support their brands. Marketers have since discovered that blogging is an excellent and cost-effective way to achieve Search Engine Optimization, SEO. In addition, one very effective way to keep in touch with customers is to regularly blog about your brand or related topics to it. With regular release of good and highly informative content, blogs have become very useful tools to increase the SEO rankings of websites. If you use the right keywords in your content which search engines like, they as a result boost your rankings in their Search Engine Results Pages, SERPs. When online searchers use these keywords in their searches, your website easily pops up alongside others for their attention. That helps to get the much needed traffic to your website by way of SEO.  It is one of the most reliable ways to get organic traffic to your website.

Search Engine Marketing
 
When properly used, online marketers derive a lot of benefits from search engine marketing. It is one of the cheapest ways of reaching a target audience. Either through content marketing or blogging, the aim is to increase the visibility of your brand online. Search engines are the “eyes” needed to detect and enhance that visibility. You can utilize this strategy by carefully designing and creating ads that appear on other websites or social media platforms. As the ads pop up on other websites and related pages people are browsing on, they help to increase the visibility of your brand. Such ads are usually structured to grab the attention of your audience at the right time making it fairly easier to increase brand awareness. Additional advantage is that you don’t have to be a guru to use search engine marketing. It can be done by anyone with a working knowledge of the computer and the internet at little or no costs at all. If well used, search engine marketing deploys techniques to entice surfers to click on your ads thereby helping to boost awareness and sales.

Boosting Online Ranking

To boost your online ranking, all you need do is to work on your SEO by means of keywords usage and deployment techniques friendly to search engines. SEO is best improved by posting quality content on your website on a regular basis. If you seriously want your website to appear on Google’s high ranking pages, just get your website and its content optimized for search engines. This is a simple technique for carefully placing popular keywords unique to your niche strategically on your website and its content. The correct use of SEO techniques helps to improve your digital ranking. By that, your website could manage to hit the top of Google’s Search Engine Results Pages, SERPs. This somehow helps to increase the visibility of your business. As people become more aware of your business, more people will click on your webpage to see what services you have to offer. That means good traffic to your business and inevitably, sales increase.